This marketing campaign evaluation template has 2 pages and is a MS Word file type listed under our sales & marketing documents.
MARKETING CAMPAIGN EVALUATION WORKSHEET For a useful analysis of your campaign's success, consider the following criteria: SALES FIGURES 1. Percentage of growth (comparing before and after the campaign): % 2. This percentage ? Did not meet ? Met ? Exceeded Financial expectations. 3. Increased sales are from: ? new customers ? old customers buying more ? both 4. Other reasons for increased revenues not associated with advertising, such as a stronger economy: MARKETING GOALS 1. Reexamine your original marketing goals. 2. Are you grabbing the market you wanted? 3. Is this the most profitable