- SMART Goals
- A goal-setting framework where each goal is Specific, Measurable, Achievable, Relevant, and Time-bound.
- OKR (Objectives and Key Results)
- A goal-setting method that pairs a qualitative objective with two to five measurable key results that define what success looks like.
- Stretch Goal
- A goal deliberately set beyond current comfortable reach, intended to drive innovation or significant effort β typically 20β30% above baseline expectations.
- Cascading Goals
- The process of aligning individual or team goals downward from organizational strategy so that every level supports the same priorities.
- Vanity Metric
- A measure that looks impressive on a report but does not connect to meaningful business outcomes β such as website visits without conversion tracking.
- Key Performance Indicator (KPI)
- A quantifiable metric used to evaluate progress toward a specific goal or strategic objective over a defined period.
- Goal Drift
- The gradual, unnoticed shift in a goal's scope, timeline, or definition after it has been set β often caused by missing check-in milestones.
- Accountability Owner
- The single named individual responsible for the outcome of a goal, distinct from contributors who support the work.
- Baseline Metric
- The measured starting point against which progress toward a goal is tracked β without a baseline, improvement cannot be quantified.
- Priority Conflict
- A situation where two or more goals compete for the same resources, time, or attention, making it impossible to fully achieve both simultaneously.