- Revenue forecast
- An estimate of future sales income broken down by product, service line, or period.
- Cash flow forecast
- A projection of actual cash inflows and outflows over a defined period, showing whether the business will have enough cash to operate.
- MRR (Monthly Recurring Revenue)
- The predictable monthly revenue from active subscriptions, a core metric for SaaS and subscription businesses.
- ARR (Annual Recurring Revenue)
- MRR multiplied by 12, used to express the annualized value of subscription revenue.
- Churn rate
- The percentage of customers or revenue lost in a given period, a key variable in SaaS financial projections.
- COGS (Cost of Goods Sold)
- Direct costs required to produce or deliver revenue — materials, direct labor, or hosting and infrastructure for software.
- EBITDA
- Earnings before interest, taxes, depreciation, and amortization — a widely used measure of operating profitability.
- Run rate
- The annualized value of a current metric, such as monthly revenue multiplied by 12, used to extrapolate short-term performance.
- Burn rate
- The rate at which a company spends its cash reserves each month, typically used for pre-revenue or early-stage businesses.
- Sensitivity analysis
- A test of how forecast outcomes change when a single key assumption — such as price or growth rate — is varied up or down.
- Bottom-up forecast
- A projection built from granular inputs such as units sold, headcount, and conversion rates, rather than from a top-line growth assumption.
- Pro forma
- Financial statements prepared under a hypothetical scenario — such as an acquisition or a new product launch — rather than actual or standard projected conditions.