1
Enter the full legal names and details of both parties
Identify the referring party and the company receiving referrals by their registered legal names, jurisdiction of incorporation or residence, and principal business addresses.
💡 Cross-check the legal name against the company's certificate of incorporation or business registration — a mismatch between the contract name and the entity's registry name can void enforcement of key clauses.
2
Define what counts as a qualifying referral
Write a precise definition specifying the form the introduction must take (written email, warm call, or completed referral form), whether the referred party must be new to the company, and the time window within which a transaction must close to trigger the fee.
💡 Include a registration mechanism — a referral submission form or a written introduction email — so there is a timestamped record of each introduction. This eliminates 'who knew them first' disputes.
3
Set the fee structure and calculation basis
Choose between a flat fee per qualifying referral or a percentage of net contract value. If percentage-based, define exactly which revenue figure is used as the base — net of taxes, refunds, and pass-through costs.
💡 For recurring-revenue businesses, specify whether the commission applies only to the first contract term or to renewals as well. Leaving this ambiguous is the single most common source of referral fee disputes.
4
Establish the payment schedule and conditions
Set a specific payment due date tied to a trigger event — such as 30 days after the company receives cleared funds from the referred customer — the payment method, and the currency.
💡 Add a reporting obligation: require the company to send a monthly statement of qualifying referrals and fees earned, even if the amount is zero. Silence breeds suspicion.
5
Tailor the non-circumvention and tail period
Set the period during which the company may not bypass the referrer to deal directly with introduced contacts. Standard tail periods run 12–24 months from the introduction date. Align the tail period with your typical sales cycle length.
💡 For B2B deals with long sales cycles — 6 to 18 months — a 24-month tail period is standard. For transactional B2C referrals, 6 to 12 months is more typical.
6
Confirm exclusivity terms if applicable
Decide whether the arrangement is exclusive — preventing either party from similar referral deals with competitors — or non-exclusive. State this explicitly rather than leaving it implied.
💡 Exclusivity clauses that are broad in scope and long in duration are routinely challenged or renegotiated. Limit exclusivity to a defined territory, product line, or customer segment to keep it commercially reasonable.
7
Add survival and governing law clauses
List each clause that survives termination (fees for pipeline referrals, non-circumvention, confidentiality) and its survival period. Select the governing law jurisdiction and dispute resolution method.
💡 If both parties are in different jurisdictions, choose the law of the jurisdiction where the company is incorporated — this is where enforcement is most straightforward and least expensive.
8
Execute before any referral activity begins
Both parties must sign the agreement before any introduction is made. Post-introduction signatures create disputes about whether earlier referrals are covered.
💡 Use a timestamped electronic signature to establish the exact execution date and prevent either party from later claiming the agreement was signed retroactively.