Reseller Agreement Template
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Understanding a Reseller Agreement

View the key components of a Reseller Agreement

For businesses aiming to broaden their market presence without significantly increasing operational costs, establishing a reseller network is a strategic move.

A Reseller Agreement template becomes an indispensable tool in this expansion, offering a structured approach to legally and operationally manage relationships with resellers.

This document is crucial for defining the terms of partnership, ensuring clarity, and fostering mutually beneficial relationships.

What is a Reseller Agreement Template?

A Reseller Agreement template is a customizable document that outlines the terms and conditions under which a business appoints external entities to sell and distribute its products or services.

This legal framework is essential for clearly defining the roles, responsibilities, and expectations of both the business and its resellers. It ensures that the partnership operates smoothly, with both parties aligned on goals, processes, and compliance requirements.

Key Elements of a Reseller Agreement Template

• Party Identification - Legal names and contact details of the business and the reseller.
• Appointment and Territory - Granting of rights to the reseller to sell and distribute products within a specified area.
• Products and Services - Detailed list of products or services that the reseller is authorized to handle.
• Pricing and Payment Terms - Clear structure for pricing, including any tiered or discount structures, and payment protocols.
• Marketing and Branding Guidelines - Rules and limitations on how the reseller can market the products and use the company’s branding.
• Sales Targets and Performance Metrics - Expectations for sales volume and performance standards.
• Duration and Termination - The agreement’s effective period and conditions for termination.
• Confidentiality and Non-Compete Clauses - Provisions to protect sensitive information and prevent competition conflicts.
• Legal Compliance and Liability - Ensuring adherence to relevant laws and outlining liability clauses.

Other Documents Related to a Reseller Agreement

In drafting a Reseller Agreement, consider incorporating these related documents:

• Non-Disclosure Agreements (NDAs) - To maintain confidentiality of business information.
• Product Supply Agreements - Outlining terms of product supply to the reseller.
• Trademark Licensing Agreements - If the reseller is authorized to use the company’s trademarks.
• Performance Review Templates - For regular assessment of the reseller’s performance.

Why Use Business in a Box for Your Reseller Agreement?

Business in a Box helps businesses move from isolated documents to a complete Business Operating System — where agreements, policies, and workflows work together.

For over two decades, Business in a Box has been the go-to resource for business owners seeking reliable and professionally crafted legal and business templates. Over the last 20 years, we’ve served millions of entrepreneurs, business owners, CEOs, and managers, in over 190 countries and territories worldwide.

Our extensive library features over 3,000 business and legal documents, and has been developed through a collaboration with industry experts and lawyers.

Business in a Box is an excellent choice for creating your Reseller Agreement with several benefits, including:

• Expertly Crafted Templates - Professionally Structured Documents.
• Ease of Customization - Allowing you to tailor the agreement to specific business needs and industry standards.
• Time and Resource Efficiency - Consistent, Repeatable Business Standards.
• Legal Compliance Assurance - Keeping your agreement aligned with current laws and regulations.

Using Business in a Box for your Reseller Agreement template gives you the confidence of having a thorough, legally sound document that sets the foundation for a profitable and well-organized reseller network. This tool is invaluable for businesses looking to expand their market reach effectively and maintain a high level of operational control and quality in partnerships.

Updated in November 2023