- Customer Experience (CX)
- The overall perception a customer forms of a brand based on every interaction across the full lifecycle — from awareness through post-purchase support.
- Net Promoter Score (NPS)
- A metric measuring customer loyalty by asking how likely respondents are to recommend a company on a 0–10 scale, expressed as the percentage of promoters minus detractors.
- Customer Satisfaction Score (CSAT)
- A survey-based metric that measures how satisfied a customer was with a specific interaction or transaction, typically rated on a 1–5 or 1–10 scale.
- Customer Effort Score (CES)
- A metric that quantifies how easy or difficult it was for a customer to resolve an issue or complete a task, used to identify friction points in the service journey.
- Omnichannel Support
- A customer service model that delivers a seamless, consistent experience across all contact channels — phone, email, chat, social media, and in-person.
- Escalation Path
- The defined process for routing a customer issue from a frontline specialist to a supervisor or specialist team when the initial contact cannot resolve it.
- Voice of the Customer (VoC)
- A structured program for capturing customer feedback, preferences, and complaints and feeding that insight into product and service improvements.
- First Contact Resolution (FCR)
- The percentage of customer issues resolved on the first interaction without requiring a follow-up call, ticket, or escalation.
- Service Level Agreement (SLA)
- A documented commitment between a service provider and a customer defining expected response times, resolution windows, and quality standards.
- Churn Rate
- The percentage of customers who stop doing business with a company within a defined period, often used as a lagging indicator of poor customer experience.
- CRM (Customer Relationship Management)
- Software used to track, manage, and analyze customer interactions and data across the full relationship lifecycle — commonly Salesforce, HubSpot, or Zendesk.