A Short Guide To Understanding Instagram Marketing

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A SHORT GUIDE TO UNDERSTANDING INSTAGRAM MARKETING What started as a mobile app to share photos has evolved into a diverse social media platform. With over 1 billion users - about 60% of whom use the app daily - Instagram is the perfect platform to grow your audience and build brand awareness. In fact, 83% of users have said they discovered new products or services via Instagram. Do you want to put your brand in front of Instagram's engaged user base? It's easy to get started. Follow these tips to get started on Instagram: Create an Instagram Business or Creator account. With a Business or Creator account, you have access to additional insights, analytics, ability to advertise and special profile benefits (such as contact info). Optimize your profile. Take the steps to optimize your profile so people can easily find you in search and learn about your business by looking at your profile. Use a recognizable profile picture Have searchable username and name Choose the correct category for your business Write an engaging, descriptive bio Include website and contact information Decide which hashtags to use for posts. Hashtags help categorize your content. You can use up to 30 hashtags per post. Choose at least one relevant hashtag so that users can find your business. Get familiar with the types of posts on Instagram. There are a variety of ways you can share content and engage your audience on Instagram: Grid. Your grid displays photos and videos that appear on your profile. Your posts can have captions with up to 2,200 characters. Keep in mind that the first two lines of your caption will appear before a "Read More" prompt. Write the first two lines to be engaging or incite curiosity. Stories. Stories are photos or videos that disappear after 24 hours unless they are added to your profile highlights. You can post more often. More behind the scenes. IGTV. You can post vertical, longer form videos via Instagram's IGTV platform