How to Make a Market Research

This how to make a market research template has 2 pages and is a MS Word file type listed under our business plan kit documents.

Sample of our how to make a market research template:

How to Conduct Market Research Standard Operating Procedure Department: Marketing/Sales Purpose: The goal of market research is to understand the reasons why your customer will buy your product or services. Good market research indicates who and where your customers are. It will also tell you when they are most likely and willing to purchase your goods or use your services. It could also help to determine what kinds of new products and services may be profitable. Finally, for existing products and services, marketing research can tell companies whether they are meeting their customers' needs or expectations. Frequency: When needed Procedure: Define your customer first. Determine what you need to know about your market. Use secondary market research for having an overall overview. Use primary market research to get specific data. Take actions and design business decision. Definition/Explanation: Customer: Before starting a market research and knowing how our customers behave, we must define who are our ideal customer first. By defining them, we must be able to answer to questions like these: What their age are? Gender? Income? Education? Profession? Location? etc. Market: A market is generally defined as a group of consumers and producers who are involved in the manufacture, purchase and use of the product