1
Define the plan's purpose and link it to business goals
Write one to two sentences explaining specifically why your company is creating the plan β retention, recruitment, replacing cash compensation, or aligning long-term incentives with an exit target.
π‘ Tie the purpose to a concrete milestone (e.g., 'reaching Series A' or 'achieving $5M ARR') so the plan remains directionally meaningful as you grow.
2
Calculate the fully diluted equity pool
Work with your cap table to determine what percentage of fully diluted ownership to reserve β typically 10β20% for early-stage companies. Convert the percentage to a share count and document the board resolution authorizing it.
π‘ Build in a 15β25% buffer above your current grant pipeline β re-authorizing the pool mid-cycle is disruptive and signals poor planning to investors.
3
Choose the grant types appropriate for your entity and participants
C-corps can issue ISOs (employees only), NSOs (anyone), or RSUs. LLCs must use profits interests or phantom equity. Select the type that matches your entity, participant class, and tax preference.
π‘ If you expect to convert from an LLC to a C-corp before a Series A, design the plan now to accommodate future conversion β profits interests do not automatically convert to options.
4
Set the standard vesting schedule
Establish the default vesting terms β cliff period and monthly increments β that apply to all grants unless an Award Agreement specifies otherwise. The 4-year / 1-year cliff is the market standard for startup equity.
π‘ Consider a shorter 3-year schedule for senior hires or advisors where the 4-year timeline exceeds their expected engagement horizon.
5
Draft the termination and exit event provisions
Define good leaver and bad leaver treatment, the post-termination exercise window for options, and whether single-trigger or double-trigger acceleration applies on a change of control.
π‘ Double-trigger acceleration (change of control plus involuntary termination) is preferred by acquirers and most investors β single-trigger acceleration can reduce your company's attractiveness as an acquisition target.
6
Address tax and regulatory compliance requirements
For C-corps, note ISO eligibility limits ($100K per year rule), 409A valuation obligations, and withholding responsibilities for NSO exercises. For LLCs, document profits interest grant-date valuation to establish the baseline.
π‘ Obtain a 409A valuation before issuing your first option grants β even if informal pricing feels straightforward, an undocumented fair market value creates IRS exposure for both the company and participants.
7
Establish the administration structure
Designate the plan administrator β board, compensation committee, or a named officer β and document their specific authorities: approving grants, amending agreements, and resolving participant disputes.
π‘ Even if you are a sole founder, designate a compensation committee of at least two people to approve grants. This governance structure reduces fiduciary risk when outside investors conduct due diligence.
8
Have the board formally adopt the plan
Present the completed plan to your board for a formal vote and documented resolution. Attach the resolution to the plan and store both in your company's corporate records.
π‘ Circulate a draft to all board members at least five business days before the meeting β grants made under an improperly adopted plan may be invalid.