This software company business plan 2 template has 34 pages and is a MS Word file type listed under our business plan kit documents.

Sample of our software company business plan 2 template:

Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 3 2.1 Company Ownership 3 2.2 Start-up Summary 3 Table: Start-up 3 Chart: Start-up 4 3.0 Products 5 Table: Market Analysis 7 Chart: Market Analysis (Pie) 7 4.2 Target Market Segment Strategy 8 4.3 Industry Analysis 8 4.3.1 Competition and Buying Patterns 9 5.0 Strategy and Implementation Summary 10 5.1 Competitive Edge 10 5.2 Marketing Strategy 10 5.3 Sales Strategy 11 5.3.1 Sales Forecast 11 Table: Sales Forecast 11 Chart: Sales Monthly 12 Chart: Sales by Year 12 6.0 Management Summary 13 6.1 Personnel Plan 13 Table: Personnel 13 7.0 Financial Plan 14 7.0 Financial Plan 14 7.1 Start-up Funding 14 Table: Start-up Funding 14 7.2 Important Assumptions 15 7.3 Break-even Analysis 15 Table: Break-even Analysis 15 7.4 Projected Profit and Loss 16 Chart: Profit Yearly 17 Chart: Gross Margin Monthly 17 Chart: Gross Margin Yearly 18 7.5 Projected Cash Flow 18 Table: Cash Flow 19 7.6 Projected Balance Sheet 20 Table: Balance Sheet 20 7.7 Business Ratios 21 7.7 Business Ratios 21 Table: Ratios 21 Table: Sales Forecast 1 Table: Personnel 2 Table: Personnel 2 Table: Profit and Loss 3 Table: Profit and Loss 3 Table: Cash Flow 4 Table: Balance Sheet 6 Table: Balance Sheet 6 1.0 Executive Summary INTRODUCTION [YOUR COMPANY NAME] has developed [INSERT COMPANY BIO AND PRODUCT BACKGROUND] We are expanding our platform to online Catalogs, Newspapers, Magazines and eBooks self-publishing on iPad. Developers can code their application on [YOUR COMPANY NAME] using HTML and JavaScript and utilize those languages to take advantage of native, device-specific functionality allowing for the app to access the device camera, address book, compass, gyroscope, accelerometer and many others that would otherwise require complex development. What have we accomplished? Currently [YOUR COMPANY NAME] platform has launched its service and is serving thousands customers. The customer base has grown from zero to 4 000 members and a few thousand self-created apps in the first 4 months. The site traction in the first 5 months is 200-300% unique visits in growth per month. Currently, we have 60,000 monthly unique visits. We expect to have around 80,000 unique visits by the end of March. Who are our customers? We are aiming SMB market in North America and West Europe. [YOUR COMPANY NAME] customers include entertainment, universities, small businesses (agents, salons, dealerships, consulting firms, restaurants), industry associations, non-profits, sport teams, media publishers, developers (web, mobile developers and designers) and many other types of organizations that rely on content for communications and marketing. What is your competitive advantage? Our customers have told us that there are primary reasons why they chose [YOUR COMPANY NAME] over the competition. First is price: [YOUR COMPANY NAME] is the most cost effective platform on the market. Second, [YOUR COMPANY NAME] provides a real-time update: [YOUR COMPANY NAME] supports updates of the content without waiting for Apple Store's approval. Thirdly is rich prebuilt functionality: it is easy to create a mobile app and publish it in minutes (Patent pending). How big is the market? The Nielsen Company says revenue from apps is projected to be greater than $15.1 billion in 2011, up from $5.2 billion in 2010. That is a 300% increase. Between now and 2014, app revenue is expected to keep growing and reach $58 billion - more than a 1,000% increase over 2010. Chart: Highlights 1.1 Objectives • [YOUR COMPANY NAME] is planning to convert 5-10% of the current free customer base into paying customers; most of the current customers are businesses and will pay for services and require technical support). • The Company is planning to have 20-50 thousand mobile apps created by [YOUR COMPANY NAME] in 2012 year. • The Company is planning to have 50-100 thousand mobile apps created by [YOUR COMPANY NAME] in 2013. 1.2 Mission [YOUR COMPANY NAME]'s mission is to define and create new applications, protect those applications and bring them into all aspects of human/computer interaction from the corporate boardrooms and the home user to news and entertainment arenas. [YOUR COMPANY NAME] will provide users with "cool" yet cutting-edge technologies which are simple to use and robust in operation. The Company will accomplish this while providing obvious superior quality to customers, excellent customer service, and by creating a mentally stimulating and enjoyable working app for the crowdsourcing community where members can brainstorm mobile app development ideas for testing, development and marketing. 1.3 Keys to Success Marketing Excellent branding and Public Relations Strategic planning and setting up the proper partnerships Patented technology, involving substantial, useful enhancement to existing app developer methods. Aggressive protection of IP through patent, copyright, and legal enforcement. Rapid development, marketing, and penetration of market to enhance visibility to potential buyers and/or acquirers. 2.0 Company Summary [YOUR COMPANY NAME], the small startup in Mobile infrastructure space, makes it easy and affordable for any business to build and manage mobile apps. [INSERT COMPANY BIO] Founded in November of 2009, [YOUR COMPANY NAME] is providing solutions to Fortune 2000 and small businesses, not-profit organizations and media artists. [YOUR COMPANY NAME] is headquartered in [YOUR CITY], [YOUR STATE/PROVINCE] 2.1 Company Ownership [YOUR COMPANY NAME] is currently owned by [YOUR NAME], CEO - 80% and CO-[YOUR NAME], VP of Products - 20%. This California C Corporation was formed in November of 2009 in San Francisco. 2.2 Start-up Summary [YOUR COMPANY NAME] is seeking funding in the amount of $3,000,000 in order to: [INSERT BREAK-DOWN OF THE BUDGET] Table: Start-up Start-up Requirements Start-up Expenses Marketing and PR TBD Branding TBD Consultants TBD Research and Development TBD Product Launch TBD Employee Salaries for 1 Year $1,000,000 Total Start-up Expenses $1,000,000 Start-up Assets Cash Required $2,000,000 Other Current Assets $0 Long-term Assets $0 Total Assets $2,000,000 Total Requirements $3,000,000 Chart: Start-up 3.0 Products The Product [YOUR COMPANY NAME] is online service that provides a simple and inexpensive way to build, test, track and update a native iPhone application that support text, rss feeds, images, audio, and video, and much, much more. [YOUR COMPANY NAME] allows end-users to create a free application for your company, department, college or friends within minutes. [YOUR COMPANY NAME] was designed so end-users could benefit from using easy-to-understand and convenient tools when building or updating their applications. Application users will benefit from simplicity and quick load time. [YOUR COMPANY NAME] customers are musicians, writers, bloggers, business owners, website owners, politicians, etc