- Customer Experience (CX)
- The sum of all interactions and perceptions a customer has with a company across every touchpoint, from first awareness through post-purchase support.
- Net Promoter Score (NPS)
- A loyalty metric calculated by subtracting the percentage of detractors from the percentage of promoters among surveyed customers.
- Customer Satisfaction Score (CSAT)
- A survey-based measure of how satisfied customers are with a specific interaction or overall relationship, typically expressed as a percentage.
- Customer Effort Score (CES)
- A metric that measures how easy it is for customers to resolve an issue or complete a task, with lower effort correlating to higher retention.
- Voice of the Customer (VoC)
- A structured program for capturing customer feedback, expectations, preferences, and complaints across channels to inform product and service decisions.
- Customer Journey Mapping
- A visual representation of every step a customer takes when interacting with a company, used to identify friction points and improvement opportunities.
- Churn Rate
- The percentage of customers who stop doing business with a company in a given period, a primary outcome metric for CX leadership.
- KPI (Key Performance Indicator)
- A quantifiable measure used to evaluate progress toward a defined business objective — in CX, typically NPS, CSAT, CES, churn, and retention rate.
- Omnichannel Experience
- A customer experience strategy that delivers a consistent, integrated interaction across all channels — web, mobile, phone, in-store, and social.
- FLSA (Fair Labor Standards Act)
- US federal law that establishes minimum wage, overtime pay, and classification standards — determines whether a Director of CX role is exempt from overtime.
- At-Will Employment
- US employment doctrine under which either party may end the relationship at any time for any lawful reason, typically referenced in job description compliance language.