This 10 powerful video marketing tips to grow your business template has 31 pages and is a MS Word file type listed under our sales & marketing documents.
Sample of our 10 powerful video marketing tips to grow your business template:
10 Powerful Tips to Grow Your Business With Video Marketing An Informative Guidebook to Help You Successfully Use Video Marketing to Grow Your Company Table of Contents The Video Explosion 2 Tip #1: Pick Your Primary Platform 5 Tip #2: Start Simple 7 Tip #3: Deliver Authentic Value 9 Tip #4: Create a Simple Script 12 Tip #5: Draw the Viewer In 14 Tip #6: Experiment with Different Types of Videos 16 a. How-To Videos 16 b. Expert Interviews 16 c. Demo Videos 17 d. Event Videos 17 e. Explainer Videos 17 f. Testimonial / Case Study Videos 18 g. Live Videos 18 h. Personalized Videos 19 i. Mix It Up 19 Tip #7: Repurpose Your Content 21 Tip #8: Use Attractive Video Thumbnails, Titles, and Captions 23 j. Thumbnails 23 k. Titles 23 l. Captions 24 Tip #9: Use Calls-To-Action in Your Videos 25 Tip #10: Collaborate with Others 27 Your Audience is Waiting 29 The Video Explosion 15 years ago, making even a simple marketing video was a somewhat complicated endeavor. To make the video, you needed a video camera that could shoot high quality footage and had to use complicated video editing software. Sharing the video with others was difficult, usually requiring you to burn the file to a DVD. Then, two things happened that changed everything. First, YouTube was created. Suddenly, a platform existed that made it incredibly easy to share a video with the world. Instead of relying on DVDs or hard drives, you could simply upload a video to YouTube and share the link with thousands of people. Second, the smartphone was invented. Within the span of just a few short years, almost everyone was carrying around a relatively high-quality video camera in their pocket. Now, anyone can create and share a video in a matter of minutes. And more than ever, people are consuming huge amounts of video. Consider these staggering statistics: People watch more than 500 million hours of video on YouTube every single day. YouTube has more than one billion users. 45% of people consume more than one hour of video per day on Facebook and YouTube. 85% of internet users in the United States watch videos online. One-third of total online activity is watching videos. Starting to get the picture? Video is everywhere and everyone is watching it. The explosion of video represents a huge opportunity for business owners. Consider these stats: 51% of marketers say that video is the type of content with the highest ROI. Businesses who use video increase their revenue 49% faster than those that don't. 64% of consumers buy something after watching branded social videos. Video results in 12 times more social shares than text and images combined. Videos posted directly to Facebook have 10x greater organic reach than YouTube links. Blog posts that include video get three times more inbound links than those that don't. People will retain 95% of a message when they consume it via video as opposed to just 10% when reading the message in text form. Simply put, businesses that use video marketing achieve greater results than those that don't. If you want to connect with more customers, expand your brand, and ultimately generate more revenue, you should be using video marketing. But for many people, the thought of doing video marketing is intimidating. They don't know where to start and what the best practices are. They're worried or uncomfortable about getting in front of the camera. And so, they never get started with video marketing. They don't take advantage of the enormous opportunity that video presents them. That's where we come in. In this eBook, you'll discover simple, easy-to-follow video marketing tips. The goal is to make video marketing relatively easy for you. Video marketing no longer has to be complicated. You don't need a big budget, lots of film equipment, or a fancy studio. You can literally just use your smartphone. All that you really need to succeed with video marketing is creativity and determination. So, are you ready to get started? Let's dive in. Tip #1: Pick Your Primary Platform Where will you be sharing most of your videos? YouTube? LinkedIn? Instagram? Facebook? Pick one to get started with. Granted, it's fine to share videos on multiple platforms. In fact, you probably should for maximum exposure. But video marketing is more than just publishing new videos. If you really want to succeed, it's important to also engage with those who watch the videos. If you create a compelling video, people will comment on it. In turn, you need to respond to those comments and create a conversation between you and your viewers. The more comments and views the video receives, the more exposure it will get, because social media platforms give preference to content that is getting a lot of engagement. If you spread yourself too thin across multiple platforms, it will be difficult for you to engage with everyone. Your video will end up getting far less exposure than it would if you dedicated yourself primarily to one (or two) platforms. So, how do you pick your platform? It's really about knowing where your audience spends most of their time. In other words, what platform do your customers use the most? If you're in the B2B world and looking to connect with other professionals, you may want to focus on LinkedIn. If you're selling to Millennials, Instagram and YouTube are probably good options. If your audience is slightly older, Facebook is probably your best bet. If you don't know which platform your audience prefers, just go with Facebook. It's the largest social media platform in the world and you can be sure that your customers use it. Tip #2: Start Simple One of the biggest reasons people don't get started with video marketing is that they make it way too complicated. They think they need to have a fancy script, professional lighting, and an ultra-high-quality camera. Nothing could be further from the truth. Some of the most popular YouTube channels feature a person in their bedroom just talking into their computer. They don't use special effects or difficult editing techniques. The lighting isn't particularly good. And yet these videos get millions of views and thousands of comments. The reality is that these days, people don't expect videos to be incredibly polished or produced professionally. To get started in video marketing, start really simple. Just use your smartphone or computer. If you can, try to make sure you have enough light, but don't overly stress about it. The key thing is to start sharing video. Avoid being a perfectionist. Don't think that you need to have the ideal video setup. If it helps, think of video marketing more like having a conversation than giving a presentation. You don't obsess about having a conversation with a friend. You just talk about what's on your heart and mind. Sharing videos online is somewhat like having a conversation with a group of friends. It doesn't have to be overly formal or nicely wrapped. Just talk to the camera like you would talk to another person. If you really want to create a small video production setup, you can easily do that. You can get lights on Amazon for as little as $20 and there are plenty of simple film editing tools that make it easy to splice video clips. The main point is that you just need to get started. Yes, you can make some simple purchases to enhance the overall quality of your videos, but don't let this be a sticking point for you. It's better to start simple and continue to improve the quality of your videos instead of trying to be perfect from the beginning. How long should your videos be? There's no set rule. Really, it will be determined by your subject. Make the video as long as it needs to be but no longer. If you can communicate all your points in just a few minutes, then only make your video a few minutes long. Avoid the temptation to add filler just to reach a certain length.
