1
Complete the company overview and define your service territory
Enter your legal business name, entity type, formation date, and registered address. Map the exact geographic boundaries of your initial service area β city zones, postcodes, or corridors β so all subsequent market and financial data stays relevant.
π‘ A clearly defined service area prevents over-promising coverage to early clients and forces you to size your fleet realistically from day one.
2
Research and quantify your local delivery market
Source local parcel volume data from industry reports, Chamber of Commerce publications, or regional logistics association data. Identify the three to four customer segments you will target first and estimate the number of addressable businesses in each.
π‘ Cross-check national e-commerce growth rates against local retail density β rural and suburban markets behave very differently from CBD corridors.
3
Profile at least four competitors with pricing and SLA data
Contact or research local courier companies, regional carriers, and gig-platform rates for your service area. Record their delivery time windows, pricing per parcel, and any service gaps your operation can exploit.
π‘ A simple comparison table β competitor name, SLA, price per parcel, coverage area, and key weakness β makes this section scannable for lenders and investors.
4
Define your service tiers and calculate break-even pricing
List every service you will offer with a price point. For each tier, calculate cost per delivery (fuel, driver time, vehicle depreciation, insurance allocation) and confirm the margin before publishing the rate.
π‘ Build a fuel surcharge clause into contract pricing from day one β it protects margins when diesel prices spike without requiring a full rate renegotiation.
5
Build the fleet and operations plan
Specify vehicle types, count, acquisition method (purchase or lease), and the dispatch and routing software you will use. Include driver headcount, employment classification, and the insurance coverage types and limits required in your jurisdiction.
π‘ Include one backup vehicle or a documented vehicle-rental contingency plan β SLA breaches in the first month of operations are almost always caused by unexpected downtime.
6
Outline the sales and marketing strategy with a 90-day target
Choose two or three acquisition channels and assign a specific target for each: number of outreach calls per week, number of leads from Google Business per month, or number of referral partners to activate. Tie each channel to a Month 3 revenue target.
π‘ Signing even two or three anchor clients before launch β on a discounted introductory rate β dramatically improves lender confidence and covers fixed costs while volume builds.
7
Build the three-year financial model from cost per delivery up
Start with your cost per delivery and work upward: deliveries per driver per day Γ drivers Γ working days = monthly volume. Multiply by average ticket to get revenue. Subtract variable costs and fixed overheads to reach EBITDA. Model Month 1 to Month 12 in detail, then Years 2 and 3 annually.
π‘ Model a high-fuel scenario (20% above base price) and a slow-ramp scenario (70% of projected volume in Year 1) β showing lenders you have tested the downside builds credibility fast.
8
Write the executive summary last
Pull one key data point from each section β market size, competitive advantage, launch fleet, break-even volume, and funding ask β and compress them into one to two pages. The summary should read as a compelling standalone document.
π‘ If the summary requires more than two pages, cut it. Loan officers and investors read the summary and the financial model first; everything else is reviewed only if those two sections pass.