- Letter of Interest
- A proactive, unsolicited letter sent to express serious interest in an opportunity that has not been formally advertised.
- Cover Letter
- A letter written in direct response to a specific advertised job posting, referencing the role and application materials.
- Cold Outreach
- Contacting a person or organization with whom you have no prior relationship to introduce yourself or propose an opportunity.
- Value Proposition
- A clear, concise statement of the specific benefit you offer a recipient and why you are better positioned to deliver it than alternatives.
- Call to Action
- The specific next step you ask the recipient to take β for example, scheduling a 20-minute call or meeting.
- Speculative Application
- A job application or inquiry submitted without a specific vacancy being advertised, relying on the organization's future hiring needs.
- Expression of Interest
- A formal statement indicating a desire to be considered for an opportunity, often used in government procurement and academic contexts.
- Professional Header
- The block at the top of a formal letter containing the sender's name, address, phone, email, and the date of writing.
- Inside Address
- The recipient's name, title, organization, and mailing address as it appears on the letter, placed below the date and above the salutation.
- Tailored Letter
- A letter customized for a specific recipient by referencing their organization's known priorities, recent news, or publicly stated goals.