1
Identify the products and services this policy covers
List every product category or service type you sell. Decide whether the no-refund rule applies to all of them or only specific ones β digital goods, completed services, event tickets, and memberships are the most common candidates.
π‘ Physical goods sold to consumers in the EU, UK, or Australia carry statutory return rights that cannot be excluded β tag those categories for a separate return policy.
2
Enter your company name, website URL, and effective date
Replace all [PLACEHOLDERS] in the header with your registered business name, the URL where the policy will be published, and the date it becomes active.
π‘ Use the date you plan to publish, not the date you drafted the document β the effective date is what customers and payment processors will reference.
3
Define your exceptions precisely
Write out the specific conditions that qualify for a remedy β material defects, duplicate charges, and unauthorized transactions are the standard three. Add any industry-specific exceptions your business genuinely honors.
π‘ Narrow exceptions reduce disputes more than broad ones. Every vague exception is an invitation for a customer to argue their situation qualifies.
4
Decide on your alternative remedy
Choose whether to offer store credit, a replacement, or nothing beyond the statutory minimum. If you offer store credit, set a specific expiry period β 12 months is standard β and document it in the policy.
π‘ Store credit with a 90-day expiry drives repeat purchases and reduces the accounting liability of indefinite credit on your books.
5
Set your remedy request window and response commitment
State how many days after purchase a customer must submit a claim (14β30 days is typical) and commit to a response timeframe on your end (3β5 business days prevents premature chargebacks).
π‘ A shorter claim window β 14 days β is enforceable in most jurisdictions if it is prominently disclosed at checkout.
6
Add your governing law and consumer-rights reservation
Insert the state or country whose law governs disputes, then include the standard reservation clause confirming that statutory consumer rights are not affected by the policy.
π‘ If you sell globally, use your home jurisdiction for governing law but make the consumer-rights reservation broad β 'applicable law' covers foreign mandatory protections without requiring you to list every country.
7
Publish and link the policy at every purchase touchpoint
Post the policy on a standalone page, link it in your website footer, embed a checkbox on your checkout page requiring affirmative acknowledgment, and include it in your order-confirmation email.
π‘ A checkbox at checkout β 'I have read and agree to the No Refund Policy' β is the strongest evidence of customer consent and the most effective chargeback defense.