This how to develop a marketing plan template has 2 pages and is a MS Word file type listed under our business plan kit documents.

Sample of our how to develop a marketing plan template:

Developing a Marketing Plan Standard Operating Procedure Department: Marketing/Sales Purpose: A marketing plan is a business document outlining the marketing strategy and tactics. It's often focused on a specific period of time and covers a variety of marketing-related details, such as costs, goals and action steps. Frequency: When needed Procedure: Conduct a situation analysis. Determine the marketing goal/objective. Conduct an industry/market analysis. Determine the target audience. Develop the marketing strategies and tactics to reach the target audience. Assign roles. Set a marketing budget. Evaluation and monitoring Definition/Explanation: Situation analysis: It's a thorough examination of internal and external factors affecting a business. Marketing goal/objective: It's what the marketing plan wants to achieve. The objectives must be specific, easy to measure, can be achieved, are not too ambitious and designed for a specific period.