Market Opportunity Analysis Template

This market opportunity analysis template has 7 pages and is a MS Word file type listed under our legal agreements documents.

Sample of our market opportunity analysis template:

Market Opportunity Analysis [Your Company Name] Address City Postal Code Phone 555.555.5555 Email info@yourbusiness.com www.yourbusiness.com Table of Contents 1. Project or Product Overview 4 1.1 Overview 4 2. Market Description 5 2.1 Market Definition 5 2.2 Current Market Size 5 2.3 Projected Market Growth 5 3. Customer Analysis 6 3.1 Target Customer Segments 6 3.2 Customer Needs 6 3.2 Customer Preferences 6 4. Competitor Analysis 7 4.1 Key Competitors 7 4.2 Competitor Offerings 7 4.3 Competitor Strengths and Weaknesses 7 5. Market Trends 8 5.1 Technological Trends 8 5.2 Regulatory Trends 8 5.3 Socioeconomic Trends 8 6. SWOT Analysis 9 6.1 Strengths 9 6.2 Weaknesses 9 6.3 Opportunities 9 6.4 Threats 9 7. Market Opportunity Assessment 10 7.1 Gap Analysis 10 7.2 Demand Estimation 10 7.3 Barriers to Entry 10 8. Strategic Recommendations 11 8.1 Entry Strategy 11 8.2 Marketing Strategy 11 8.3 Product Strategy 11 9. Financial Projections 12 9.1 Revenue Projections 12 9.2 Cost Analysis 12 9.3 Profitability Analysis 12 10. Appendices 13 10.1 Data Sources 13 10.2 Additional Charts and Graphs 13 1. Project or Product Overview 1.1 Overview Name: Lead Analyst: Date: 2. Market Description 2.1 Market Definition Define the boundaries of the market including geographical limits, product categories, and customer segments. 2.2 Current Market Size Estimate the current size of the market in terms of volume and value. 2.3 Projected Market Growth Analyze trends to project future market growth in size and value. 3. Customer Analysis 3.1 Target Customer Segments Identify and describe the key customer segments for your product or service. 3.2 Customer Needs Detail the specific needs, wants, and pain points of each target customer segment. 3.2 Customer Preferences Explore preferences in terms of product features, purchasing channels, and service expectations. 4. Competitor Analysis 4.1 Key Competitors List major competitors already serving the target market. 4