[{"data":1,"prerenderedAt":525},["ShallowReactive",2],{"document-website-cross-sponsorship-agreement-D750":3},{"document":4,"label":23,"preview":11,"thumb":24,"thumb600":25,"description":5,"descriptionCustom":6,"apiDescription":5,"pages":8,"extension":10,"parents":26,"breadcrumb":30,"related":38,"customDescModule":174,"customdescription":6,"mdFm":175,"mdProseHtml":524},{"description":5,"descriptionCustom":6,"label":7,"pages":8,"size":9,"extension":10,"preview":11,"thumb":12,"svgFrame":13,"seoMetadata":14,"parents":15,"keywords":22},"WEBSITE CROSS SPONSORSHIP AGREEMENT This Website Sponsorship Agreement (the \"Agreement\") is made and effective the [Date] BETWEEN: [SPONSOR NAME] (the \"Sponsor\"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] AND: [YOUR COMPANY NAME] (the \"Site Owner\"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] In consideration of the terms and covenants of this agreement, and other valuable consideration, the parties agree as follows: RECITALS Sponsor is the owner and operator of a website which is located at the following URL accessible through the Internet [address] (the \"Sponsor Site\"). Sponsor's Site contains functions which permits users accessing such site to search the Internet and identify other web pages that contain information identified in the search terms that are input by the user. Sponsor's Site also contains feature that organize links to other web pages by topical categories. Site Owner is the owner and operator of a website which is located at the following URL accessible through the Internet [address] (the \"Site Owner Site\"). Site Owner owns and operates an online business through which the Site Owner sells [Describe] and related goods and accessories over the Internet. Sponsor wishes to promote and sponsor the business and website of the Site Owner. Site Owner wishes to promote and sponsor the Sponsor's website by purchasing certain advertising, links, and banner advertising on the Sponsor's Site. WEBSITE SPONSORSHIP Sponsor agrees to promote Site Owner on Sponsor's website by doing all of the following (i) placing certain graphical and text links consistent with such text and graphics used in connection with other websites that are accessed through the search function on the Sponsor's Website which hyperlinks individuals using the search engine component of Sponsor's Website to the Site Owner's Website; Site Owner's site shall appear in the search results based upon certain mutually acceptable keywords, including but not limited to those keywords listed on Exhibit \"A\" attached hereto; Sponsor shall work with the Site Owner to identify a more extensive listing of keywords that will result in identifying Site Owner's web page through the search engine function on Sponsor's web page; (ii) placing a text or graphical image on the Sponsor's home page which is consistent with those used with other websites which promotes special sales and promotions offered through the Site Owner's web page and which links to areas on Site Owner's web page that are designated by Site Owner; such graphical image shall be rotated with other promotions on Sponsor's home page and shall be accessible to users for [number] hours per each 24 hour day; (iii) list Site Owner's website in Sponsor's listing of \"preferred sites\" which shall contain no more than [number] other sites and which shall not contain any other sites which offer products and services which compete with those offered by Site Owner; (iv) place a banner advertisement to be provided by Site Owner and which shall be a minimum of [number] pixels by [number] pixels in size, which contains a hyperlink to Site Owner's site on the front page of the [describe] category of Sponsor's topical category listings which banner shall be available by all users 24 hours per day throughout the term of this Agreement and which shall be viewed upon loading such page without scrolling by the party accessing such page; (v) Sponsor shall actively promote its Website in order to optimize the potential number of impressions of Site Owner's Website through links from Sponsor's Website and to optimize the total number of parties accessing the Sponsor's Website. Site Owner agrees to actively promote and sponsor Sponsor's Website by (i) placing a banner advertisement to be provided by Sponsor and which shall be a minimum of [number] pixels by [number] pixels in size, which contains a hyperlink to Sponsor's site on the front page of the Site Owner's home page which banner shall be available by all users 24 hours per day throughout the term of this Agreement and which shall be viewed upon loading such page without scrolling by the party accessing such page; (ii) by actively promoting the website of the Sponsor as a preferred web page in the area designated for such preferred web pages on Site Owner's Website; (iii) Site Owner shall actively promote its Website in order to optimize the potential number of impressions of Sponsor's Website through links from Site Owner's Website and to optimize the total number of parties accessing the Site Owner's Website. LAUNCHING OF CROSS SPONSORSHIP The parties mutually agree that they will take all reasonable steps and mutually cooperate in order to achieve the goal of launching the respective sponsorship activities on or before the [date]. The parties shall each be obligated to deliver all graphical and text, including banners, links, and other items that must be delivered to the other party to enable them to perform their sponsorship activities as set forth in this Agreement, not later than [NUMBER] days before the above referenced launch date. Each of the parties shall be permitted to revise or provide new graphical and link information to the other party, provided that such new materials shall be reasonably satisfactory to the other party. Such revised material shall be placed within [NUMBER] days after receipt thereof by the applicable party. In the event that such party has any objection to such materials, it shall immediately notify the other party and the parties shall discuss the objectionable aspect of such materials and shall endeavor in good faith to resolve the objection. Each of the parties shall notify the other of any planned special promotions and shall offer the other party an opportunity to participate in such special promotions on a mutually acceptable basis. MUTUAL EXCLUSIVITY During the entire term of this Agreement, neither party shall sponsor or display on their website, provide a link to, display any content created or provided by or referring to, or enter any promotion of sponsorship agreement with any party that is a \"Direct Competitor\" of the other party. This exclusivity shall not however prohibit Sponsor from causing competitor sites to be listed in search results available through the Sponsor's online search capabilities, provided that Site Owners site receives first listing in such search result using the keywords that are designated by the parties pursuant to the terms hereof at least [%] of the time and is consistently in the top three of such search result when compared to Direct Competitors. As defined herein, the term \"Direct Competitor\" shall mean and include any online business that provides products or services that are functionally equivalent to those offered by either party. \"Direct Competitors\" shall include, but shall not be limited to, those parties identified and listed in Exhibit \"B\" attached hereto and made a part hereof. SPONSORSHIP FEES AND OTHER PAYMENTS Initiation Fee Upon execution of this Agreement, Site Owner shall pay to the Sponsor a one-time setup fee to compensate the Sponsor for the work to be performed to set up the sponsorship program described herein. No initiation or startup fee shall be payable from Sponsor to Site Owner. Periodic sponsorship fees In addition to the Initiation Fee described above, the Site Owner shall pay to the Sponsor monthly sponsorship fees equal to per month during the entire term of this Agreement. Such monthly sponsorship fees shall be due and payable or before the first (1st) day of each calendar month with the first fee due and payable on the first day of the month following the Launch Date.",null,"Website Cross Sponsorship Agreement","8",80,"doc","https://templates.business-in-a-box.com/imgs/1000px/website-cross-sponsorship-agreement-D750.png","https://templates.business-in-a-box.com/imgs/250px/750.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#750.xml",{"title":6,"description":6},[16,19],{"label":17,"url":18},"Software & Technology","/templates/software-technology-business/",{"label":20,"url":21},"Advertising","/templates/advertising/","website cross sponsorship agreement","Website Cross Sponsorship Agreement Template","https://templates.business-in-a-box.com/imgs/400px/750.png","https://templates.business-in-a-box.com/imgs/600px/750.png",[27,16,19],{"label":28,"url":29},"Templates","/templates/",[31,32,35],{"label":28,"url":29},{"label":33,"url":34},"Legal Agreements","/templates/business-legal-agreements/",{"label":36,"url":37},"Distribution & Channel","/templates/distribution-and-channel/",[39,43,47,51,55,59,63,67,71,75,79,83,87,104,119,131,144,160],{"label":40,"url":41,"thumb":42,"extension":10},"Sponsorship Agreement","/template/sponsorship-agreement-D12549","https://templates.business-in-a-box.com/imgs/250px/12549.png",{"label":44,"url":45,"thumb":46,"extension":10},"Podcast Sponsorship Agreement","/template/podcast-sponsorship-agreement-D14034","https://templates.business-in-a-box.com/imgs/250px/14034.png",{"label":48,"url":49,"thumb":50,"extension":10},"Cross-Promotion Agreement","/template/cross-promotion-agreement-D13826","https://templates.business-in-a-box.com/imgs/250px/13826.png",{"label":52,"url":53,"thumb":54,"extension":10},"Fiscal Sponsorship Agreement","/template/fiscal-sponsorship-agreement-D13977","https://templates.business-in-a-box.com/imgs/250px/13977.png",{"label":56,"url":57,"thumb":58,"extension":10},"Acquisition and Cross Servicing Agreement","/template/acquisition-and-cross-servicing-agreement-D13897","https://templates.business-in-a-box.com/imgs/250px/13897.png",{"label":60,"url":61,"thumb":62,"extension":10},"Website Design Agreement","/template/website-design-agreement-D821","https://templates.business-in-a-box.com/imgs/250px/821.png",{"label":64,"url":65,"thumb":66,"extension":10},"Website License Agreement","/template/website-license-agreement-D825","https://templates.business-in-a-box.com/imgs/250px/825.png",{"label":68,"url":69,"thumb":70,"extension":10},"Sponsorship Package","/template/sponsorship-package-D12838","https://templates.business-in-a-box.com/imgs/250px/12838.png",{"label":72,"url":73,"thumb":74,"extension":10},"Website Design Consultation Agreement","/template/website-design-consultation-agreement-D822","https://templates.business-in-a-box.com/imgs/250px/822.png",{"label":76,"url":77,"thumb":78,"extension":10},"Website Development Agreement","/template/website-development-agreement-D14084","https://templates.business-in-a-box.com/imgs/250px/14084.png",{"label":80,"url":81,"thumb":82,"extension":10},"Website Linking Agreement","/template/website-linking-agreement-D751","https://templates.business-in-a-box.com/imgs/250px/751.png",{"label":84,"url":85,"thumb":86,"extension":10},"Website Design Non-Disclosure Agreement","/template/website-design-non-disclosure-agreement-D823","https://templates.business-in-a-box.com/imgs/250px/823.png",{"description":88,"descriptionCustom":6,"label":89,"pages":90,"size":91,"extension":10,"preview":92,"thumb":93,"svgFrame":94,"seoMetadata":95,"parents":97,"keywords":96,"url":103},"NON-DISCLOSURE AGREEMENT (NDA) This Non-Disclosure Agreement (the \"Agreement\") is made and effective [DATE], BETWEEN: [YOUR COMPANY NAME] (the \"Disclosing Party\"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [RECEIVING PARTY NAME] (the \"Receiving Party\"), an individual with his main address located at OR a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] WHEREAS, Receiving Party has been or will be engaged in the performance of work on [DESCRIBE]; and in connection therewith will be given access to certain confidential and proprietary information; and WHEREAS, Receiving Party and Disclosing Party wish to evidence by this Agreement the manner in which said confidential and proprietary material will be treated. NOW, THEREFORE, it is agreed as follows: NON-DISCLOSURE OF CONFIDENTIAL INFORMATION Both Parties understand and agree that each Party may have access to the confidential information of the other party. For the purposes of this Agreement, \"Confidential Information\" means proprietary and confidential information about the Disclosing Party's (or it's suppliers') business or activities. Such information includes all business, financial, technical, and other information marked or designated by such Party as \"confidential\" or \"proprietary.\" Confidential Information also includes information which, by the nature of the circumstances surrounding the disclosure, ought in good faith to be treated as confidential. For the purposes of this Agreement, Confidential Information does not include: Information that is currently in the public domain or that enters the public domain after the signing of this Agreement. Information a Party lawfully receives from a third Party without restriction on disclosure and without breach of a non-disclosure obligation. Information that the Receiving Party knew prior to receiving any Confidential Information from the Disclosing Party. Information that the Receiving Party independently develops without reliance on any Confidential Information from the Disclosing Party. Each Party agrees that it will not disclose to any third Party or use any Confidential Information disclosed to it by the other Party except when expressly permitted in writing by the other Party. Each Party also agrees that it will take all reasonable measures to maintain the confidentiality of all Confidential Information of the other Party in its possession or control. TERM The term of this Agreement is [number] of [years/months] from the date of execution by both Parties. TITLE The Receiving Party agrees that all Confidential Information furnished by the Disclosing Party shall remain the sole property of the Disclosing Party. DISCLAIMER","Non Disclosure Agreement Nda","3",513,"https://templates.business-in-a-box.com/imgs/1000px/non-disclosure-agreement-nda-D12692.png","https://templates.business-in-a-box.com/imgs/250px/12692.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12692.xml",{"title":96,"description":6},"non disclosure agreement nda",[98,100],{"label":33,"url":99},"business-legal-agreements",{"label":101,"url":102},"Confidentiality Agreements","confidentiality-agreement","/template/non-disclosure-agreement-nda-D12692",{"description":105,"descriptionCustom":6,"label":106,"pages":107,"size":108,"extension":10,"preview":109,"thumb":110,"svgFrame":111,"seoMetadata":112,"parents":113,"keywords":117,"url":118},"INDEPENDENT CONTRACTOR AGREEMENT This Independent Contractor Agreement (\"Agreement\") is made and effective [Date], BETWEEN: [INDEPENDENT CONTRACTOR NAME] (the \"Independent Contractor\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] AND: [YOUR COMPANY NAME] (the \"Company\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] RECITALS Independent Contractor is engaged in providing [Describe] business services, its Employer Tax I.D. Number is [Insert], and its Business License Number is [insert]. Independent Contractor has complied with all Federal, State, and local laws regarding business permits, sales permits, licenses, reporting requirements, tax withholding requirements, and other legal requirements of any kind that may be required to carry out said business and the Scope of Work which is to be performed as an Independent Contractor pursuant to this Agreement. Independent Contractor is or remains open to conducting similar tasks or activities for clients other than the Company and holds themselves out to the public to be a separate business entity. Company desires to engage and contract for the services of the Independent Contractor to perform certain tasks as set forth below. Independent Contractor desires to enter into this Agreement and perform as an independent contractor for the company and is willing to do so on the terms and conditions set forth below. NOW, THEREFORE, in consideration of the above recitals and the mutual promises and conditions contained in this Agreement, the Parties agree as follows: TERMS This Agreement shall be effective commencing [Date], and shall continue until terminated at the completion of the Scope of Work which shall occur no later than [Date] or by either party as otherwise provided herein. STATUS OF INDEPENDENT CONTRACTOR This Agreement does not constitute a hiring by either party. It is the parties intentions that Independent Contractor shall have an independent contractor status and not be an employee for any purposes, including, but not limited to, [laws]. Independent Contractor shall retain sole and absolute discretion in the manner and means of carrying out their activities and responsibilities under this Agreement. This Agreement shall not be considered or construed to be a partnership or joint venture, and the Company shall not be liable for any obligations incurred by Independent Contractor unless specifically authorized in writing. Independent Contractor shall not act as an agent of the Company, ostensibly or otherwise, nor bind the Company in any manner, unless specifically authorized to do so in writing. TASKS, DUTIES, AND SCOPE OF WORK Independent Contractor agrees to devote as much time, attention, and energy as necessary to complete or achieve the following: [Describe]. The above to be referred to in this Agreement as the \"Scope of Work\". It is expected that the Scope of Work will completed by [Date]. Independent Contractor shall additionally perform any and all tasks and duties associated with the Scope of Work set forth above, including but not limited to, work being performed already or related change orders. Independent Contractor shall not be entitled to engage in any activities which are not expressly set forth by this Agreement. The books and records related to the Scope of Work set forth in this Agreement shall be maintained by the Independent Contractor at the Independent Contractor's principal place of business and open to inspection by Company during regular working hours. Documents to which Company will be entitled to inspect include, but are not limited to, any and all contract documents, change orders/purchase orders and work authorized by Independent Contractor or Company on existing or potential projects related to this Agreement. Independent Contractor shall be responsible to the management and directors of Company, but Independent Contractor will not be required to follow or establish a regular or daily work schedule. Supply all necessary equipment, materials and supplies. Independent Contractor will not rely on the equipment or offices of Company for completion of tasks and duties set forth pursuant to this Agreement. Any advice given Independent Contractors regarding the scope of work shall be considered a suggestion only, not an instruction. Company retains the right to inspect, stop, or alter the work of Independent Contractor to assure its conformity with this Agreement. ASSURANCE OF SERVICES Independent Contractor will assure that the following individuals (the \"Key Employees\") will be available to perform, and will perform, the Services hereunder until they are completed (identify by title and name as applicable): [Name of Key Employee, Title] [Name of Key Employee, Title] The Key Employees may be changed only with the prior written approval of the Company, which approval shall not be unreasonably withheld. COMPENSATION Independent Contractor shall be entitled to compensation for performing those tasks and duties related to the Scope of Work as follows: [Describe] Such compensation shall become due and payable to Independent Contractor in the following time, place, and manner: [Describe] NOTICE CONCERNING WITHHOLDING OF TAXES Independent Contractor recognizes and understands that it will receive a [specify tax] statement and related tax statements, and will be required to file corporate and/or individual tax returns and to pay taxes in accordance with all provisions of applicable Federal and State law. Independent Contractor hereby promises and agrees to indemnify the Company for any damages or expenses, including attorney's fees, and legal expenses, incurred by the Company as a result of independent contractor's failure to make such required payments. AGREEMENT TO WAIVE RIGHTS TO BENEFITS Independent Contractor hereby waives and foregoes the right to receive any benefits given by Company to its regular employees, including, but not limited to, health benefits, vacation and sick leave benefits, profit sharing plans, etc. This waiver is applicable to all non-salary benefits which might otherwise be found to accrue to the Independent Contractor by virtue of their services to Company, and is effective for the entire duration of Independent Contractor's agreement with Company. This waiver is effective independently of Independent Contractor's employment status as adjudged for taxation purposes or for any other purpose. Neither this Agreement, nor any duties or obligations under this Agreement may be assigned by either party without the consent of the other. TERMINATION This Agreement may be terminated prior to the completion or achievement of the Scope of Work by either party giving [number] days written notice. Such termination shall not prejudice any other remedy to which the terminating party may be entitled, either by law, in equity, or under this Agreement. NON-DISCLOSURE OF TRADE SECRETS, CUSTOMER LISTS AND OTHER PROPRIETARY INFORMATION Independent Contractor agrees not to disclose or communicate, in any manner, either during or after Independent Contractor's agreement with Company, information about Company, its operations, clientele, or any other information, that relate to the business of Company including, but not limited to, the names of its customers, its marketing strategies, operations, or any other information of any kind which would be deemed confidential, a trade secret, a customer list, or other form of proprietary information of Company. Independent Contractor acknowledges that the above information is material and confidential and that it affects the profitability of Company. ","Independent Contractor Agreement","6",62,"https://templates.business-in-a-box.com/imgs/1000px/independent-contractor-agreement-D160.png","https://templates.business-in-a-box.com/imgs/250px/160.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#160.xml",{"title":6,"description":6},[114],{"label":115,"url":116},"Consultant & Contractors","consulting-contractor-business","independent contractor agreement","/template/independent-contractor-agreement-D160",{"description":120,"descriptionCustom":6,"label":121,"pages":107,"size":91,"extension":10,"preview":122,"thumb":123,"svgFrame":124,"seoMetadata":125,"parents":127,"keywords":126,"url":130},"SERVICE AGREEMENT This SERVICE AGREEMENT (\"Agreement\") is effective [DATE], BETWEEN: [COMPANY NAME] (the \"Contractor\"), a company organized and existing under the laws of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] AND: [COMPANY NAME] (the \"Customer\"), a company organized and existing under the laws of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] (The Contractor and the Customer shall be individually referred to as a \"Party\" and collectively referred to as the \"Parties\", as the context may require). WHEREAS A. Contractor has experience and expertise in [DESCRIBE EXPERIENCE AND SERVICE]. B. Customer desires to have Contractor provide services for them. C. Contractor desires to provide services to Customer on the terms and conditions set forth herein (the \"Services\"). NOW THEREFORE, in consideration of the above recitals, the representations, warranties, and agreements contained in this Agreement and for other good and valuable consideration, the receipt and adequacy of which are now acknowledged, the Parties agree as follows: SERVICES PROVIDED Beginning on upon agreement to this contract, [CONTRACTOR] will provide to [CUSTOMER] the following service (collectively, the /Services\"): Description of the project: [DESCRIBE THE SERVICE REQUIRED]. SCOPE OF WORK Contractor agrees to provide Services pursuant to the Scope of Work set forth in Exhibit A attached hereto (the \"Scope of Work\"). TERM Unless both parties mutually agree on an extension, this contract will automatically terminate on [SPECIFY]. PERFORMANCE The parties agree to do everything possible to ensure that the terms of this Agreement take effect. PAYMENT FOR SERVICES In exchange for the Services rendered, a payment of [SPECIFY] will be made to the Contractor upon completion of the scheduled Services described in this Contract. If an invoice is not paid on the due date, interest will be added to the current balance. These amounts shall be payable, and the Customer shall pay all overdue amounts at the lesser of [SPECIFY] per cent per annum or the maximum percentage permitted by applicable law. Or Customer will pay Contractor as follows: [SPECIFY]. DELIVERY OF SERVICES The Contractor will exercise due diligence in the provision of services. However, the Customer acknowledges that the indicated delivery times and other payment milestones listed in Scope of Work are estimates and do not constitute final delivery dates. SECURITY The Contractor must make reasonable security arrangement to protect Material from unauthorized access, collection, use, alteration or disposal. OWNERSHIP RIGHT The Customer shall hold the copyright for the agreed version of the Services as delivered, and the Customer's copyright notice may be displayed in the final version. All works, ideas, discoveries, inventions, patents, products or other information that may be protected by copyright (collectively, the \"Work Product\" developed in whole or in part by the Contractor in connection with the Services, shall be the exclusive property of the Customer. Upon request, the Contractor shall execute all documents necessary to confirm or perfect the exclusive ownership of the Customer's \"Work Product\". The Contractor retains exclusive rights to pre-existing materials used in the Customer's projects. The Customer shall not have the right to reuse, resell or otherwise transfer material belonging to the contractor or third parties. The Contractor reserves the right to use the finished public product as an example of a product. RETURN OF PROPERTY Upon the expiry or termination of this Agreement, the Contractor will return to the Customer any property, documentation, records or Confidential Information which is the property of the Customer. COMPENSATION For all services rendered by the Contractor under this Agreement, the Customer shall indemnify the Contractor. In the event that the Customer fails to make any of the payments mentioned, the Contractor shall have the right, but shall not be obliged, to exercise any of the following remedies: ","Service Agreement","https://templates.business-in-a-box.com/imgs/1000px/service-agreement-D12711.png","https://templates.business-in-a-box.com/imgs/250px/12711.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12711.xml",{"title":126,"description":6},"service agreement",[128,129],{"label":33,"url":99},{"label":33,"url":99},"/template/service-agreement-D12711",{"description":132,"descriptionCustom":6,"label":133,"pages":90,"size":91,"extension":10,"preview":134,"thumb":135,"svgFrame":136,"seoMetadata":137,"parents":139,"keywords":142,"url":143},"[DATE] [CONTACT NAME] [ADDRESS] [ADDRESS 2] [CITY, STATE/PROVINCE] [ZIP/POSTAL CODE] SUBJECT: LETTER OF INTENT-ACQUISITION OF BUSINESS Dear [CONTACT NAME]: This letter (\"Letter of Intent\") sets forth the basic preliminary terms between the Buyer or his nominee and yourselves regarding the purchase of the [SPECIFY] business (the \"Business\") carried on by yourselves. Except as specifically set forth herein, this Letter of Intent shall not constitute an agreement between the parties and no agreement shall be deemed to exist until execution of a definitive purchase agreement. It is proposed that Buyer will acquire certain assets of the Business which Buyer believes to be necessary to the future of the Business, including the warehouse in [CITY/STATE] in which [COMPANY NAME] the Company has invested [AMOUNT] in cash and which has been financed by a mortgage loan of approximately [AMOUNT] granted by the [SPECIFY COMPANY] [CITY/STATE]. Buyer understands that the said warehouse has no other charges or liabilities affecting it other than the said mortgage loan. Buyer may either purchase the warehouse outright or enter into a lease-purchase or instalment transfer of ownership which is satisfactory to both parties. The gross purchase price for the said warehouse will be [AMOUNT]. Buyer may purchase or lease barrels and other equipment currently owned by the Company which are necessary to operate the Business, on a cash or instalment basis agreeable to both parties. The specific assets to be purchased and the amounts to be paid by Buyer in connection with this transaction remain to be negotiated by the parties. This Letter of Intent also evidences the intentions of the parties with respect to the following agreements: Buyer will enter into a [NUMBER]-year employment agreement with [COMPANY NAME], providing for the Company will be responsible for the purchase of [SPECIFY] for Buyer. The agreement will contain the customary terms and conditions found in employment agreements in similar transactions and will provide for the usual non-competition and non-solicitation covenants to be entered into by the Company in favour of Buyer. It is expressly understood that if the contemplated transaction is consummated, the aggregate amount of commission paid or payable to yourselves (net of reasonable expenses acceptable to Buyer) in respect of all purchases of [SPECIFY] made through you from the date of this Letter of Intent to the date of closing, with the exception of commissions earned on the [NUMBER] truckloads of [SPECIFY] to be delivered to Buyer during the week of [DATE] to [DATE], will be applied against remuneration payable to the Company in the first year of his employment agreement. If the contemplated transaction is not consummated, all such commissions paid or payable will be treated as commissions. Buyer will enter into a [NUMBER]-year employment agreement with [EMPLOYEE NAME], providing for the payment of a gross base salary of [ANNUAL SALARY] per year, to be paid weekly, subject to annual review. [EMPLOYEE NAME] will be President of the Business and the employment agreement will provide for health benefits, automobile, expenses and bonus arrangements","Letter of Intent_Acquisition of Business","https://templates.business-in-a-box.com/imgs/1000px/letter-of-intent_acquisition-of-business-D5197.png","https://templates.business-in-a-box.com/imgs/250px/5197.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#5197.xml",{"title":138,"description":6},"letter of intent_acquisition of business",[140,141],{"label":33,"url":99},{"label":33,"url":99},"letter intent_acquisition business","/template/letter-of-intent_acquisition-of-business-D5197",{"description":145,"descriptionCustom":6,"label":146,"pages":147,"size":148,"extension":10,"preview":149,"thumb":150,"svgFrame":151,"seoMetadata":152,"parents":153,"keywords":158,"url":159},"TRADEMARK LICENSE This Trademark License (the \"Agreement\") is effective [DATE], BETWEEN: [YOUR COMPANY NAME] (the \"Licensor\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [COMPANY NAME] (the \"Licensee\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] For good and valuable consideration, the receipt and legal sufficiency of which are hereby expressly acknowledged, the parties hereto agree as follows: WHEREAS pursuant to an asset purchase agreement dated on [SPECIFY] between Licensor and Licensee (the \"Asset Purchase Agreement\"), Licensor sold to Licensee substantially all of the property and assets (subject to the exceptions stated therein) of its [SPECIFY] business (the \"Purchased Business\") excluding, among other things, the Trade Marks (as hereinafter defined); AND WHEREAS as a condition to the completion of the purchase and sale contemplated by the Asset Purchase Agreement, the Licensor agreed to grant to the Licensee a license to use the trade marks set forth in Schedule [SPECIFY] attached hereto (the \"Trade Marks\") with respect to the wares and services set forth in such Schedule [SPECIFY]. NOW, THEREFORE, the parties hereto agree as follows: PREAMBLE The preamble shall form part hereof as if herein recited at length. GRANT OF LICENSE Subject to the terms and conditions set out herein, Licensor hereby grants to Licensee the exclusive royalty free, right and license, with the right to have others licensed in conformity with the provisions of this agreement (the \"Trade Mark License\"), to use the Trade Marks and works in which copyright subsists as set forth in Article [NUMBER] of this agreement, in [COUNTRY] (the \"Territory\"), only on and in connection with the sale and distribution of the wares and services set forth in Schedule [SPECIFY] hereto, and, if the Licensor obtains an amendment to the registration of the Trade Marks (which it will apply for at the request and expense of the Licensee), the additional wares and services set forth in Schedule [SPECIFY] hereto if such additional wares and services are offered for sale in the ordinary course of business in substantially all of the [SPECIFY] stores in [COUNTRY] operated by the Licensee in respect of the Purchased Business and such other wares and services which are offered for sale in the ordinary course of business in substantially all the [SPECIFY] stores in [COUNTRY] operated by the Licensee in respect of the Purchased Business as may be mutually agreed upon (acting reasonably) by Licensor and Licensee from time to time (herein collectively referred to as \"Designated Products and Services\"). Licensee agrees that it shall not use any Trade Mark in connection with a ware or service which is not one of the Designated Products and Services nor shall it use any Trade Mark outside of the Territory. Furthermore, Licensee shall not have the right to use any of the Trade Marks (i) in its corporate name, or (ii) other than pursuant to the terms and conditions of this Agreement. However, the Licensee may use the Trade Marks in public signage for the Licensee's [SPECIFY] outlets from which a significant variety of Designated Products and Services are offered for sale and, with the prior written consent of the Licensor (which consent cannot be unreasonably withheld) and upon satisfaction of such conditions as to the protection of the distinctiveness and goodwill of the Trade Marks as the Licensor may reasonably impose, may use the Trade Marks in association with other words or expressions in association with Designated Products and Services. It is understood and agreed that the Trade Mark License is limited strictly to the rights granted hereunder and that all other rights in the Trade Marks in connection with the present and future businesses of Licensor and its affiliates throughout the world are reserved to Licensor and its affiliates. Licensee shall have the right to assign the Trade Mark License in connection with any sale by the Licensee of all or substantially all of the Purchased Business or have further licenses granted to purchasers of all or substantially all of the Purchased Business in [SPECIFY] or to franchisees of the Licensee with or without royalties or other consideration being payable to Licensee, without the consent of Licensor and without any right on the part of Licensor to receive the whole or any part of any such other royalties or other consideration; provided, however, that Licensee shall promptly inform Licensor in writing of the identity and business address of any additional licensee or assignee and provided further that as a condition of such assignment or sublicense such additional licensee or assignee will be required to enter into a trade mark license agreement with Licensor more particularly described below. No assignment shall operate to release Licensee from its obligations hereunder. The assignment by Licensee of this Trade Mark License shall take place only upon the assignee and the Licensor entering into a trade mark license agreement substantially the same as this Trade Mark License, which agreement the Licensor shall not unreasonably refuse to negotiate and execute at the sole expense of the Licensee. The grant from time to time by Licensee to additional licensees of the right to use the Trade Marks shall be by license agreement between Licensor, Licensee and the additional licensee, which license agreement shall incorporate no less stringent obligations on the part of the additional licensee with respect to the use by such licensee of the Trade Marks than are required of Licensee by this agreement and shall not provide for the granting to any such licensee of greater rights to use the Trade Marks than are enjoyed by Licensee. Without limiting the generality of the foregoing, the additional licensee shall agree to be bound in such license agreement by the quality control and trade mark provisions set out in Articles [NUMBER] and [NUMBER] below. Licensor hereby appoints Licensee as its agent to, and Licensee hereby agrees to, enforce compliance by all additional licensees appointed by Licensee with the provisions of their respective license agreements (including, without limiting the generality of the foregoing, the quality control provisions contained therein). The appointment of Licensee as an agent is solely for the purposes of this agreement. TERM Subject to the provisions of Article [NUMBER], this agreement shall remain in full force and effect for a term of [NUMBER] years from the date of this Agreement, subject to automatic renewal for an indefinite number of further [NUMBER] year terms unless (i) at least [NUMBER] days prior to the end of the initial term or any renewal term Licensee delivers a written notice to Licensor stating that it does not wish this agreement to be renewed, or (ii) Licensee is at the time of the renewal in default under Article [NUMBER] of this agreement. QUALITY CONTROL So as not to bring discredit upon the Trade marks, Licensee agrees that the Designated Products and Services sold and distributed by Licensee will at all times be of good quality and that the Designated Products and Services will be merchandised, distributed and sold by Licensee with packaging and sales promotion materials appropriate for good quality products and services. Licensee further agrees that all Designated Products and Services will be sold, labeled, packaged, merchandised, distributed, promoted and advertised in accordance with all applicable [YOUR COUNTRY LAW] and regulations.","Trademark License Agreement","9",88,"https://templates.business-in-a-box.com/imgs/1000px/trademark-license-agreement-D5230.png","https://templates.business-in-a-box.com/imgs/250px/5230.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#5230.xml",{"title":6,"description":6},[154,155],{"label":33,"url":99},{"label":156,"url":157},"Copyrights, Patents & Trademarks","copyrights-patent-trademark","trademark license agreement","/template/trademark-license-agreement-D5230",{"description":161,"descriptionCustom":6,"label":162,"pages":163,"size":164,"extension":10,"preview":165,"thumb":166,"svgFrame":167,"seoMetadata":168,"parents":169,"keywords":172,"url":173},"JOINT VENTURE AGREEMENT This Joint Venture Agreement (the \"Agreement\") is effective [DATE], BETWEEN: [YOUR COMPANY NAME] (the \"First Joint Venturer\"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [SECOND JOINT VENTURER NAME] (the \"Second Joint Venturer\"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] This Agreement is entered by First Joint Venturer and Second Joint Venturer, herein after collectively referred to as the \"Joint Venturers\", for the purpose of performing: [DESCRIBE JOINT VENTURE]. WITNESSETH: WHEREAS, the parties are desirous of forming a Joint Venture (the \"Venture\"), under the laws of the [State/Province] of [STATE/PROVINCE] by execution of this Agreement for the purposes set forth herein and are desirous of fixing and defining between themselves their respective responsibilities, interests, and liabilities in connection with the performance of the before mentioned project; and NOW, THEREFORE, in consideration of the mutual covenants and promises herein contained, the Parties herein agree to constitute themselves as Joint Venturers, henceforth, \"Venturers\" for the purposes before mentioned, and intending to be legally bound hereby, the parties hereto, after first being duly sworn, do covenant, agree and certify as follows: DEFINITIONS \"Affiliate\" shall refer to (i) any person directly or indirectly controlling, controlled by or under common control with another person, (ii) any person owning or controlling 10% or more of the outstanding voting securities of such other person, (iii) any officer, director or other partner of such person and (iv) if such other person is an officer, director, joint Venturer or partner, any business or entity for which such person acts in any such capacity. \"Venturers\" shall refer to [VENTURE NAME] Inc., and any successor(s) as may be designated and admitted to the Venture. \"Internal Revenue Code\", \"Code\" or \"I.R.C.\" shall refer to the current and applicable Internal Revenue Code. \"Net Profits and Net Losses\" means the taxable income and loss of the Venture, except as follows: [DESCRIBE] The \"Book\" value of an asset shall be substituted for its adjusted tax basis if the two differ, but otherwise Net Profits and Net Losses shall be determined in accordance with federal income tax principles. \"Project\" shall refer to that certain [DESCRIBE] project known as [NAME]. \"Treasury Regulations\" shall refer to those regulations promulgated by the Department of the Treasury with respect to certain provision of Internal Revenue Code. \"Percentage of Participation\" shall refer to that figure set forth in Exhibit A. FORMATION, NAME, AND PRINCIPLE PLACE OF BUSINESS Formation (a) The Venturers do hereby form a joint venture pursuant to the laws of the State of [STATE/PROVINCE] in order for the Venture to carry on the purposes for which provision is made herein. (b) The Ventures shall execute such certificates as may be required by the laws of the [State/Province] of [STATE/PROVINCE] or of any other state in order for the Venture to operate its business and shall do all other acts and things requisite for the continuation of the Venture as a joint venture pursuant to applicable law. Name The Name and style under which the Venture shall be conducted is: [DESCRIBE]. Principal place of business The Venture shall maintain its principal place of business at [FULL ADDRESS]. The Venture may re-locate its office from time to time or have additional offices as the Venturers may determine. PURPOSE OF THE JOINT VENTURE The business of the Venture shall be to perform: [DESCRIBE], a project having the Contract # , being entitled, and being in a dollar amount of [AMOUNT], in accordance with the contract documents for the Project and all such other business incidental to the general purposes herein set forth. TERM The term of the Venture shall commence as of the date hereof and shall be terminated and dissolved upon the earliest to occur of: (i) completion of the Project and receipt of all sums due the Venture by the Owner, [OWNER NAME] pursuant thereto and payment of all laborers and material men employed by the Venture in connection with the project; (ii) [DATE]; (iii) the unanimous agreement of the Ventures; or (iv) the order of a court of competent jurisdiction. PERCENTAGE OF PARTICIPATION Description Except as otherwise provided in sections 6.0 and 9.0 hereof, the interest of the Parties in any gross profits and their respective shares in any losses and/or liabilities that may result from the filing of a joint bid and/or the performance of the Construction Contract, and their interests in all property and equipment acquired and all money received in connection with the performance of the Contract shall be as follows: [Name Joint Venture Partner Percentage] Losses The Parties agree that in the event any losses arise out of or results from the performance of the Project, each Venturer shall assume and pay the share of the losses that is equal to the percentage of participation. Liabilities If for any reason, a Venturer sustains any liabilities or is required to pay any losses arising out of or directly connected with the Project, or the execution of any surety bonds or indemnity agreements in connection therewith, which are in excess of its Percentage of Participation, in the Joint Venture, the other Venturer shall promptly reimburse such Venturer this excess, so that each and every member of the Joint Venturer will then have paid its proportionate share of such losses to the full extent of its Percentage of Participation. Indemnities The Venturers agree to indemnify each other and to hold the other harmless from, any and all losses of the Joint Venture that are in excess of such other Venturer's Percentage of Participation. Provided that the provisions of this subsection shall be limited to losses that are directly connected with or arise out of the performance of the Project and/or the execution of any bonds or indemnity agreements in connection therewith and shall not be relate to or include any incidental, indirect or consequential losses that may be sustained or suffered by a Party. Duration The Parties shall from time to time execute such bonds and indemnity agreements, including applications there and other documents that may be necessary in connection with the performance of the Project. Provided however, that the liability of each of the Parties under any agreements to indemnify a surety company or surety companies shall be limited to the percentage of the total liability assumed by all the Parties under such indemnity agreements that is equal to the Party's Percentage of Participation. Initial contribution of the venture (a) The Venturers shall contribute the Property to the Venture and their Capital Account shall each be credited with the appropriate value of such contribution in accordance with their Venture interests. (b) Except as otherwise required by law or this Agreement, the Venturers shall not be required to make any further capital contributions to the Venture. Venture interests Upon execution of this Agreement, the Venturers shall each own the following interests in the Venture: Joint Venture Partner Percentage Return of capital contributions (a) No Venturer shall have the right to withdraw his capital contributions or demand or receive the return of his capital contributions or any part thereof, except as otherwise provided in this Agreement. (b) The Venturers shall not be personally liable for the return of capital contributions or any part thereof, except as otherwise provided in this Agreement. (c) The Venture shall not pay interest on capital contributions of any Venturer.","Joint Venture Agreement","7",70,"https://templates.business-in-a-box.com/imgs/1000px/joint-venture-agreement-D889.png","https://templates.business-in-a-box.com/imgs/250px/889.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#889.xml",{"title":6,"description":6},[170,171],{"label":33,"url":99},{"label":33,"url":99},"joint venture agreement","/template/joint-venture-agreement-D889",false,{"seo":176,"reviewer":188,"legal_disclaimer":192,"quick_facts":193,"at_a_glance":195,"personas":199,"variants":224,"glossary":250,"clauses":284,"how_to_fill":335,"common_mistakes":376,"faqs":401,"industries":429,"comparisons":454,"diy_vs_lawyer":467,"jurisdictions":480,"related_template_ids_curated":501,"schema":512,"classification":513},{"meta_title":177,"meta_description":178,"primary_keyword":179,"secondary_keywords":180},"Website Cross Sponsorship Agreement Template (Free Word)","Free website cross sponsorship agreement template covering mutual promotion, content standards, link placement, exclusivity, and termination. Free Word and PDF download.","website cross sponsorship agreement template",[181,182,183,184,185,186,187],"cross sponsorship agreement template","website sponsorship agreement template","mutual sponsorship agreement","online cross promotion agreement","website partnership agreement template","digital sponsorship contract template","cross promotion contract free download",{"name":189,"credential":190,"reviewed_date":191},"Bruno Goulet","CEO, Business in a Box","2026-05-02",true,{"difficulty":194,"legal_review_recommended":192,"signature_required":192,"notarization_required":174},"medium",{"what_it_is":196,"when_you_need_it":197,"whats_inside":198},"A Website Cross Sponsorship Agreement is a legally binding contract between two website owners or online businesses who agree to mutually promote each other's brands, content, or products on their respective digital properties. This free Word download covers banner placement, link obligations, content approval, exclusivity, compensation, and termination in a single ready-to-edit document you can export as PDF and execute in minutes.\n","Use it whenever two websites or digital publishers agree to display each other's branding, links, or sponsored content — whether for a fixed campaign period or an ongoing co-marketing relationship. It is equally relevant for media properties trading ad inventory, bloggers swapping sponsored posts, or SaaS companies running co-branded landing pages.\n","Mutual sponsorship obligations, placement and format specifications, content approval rights, performance metrics, exclusivity restrictions, compensation or value-exchange terms, intellectual property licensing, indemnification, confidentiality, and termination provisions.\n",[200,204,208,212,216,220],{"title":201,"use_case":202,"icon_asset_id":203},"Digital publishers and bloggers","Formalizing a content swap or banner exchange with a complementary site","persona-blogger",{"title":205,"use_case":206,"icon_asset_id":207},"SaaS founders and product marketers","Running co-branded landing pages or newsletter cross-promotions with a partner","persona-startup-founder",{"title":209,"use_case":210,"icon_asset_id":211},"E-commerce business owners","Trading sponsored placements with a non-competing store targeting the same audience","persona-retailer",{"title":213,"use_case":214,"icon_asset_id":215},"Media and content agencies","Structuring mutual sponsorship deals between client properties and partner networks","persona-agency",{"title":217,"use_case":218,"icon_asset_id":219},"Event organizers with web presence","Exchanging website sponsor logos and links with co-presenting brands","persona-event-organizer",{"title":221,"use_case":222,"icon_asset_id":223},"Nonprofit and association websites","Documenting co-promotion terms with corporate sponsors who display the nonprofit's badge","persona-nonprofit-exec",[225,229,231,235,238,242,246],{"situation":226,"recommended_template":227,"slug":228},"One party pays cash while the other provides promotional placement","Website Sponsorship Agreement","website-cross-sponsorship-agreement-D750",{"situation":230,"recommended_template":7,"slug":228},"Two parties exchange newsletter ad slots with no cash changing hands",{"situation":232,"recommended_template":233,"slug":234},"Affiliate relationship where one party earns a commission on referred sales","Affiliate Marketing Agreement","affiliate-marketing-agreement-D12787",{"situation":236,"recommended_template":146,"slug":237},"Licensing a logo or trademark for use on a partner's website","trademark-license-agreement-D5230",{"situation":239,"recommended_template":240,"slug":241},"Comprehensive co-marketing arrangement covering offline and online channels","Co-Marketing Agreement","co-habitation-agreement-D12997",{"situation":243,"recommended_template":244,"slug":245},"Influencer posting sponsored content on a social media profile","Influencer Marketing Agreement","influencer-marketing-agreement-D12851",{"situation":247,"recommended_template":248,"slug":249},"Embedding a partner's widget or tool on your site for revenue share","Revenue Share Agreement","revenue-sharing-agreement-D13477",[251,254,257,260,263,266,269,272,275,278,281],{"term":252,"definition":253},"Cross Sponsorship","A mutual arrangement where two parties each agree to promote the other's brand or content on their own digital property, typically without a net cash payment between them.",{"term":255,"definition":256},"Placement Specification","Contractual details defining exactly where on a webpage a sponsor's banner, logo, or link must appear — including page, position, size, and minimum display duration.",{"term":258,"definition":259},"Share of Voice","The proportion of a site's total ad or promotional inventory allocated to a specific sponsor's content during a defined period.",{"term":261,"definition":262},"Content Approval Right","A contractual provision giving one or both parties the right to review and reject the other's sponsored content before it is published.",{"term":264,"definition":265},"Exclusivity Clause","A restriction preventing one or both parties from entering into similar cross-sponsorship arrangements with direct competitors during the agreement term.",{"term":267,"definition":268},"Impressions","The number of times a sponsored placement is displayed to website visitors, used as a metric for measuring the value delivered under the agreement.",{"term":270,"definition":271},"Click-Through Rate (CTR)","The percentage of visitors who see a sponsored placement and click on it, used as a performance benchmark in some cross-sponsorship arrangements.",{"term":273,"definition":274},"Indemnification","A contractual obligation requiring one party to compensate the other for losses, claims, or damages arising from a specific cause — such as infringing content placed under the agreement.",{"term":276,"definition":277},"Brand Guidelines","A sponsor's written standards governing the use of its logos, colors, fonts, and messaging — typically attached as an exhibit to the agreement.",{"term":279,"definition":280},"Term and Renewal","The defined start and end dates of the agreement and any automatic or optional renewal provisions that extend it beyond the initial period.",{"term":282,"definition":283},"Value-in-Kind Exchange","A non-cash sponsorship arrangement where each party's promotional placement is treated as the equivalent consideration, with no invoice or payment required.",[285,290,295,300,305,310,315,320,325,330],{"name":286,"plain_english":287,"sample_language":288,"common_mistake":289},"Parties and recitals","Identifies both website owners by legal entity name, states each party's website URL, and summarizes the mutual intent of the agreement.","This Website Cross Sponsorship Agreement ('Agreement') is entered into as of [DATE] by and between [PARTY A LEGAL NAME], operating the website at [PARTY A URL] ('Party A'), and [PARTY B LEGAL NAME], operating the website at [PARTY B URL] ('Party B'). The parties desire to promote each other's brands on a mutual basis as set out herein.","Using a brand name or domain instead of the registered legal entity name. If the entity name doesn't match the one that owns the website's IP or domain registration, enforcement becomes ambiguous.",{"name":291,"plain_english":292,"sample_language":293,"common_mistake":294},"Sponsorship obligations and placement specifications","Defines exactly what each party must publish on their site — banner dimensions, link destination, page location, minimum display period, and any rotation or prominence requirements.","Party A shall display Party B's [BANNER / LOGO / LINK] on [PAGE URL OR SECTION] at [POSITION — e.g., above the fold, sidebar] in a format no smaller than [DIMENSIONS] for a minimum of [X] months. Party B shall display Party A's [BANNER / LOGO / LINK] on equivalent terms as set out in Schedule A.","Describing placement in vague terms like 'prominent position.' Without specific page URLs, dimensions, and position coordinates, either party can comply technically while delivering near-zero visibility.",{"name":296,"plain_english":297,"sample_language":298,"common_mistake":299},"Content approval and brand guidelines","Requires each party to submit its sponsored content for the other's approval before publication and to comply with the other's brand guidelines, which are attached as an exhibit.","Each party shall submit proposed sponsored content to the other party at least [X] business days prior to the scheduled publication date. The reviewing party may approve, request revisions, or reject content within [X] business days. Each party's brand guidelines are attached as Exhibit [A/B] and are incorporated herein.","No approval right at all, or an approval right with no deadline. Without a decision deadline, one party can stall publication indefinitely by simply not responding.",{"name":301,"plain_english":302,"sample_language":303,"common_mistake":304},"Performance metrics and reporting","Sets measurable targets — impressions, clicks, or engagement rates — and requires each party to report actual delivery against those targets at defined intervals.","Each party shall provide the other with a monthly performance report by the [X]th day of the following month, including total impressions, click-through rate, and any other metrics set out in Schedule B. Minimum guaranteed impressions for each party shall be [X] per month.","Omitting performance metrics entirely and treating the agreement as a best-efforts arrangement. Without minimums, there is no basis to claim a shortfall or trigger a remedy.",{"name":306,"plain_english":307,"sample_language":308,"common_mistake":309},"Exclusivity restrictions","Defines whether either party is restricted from entering similar cross-sponsorship deals with the other party's direct competitors, and for how long the restriction lasts.","During the term of this Agreement, [PARTY A / BOTH PARTIES] shall not enter into a cross-sponsorship or co-marketing arrangement with any entity listed in Schedule C ('Restricted Competitors') without the prior written consent of the other party.","Using an overly broad exclusivity definition that covers the entire industry rather than direct competitors. Broad exclusivity restricts legitimate business relationships and creates disproportionate risk for one or both parties.",{"name":311,"plain_english":312,"sample_language":313,"common_mistake":314},"Compensation and value-in-kind exchange","States whether any cash consideration is exchanged or whether each party's promotional placement constitutes the full consideration, and addresses any true-up mechanism if placements are unequal in value.","The parties agree that this Agreement is a value-in-kind exchange. Each party's performance of its sponsorship obligations under Schedule A constitutes full and adequate consideration. [Alternatively: Party A shall pay Party B $[X] per month as a balancing payment to reflect the difference in audience reach set out in Schedule B.]","Leaving compensation silent when the parties' audiences are materially different in size. A site with 500,000 monthly visitors providing equal placement to a site with 5,000 visitors is not a balanced exchange — the agreement should address the gap.",{"name":316,"plain_english":317,"sample_language":318,"common_mistake":319},"Intellectual property licensing","Grants each party a limited, non-exclusive license to use the other's logos, trademarks, and branded assets solely for fulfilling obligations under this agreement, and prohibits any other use.","Each party grants the other a limited, non-exclusive, non-transferable, royalty-free license to display its logos, trademarks, and other branded materials solely for the purpose of fulfilling its sponsorship obligations under this Agreement. No other use is permitted without prior written consent.","No IP license clause at all. Without one, displaying the other party's logo technically infringes their trademark — the license is the legal basis for the entire arrangement.",{"name":321,"plain_english":322,"sample_language":323,"common_mistake":324},"Representations, warranties, and indemnification","Each party warrants that its content does not infringe third-party rights, violate applicable law, or contain false or misleading claims — and agrees to indemnify the other for losses arising from a breach of those warranties.","Each party represents and warrants that (a) it has the right to enter into this Agreement; (b) its sponsored content does not infringe any third-party intellectual property rights; and (c) its website complies with applicable advertising and data protection laws. Each party shall indemnify and hold harmless the other from claims arising from a breach of these representations.","One-sided indemnification that only protects one party. Cross-sponsorship involves mutual risk — both parties are publishing content from the other, and both need protection from the other's defective content.",{"name":326,"plain_english":327,"sample_language":328,"common_mistake":329},"Term, termination, and wind-down","States the agreement's start and end dates, any auto-renewal provisions, the notice period required to terminate for convenience, and what happens to live placements after termination.","This Agreement commences on [START DATE] and continues for [X] months ('Initial Term'), renewing automatically for successive [X]-month periods unless either party provides [30] days' written notice of non-renewal. Either party may terminate for cause upon [15] days' written notice if the other party materially breaches this Agreement and fails to cure within [15] days. Upon termination, each party shall remove the other's branded content within [10] business days.","No wind-down timeline for removing content after termination. Branded logos and links that linger post-termination can imply a continued endorsement relationship that neither party intends — and may expose both to misrepresentation claims.",{"name":331,"plain_english":332,"sample_language":333,"common_mistake":334},"Governing law and dispute resolution","Specifies which jurisdiction's law governs the agreement and the process for resolving disputes — mediation, arbitration, or litigation — and where proceedings take place.","This Agreement is governed by the laws of [STATE / PROVINCE / COUNTRY], without regard to its conflict-of-law provisions. Any dispute arising under this Agreement shall first be submitted to non-binding mediation. If mediation fails within [30] days, disputes shall be resolved by binding arbitration in [CITY] under the rules of [AAA / JAMS / applicable institution], except claims for injunctive relief.","Selecting governing law based on where one party is incorporated without considering where the other party operates. Courts in some jurisdictions will not enforce a foreign governing-law choice where the agreement has no substantial connection to that jurisdiction.",[336,341,346,351,356,361,366,371],{"step":337,"title":338,"description":339,"tip":340},1,"Identify both parties by legal entity name and website URL","Enter the full registered legal name of each website owner — not a brand name or domain — alongside the exact URL of each website covered by the agreement. Confirm domain ownership matches the legal entity signing.","Run a WHOIS lookup to confirm the domain is registered to the correct legal entity before execution — mismatches between registrant and signatory are a common source of disputes.",{"step":342,"title":343,"description":344,"tip":345},2,"Define placement specifications in Schedule A","For each party, specify the exact page URL or section, placement position (e.g., homepage sidebar, header, dedicated sponsor page), banner dimensions in pixels, link destination URL, and minimum display duration in months.","Include a screenshot or wireframe of each party's site showing the exact placement location — this eliminates ambiguity and makes compliance straightforward to verify.",{"step":347,"title":348,"description":349,"tip":350},3,"Set content approval timelines and attach brand guidelines","Agree on a submission deadline (e.g., 5 business days before go-live) and a review period (e.g., 3 business days to approve or request revisions). Attach each party's current brand guidelines as Exhibit A and Exhibit B.","Specify what counts as deemed approval — if the reviewing party does not respond within the review period, state whether silence equals approval or rejection.",{"step":352,"title":353,"description":354,"tip":355},4,"Establish performance metrics and reporting obligations","Agree on minimum impressions or click targets per month for each party and state who is responsible for providing analytics data. Specify the reporting tool (e.g., Google Analytics, a shared dashboard) and the delivery deadline each month.","Use the same analytics platform for both parties where possible — comparing Google Analytics to a proprietary counter creates disputes about which numbers are authoritative.",{"step":357,"title":358,"description":359,"tip":360},5,"Negotiate exclusivity scope and list restricted competitors","Decide whether exclusivity is mutual or one-sided, then compile a Schedule C listing the specific competitor domains or brand names covered. Keep the list narrow and specific — overly broad lists restrict legitimate commercial relationships.","Review the list annually if the agreement auto-renews — the competitive landscape changes, and a list that made sense at signing may be outdated 12 months later.",{"step":362,"title":363,"description":364,"tip":365},6,"Address compensation or confirm value-in-kind exchange","If the parties' audience sizes or traffic levels are materially different, negotiate a balancing payment or an asymmetric placement obligation to equalize value. If the exchange is genuinely equal, confirm that each party's performance constitutes full consideration.","Attach a Schedule B comparing each party's relevant metrics — monthly unique visitors, email list size, social following — to document the basis for any value-equivalence determination.",{"step":367,"title":368,"description":369,"tip":370},7,"Insert the IP license, warranties, and indemnification language","Confirm the IP license is mutual, limited in scope to performance under this agreement, and non-transferable. Ensure warranties are mutual and cover IP ownership, content accuracy, and legal compliance. Make indemnification reciprocal.","For higher-value arrangements, ask each party to confirm they carry commercial general liability or media liability insurance and insert a minimum coverage requirement.",{"step":372,"title":373,"description":374,"tip":375},8,"Sign before any content goes live","Both parties must execute the agreement before either party publishes the other's branded content. Obtain wet signatures or use a timestamped e-signature tool so you have a clear record of when each party accepted the terms.","Use Business in a Box eSign to generate an audit-trail-protected execution record — a time-stamped signed copy protects both parties if a placement dispute arises later.",[377,381,385,389,393,397],{"mistake":378,"why_it_matters":379,"fix":380},"Vague placement specifications","Without defined page locations, dimensions, and minimum display durations, either party can technically comply by placing a tiny, buried link that delivers no meaningful exposure — and there is no contractual basis to demand more.","Describe every placement element in a Schedule A: exact page URL, position on page, pixel dimensions, and minimum number of months the placement must remain active.",{"mistake":382,"why_it_matters":383,"fix":384},"No content removal timeline after termination","Logos and sponsored links that persist after the agreement ends imply a continuing endorsement relationship. This can expose the innocent party to misrepresentation or unauthorized trademark use claims.","Specify in the termination clause that each party must remove the other's branded content within a set number of business days — 10 business days is a common standard.",{"mistake":386,"why_it_matters":387,"fix":388},"Omitting the IP license clause","Displaying another company's trademark without a license is technically trademark infringement regardless of the parties' intent. Without the license, the entire legal basis for the promotion is missing.","Include a mutual, limited, non-exclusive trademark license specifically scoped to fulfillment of the agreement's obligations — nothing broader.",{"mistake":390,"why_it_matters":391,"fix":392},"One-sided or missing indemnification","Both parties are publishing each other's content — if one party's content infringes a third-party copyright or violates advertising law, the hosting party can be drawn into the resulting claim. One-sided protection leaves a real gap.","Make indemnification reciprocal: each party indemnifies the other for losses arising from its own content, IP ownership failures, or legal compliance breaches.",{"mistake":394,"why_it_matters":395,"fix":396},"No performance floor for impressions or clicks","Without minimum delivery metrics, a party can satisfy the agreement by placing a banner in a low-traffic corner of a page that receives virtually no views — technically compliant, commercially worthless.","Negotiate and document minimum monthly impressions for each party's placement in a Schedule B, and define the remedy — additional placements, extended term, or termination right — if minimums are not met.",{"mistake":398,"why_it_matters":399,"fix":400},"Auto-renewal with no notice of non-renewal deadline","Parties routinely miss auto-renewal cut-off dates and find themselves locked into another full term of an arrangement they intended to exit. The notice window is often shorter than it appears.","Set a calendar reminder 45 days before the notice deadline and confirm the non-renewal notice requirement is stated plainly — in days, not months — in the termination clause.",[402,405,408,411,414,417,420,423,426],{"question":403,"answer":404},"What is a website cross sponsorship agreement?","A website cross sponsorship agreement is a contract between two website owners who agree to promote each other's brand, content, or products on their respective digital properties. Each party acts as both a sponsor and a host, typically exchanging promotional placements of equivalent value rather than exchanging cash. The agreement defines placement specifications, content approval rights, performance metrics, exclusivity, IP licensing, and termination terms.\n",{"question":406,"answer":407},"Is a website cross sponsorship agreement legally binding?","Yes — when properly executed by both parties, a website cross sponsorship agreement is generally enforceable as a binding contract in most jurisdictions, provided it satisfies the standard requirements of offer, acceptance, and consideration. The mutual exchange of promotional placements typically constitutes sufficient consideration even when no cash changes hands. Review by a lawyer is advisable for high-value arrangements or when the parties operate in different jurisdictions.\n",{"question":409,"answer":410},"What is the difference between a cross sponsorship agreement and a standard sponsorship agreement?","A standard sponsorship agreement is typically one-directional — one party pays cash or provides a benefit and the other party provides promotional placement in return. A cross sponsorship agreement is mutual: both parties simultaneously act as sponsor and host, trading promotional exposure of equivalent value. Cross sponsorship arrangements are common between complementary websites with similar audience sizes that want to reach each other's readers without paying cash.\n",{"question":412,"answer":413},"Do I need a lawyer to draft a website cross sponsorship agreement?","For straightforward arrangements between two sites of similar size and audience, a well-drafted template is typically sufficient. Engage a lawyer when the deal involves material exclusivity restrictions that affect your core business, when one or both parties operate in a regulated industry (finance, healthcare, legal), when cross-border enforcement may be needed, or when the promotional arrangement is significant enough to affect existing advertiser or sponsorship relationships.\n",{"question":415,"answer":416},"What should I do if the other party's site has significantly more traffic than mine?","Unequal audience sizes mean the promotional value each party delivers is not equivalent. The agreement should address this gap — either by requiring the smaller-audience party to provide more prominent or longer-duration placement, or by including a cash balancing payment from the party receiving more value. Documenting each party's current traffic and audience metrics in a schedule at signing prevents disputes about what was agreed.\n",{"question":418,"answer":419},"Can I include an exclusivity clause that prevents the other party from working with competitors?","Yes, exclusivity clauses are common in cross sponsorship agreements. However, courts in many jurisdictions will only enforce restrictions that are reasonable in scope and duration. List specific competitor domains or brand names rather than an entire industry category, keep the restriction period proportionate to the agreement term, and consider whether mutual exclusivity is justified given each party's commercial interests. Overbroad exclusivity clauses are frequently challenged and may void the restriction entirely if found unreasonable.\n",{"question":421,"answer":422},"What happens to the other party's content on my site when the agreement ends?","The agreement should specify a removal deadline — typically 5 to 10 business days after termination — by which each party must remove the other's logos, banners, links, and sponsored content from their site. Without a defined deadline, branded assets can linger and create the misleading impression of a continuing endorsement relationship, which may expose both parties to misrepresentation or unauthorized trademark use claims. Keep confirmation of removal in writing.\n",{"question":424,"answer":425},"Does a website cross sponsorship agreement need to address GDPR or data privacy?","If either party's sponsored content involves tracking pixels, cookies, or user data collection — for example, retargeting tags embedded in a banner — then data privacy obligations are triggered and should be addressed in the agreement. EU-based parties must comply with GDPR, which requires user consent before placing non-essential cookies. The agreement should confirm which party is the data controller for any tracking, how consent is obtained, and how user data is handled.\n",{"question":427,"answer":428},"How long should a website cross sponsorship agreement last?","Initial terms of 6 to 12 months are typical for content-focused cross sponsorship arrangements, giving both parties enough time to measure meaningful performance data while limiting long-term exposure if the partnership underdelivers. Auto-renewal provisions with 30-day non-renewal notices are standard. For campaign-specific arrangements tied to a product launch or seasonal event, a fixed term with no renewal is more appropriate.\n",[430,434,438,442,446,450],{"industry":431,"icon_asset_id":432,"specifics":433},"Media and Publishing","industry-media","Editorial content swaps, co-branded newsletters, and banner inventory exchanges between publications targeting overlapping reader demographics.",{"industry":435,"icon_asset_id":436,"specifics":437},"SaaS and Technology","industry-saas","Co-branded landing pages, integration partner spotlights, and mutual app marketplace feature placements with defined click and conversion reporting.",{"industry":439,"icon_asset_id":440,"specifics":441},"E-commerce and Retail","industry-ecommerce","Sponsored product placements, curated gift guide cross-features, and homepage banner swaps between non-competing stores sharing a target customer segment.",{"industry":443,"icon_asset_id":444,"specifics":445},"Events and Entertainment","industry-events","Co-presenting sponsor logos on event websites, reciprocal speaker promotion, and post-event content cross-linking with defined minimum display periods.",{"industry":447,"icon_asset_id":448,"specifics":449},"Professional Services","industry-professional-services","Referral partnership spotlights, co-authored thought leadership features, and mutual firm profile placements on resource directories or industry portals.",{"industry":451,"icon_asset_id":452,"specifics":453},"Nonprofit and Associations","industry-nonprofit","Corporate sponsor badge displays exchanged for nonprofit mission content placements, with brand guideline compliance obligations and removal protocols for lapsed sponsorships.",[455,458,461,464],{"vs":227,"vs_template_id":456,"summary":457},"D{WEBSITE_SPONSORSHIP_ID}","A standard website sponsorship agreement is one-directional — one party pays cash and the other provides promotional placement. A cross sponsorship agreement is mutual, with both parties acting as sponsor and host simultaneously, typically exchanging placements of equivalent value with no net cash transfer. Use the standard sponsorship agreement when a clear payor-payee relationship exists; use the cross sponsorship form when the exchange is reciprocal.",{"vs":233,"vs_template_id":459,"summary":460},"D{AFFILIATE_MARKETING_ID}","An affiliate agreement compensates one party with a commission on referred sales or leads — the relationship is ongoing, performance-based, and financially contingent on conversion. A cross sponsorship agreement delivers fixed placement exposure regardless of sales outcomes. Cross sponsorship suits brand-awareness goals; affiliate agreements suit direct-response or revenue-share objectives.",{"vs":240,"vs_template_id":462,"summary":463},"D{CO_MARKETING_AGREEMENT_ID}","A co-marketing agreement typically covers a broader range of joint activities — joint webinars, shared whitepapers, co-authored email campaigns, and offline events — across multiple channels. A cross sponsorship agreement is specifically scoped to website-based promotional placements. If your collaboration extends beyond your respective websites, a co-marketing agreement is more appropriate.",{"vs":244,"vs_template_id":465,"summary":466},"D{INFLUENCER_MARKETING_ID}","An influencer agreement engages an individual content creator to produce and publish sponsored content on their personal social or web channels in exchange for payment or product. A cross sponsorship agreement is between two business entities with established websites, is mutual in obligation, and typically involves no cash payment. The parties in a cross sponsorship are commercial equals; in an influencer deal, one party is the brand and the other is the creator.",{"use_template":468,"template_plus_review":472,"custom_drafted":476},{"best_for":469,"cost":470,"time":471},"Two complementary websites of similar size arranging a straightforward banner or link exchange","Free","30 minutes",{"best_for":473,"cost":474,"time":475},"Arrangements involving material exclusivity, significant audience-size imbalance, regulated industries, or cross-border parties","$300–$700","2–4 days",{"best_for":477,"cost":478,"time":479},"High-value co-branding deals with major publishers, arrangements involving complex IP licensing, or multi-party cross-sponsorship networks","$1,500–$4,000+","1–3 weeks",[481,486,491,496],{"code":482,"name":483,"flag_asset_id":484,"note":485},"us","United States","flag-us","US law treats mutual promotional arrangements as binding contracts when both parties exchange valuable obligations. The FTC's Endorsement and Testimonial Guidelines require clear disclosure of material connections between websites, including cross-sponsorship arrangements. State-level advertising and consumer protection statutes — particularly in California under the CCPA — may impose additional data privacy obligations if tracking pixels or cookies are involved in the sponsored placements.",{"code":487,"name":488,"flag_asset_id":489,"note":490},"ca","Canada","flag-ca","Canadian courts generally enforce mutual promotional contracts under common-law contract principles in nine provinces and under civil law in Quebec. Canada's Anti-Spam Legislation (CASL) applies if cross-sponsorship obligations include any promotional email component — commercial electronic messages require express or implied consent from recipients. Quebec's Law 25 imposes stricter data privacy obligations than PIPEDA for digital properties with Quebec users and should be considered if tracking or analytics are involved.",{"code":492,"name":493,"flag_asset_id":494,"note":495},"uk","United Kingdom","flag-uk","Website cross sponsorship agreements are enforceable in England and Wales as binding contracts where both parties have exchanged clear obligations. The UK Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) require that paid-for or sponsored digital content be clearly identified as such. Post-Brexit, the UK GDPR applies independently of the EU GDPR and requires that any tracking embedded in sponsorship placements comply with UK data protection standards and cookie consent requirements.",{"code":497,"name":498,"flag_asset_id":499,"note":500},"eu","European Union","flag-eu","EU-based parties must comply with GDPR if sponsored content placements involve any form of user tracking or personal data processing. The EU Digital Services Act (DSA) imposes transparency obligations on online platforms regarding sponsored or promotional content. The EU Unfair Commercial Practices Directive requires that commercial relationships underlying editorial or promotional content be clearly disclosed to consumers. Member state advertising law varies — Germany's UWG and France's Loi Sapin II impose additional disclosure and anti-corruption standards worth reviewing for cross-border arrangements.",[502,503,504,505,237,506,249,507,508,509,510,511],"non-disclosure-agreement-nda-D12692","independent-contractor-agreement-D160","service-agreement-D12711","letter-of-intent_acquisition-of-business-D5197","joint-venture-agreement-D889","partnership-agreement-D12551","consulting-agreement---long-D12543","media-kit-D13847","marketing-plan-D1366","website-privacy-policy-D839",{"emit_how_to":192,"emit_defined_term":192},{"primary_folder":99,"secondary_folder":514,"document_type":515,"industry":516,"business_stage":517,"tags":518,"confidence":523},"distribution-and-channel","agreement","general","all-stages",[519,515,520,521,522],"partnership","sponsorship","digital-marketing","cross-promotion",0.92,"\u003Ch2>What is a Website Cross Sponsorship Agreement?\u003C/h2>\n\u003Cp>A \u003Cstrong>Website Cross Sponsorship Agreement\u003C/strong> is a legally binding contract between two website owners or online businesses who agree to mutually promote each other's brand, content, or products on their respective digital properties. Unlike a standard sponsorship arrangement where one party pays and the other delivers exposure, a cross sponsorship is reciprocal — both parties simultaneously act as sponsor and host, exchanging promotional placements of equivalent value with no net cash transfer required. The agreement governs what each party must publish, where and for how long, how content is approved, what performance is expected, and what happens when either party wants to exit.\u003C/p>\n\u003Ch2>Why You Need This Document\u003C/h2>\n\u003Cp>Operating a cross-promotional relationship on a handshake leaves both parties exposed to disputes that are entirely avoidable in writing. Without a signed agreement, there is no enforceable basis to demand the other party honor their placement commitments, remove your branding after the relationship ends, or compensate you if their content damages your reputation with your audience. Branded logos and links published under an undocumented arrangement also lack the IP license that legally authorizes their display — meaning either party could technically be held liable for trademark infringement. An executed Website Cross Sponsorship Agreement resolves all of this before the first banner goes live: it documents what each party owes, establishes performance floors, limits brand risk through content approval rights, and creates a clear exit path that protects both sides. This template gives you a professionally structured starting point you can adapt and execute in under an hour.\u003C/p>\n",1781186032703]