1
Complete the company overview and licensing details
Enter your legal entity name, state of formation, contractor license number, insurance coverage limits, and the geographic area you will serve. Confirm these details match your actual license and certificate of insurance before sharing the plan with any lender or bonding agent.
π‘ If you are pre-launch, include your planned license type and the date you expect to have it in hand β lenders understand pre-licensing timelines for new contractors.
2
Build your equipment and services list
List every machine you own, are financing, or plan to acquire β include make, model, year, horsepower or bucket capacity, and whether it is owned outright, financed, or leased. Then map each service you offer to the specific machine that performs it.
π‘ Pull equipment valuations from the most recent edition of the Equipment Watch or Ritchie Bros. auction results β lenders check these against your stated values.
3
Research your local construction market
Pull residential and commercial permit data from your county or city building department for the past 12β24 months. Cross-reference with state DOT project listings for public work. Use at least two sources to size your serviceable market.
π‘ Call two or three local general contractors you plan to target and ask about their typical excavation subcontractor volumes β primary research outperforms any industry report for local market sizing.
4
Profile your competitors and your differentiation
Identify three to four excavation companies operating in your target area. Note their fleet size, years in operation, and the types of work they focus on. Write one specific paragraph explaining the gap your company fills.
π‘ Slow mobilization and poor scheduling are the most common complaints GCs have about excavation subs β if you can guarantee 48-hour mobilization, state that explicitly as your differentiator.
5
Define your first 90 days of business development
List the specific general contractors, developers, or municipal bid boards you will contact in your first 12 weeks. Set a target number of bids submitted per month and a target win rate based on comparable market conditions.
π‘ A 20β30% bid win rate is realistic for a new excavation company with no established GC relationships β build this assumption directly into your revenue projections.
6
Build the financial model from machine hours up
Estimate billable machine hours per week per excavator, multiply by your target billing rate, then subtract fuel, operator wages, maintenance, and depreciation to get gross margin per machine per month. Scale this to your fleet size and projected utilization for Year 1.
π‘ Target a minimum 55β65% equipment utilization rate in Year 1 projections β higher rates look optimistic to lenders who know startup ramp-up timelines.
7
Write the executive summary last
Pull the single strongest data point from each section and compress them into one to two pages. The summary should state the opportunity, your differentiated position, the funding ask, and the key financial milestones the capital will enable.
π‘ Lenders read the executive summary and the financial projections first β if those two sections are clear and internally consistent, they will read the rest.