How to Develop a Marketing Campaign

This how to develop a marketing campaign template has 2 pages and is a MS Word file type listed under our business plan kit documents.

Sample of our how to develop a marketing campaign template:

Developing a Marketing Campaign Standard Operating Procedure Department: Marketing/Sales Purpose: A marketing campaign is a focused, tactical initiative to achieve a specific marketing goal. It requires a step-by-step process that focuses on execution and the resources needed to successfully achieve measurable results. Frequency: When needed Procedure: Review the marketing plan. Pick the target audience. Set the marketing campaign objective and parameters. Set the marketing budget. Determine the marketing strategies to communicate with the customers. Create an action plan. Determine the offer and channel to promote the product/service. Launch the campaign. Measure the results. Definition/Explanation: