1
Define the plan's purpose and link it to business goals
Write one to two sentences explaining specifically why your company is creating the plan — retention, recruitment, replacing cash compensation, or aligning long-term incentives with an exit target.
💡 Tie the purpose to a concrete milestone (e.g., 'reaching Series A' or 'achieving $5M ARR') so the plan remains directionally meaningful as you grow.
2
Calculate the fully diluted equity pool
Work with your cap table to determine what percentage of fully diluted ownership to reserve — typically 10–20% for early-stage companies. Convert the percentage to a share count and document the board resolution authorizing it.
💡 Build in a 15–25% buffer above your current grant pipeline — re-authorizing the pool mid-cycle is disruptive and signals poor planning to investors.
3
Choose the grant types appropriate for your entity and participants
C-corps can issue ISOs (employees only), NSOs (anyone), or RSUs. LLCs must use profits interests or phantom equity. Select the type that matches your entity, participant class, and tax preference.
💡 If you expect to convert from an LLC to a C-corp before a Series A, design the plan now to accommodate future conversion — profits interests do not automatically convert to options.
4
Set the standard vesting schedule
Establish the default vesting terms — cliff period and monthly increments — that apply to all grants unless an Award Agreement specifies otherwise. The 4-year / 1-year cliff is the market standard for startup equity.
💡 Consider a shorter 3-year schedule for senior hires or advisors where the 4-year timeline exceeds their expected engagement horizon.
5
Draft the termination and exit event provisions
Define good leaver and bad leaver treatment, the post-termination exercise window for options, and whether single-trigger or double-trigger acceleration applies on a change of control.
💡 Double-trigger acceleration (change of control plus involuntary termination) is preferred by acquirers and most investors — single-trigger acceleration can reduce your company's attractiveness as an acquisition target.
6
Address tax and regulatory compliance requirements
For C-corps, note ISO eligibility limits ($100K per year rule), 409A valuation obligations, and withholding responsibilities for NSO exercises. For LLCs, document profits interest grant-date valuation to establish the baseline.
💡 Obtain a 409A valuation before issuing your first option grants — even if informal pricing feels straightforward, an undocumented fair market value creates IRS exposure for both the company and participants.
7
Establish the administration structure
Designate the plan administrator — board, compensation committee, or a named officer — and document their specific authorities: approving grants, amending agreements, and resolving participant disputes.
💡 Even if you are a sole founder, designate a compensation committee of at least two people to approve grants. This governance structure reduces fiduciary risk when outside investors conduct due diligence.
8
Have the board formally adopt the plan
Present the completed plan to your board for a formal vote and documented resolution. Attach the resolution to the plan and store both in your company's corporate records.
💡 Circulate a draft to all board members at least five business days before the meeting — grants made under an improperly adopted plan may be invalid.