1
Complete the company overview with license and bonding details
Enter your legal entity name, state of formation, contractor license number, bonding limit, and insurance coverage amounts. Confirm these details match your current certificates before submitting to any lender.
π‘ Pull your license number from your state contractor board's public registry β lenders verify it online and discrepancies cause delays.
2
Define your services with pricing and average job values
List each concrete service category you offer. For each, record your typical pricing structure (per sq ft, lump sum, or T&M) and your average job value based on recent contracts or bids.
π‘ Use your last 12 months of invoices to calculate a true average job value β estimates from memory typically run 15β20% high.
3
Size your local market using permit and census data
Look up residential building permits for your county or metro area through the US Census Bureau's Building Permits Survey. Use this to estimate the number of reachable projects, then apply a realistic win rate.
π‘ A win rate of 20β30% on competitive bids is typical for established contractors; new entrants should model 10β15% until they build a track record.
4
Map your top five competitors and your differentiation
List at least four direct competitors in your service area with their primary focus (residential, commercial, specialty) and known pricing. Write one specific paragraph on why your operation wins against each.
π‘ Check Google Maps, local GC referral lists, and your state contractor board to build a complete competitor list β not just the names you already know.
5
Build the operations and equipment inventory
List every piece of equipment you own or lease with its current value and the financing attached. Then identify the equipment the business needs to reach your Year 1 revenue target.
π‘ Include rental costs for equipment you use but don't own β they are a real direct cost that belongs in your job cost model, not in overhead.
6
Build the financial model from job counts up
Start from the number of jobs you can realistically complete per month given your current crew and equipment. Multiply by average job value to get revenue, then apply your direct cost percentages by service type to get gross margin.
π‘ Model crew capacity honestly β a two-person finishing crew can typically complete two to three residential flatwork jobs per week, not five.
7
Write the funding request with an itemized use-of-funds schedule
Enter the total amount requested and break it into specific line items: each equipment purchase by name and price, working capital in months of overhead, pre-paid insurance, and any other identifiable expense.
π‘ Attach vendor quotes for any equipment purchase over $10,000 β lenders expect them and their absence stalls underwriting.
8
Write the executive summary last
Pull the single most compelling data point from each section β license status, market size, gross margin, funding ask β and compress them into one to two pages. Do not introduce any number in the summary that does not appear in the body.
π‘ Read the executive summary aloud. If it takes longer than three minutes, cut it β a busy SBA loan officer spends less than five minutes on initial review.