1
Enter the legal entity name and the advisor's full name
Use the company's exact registered corporate name β not a brand or DBA β and the advisor's legal name as it appears on government-issued ID. Record the effective date.
π‘ Cross-reference your state or provincial corporate registry to confirm the exact entity name before execution β mismatches create cap table and tax complications.
2
Define the scope of services and monthly time commitment
List the specific advisory activities expected β meeting attendance, introductions, product feedback, investor introductions β and state a monthly hour estimate. Two to four hours per month is typical for most advisory roles.
π‘ A defined time commitment gives you grounds to terminate for non-performance before the cliff if the advisor goes dark after signing.
3
Set the equity grant details
Enter the number of shares or options, the exercise price based on your most recent 409A valuation, the vesting schedule (commonly 2 years with a 6-month cliff), and the name of the equity incentive plan governing the grant.
π‘ Issue the option grant on the same day as the agreement β a gap between the agreement date and the grant date can create a mismatch in vesting start dates that requires a plan amendment to fix.
4
Complete the cash compensation block, if applicable
If paying a cash retainer or per-meeting fee, enter the amount, payment frequency, and any expense reimbursement cap. If the advisor is equity-only, mark this section as 'None' rather than leaving it blank.
π‘ State the currency explicitly for advisors located outside your home jurisdiction to avoid foreign exchange disputes.
5
Tailor the confidentiality duration and scope
Set the post-termination confidentiality period β typically 2 to 3 years for most roles. Define 'Confidential Information' to include financials, customer data, product roadmaps, and proprietary technology without being so broad as to cover public knowledge.
π‘ Exclude from the definition anything the advisor can demonstrate they knew independently before the engagement β this keeps the clause enforceable and avoids unnecessary disputes.
6
Add conflict-of-interest disclosures
Have the advisor list all current advisory roles, directorships, and equity positions in companies that could be considered competitors or in adjacent markets. Attach as a schedule or exhibit to the agreement.
π‘ Request an updated disclosure annually β competitive landscapes change, and a new advisory role the advisor picks up in Year 2 may create a material conflict your agreement should address.
7
Set the term, termination notice, and post-termination equity treatment
State the initial term (12 or 24 months is standard), the written notice period for termination (30 days is common), the post-termination option exercise window (90 days is typical), and whether any acceleration applies on a change of control.
π‘ If the company is pre-Series A, consider including single-trigger acceleration on change of control for advisors β it makes the role more attractive without significant dilution cost.
8
Sign before the advisor attends any meeting or receives any equity
Both parties must execute the agreement before the advisor participates in any company activity. Countersignature after any meeting, introduction, or equity issuance weakens the enforceability of the IP assignment and confidentiality clauses.
π‘ Use a digital signature platform to timestamp execution and store the fully countersigned copy with your corporate records alongside the corresponding equity plan documents.