1
Complete the company overview with licensing details
Enter your legal entity name, founding date, physical or virtual address, and ownership structure. Include your EFIN and PTIN status — active, pending, or planned application date.
💡 If your EFIN application is still pending, note the expected approval date and tie it to your planned first-season opening date.
2
Define your service menu and pricing tiers
List every service you will offer with a price range for each. Group them by complexity — simple individual returns, itemized returns, small-business returns, and ancillary services like bookkeeping or payroll.
💡 Set your average fee per return target before projecting revenue — this single number drives your entire financial model.
3
Size the local market with IRS and census data
Use IRS Statistics of Income data and US Census household counts to estimate the number of filer households in your target zip codes. Apply the local paid-preparer usage rate (typically 55–60% of filers) to get your serviceable market.
💡 Your local library or SCORE chapter often provides free access to IBISWorld or NAICS industry reports that include county-level tax preparation market data.
4
Map competitors by segment and average fee
List at least four competitive alternatives — national chain locations, local CPA firms, independent preparers, and DIY platforms — with their estimated pricing and primary client segment.
💡 Call two local competitors posing as a prospective client to get real pricing. Estimated fee tables in industry reports are frequently 2–3 years out of date.
5
Build a seasonal cash flow model
Model monthly revenue allocating 70–80% of annual collections to January through April 15. Map payroll, software fees, rent, and marketing spend against this timeline to identify your cash-flow trough in the off-season.
💡 If the model shows negative cash in August–October, size your working capital reserve in the use-of-funds section to cover that gap explicitly.
6
Define your staffing and capacity plan
Calculate how many returns a single preparer can handle per week at peak — typically 8–15 depending on complexity — then divide your Year 1 target volume by that figure to get your minimum preparer headcount.
💡 Hire and onboard seasonal preparers by December 1 at the latest. January 15 hires rarely complete IRS e-file authorization in time for the first filing rush.
7
Document your technology stack and WISP
Name your tax software platform, client portal, and document management tool. Reference your Written Information Security Plan and note its annual review date.
💡 Include your E&O insurance policy limit and carrier name — lenders and franchisors treat the absence of coverage as a disqualifying gap.
8
Write the executive summary last
Pull the return volume target, average fee, 3-year revenue projection, and funding ask from the completed sections and compress them into 1–2 pages.
💡 If your executive summary cannot be read in under three minutes, cut it. Lenders reviewing SBA applications read the summary and financial projections first.