Marketing Director Job Description Template

This marketing director job description template has 2 pages and is a MS Word file type listed under our human resources documents.

Sample of our marketing director job description template:

JOB DESCRIPTION MARKETING DIRECTOR Brief Description The position of Marketing Director at [COMPANY NAME] involves leading and overseeing all marketing activities to drive business growth, brand awareness, and customer engagement. As a Marketing Director, you will be responsible for developing and executing strategic marketing plans, managing marketing teams, and driving marketing initiatives aligned with business goals. You will collaborate with cross-functional teams to ensure effective brand positioning, customer acquisition, and retention strategies. Tasks Develop and implement strategic marketing plans and initiatives to drive business growth and achieve marketing goals. Lead and manage a team of marketing professionals, providing guidance, mentorship, and performance management. Collaborate with cross-functional teams to define target audiences, market positioning, and key messaging. Oversee the creation and execution of integrated marketing campaigns across various channels, including digital marketing, content marketing, social media, advertising, and PR. Monitor and analyze market trends, customer insights, and competitive intelligence to identify opportunities and challenges. Manage the marketing budget, allocate resources effectively, and optimize marketing investments for maximum ROI. Drive brand development and ensure brand consistency across all marketing channels and touchpoints. Develop and maintain strong relationships with key stakeholders, including internal teams, external partners, and agencies. Evaluate and leverage marketing technologies, tools, and platforms to enhance marketing efficiency and effectiveness. Monitor and report on marketing performance metrics, such as revenue growth, customer acquisition, and campaign ROI. Stay updated with industry trends, emerging technologies, and best practices in marketing, and proactively recommend innovative approaches. Qualifications and Requirements Bachelor's degree in marketing, business administration, or a related field. Advanced degrees are a plus. Proven experience as a Marketing Director or in a similar senior marketing leadership role, with a strong track record of driving successful marketing strategies and initiatives