- Customer Experience (CX)
- The cumulative perception a customer forms across every interaction with a business — from first contact through post-purchase support.
- Net Promoter Score (NPS)
- A metric measuring customer loyalty by asking how likely customers are to recommend a business on a scale of 0–10, expressed as a score from -100 to +100.
- Customer Satisfaction Score (CSAT)
- A transactional metric that captures a customer's satisfaction with a specific interaction, product, or service, typically expressed as a percentage of positive responses.
- Customer Effort Score (CES)
- A metric measuring how easy it was for a customer to complete a specific action — resolve an issue, make a purchase, or get support — on a defined scale.
- Customer Journey Mapping
- A structured exercise documenting every touchpoint a customer has with a business, including pain points, emotions, and opportunities for improvement.
- Voice of the Customer (VoC)
- A research methodology for capturing customers' expectations, preferences, and complaints through surveys, interviews, and behavioral data.
- Churn Rate
- The percentage of customers who stop doing business with a company in a given period — a primary KPI for CX consultants in subscription and service businesses.
- Scope of Work
- A written description of the specific tasks, deliverables, and boundaries of a consultant's engagement, used to prevent scope creep and disputes.
- Intellectual Property Assignment
- A clause transferring ownership of deliverables, frameworks, and documentation created during the engagement to the hiring company.
- Omnichannel Experience
- A customer experience strategy that delivers consistent, connected interactions across all channels — in-store, online, mobile, and phone — simultaneously.
- Key Performance Indicator (KPI)
- A quantifiable metric tied to a specific business objective, used to evaluate whether the consultant's work is achieving the intended outcomes.