This worksheet brand building template has 2 pages and is a MS Word file type listed under our sales & marketing documents.
7 Easy Ways to Increase Brand Exposure WORKSHEET 7 Steps to Define Your Brand Voice Step 1: Review Your Mission Statement The personality of your brand should reflect the values of your company. Your mission statement is a good starting point for figuring out what your values are and how to best communicate them to your audience. Mission Statement: ________________________________________________________________________________________________________________________________________________________________________ Step 2: Audit Your Current Brand Voice If you've already produced some content for your brand, review the copy and audit your findings. Note any common themes in your messaging or tone. How can you clarify your tone to better portray your values and purpose? Look closely at the pieces of content that have gotten the most engagement. This can help you to see what is resonating with your audience. Common themes/tone: ____________________________________________________________________________________ Ideas for how to better portray my values and purpose: ________________________________________________________________________________________________________________________________________________________________________ Step 3: Complete an Audience Survey If you have an audience established, create a poll to find out: How they would describe your brand If they find your tone appealing What type of personality your brand would have if it were a person
This worksheet brand building template has 2 pages and is a MS Word file type listed under our sales & marketing documents.
7 Easy Ways to Increase Brand Exposure WORKSHEET 7 Steps to Define Your Brand Voice Step 1: Review Your Mission Statement The personality of your brand should reflect the values of your company. Your mission statement is a good starting point for figuring out what your values are and how to best communicate them to your audience. Mission Statement: ________________________________________________________________________________________________________________________________________________________________________ Step 2: Audit Your Current Brand Voice If you've already produced some content for your brand, review the copy and audit your findings. Note any common themes in your messaging or tone. How can you clarify your tone to better portray your values and purpose? Look closely at the pieces of content that have gotten the most engagement. This can help you to see what is resonating with your audience. Common themes/tone: ____________________________________________________________________________________ Ideas for how to better portray my values and purpose: ________________________________________________________________________________________________________________________________________________________________________ Step 3: Complete an Audience Survey If you have an audience established, create a poll to find out: How they would describe your brand If they find your tone appealing What type of personality your brand would have if it were a person
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