This market study outline template has 10 pages and is a MS Word file type listed under our sales & marketing documents.
Sample of our market study outline template:
Market Study Outline Your business slogan here. Prepared By: [YOUR NAME] [YOUR JOB TITLE] Phone 555.555.5555 Email info@yourbusiness.com www.yourbusiness.com Table of Content Table of Content 2 1.Introduction 3 2.Executive Summary 5 3.Problem Definition 7 4.Market Size and Trends 8 5.Industry Overview and Characteristics 9 6.Market Potential and Opportunities 10 7.Risks and Challenges 11 8.Companies & Products in the Market 12 9.Conclusion and Recommendation 13 1.Introduction A) Objectives This report contains the results of a market study conducted by [MARKETING FIRM] and designed to identify the general characteristics and sizes of, and trends within, the markets for [PRODUCTS/SERVICES]. These markets include those that relate to [SPECIFY]. In particular, the study sought to characterize and quantify trends that are relevant to [COMPANY]'s [PRODUCTS/SERVICES], as well as those that relate to associated subsectors of the consumer [MARKETS]. The survey is keyed on the [NUMBER] primary markets for [COMPANY]'s solution - [COUNTRIES] - but also includes limited information for other regions of the world. B) Approach and methodology For this task, [MARKETING FIRM] compiled and analyzed relevant market and technology application information from a broad range of information sources that are known to be applicable for the task objectives. These sources include numerous market research and industryspecific databases accessible through commercial gateways, or "portals," as well as some that are accessible through the Internet. The specific sources included databases developed by over a dozen respected global market research firms (for example, [NAMES]), in addition to numerous trade-, industry- and technologyspecific sources. For this task, [MARKETING FIRM] expects to compile pertinent information extracts from numerous published and unpublished reports for subsequent analysis. [MARKETING FIRM]'s strategy has involved: Developing search strategies that yield general market information and specific data elements relative to [MARKETS] in general, as well as to [COMPANY]'s business model; Converting these strategies to Boolean or other search command statements applicable to specific information sources; Implementing the searches within the applicable databases; Filtering and organizing the obtained information in a manner consistent with its end use; Reconciling the differences in related data elements from the different sources; Analyzing the resulting information relative to the study objective; Presenting the resulting analytical output in a concise manner that is most informative to the client and potential investors. C) The Team This study is the result of collaboration and combination of [NAME] and [NAME]'s expertise and knowledge. The team members' detailed bios are attached to this document for reference. 2.Executive Summary In [MONTH, YEAR], [MARKETING FIRM] conducted an extensive market research study to determine [DESCRIBE]. The study was designed to address [NUMBER] key questions: Who is the target market? How big in terms of potential revenues is the target market? What are the major distribution channels? Which products/services do potential clients want? How likely would potential clients be to buy these products/services? How much will potential clients be likely to pay for products/services? Who are the main competitors? Are there barriers to market entry? Does [COMPANY] have a competitive advantage? This executive summary will address each of these questions. Following the summary, detailed findings for each survey question are presented in tabular format. Majors Points Overall reaction to the [PRODUCT/SERVICE] was very high, with nearly [%] of the respondents indicating that they would be "extremely likely" to use it; an additional [%] reported that they would be "very likely." While these interest levels were measured before discussing pricing of the product/service, they do reflect a high overall interest level. The size of the markets for [PRODUCTS/SERVICES] is both difficult to quantify and to forecast. By all estimates, however, the component markets are substantial now and are expected to grow exponentially in the next few years into billions of dollars. For [COUNTRY], estimates of the market for [PRODUCTS/SERVICES] ranges from about [AMOUNT] to [AMOUNT] this year, growing to [AMOUNT] by [YEAR]. The [COUNTRY] market is estimated at about [AMOUNT] this year and growing to as much as [AMOUNT] in [YEAR]. [COMPANY]'s [PRODUCTS/SERVICES] appear to be particularly well-suited to address this market need. The [IDENTIFY POTENTIAL CLIENTS AND PARTNERS] all represent good candidates for profitable relationships. The enterprise market segment - with its proven successful business models - represents another potentially lucrative opportunity for companies that can effectively and efficiently facilitate [DESCRIBE]. [COMPANY]'s solutions also appear to be particularly well-suited to address this large market segment. Another category of potential customers is represented by [IDENTIFY] who have yet to [DESCRIBE]. 3.Problem Definition In a world where customers make the rules, the organization of information and knowledge has become the prime mover in creating competitive advantage. Since we have entered into the information age, market power has been rapidly shifting from sellers to buyers. Nevertheless, there is still a lot to do regarding the management of customer relationships in order to fulfill the widening chasm that separates customers and marketers. Part of the solution may be to stop to sell, and to empower customers to buy… No one ever said consumerism was easy. At one end, the poor consumer faces a bewildering array of goods and services
