1
Enter seller and customer identification details
Fill in the seller's full legal business name, address, and contact information, and the customer's full name and billing or shipping address. Use the legal entity name, not a trade name, to ensure the letter is attributable to the correct contracting party.
π‘ Match the seller name exactly to the name on the original invoice β discrepancies invite the customer to claim the refusal came from a different entity.
2
Reference the specific transaction
Insert the order number, invoice number, and purchase date from the original transaction. If the sale was made in person, include the receipt number and store location.
π‘ Attach a copy of the original invoice or order confirmation to the letter to make the transaction reference self-contained and chargeback-ready.
3
State the refusal clearly and without qualifiers
Use the statement-of-refusal clause to communicate the denial in direct, unambiguous terms. Do not hedge or use conditional language that could be read as an invitation to negotiate.
π‘ Read the refusal sentence aloud. If it could be interpreted as anything other than a firm 'no,' rewrite it.
4
Calculate and insert the exact return window dates
Enter the delivery date, the policy's return window in days, the deadline date, and the date the customer's request was received. The gap between the deadline and the request date should be stated explicitly in the policy-basis clause.
π‘ Use the carrier's confirmed delivery date β not the ship date β as the start of the return window. This is the date most courts and payment processors will apply.
5
Document how and where the policy was disclosed
Identify the specific location where the return policy was disclosed to this customer: the website URL, the order confirmation email date, or the in-store signage. Include the date of disclosure if available.
π‘ If your e-commerce platform requires customers to check a box accepting return policy terms at checkout, screenshot that confirmation and keep it on file for every order.
6
Decide whether to offer an alternative accommodation
Determine whether a one-time goodwill gesture β store credit, exchange, or discount β is warranted for relationship management. If so, complete the optional accommodation clause with a specific dollar amount and expiry date. If not, delete the clause entirely.
π‘ Reserve accommodations for high-value customers or situations where chargeback risk is elevated β not as a default. Offering something to every refused return trains customers to dispute first.
7
State the disposition of the physical merchandise
Specify whether the merchandise is already in the customer's possession or has been received at the seller's facility. If received, state the hold period and what happens at the end of it β return shipping at the customer's cost or disposal.
π‘ Set the hold period to a minimum of 14 days to give the customer reasonable time to arrange pickup or return shipping, reducing any claim that goods were improperly disposed of.
8
Sign, date, and retain a copy
Have an authorized representative of the seller sign and date the letter. Send it via a method that provides delivery confirmation β certified mail, courier, or a read-receipt email β and retain a timestamped copy in the customer's transaction file.
π‘ A signed, dated letter sent via trackable delivery creates a complete paper trail for a payment processor chargeback inquiry β the most common downstream risk of a return refusal.