1
Complete the company overview and owner credentials
Enter your legal entity name, registered address, ownership structure, and a brief bio highlighting early childhood education credentials and relevant experience.
π‘ List every credential, certification, and license the owner holds β state licensing boards weigh operator qualifications heavily in the approval decision.
2
Research local market supply and demand
Pull census data on households with children under age 5 within a 3-mile radius. Contact your state childcare resource and referral agency for local licensed-capacity figures and average tuition rates.
π‘ A documented waitlist at a nearby competitor is the single strongest piece of demand evidence you can include.
3
Define your services, age groups, and tuition schedule
List every age group served, operating hours, curriculum framework, and meal service plan. Set tuition rates by age group based on your local market benchmarks.
π‘ Price infant slots at least 15β20% above preschool slots β the 1:3 ratio means each infant requires significantly more staff time per dollar of revenue.
4
Map the licensing and compliance timeline
List every license, permit, and inspection required in your state and municipality. Build a milestone timeline from application submission through anticipated approval and opening day.
π‘ Add a 30-day buffer to every licensing milestone β delays are the norm, and your financial model must account for pre-opening costs running longer than planned.
5
Build the staffing plan by room and ratio
Assign staff to each age group room and verify that the roster meets your state's minimum ratios at every enrollment level. Calculate monthly payroll at both opening-day enrollment and full capacity.
π‘ Model payroll at 30%, 60%, and 100% enrollment β the gap between staffing cost and tuition revenue during ramp-up is where most new daycares run out of cash.
6
Draft the enrollment ramp and marketing plan
Set a realistic month-by-month enrollment target from opening through full capacity, typically 12β18 months. Assign a specific marketing tactic and budget to each enrollment milestone.
π‘ Start building a waitlist 90 days before your projected opening date β families plan childcare months in advance.
7
Build the three-year financial model
Model monthly revenue from tuition, CACFP reimbursements, and any subsidy vouchers. Enter all operating expenses β payroll, rent, utilities, food, supplies, insurance β and calculate monthly net income and cumulative cash position.
π‘ Identify your break-even enrollment number and highlight it in the plan β it is the first number every lender will calculate independently to check your model.
8
Write the executive summary last
Pull the center concept, licensed capacity, break-even enrollment, funding ask, and projected profitability timeline into a concise 1β2 page summary once all other sections are complete.
π‘ State the break-even enrollment as a percentage of licensed capacity β '18 of 24 children, or 75% capacity' is more intuitive to a lender than a raw enrollment number.