1
Complete the company overview and mission
Enter your legal business name, entity type, shop address, founding date, and a one-sentence mission that names your product type, customer, and geographic market.
💡 Lock this in first — it anchors your competitive positioning and prevents the rest of the plan from drifting in scope.
2
Research your local market with primary data
Pull residential building and remodeling permit data from your county or city, count active cabinet shops within a 30-mile radius, and estimate average kitchen remodel spend in your area.
💡 Your local National Kitchen & Bath Association (NKBA) chapter and your county assessor's permit database are free primary sources most competitors skip.
3
Define your product tiers and pricing
List at least two product tiers (e.g., painted MDF and stained hardwood), assign a price per linear foot for each, and document what materials, finishes, and lead times correspond to each tier.
💡 Price-check at least three competitors — including one big-box option — before finalizing your tiers. Your pricing narrative must explain the gap.
4
Document your shop capacity and shop rate
Calculate your current production capacity in linear feet per week based on available equipment and labor hours. Then calculate your all-in shop rate: monthly overhead divided by monthly billable production hours.
💡 If your shop rate exceeds your quoted labor price per hour, you are underpricing every job — fix this before the plan goes to a lender.
5
Build the revenue model from production capacity up
Start from weekly linear feet capacity, multiply by average price per linear foot, and apply a seasonal utilization curve (e.g., 85% utilization in spring/summer, 60% in November–January) to get monthly revenue.
💡 A capacity-constrained revenue ceiling — not a market-share estimate — is the most credible framing for a small shop seeking equipment financing.
6
Enter COGS and overhead line by line
List every direct cost (sheet goods, hardware, finishing materials, direct labor) as a percentage of revenue. Then list every fixed monthly overhead item (rent, utilities, insurance, equipment payments) separately.
💡 Industry benchmarks for cabinet making: materials at 35–45% of revenue, direct labor at 20–30%, gross margin target of 35–45%.
7
State the funding ask with an itemized use-of-funds table
Enter the total loan or investment amount, identify the instrument, and break the allocation into at least four buckets: equipment, buildout, working capital, and marketing.
💡 Get at least two equipment quotes before writing this section — lenders verify purchase prices and will push back on unsupported figures.
8
Write the executive summary last
Pull the single most compelling data point from each completed section — market size, your pricing advantage, capacity, and the funding milestone — and compress them into one to two pages.
💡 State the specific outcome your funding request enables: 'This loan funds a CNC router that increases capacity from 80 to 200 linear feet per week and reduces material waste by 15%.'