Email Marketing Tips Template

This email marketing tips template has 6 pages and is a MS Word file type listed under our sales & marketing documents.

Sample of our email marketing tips template:

EMAIL MARKETING TIPS Email is an important pillar of any digital marketing strategy. Having a digital marketing strategy without including email means you unintentionally give away a good part of your possible profit and reach. Using email to promote your products and services simply gets the most out of your customers' loyalty. The benefits of an email marketing strategy include an increase in conversion rate, brand awareness and customer loyalty. You can either use email marketing to keep your customers in touch with your new products, services, and other features of your business, or as an opportunity to inform your audience about the value of a product you offer or the entirety of the brand. It can also be anything in between. Here are 10 email marketing tips that can help you to grow your business. Use a Clear Call-to-Action to Drive Attention to Your Landing Page When you have a landing page, the goal is to drive traffic to this page and get clicks. When attention is drawn to your landing page, you're on the right track of converting email subscribers into customers. The secret to driving attention to your landing page is through the use of a clear call-to-action (CTA). Using multiple CTAs or an unclear one can confuse visitors and reduce conversion rates. An important thing to do is ensure that the CTA is fixed in different parts of the email. Make Personalization a Priority One way to catch the attention of email readers is to include personal elements in emails. Address subscribers by their names, make your subject matter about them and create content around their needs and interests. To ensure that this tip is maximized, do the following; Customize email subject lines Use location to determine your email content Segment lists according to behavior Doing the things above makes readers feel special and they'll hardly be able to ignore your emails. Use Creative Copy to Optimize Open, Clicks and Conversion Rates To achieve this, you should first define your audience and how best to interact with them. Here are three specific ways you can use email copy to optimize your emails. Appealing subject lines Unique and pleasurable voice Target the content Your emails can be seen as an avenue to have meaningful conversations with your audience and convert them into customers. Send Eye-Catching Email Campaigns Another important thing to have in mind is that even before a subscriber starts to read the email, the way it looks plays an important part in their first impression of it. First, you need a responsive design email, for which you don't necessarily need to hire a professional designer. Also, the body of the email can keep the attention of the reader. Here are some best practices: Use short paragraphs with important keywords Make your text skimmable Use images sparsely Make your email adaptable to both mobile and desktop versions A number of email marketing software packages already have inbuilt templates that you can choose from, depending on how it fits into your email marketing goals and strategy. Include Social Media Profiles Not every recipient of your emails will convert into a customer or buy from you immediately