This daycare business plan template has 27 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our daycare business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 2 2.1 Company Ownership 2 2.2 Company History 2 4.0 Market Analysis Summary 3 4.1 Market Segmentation 3 4.2 Target Market Segment Strategy 4 4.3 Service Business Analysis 4 4.3.1 Competition and Buying Patterns 4 5.0 Strategy and Implementation Summary 5 5.1 Competitive Edge 5 5.2 Marketing Strategy 5 5.3 Sales Strategy 5 5.3.1 Sales Forecast 6 Table: Sales Forecast 6 5.4 Milestones 8 Table: Milestones 8 6.0 Management Summary 8 6.1 Personnel Plan 8 Table: Personnel 8 7.0 Financial Plan 9 7.0 Financial Plan 9 7.1 Important Assumptions 9 7.2 Break-even Analysis 9 Table: Break-even Analysis 9 7.3 Projected Profit and Loss 10 Table: Profit and Loss 10 7.4 Projected Cash Flow 13 Table: Cash Flow 13 7.5 Projected Balance Sheet 15 Table: Balance Sheet 15 7.6 Business Ratios 16 7.6 Business Ratios 16 Table: Ratios 16 Table: Sales Forecast 1 Table: Personnel 2 Table: Profit and Loss 3 Table: Cash Flow 4 Table: Balance Sheet 5 1.0 Executive Summary [YOUR COMPANY NAME] is an organization that provides day care services to [YOUR CITY], [YOUR STATE/PROVINCE]. This mid-sized child care facility serves children from infancy to twelve years of age. Their services are safe and secure, providing the parents with an excellent place where their children can be taken care of. The Market The market is quite competitive. [YOUR COMPANY NAME] will employ two strategies to differentiate them. The first is a pricing structure where [YOUR COMPANY NAME] services will be priced at 5%-10% less than the larger commercial run facilities. The second differentiating effort will be benchmarked customer service. A customer-centric philosophy will be infused within the entire organization. [YOUR COMPANY NAME] will spend extra money to attract and train the best employees. This is especially important because it is the employees that interact with both the children and parents and will have the best chance to impress them enough to turn them into a loyal customer as well as to be vocal in telling their friends about their positive child care experience. The Customers [YOUR COMPANY NAME] will be concentrating on two different target customer segments. The first is full-time working couples. This group is forecasted to account for 80% of the company's business. The second group of customers are drop in, customers who use [YOUR COMPANY NAME] sporadically, whenever the need arises. This group is growing at 20%. The purpose of this plan is to attain $650,000 in grant funding to build a new facility, upgrade equipment and furniture and hire new employees. The new facility will house special needs classes for children, a recreation room and administration offices. 1.1 Objectives The company's objective is to build quality, full-service that will command the approval of the predominate community which it serves. Our goals include: A 10% market share in the first year of this plan. An ability to construct a building to house special needs classes and expand the facility. An increase in our market share by a minimum of 10% for each of the first five years of this plan. Currently, there are no quality child care and schooling centers in [YOUR CITY], or the surrounding areas (for a radius of 50 miles). The company believes that by progressing in the marketplace first and by establishing quality facilities, it will become, and remain, a leader in the educational and community services in Essex County. 1.2 Mission [YOUR COMPANY NAME] aims to offer safe and secure child care at all times. Close personal attention to each child is essential to providing a quality experience for all children; therefore, adequate personnel will be hired at all times to ensure each child has the proper supervision will in the company's care. [YOUR COMPANY NAME] seeks to construct a building to create seven Special Needs classrooms, a recreation room and additional administrative offices. 1.3 Keys to Success Keys to success for the company will include: Maintaining a reputable and untarnished reputation in the community. Quality care. Competitive pricing. Flexible hours. 2.0 Company Summary [YOUR COMPANY NAME] is a company owned by [YOUR NAME]. [YOUR NAME] has extensive experience in the child care industry, and has maintained excellent reputations in this same industry. [YOUR NAME] is capable of handling the sales/management and finance/administration areas, respectively. [LIST OWNERS] 2.1 Company Ownership This business is a C Corporation organized in the State of New Jersey, owned by [YOUR NAME]. 2.2 Company History [YOUR COMPANY NAME] was established in 1999 by [YOUR NAME]. [YOUR COMPANY NAME] is a community-based organization that provides integrated and comprehensive services, in a sustained way, to the children and families of [YOUR CITY], [YOUR STATE/PROVINCE]. The company's goal is to design and provide effective programs throughout the lives of families. [YOUR COMPANY NAME]'s services touch on every aspect of a healthful, positive, and successful life-including education, family, community, health, arts, culture, and recreation-and are designed to sustain young people as they progress into adulthood and independent lives of their own. [YOUR COMPANY NAME] hopes to create a wellspring of community engagement and pride to break with the corrosive and desperate culture of street violence that, for decades, has been destroying lives and community in [YOUR CITY]. [YOUR CITY] is a town dispirited by poverty, violence and apathy. [YOUR COMPANY NAME] brings quality services and mobilizes individuals and resources to create the necessary conditions to help people help themselves and their neighbors. The company also takes an integrative approach to strengthening the community by organizing neighborhood institutions from the bottom up. [YOUR COMPANY NAME] philosophy is to find the best practices and program models that [YOUR ADDRESS] urban poverty and violence and adapt them to [YOUR CITY]'s needs and particularities. The organization seeks to partner with other organizations, when possible, to maximize resources. [YOUR COMPANY NAME] has not had activity in the last few years and has not claimed any assets or liabilities. [YOUR COMPANY NAME] still files tax returns each year although there has been no reported activity. 3.0 Services [YOUR COMPANY NAME] offers child care services and community services for ages from infants to 12 years old. Hours of operation are from 6:00 A.M. to Midnight, Monday through Friday. 4.0 Market Analysis Summary [YOUR COMPANY NAME] is a business that has become necessary in today's fast-paced world. There are an increasing amount of families who have become dependent on two incomes, which has created the necessity of the child care industry. There is no doubt that there is room in the market for a high-quality child care, recreational and educational facility. There were 22,032 households out of which 33.9% had children under the age of 18 living with them, 30.2% were married couples living together, 27.6% had a female householder with no husband present, and 34
