[{"data":1,"prerenderedAt":513},["ShallowReactive",2],{"document-rating-marketing-media-D1368":3},{"document":4,"label":23,"preview":11,"thumb":24,"description":5,"descriptionCustom":6,"apiDescription":5,"pages":8,"extension":10,"parents":25,"breadcrumb":29,"related":37,"customDescModule":172,"customdescription":6,"mdFm":173,"mdProseHtml":512},{"description":5,"descriptionCustom":6,"label":7,"pages":8,"size":9,"extension":10,"preview":11,"thumb":12,"svgFrame":13,"seoMetadata":14,"parents":16,"keywords":15},"A worksheet that helps you determine which media is most appropriate for your needs. It compares various medias such as website, magazines, flyers, newsletters and such based on market audience, frequency, reach, response rate, time to launch, affordability and media appropriateness.",null,"Rating Marketing Media","1",513,"xls","https://templates.business-in-a-box.com/imgs/1000px/rating-marketing-media-D1368.png","https://templates.business-in-a-box.com/imgs/250px/1368.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#1368.xml",{"title":15,"description":6},"rating marketing media",[17,20],{"label":18,"url":19},"Sales & Marketing","/templates/sales-marketing/",{"label":21,"url":22},"Marketing Plan","/templates/marketing-plan/","Rating Marketing Media Template","https://templates.business-in-a-box.com/imgs/400px/1368.png",[26,17,20],{"label":27,"url":28},"Templates","/templates/",[30,31,34],{"label":27,"url":28},{"label":32,"url":33},"Legal Agreements","/templates/business-legal-agreements/",{"label":35,"url":36},"Distribution & Channel","/templates/distribution-and-channel/",[38,43,47,51,55,59,63,67,71,75,79,83,87,101,116,131,143,157],{"label":39,"url":40,"thumb":41,"extension":42},"Social Media Marketing Guide","/template/social-media-marketing-guide-D12912","https://templates.business-in-a-box.com/imgs/250px/12912.png","doc",{"label":44,"url":45,"thumb":46,"extension":42},"Social Media Marketing Report","/template/social-media-marketing-report-D12756","https://templates.business-in-a-box.com/imgs/250px/12756.png",{"label":48,"url":49,"thumb":50,"extension":42},"Social Media Marketing Agency Agreement","/template/social-media-marketing-agency-agreement-D14058","https://templates.business-in-a-box.com/imgs/250px/14058.png",{"label":52,"url":53,"thumb":54,"extension":42},"Website Rating","/template/website-rating-D826","https://templates.business-in-a-box.com/imgs/250px/826.png",{"label":56,"url":57,"thumb":58,"extension":42},"Social Media Marketing Manager Job Description","/template/social-media-marketing-manager-job-description-D13398","https://templates.business-in-a-box.com/imgs/250px/13398.png",{"label":60,"url":61,"thumb":62,"extension":42},"Media Relations Policy","/template/media-relations-policy-D1394","https://templates.business-in-a-box.com/imgs/250px/1394.png",{"label":64,"url":65,"thumb":66,"extension":42},"Social Media Policy","/template/social-media-policy-D12688","https://templates.business-in-a-box.com/imgs/250px/12688.png",{"label":68,"url":69,"thumb":70,"extension":42},"Media Kit","/template/media-kit-D13847","https://templates.business-in-a-box.com/imgs/250px/13847.png",{"label":72,"url":73,"thumb":74,"extension":42},"Corporate Social Media Use Policy","/template/corporate-social-media-use-policy-D13636","https://templates.business-in-a-box.com/imgs/250px/13636.png",{"label":76,"url":77,"thumb":78,"extension":42},"Crisis Communication and Media Relations Policy","/template/crisis-communication-and-media-relations-policy-D13640","https://templates.business-in-a-box.com/imgs/250px/13640.png",{"label":80,"url":81,"thumb":82,"extension":42},"Social Media and Online Conduct Policy","/template/social-media-and-online-conduct-policy-D13776","https://templates.business-in-a-box.com/imgs/250px/13776.png",{"label":84,"url":85,"thumb":86,"extension":42},"Media Release Form For Social Media","/template/media-release-form-for-social-media-D12886","https://templates.business-in-a-box.com/imgs/250px/12886.png",{"description":88,"descriptionCustom":6,"label":89,"pages":90,"size":9,"extension":42,"preview":91,"thumb":92,"svgFrame":93,"seoMetadata":94,"parents":96,"keywords":95,"url":100},"SPONSORSHIP AGREEMENT This Confidential Instructions: Sponsorship Agreement (the \"Agreement\") is effective [DATE], BETWEEN: [ORGANIZER NAME] (the \"Organizer\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [SPONSOR NAME] (the \"Sponsor\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] WHEREAS, [YOUR COMPANY NAME], the \"Organizer\", has the exclusive right to organize and conduct a [type] event which is to be held [SPECIFY TIME] in [CITY, STATE] and to be known as [EVENT NAME] (Event); and WHEREAS, Sponsor has determined to provide financial support for the Event in exchange for certain promotional rights to be provided by Organizer; NOW, THEREFORE, in consideration of the mutual agreements and promises contained herein, the parties hereto agree as follows: OFFICIAL STATUS Organizer grants to Sponsor the exclusive right during the Term of this Agreement to use Organizer's Trademarks as described herein in advertising and promoting Sponsor's Products [Services] as defined herein and to refer to such Products [Services] as the \"Official [product or service category]\" of the Event. ADVERTISING AND PROMOTION Subject to Organizer's rights of approval as described in this Agreement, Sponsor shall have the right to use Organizer's Trademarks [Service Marks] in advertising and promotional activities as it deems desirable during the term of this Agreement. Organizer shall [use its best efforts to] provide the following rights to Sponsor during the Term of this Agreement: The right to sell Products [Services] at the Site of the Event; The right to have banners [or curtains] on center stage [or at the entrance], such banners to be provided by Sponsor [Organizer] and to be of a size and design chosen by Sponsor [Organizer] and placed in accordance with Sponsor's [Organizer's] directions; The right to have [number] additional signs at locations specified by Organizer [Sponsor] and at a distance of at least [number] feet from other signage, such signs to be provided by Sponsor [Organizer]; The right to signage on all courtesy vehicles, if any, used by Organizer in connection with the Event; The right to credit as follows in all print advertising [of a size larger than] [square inches] [placed by Organizer] in connection with the Event; \"[Sponsor's Event]\"; The right to have Sponsor's Trademarks [Service Marks] on stationery, business cards, and other brochures used by Organizer in connection with the promotion of the Event; The right to have Sponsor's name and/or Trademarks [Service Marks] on [percent] of all units of each type of all official merchandise authorized by Organizer; The right to be named in all press releases issued by Organizer; The right to sell or give away promotional merchandise in connection with advertising or promoting the Event, but only in compliance with Paragraph 8 of this Agreement; The right to purchase advertising spots on network cable or other television broadcasts of the Event licensed by Organizer [to the extent permitted in Organizer's broadcast license agreement]; The right to opening and closing audio and video billboards in all television coverage, to the extent permitted by the station licensed by Organizer to cover the Event; The right to one page of advertising in the official program authorized by Organizer; The right to use film clips (not to exceed [number] minutes in length) of past events [of this type] organized by Organizer for advertising and promotion, subject to prior approval; To use film clips (not to exceed [number] minutes in length) of this Event for purposes of advertising Sponsor's involvement with the Event; and The right to erect a courtesy tent [or host a similar area] at the site of the Event at a location designated by Organizer. SPONSORSHIP FEE In consideration of the full performance by Organizer of all of its obligations hereunder and of all rights granted hereunder to Sponsor, Sponsor shall pay to Organizer the total sum of [AMOUNT], payable as follows: [AMOUNT] on or before [date] [AMOUNT] on or before [date] [AMOUNT] on or before [date] [AMOUNT] on or before [date] [AMOUNT] on or before [date] [by irrevocable letter of credit drawn on and confirmed by a [COUNTRY] bank acceptable to Organizer, which letter of credit shall be automatically payable on sight on and after [DATE] if accompanied by an article from a newspaper of general circulation reporting that the Event took place. Sponsor shall furnish said letter of credit to Organizer within [NUMBER] days after the execution of this Agreement and it shall expire at the close of business in [CITY] on [DATE]]. REBATE OF SPONSORSHIP FEE If Organizer does not secure television coverage or if the rating described in [SPECIFY] hereof is not achieved, then Organizer shall rebate to Sponsor [AMOUNT] within [NUMBER] days after Event takes place. Organizer shall use its best efforts to assure that the television coverage of Event will achieve a [NUMBER] rating according to [rating service]. OPTION TO RENEW Organizer hereby grants to Sponsor the right to renew its Official Sponsorship hereunder on the same terms and conditions as contained herein (except that the Sponsorship Fee described in Paragraph 3 shall be [AMOUNT] and shall be paid on a mutually agreeable schedule similar to the one set forth in Paragraph 3 and the Rebate described in Paragraph 4 shall be [AMOUNT]). Sponsor shall exercise said option, if at all, by giving Organizer written notice thereof within [NUMBER] days prior to the expiration of the Term of this Agreement. In the event that Sponsor does not exercise such option, the exclusivity described in Paragraph 6 shall nonetheless continue for a period of [SPECIFY NUMBER MONTHS OR YEARS] or the completion of [NUMBER] events similar to the Event hereunder, whichever comes first. EXCLUSIVITY Organizer represents and warrants that it will not authorize any seller of any product [service] competitive to the Products [Services] or antithetical or incompatible with the Products [Services] to be an Official Sponsor or Supplier or to be associated in any way with the Event [(including on-site signage and concessions)]. Sponsor shall have the right to approve all other Sponsors and Suppliers. [If Organizer proposes a potential Sponsor or Supplier that makes goods [offers services] competitive to those of Sponsor but proposes to promote goods [services] that are not competitive to any product [or service] made by Sponsor, then Sponsor will not unreasonably withhold its approval of said sponsor or supplier. TRADEMARKS Sponsor's trademarks [Service Marks], label designs, product identifications, artwork, and other symbols and devices associated with Sponsor Products [Services] (Sponsor's Trademarks) [(Sponsor's Service Marks)] are and shall remain Sponsor's property and Sponsor shall take all steps reasonably necessary to protect such Sponsor's Trademarks [Service Marks] through federal [COUNTRY] registrations and foreign registrations as it deems desirable and through reasonable prosecution of infringements. Organizer is hereby authorized to use Sponsor's Trademarks [Service Marks] in advertising and promoting the Event during the Term of this Agreement provided Sponsor shall have the right to approve all [the format of] such uses in writing in advance. [Organizer shall submit materials to Sponsor in writing and if Sponsor does not approve or reject such materials in writing within [NUMBER] business days after receipt thereof, then Sponsor shall be deemed to have approved such materials.] The right to use Sponsor's Trademarks is nonexclusive, non-assignable, and nontransferable. All uses by Organizer of Sponsor's Trademarks shall inure solely to the benefit of Sponsor.","Sponsorship Agreement","9","https://templates.business-in-a-box.com/imgs/1000px/sponsorship-agreement-D12549.png","https://templates.business-in-a-box.com/imgs/250px/12549.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12549.xml",{"title":95,"description":6},"sponsorship agreement",[97,99],{"label":32,"url":98},"business-legal-agreements",{"label":32,"url":98},"/template/sponsorship-agreement-D12549",{"description":102,"descriptionCustom":6,"label":103,"pages":104,"size":9,"extension":42,"preview":105,"thumb":106,"svgFrame":107,"seoMetadata":108,"parents":110,"keywords":109,"url":115},"NON-DISCLOSURE AGREEMENT (NDA) This Non-Disclosure Agreement (the \"Agreement\") is made and effective [DATE], BETWEEN: [YOUR COMPANY NAME] (the \"Disclosing Party\"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [RECEIVING PARTY NAME] (the \"Receiving Party\"), an individual with his main address located at OR a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] WHEREAS, Receiving Party has been or will be engaged in the performance of work on [DESCRIBE]; and in connection therewith will be given access to certain confidential and proprietary information; and WHEREAS, Receiving Party and Disclosing Party wish to evidence by this Agreement the manner in which said confidential and proprietary material will be treated. NOW, THEREFORE, it is agreed as follows: NON-DISCLOSURE OF CONFIDENTIAL INFORMATION Both Parties understand and agree that each Party may have access to the confidential information of the other party. For the purposes of this Agreement, \"Confidential Information\" means proprietary and confidential information about the Disclosing Party's (or it's suppliers') business or activities. Such information includes all business, financial, technical, and other information marked or designated by such Party as \"confidential\" or \"proprietary.\" Confidential Information also includes information which, by the nature of the circumstances surrounding the disclosure, ought in good faith to be treated as confidential. For the purposes of this Agreement, Confidential Information does not include: Information that is currently in the public domain or that enters the public domain after the signing of this Agreement. Information a Party lawfully receives from a third Party without restriction on disclosure and without breach of a non-disclosure obligation. Information that the Receiving Party knew prior to receiving any Confidential Information from the Disclosing Party. Information that the Receiving Party independently develops without reliance on any Confidential Information from the Disclosing Party. Each Party agrees that it will not disclose to any third Party or use any Confidential Information disclosed to it by the other Party except when expressly permitted in writing by the other Party. Each Party also agrees that it will take all reasonable measures to maintain the confidentiality of all Confidential Information of the other Party in its possession or control. TERM The term of this Agreement is [number] of [years/months] from the date of execution by both Parties. TITLE The Receiving Party agrees that all Confidential Information furnished by the Disclosing Party shall remain the sole property of the Disclosing Party. DISCLAIMER","Non Disclosure Agreement Nda","3","https://templates.business-in-a-box.com/imgs/1000px/non-disclosure-agreement-nda-D12692.png","https://templates.business-in-a-box.com/imgs/250px/12692.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12692.xml",{"title":109,"description":6},"non disclosure agreement nda",[111,112],{"label":32,"url":98},{"label":113,"url":114},"Confidentiality Agreements","confidentiality-agreement","/template/non-disclosure-agreement-nda-D12692",{"description":117,"descriptionCustom":6,"label":118,"pages":119,"size":120,"extension":42,"preview":121,"thumb":122,"svgFrame":123,"seoMetadata":124,"parents":125,"keywords":129,"url":130},"INDEPENDENT CONTRACTOR AGREEMENT This Independent Contractor Agreement (\"Agreement\") is made and effective [Date], BETWEEN: [INDEPENDENT CONTRACTOR NAME] (the \"Independent Contractor\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] AND: [YOUR COMPANY NAME] (the \"Company\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] RECITALS Independent Contractor is engaged in providing [Describe] business services, its Employer Tax I.D. Number is [Insert], and its Business License Number is [insert]. Independent Contractor has complied with all Federal, State, and local laws regarding business permits, sales permits, licenses, reporting requirements, tax withholding requirements, and other legal requirements of any kind that may be required to carry out said business and the Scope of Work which is to be performed as an Independent Contractor pursuant to this Agreement. Independent Contractor is or remains open to conducting similar tasks or activities for clients other than the Company and holds themselves out to the public to be a separate business entity. Company desires to engage and contract for the services of the Independent Contractor to perform certain tasks as set forth below. Independent Contractor desires to enter into this Agreement and perform as an independent contractor for the company and is willing to do so on the terms and conditions set forth below. NOW, THEREFORE, in consideration of the above recitals and the mutual promises and conditions contained in this Agreement, the Parties agree as follows: TERMS This Agreement shall be effective commencing [Date], and shall continue until terminated at the completion of the Scope of Work which shall occur no later than [Date] or by either party as otherwise provided herein. STATUS OF INDEPENDENT CONTRACTOR This Agreement does not constitute a hiring by either party. It is the parties intentions that Independent Contractor shall have an independent contractor status and not be an employee for any purposes, including, but not limited to, [laws]. Independent Contractor shall retain sole and absolute discretion in the manner and means of carrying out their activities and responsibilities under this Agreement. This Agreement shall not be considered or construed to be a partnership or joint venture, and the Company shall not be liable for any obligations incurred by Independent Contractor unless specifically authorized in writing. Independent Contractor shall not act as an agent of the Company, ostensibly or otherwise, nor bind the Company in any manner, unless specifically authorized to do so in writing. TASKS, DUTIES, AND SCOPE OF WORK Independent Contractor agrees to devote as much time, attention, and energy as necessary to complete or achieve the following: [Describe]. The above to be referred to in this Agreement as the \"Scope of Work\". It is expected that the Scope of Work will completed by [Date]. Independent Contractor shall additionally perform any and all tasks and duties associated with the Scope of Work set forth above, including but not limited to, work being performed already or related change orders. Independent Contractor shall not be entitled to engage in any activities which are not expressly set forth by this Agreement. The books and records related to the Scope of Work set forth in this Agreement shall be maintained by the Independent Contractor at the Independent Contractor's principal place of business and open to inspection by Company during regular working hours. Documents to which Company will be entitled to inspect include, but are not limited to, any and all contract documents, change orders/purchase orders and work authorized by Independent Contractor or Company on existing or potential projects related to this Agreement. Independent Contractor shall be responsible to the management and directors of Company, but Independent Contractor will not be required to follow or establish a regular or daily work schedule. Supply all necessary equipment, materials and supplies. Independent Contractor will not rely on the equipment or offices of Company for completion of tasks and duties set forth pursuant to this Agreement. Any advice given Independent Contractors regarding the scope of work shall be considered a suggestion only, not an instruction. Company retains the right to inspect, stop, or alter the work of Independent Contractor to assure its conformity with this Agreement. ASSURANCE OF SERVICES Independent Contractor will assure that the following individuals (the \"Key Employees\") will be available to perform, and will perform, the Services hereunder until they are completed (identify by title and name as applicable): [Name of Key Employee, Title] [Name of Key Employee, Title] The Key Employees may be changed only with the prior written approval of the Company, which approval shall not be unreasonably withheld. COMPENSATION Independent Contractor shall be entitled to compensation for performing those tasks and duties related to the Scope of Work as follows: [Describe] Such compensation shall become due and payable to Independent Contractor in the following time, place, and manner: [Describe] NOTICE CONCERNING WITHHOLDING OF TAXES Independent Contractor recognizes and understands that it will receive a [specify tax] statement and related tax statements, and will be required to file corporate and/or individual tax returns and to pay taxes in accordance with all provisions of applicable Federal and State law. Independent Contractor hereby promises and agrees to indemnify the Company for any damages or expenses, including attorney's fees, and legal expenses, incurred by the Company as a result of independent contractor's failure to make such required payments. AGREEMENT TO WAIVE RIGHTS TO BENEFITS Independent Contractor hereby waives and foregoes the right to receive any benefits given by Company to its regular employees, including, but not limited to, health benefits, vacation and sick leave benefits, profit sharing plans, etc. This waiver is applicable to all non-salary benefits which might otherwise be found to accrue to the Independent Contractor by virtue of their services to Company, and is effective for the entire duration of Independent Contractor's agreement with Company. This waiver is effective independently of Independent Contractor's employment status as adjudged for taxation purposes or for any other purpose. Neither this Agreement, nor any duties or obligations under this Agreement may be assigned by either party without the consent of the other. TERMINATION This Agreement may be terminated prior to the completion or achievement of the Scope of Work by either party giving [number] days written notice. Such termination shall not prejudice any other remedy to which the terminating party may be entitled, either by law, in equity, or under this Agreement. NON-DISCLOSURE OF TRADE SECRETS, CUSTOMER LISTS AND OTHER PROPRIETARY INFORMATION Independent Contractor agrees not to disclose or communicate, in any manner, either during or after Independent Contractor's agreement with Company, information about Company, its operations, clientele, or any other information, that relate to the business of Company including, but not limited to, the names of its customers, its marketing strategies, operations, or any other information of any kind which would be deemed confidential, a trade secret, a customer list, or other form of proprietary information of Company. Independent Contractor acknowledges that the above information is material and confidential and that it affects the profitability of Company. ","Independent Contractor Agreement","6",62,"https://templates.business-in-a-box.com/imgs/1000px/independent-contractor-agreement-D160.png","https://templates.business-in-a-box.com/imgs/250px/160.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#160.xml",{"title":6,"description":6},[126],{"label":127,"url":128},"Consultant & Contractors","consulting-contractor-business","independent contractor agreement","/template/independent-contractor-agreement-D160",{"description":132,"descriptionCustom":6,"label":133,"pages":119,"size":9,"extension":42,"preview":134,"thumb":135,"svgFrame":136,"seoMetadata":137,"parents":139,"keywords":138,"url":142},"SERVICE AGREEMENT This SERVICE AGREEMENT (\"Agreement\") is effective [DATE], BETWEEN: [COMPANY NAME] (the \"Contractor\"), a company organized and existing under the laws of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] AND: [COMPANY NAME] (the \"Customer\"), a company organized and existing under the laws of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] (The Contractor and the Customer shall be individually referred to as a \"Party\" and collectively referred to as the \"Parties\", as the context may require). WHEREAS A. Contractor has experience and expertise in [DESCRIBE EXPERIENCE AND SERVICE]. B. Customer desires to have Contractor provide services for them. C. Contractor desires to provide services to Customer on the terms and conditions set forth herein (the \"Services\"). NOW THEREFORE, in consideration of the above recitals, the representations, warranties, and agreements contained in this Agreement and for other good and valuable consideration, the receipt and adequacy of which are now acknowledged, the Parties agree as follows: SERVICES PROVIDED Beginning on upon agreement to this contract, [CONTRACTOR] will provide to [CUSTOMER] the following service (collectively, the /Services\"): Description of the project: [DESCRIBE THE SERVICE REQUIRED]. SCOPE OF WORK Contractor agrees to provide Services pursuant to the Scope of Work set forth in Exhibit A attached hereto (the \"Scope of Work\"). TERM Unless both parties mutually agree on an extension, this contract will automatically terminate on [SPECIFY]. PERFORMANCE The parties agree to do everything possible to ensure that the terms of this Agreement take effect. PAYMENT FOR SERVICES In exchange for the Services rendered, a payment of [SPECIFY] will be made to the Contractor upon completion of the scheduled Services described in this Contract. If an invoice is not paid on the due date, interest will be added to the current balance. These amounts shall be payable, and the Customer shall pay all overdue amounts at the lesser of [SPECIFY] per cent per annum or the maximum percentage permitted by applicable law. Or Customer will pay Contractor as follows: [SPECIFY]. DELIVERY OF SERVICES The Contractor will exercise due diligence in the provision of services. However, the Customer acknowledges that the indicated delivery times and other payment milestones listed in Scope of Work are estimates and do not constitute final delivery dates. SECURITY The Contractor must make reasonable security arrangement to protect Material from unauthorized access, collection, use, alteration or disposal. OWNERSHIP RIGHT The Customer shall hold the copyright for the agreed version of the Services as delivered, and the Customer's copyright notice may be displayed in the final version. All works, ideas, discoveries, inventions, patents, products or other information that may be protected by copyright (collectively, the \"Work Product\" developed in whole or in part by the Contractor in connection with the Services, shall be the exclusive property of the Customer. Upon request, the Contractor shall execute all documents necessary to confirm or perfect the exclusive ownership of the Customer's \"Work Product\". The Contractor retains exclusive rights to pre-existing materials used in the Customer's projects. The Customer shall not have the right to reuse, resell or otherwise transfer material belonging to the contractor or third parties. The Contractor reserves the right to use the finished public product as an example of a product. RETURN OF PROPERTY Upon the expiry or termination of this Agreement, the Contractor will return to the Customer any property, documentation, records or Confidential Information which is the property of the Customer. COMPENSATION For all services rendered by the Contractor under this Agreement, the Customer shall indemnify the Contractor. In the event that the Customer fails to make any of the payments mentioned, the Contractor shall have the right, but shall not be obliged, to exercise any of the following remedies: ","Service Agreement","https://templates.business-in-a-box.com/imgs/1000px/service-agreement-D12711.png","https://templates.business-in-a-box.com/imgs/250px/12711.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12711.xml",{"title":138,"description":6},"service agreement",[140,141],{"label":32,"url":98},{"label":32,"url":98},"/template/service-agreement-D12711",{"description":144,"descriptionCustom":6,"label":21,"pages":145,"size":9,"extension":42,"preview":146,"thumb":147,"svgFrame":148,"seoMetadata":149,"parents":151,"keywords":150,"url":156},"Marketing Plan Your business slogan here. Prepared By: [YOUR NAME] [YOUR JOB TITLE] Phone 555.555.5555 Email info@yourbusiness.com www.yourbusiness.com Statement of Confidentiality & Non-Disclosure This document contains proprietary and confidential information. All data submitted to [RECEIVING PARTY] is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with [YOUR COMPANY NAME]. The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document's content of its confidential nature. The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent that such matters are generally known to, and are available for use by, the public. The recipient also agrees not to duplicate or distribute or permit others to duplicate or distribute any material contained herein without [YOUR COMPANY NAME]'s express written consent. [YOUR COMPANY NAME] retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia. BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT. Table of Content 1. Executive Summary 4 2. Situation Analysis 6 3. Marketing Goals and Objectives 7 4. Industry and Market Analysis 8 5. Target Customers 10 6. The Brand 11 7. Strategies and Tactics 12 8. Implementation 14 9. Evaluation and Monitoring 15 Executive Summary Business Description Provide a brief history of your company and explain what your business does. The Opportunity Briefly describe the digital marketing problem in order to establish a potential solution. The Solution Describe how you will solve this problem through digital marketing efforts. The Market Provide a brief description of the market you will be competing in. Here you will define your market, how large it is, and how much of the market share you expect to capture. Competition Identify the direct and indirect competitors, with analysis of their digital marketing strategies, as well as an assessment of their competitive advantage. Main Competitors Name Sales Market Share Nature/Type Capital Requirements Clearly state the capital needed to execute your marketing plan. Summarize how much money has been invested in digital marketing to date and how it is being used. Source of Funds: Sources Amount Percentage Total Use of Funds: Category Amount Percentage Total Situation Analysis Our Company Provide a brief history of the company; describe the business, tell the length of time in operation; explain where you are in your business cycle; the location of your company. Product/Service Describe the product / service you are selling/marketing; the benefits of your product over your competition; tell where you compete (local, national, etc.) Product / Service Name Description Price Marketing Goals and Objectives Our Goal List your goals (Short, medium and long term). Make them measurable. Objectives Describe the objectives that you want to reach. Use the SMART acronym (Specific, Measurable, Agree, Realistic, Time Based) to be sure that they are realistic. Goal / Objective Description Due Date Industry and Market Analysis The Industry Describe your industry like the current situation (growing, maturing, declining), the size, the level of competition; trends and drivers; PESTLE etc. Be concise then fill the chart below. Factor Description Political Economical Social Technological Environmental ","18","https://templates.business-in-a-box.com/imgs/1000px/marketing-plan-template-D1366.png","https://templates.business-in-a-box.com/imgs/250px/1366.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#1366.xml",{"title":150,"description":6},"marketing plan",[152,154],{"label":18,"url":153},"sales-marketing",{"label":21,"url":155},"marketing-plan","/template/marketing-plan-D1366",{"description":158,"descriptionCustom":6,"label":159,"pages":119,"size":160,"extension":42,"preview":161,"thumb":162,"svgFrame":163,"seoMetadata":164,"parents":165,"keywords":170,"url":171},"ADVERTISING AGENCY AGREEMENT This Advertising Agency Agreement (the \"Agreement\") is made and effective this [Date], BETWEEN: [YOUR COMPANY NAME] (the \"Advertiser\"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [AGENCY NAME] (the \"Agency\"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] Agency is in the business of providing advertising agency services for a fee. Advertiser desires to engage Agency to render, and Agency desires to render to Advertiser, certain advertising agency services, all as set forth. NOW, THEREFORE, in consideration of the mutual agreements and covenants herein contained the parties hereto agree as follows: Engagement Advertiser engages Agency to render, and Agency agrees to render to Advertiser, certain services in connection with Advertiser's planning, preparing and placing of advertising for certain of Advertiser's products as follows: Analyze Advertiser's current and proposed products and services and present and potential markets. Create, prepare and submit to Advertiser for its prior approval advertising ideas and programs. Prepare and submit to Advertiser for its prior approval estimates of costs and expenses associated with proposed advertising ideas and programs. Design and prepare, or arrange for the design and preparation of, advertisements. Perform such other services as Advertiser may request from time to time such as, but not limited to, direct mail advertising preparation, speech writing, publicity and public relations work, market research and analysis. Order advertising space, time or other means to be used for publication of Advertiser's advertisements, at all times endeavoring to secure the most efficient and advantageous rates available. Proof for accuracy and completeness of insertions, displays, broadcasts, or other forms of advertisements. Audit invoices for space, time, material preparation and charges. Products Agency's engagement shall relate to the following products and services of Advertiser: [Products]. Exclusivity Agency shall be the [Exclusive or Non-Exclusive] advertising agency in the [Country] for Advertiser with respect to the products described in Section 2 above. Compensation Agency shall receive an amount equal to [Media Commission Rate] of the gross charges levied by media for advertising placed therewith by Agency pursuant to this Agreement; and [Non-Media Commission Rate] after volume discount, of the charges of suppliers of services or properties, such as finished art, comprehensive layouts, type composition, photostats, engravings, printing, radio and television programs, talent, literary, dramatic and musical works, records and exhibits, purchased by Agency on Advertiser's authorization during the term of this Agreement; provided that: (i) No percentage will be added to Agency charges for packing, shipping, express, postage, telephone, telex, fax, travel expenses and other out of pocket expenses of Agency personnel; and (ii) Agency's commission for outdoor advertising will be the standard rate allowed advertising agencies when such rate is less than [Outdoor Advertising Commission Rate]. For those items where Agency is not compensated on a commission basis, Advertiser shall pay Agency on an hourly basis for services provided hereunder. The rate will be determined by the type of services provided and the person or persons providing such services, but in no event shall the rate exceed [Maximum Hourly Rate] per hour. Advertiser may elect in advance to be charged on this hourly rate basis. If Advertiser fails to notify Agency of its choice, it shall be presumed that Advertiser elected to be charged on an hourly rate basis. In the event that Agency undertakes, at Advertiser's request subject to Advertiser's prior approval, special projects such as those described in Section 1.F above, Agency shall prepare an estimate of total charges for any such special project, including therein any charges for materials or services purchased from outside sources. In the event that Advertiser elects to proceed with the special project based upon Agency's estimated cost, Agency shall perform the services with respect to such special project at its estimated cost, subject to modification as mutually agreed by the parties. For any special project or other services provided by Agency pursuant to this Agreement upon which the parties have not agreed as to charges, Advertiser shall pay Agency at its regular hourly rates, not to exceed [Amount] per hour. Advertiser shall not be obligated to reimburse Agency for any travel or other out-of-pocket expenses incurred in the performance of services pursuant to this Agreement unless expressly agreed by Advertiser in advance. Billing Agency shall invoice Advertiser for all media costs where possible in advance of Agency's payment date to allow for prepayment by the Advertiser so that Advertiser may receive the benefit of any available prepayment or similar discount. For any media purchase or service for which Agency is not entitled to a commission, Agency shall ensure that the charges to Advertiser are net of all agency commissions and discounts. Charges for production materials and services shall be billed by Agency upon completion of the production job or, if cash discounts are available, upon receipt of the supplier's invoice. On all outside purchases other than for media, Agency shall attach to the invoice proof of the supplier's charges. All cash discounts on Agency's purchases including, but not limited to, media, art, printing and mechanical work, shall be available to Advertiser, provided that Advertiser meets Agency's requisite billing terms and there is no outstanding indebtedness of Advertiser to Agency at the time of the payment to the supplier. Rate or billing adjustments shall be credited or charged to Advertiser on the next following regular invoice date or as soon as otherwise practical. Invoices shall be submitted in an itemized format and shall be paid by Advertiser within [NUMBER] days of the invoice date. Competitors During the term of this Agreement, Agency [May Not] accept employment from, render services to, represent or otherwise be affiliated with any person, firm, corporation or entity in connection with any product or service directly or indirectly competitive with or similar to any product or service of Advertiser with respect to which the Agency is providing any service pursuant to this Agreement. Cost Estimates","Advertising Agency Agreement",66,"https://templates.business-in-a-box.com/imgs/1000px/advertising-agency-agreement-D1223.png","https://templates.business-in-a-box.com/imgs/250px/1223.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#1223.xml",{"title":6,"description":6},[166,167],{"label":18,"url":153},{"label":168,"url":169},"Marketing & Sales Contracts","marketing-sales-contracts","advertising agency agreement","/template/advertising-agency-agreement-D1223",false,{"seo":174,"reviewer":187,"legal_disclaimer":191,"quick_facts":192,"at_a_glance":194,"personas":198,"variants":223,"glossary":248,"clauses":282,"how_to_fill":332,"common_mistakes":373,"faqs":398,"industries":426,"comparisons":443,"diy_vs_lawyer":457,"jurisdictions":470,"related_template_ids_curated":491,"schema":500,"classification":501},{"meta_title":175,"meta_description":176,"primary_keyword":177,"secondary_keywords":178},"Rating Marketing Media Template | BIB","Free rating marketing media agreement template. Defines media placement terms, content approval, rating standards, and liability.","rating marketing media agreement",[179,180,181,182,183,184,185,186],"media rating agreement template","marketing media contract template","advertising rating agreement","media placement agreement template","content rating contract","marketing media agreement word","advertising standards agreement template","media compliance contract",{"name":188,"credential":189,"reviewed_date":190},"Bruno Goulet","CEO, Business in a Box","2026-05-02",true,{"difficulty":193,"legal_review_recommended":191,"signature_required":191,"notarization_required":172},"advanced",{"what_it_is":195,"when_you_need_it":196,"whats_inside":197},"A Rating Marketing Media Agreement is a legally binding contract between a media publisher or platform and an advertiser or brand that governs the placement of marketing content within rated or classified media environments. This free Word download defines the rating classifications applicable to ad placements, content compliance obligations, approval procedures, and the consequences of misclassification or non-compliance — and can be edited online and exported as PDF.\n","Use it when placing or accepting advertising content across media channels subject to rating standards — including broadcast, digital platforms, streaming services, gaming environments, or out-of-home media where audience age, content sensitivity, or regulatory classification governs where and how marketing materials may appear.\n","Defined rating classifications and placement restrictions, content approval workflows, representations and warranties on audience targeting, indemnification for non-compliant placements, termination rights for rating violations, and governing law. The agreement also addresses advertiser liability, publisher obligations, and applicable regulatory standards by jurisdiction.\n",[199,203,207,211,215,219],{"title":200,"use_case":201,"icon_asset_id":202},"Digital advertisers","Ensuring ad placements on streaming or social platforms meet content rating requirements","persona-advertiser",{"title":204,"use_case":205,"icon_asset_id":206},"Media publishers and platforms","Formalizing content rating obligations before accepting advertiser campaigns","persona-media-publisher",{"title":208,"use_case":209,"icon_asset_id":210},"Brand managers","Protecting brand safety by contractually restricting ads to approved rating environments","persona-brand-manager",{"title":212,"use_case":213,"icon_asset_id":214},"Marketing agency account leads","Managing rating compliance across multiple media buys on behalf of client brands","persona-agency",{"title":216,"use_case":217,"icon_asset_id":218},"Gaming and app platform operators","Defining in-app ad rating standards before onboarding advertiser partners","persona-startup-founder",{"title":220,"use_case":221,"icon_asset_id":222},"Broadcast and OTT media buyers","Locking in daypart and rating-tier placements for broadcast or streaming campaigns","persona-operations-director",[224,228,231,235,238,241,245],{"situation":225,"recommended_template":226,"slug":227},"Placing ads on a broadcast or cable television network","Broadcast Advertising Agreement","agreement-for-internet-advertising-services-D744",{"situation":229,"recommended_template":230,"slug":227},"Advertising on a digital platform with audience age-gating","Digital Media Advertising Agreement",{"situation":232,"recommended_template":233,"slug":234},"Licensing marketing content to a third-party for rated distribution","Content Licensing Agreement","content-license-agreement-D13936",{"situation":236,"recommended_template":159,"slug":237},"Engaging a media buying agency to manage rated placements","advertising-agency-agreement-D1223",{"situation":239,"recommended_template":89,"slug":240},"Sponsoring content in a rated gaming or esports environment","sponsorship-agreement-D12549",{"situation":242,"recommended_template":243,"slug":244},"Running influencer campaigns subject to platform content standards","Influencer Marketing Agreement","influencer-marketing-agreement-D12851",{"situation":246,"recommended_template":247,"slug":227},"Placing programmatic ads subject to brand safety filters","Programmatic Advertising Agreement",[249,252,255,258,261,264,267,270,273,276,279],{"term":250,"definition":251},"Content Rating","A classification assigned to media content — such as G, PG, PG-13, R, or TV-MA — indicating the age appropriateness and sensitivity level of the material.",{"term":253,"definition":254},"Brand Safety","The set of measures an advertiser takes to ensure its ads do not appear alongside content that could harm its reputation or conflict with its values.",{"term":256,"definition":257},"Placement Restriction","A contractual limitation specifying which rating categories, content types, or environments are prohibited or permitted for a given advertiser's media.",{"term":259,"definition":260},"Content Approval Workflow","The documented process by which advertising materials are reviewed and approved against rating standards before being cleared for placement.",{"term":262,"definition":263},"Indemnification","A clause requiring one party to compensate the other for losses, claims, or penalties arising from a specific breach — such as a non-compliant ad placement.",{"term":265,"definition":266},"Misclassification","The act of assigning an incorrect rating to content or placing an ad in an environment with a rating different from what was agreed, exposing both parties to regulatory and reputational risk.",{"term":268,"definition":269},"Daypart","A defined broadcast time window — such as morning, prime time, or late night — that carries specific audience demographic and content rating implications for advertising.",{"term":271,"definition":272},"Audience Targeting Warranty","A representation made by the publisher that the ad will be served only to audiences consistent with the agreed rating classification and targeting parameters.",{"term":274,"definition":275},"Regulatory Standard","A legally or industry-mandated rule governing how content is rated and where advertising may appear — such as FCC rules in the US or BCAP codes in the UK.",{"term":277,"definition":278},"Material Non-Compliance","A breach of content rating or placement obligations serious enough to trigger termination rights, financial penalties, or advertiser indemnification claims.",{"term":280,"definition":281},"Safe Harbor","A contractual or statutory provision that limits a party's liability when they have followed prescribed procedures — such as prompt removal of a non-compliant placement upon notice.",[283,288,293,298,303,308,313,318,322,327],{"name":284,"plain_english":285,"sample_language":286,"common_mistake":287},"Parties, Scope, and Definitions","Identifies the advertiser and the media publisher or platform, defines the campaign or media buy covered by the agreement, and establishes the key terms used throughout.","This Rating Marketing Media Agreement ('Agreement') is entered into as of [DATE] by and between [ADVERTISER LEGAL NAME] ('Advertiser') and [PUBLISHER / PLATFORM LEGAL NAME] ('Publisher'). This Agreement governs the placement of Advertiser's marketing materials ('Ad Content') across Publisher's media properties as set out in Schedule A.","Defining 'media properties' too broadly to include all current and future platforms without a schedule. Future properties may carry different rating environments and audience compositions the advertiser never intended to authorize.",{"name":289,"plain_english":290,"sample_language":291,"common_mistake":292},"Content Rating Classifications and Placement Parameters","Sets out the specific rating tiers permitted for the advertiser's content and the media environments in which placements may and may not appear.","Publisher shall place Ad Content exclusively within media environments rated [G / PG / PG-13 / TV-14] or lower as defined in Schedule B. Publisher shall not place Ad Content in environments rated [TV-MA / R / 18+] or in any context containing [PROHIBITED CONTENT CATEGORIES].","Referencing rating systems by name without defining them in the agreement. Different jurisdictions and platforms use incompatible rating frameworks — the MPAA, ESRB, PEGI, and Ofcom systems are not interchangeable, and assuming equivalence creates enforcement gaps.",{"name":294,"plain_english":295,"sample_language":296,"common_mistake":297},"Content Submission and Approval Process","Defines the workflow for submitting ad materials, the review timeline, the criteria for approval or rejection, and who bears responsibility for rating assessment.","Advertiser shall submit all Ad Content to Publisher no fewer than [X] business days prior to the scheduled placement date. Publisher shall notify Advertiser of approval or rejection within [Y] business days. Rejection notices shall specify the non-compliant element and the applicable rating standard violated.","Failing to specify who bears the cost of revising rejected content and whether missed launch dates triggered by rejection entitle either party to a remedy. This omission generates disputes on almost every campaign where a creative is rejected.",{"name":299,"plain_english":300,"sample_language":301,"common_mistake":302},"Advertiser Representations and Warranties","Records the advertiser's guarantees about the content it is submitting — that it is accurate, legally compliant, cleared of third-party IP rights, and appropriate for the agreed rating tier.","Advertiser represents and warrants that: (a) all Ad Content is accurate and not misleading; (b) Advertiser holds all necessary rights, licenses, and clearances; (c) Ad Content complies with applicable advertising laws and self-regulatory codes; and (d) Ad Content is appropriate for placement in [RATING TIER] environments as defined herein.","Omitting a warranty on third-party IP clearance. Advertisers frequently use licensed music, images, or footage in ad creative — without an explicit warranty, the publisher bears reputational exposure for IP-infringing content it ran in good faith.",{"name":304,"plain_english":305,"sample_language":306,"common_mistake":307},"Publisher Obligations and Brand Safety Measures","Specifies what the publisher must do to ensure placements comply with agreed rating standards — including filtering technology, manual review, and monitoring obligations.","Publisher shall implement and maintain content classification filters sufficient to prevent placement of Ad Content in environments exceeding the agreed rating tier. Publisher shall conduct quarterly audits of placement data and provide Advertiser with a compliance report within [X] days of each quarter end.","No audit or reporting obligation on the publisher. Without periodic compliance reporting, advertisers discover misplacements only after reputational harm has occurred — by which point the claim window in the agreement may have passed.",{"name":309,"plain_english":310,"sample_language":311,"common_mistake":312},"Prohibited Content Categories and Contextual Restrictions","Lists specific content types, topics, or contexts alongside which ad placements are expressly prohibited, independent of the rating tier assigned.","Notwithstanding the rating tier of any media environment, Publisher shall not place Ad Content adjacent to content involving: (a) illegal activity; (b) hate speech or discriminatory material; (c) graphic violence or explicit sexual content; (d) [ADVERTISER-SPECIFIC PROHIBITED CATEGORIES as listed in Schedule C].","Treating this clause as optional because it duplicates the rating restrictions. A media environment may carry a permissible rating yet still contain contextually harmful content — rating tiers and contextual restrictions address different risks and both are necessary.",{"name":314,"plain_english":315,"sample_language":316,"common_mistake":317},"Misclassification, Non-Compliance, and Remedies","Establishes what constitutes a breach of rating or placement obligations, the notice-and-cure period, financial remedies available to the advertiser, and the publisher's safe harbor for prompt corrective action.","In the event of a placement in a non-compliant environment, Advertiser shall notify Publisher within [X] days of discovery. Publisher shall remove the non-compliant placement within [Y] hours of notice. If Publisher fails to cure within the specified period, Advertiser shall be entitled to a pro-rata media credit of [Z]% of the placement value plus reimbursement of documented direct losses.","Setting the cure period in calendar days rather than hours. A non-compliant ad on a high-traffic digital platform can generate significant brand damage within 24 hours — a 7-day cure period renders the remedy commercially meaningless.",{"name":262,"plain_english":319,"sample_language":320,"common_mistake":321},"Allocates responsibility between the parties for third-party claims arising from non-compliant placements, inaccurate content, or regulatory violations — specifying which party indemnifies the other and under what circumstances.","Advertiser shall indemnify Publisher against any third-party claims arising from inaccurate Ad Content or Advertiser's breach of its representations. Publisher shall indemnify Advertiser against any third-party claims arising from Publisher's placement of Ad Content in a non-compliant environment. Neither party's indemnification obligation shall exceed [CAP AMOUNT / X times the value of the affected placement].","Mutual indemnification with no cap on liability. Uncapped indemnification clauses are routinely struck down as unconscionable in commercial disputes and expose both parties to disproportionate risk relative to the value of a single media placement.",{"name":323,"plain_english":324,"sample_language":325,"common_mistake":326},"Term, Termination, and Suspension","Specifies the agreement's duration, the grounds for immediate termination versus notice-based termination, the process for suspending campaigns pending investigation, and post-termination obligations.","This Agreement commences on [START DATE] and continues through [END DATE] unless earlier terminated. Either party may terminate for cause upon [X] days' written notice following an uncured material breach. Advertiser may suspend all active placements immediately upon written notice pending investigation of an alleged rating violation, without liability for cancellation fees during the suspension period.","No suspension right for the advertiser. If a rating violation is discovered, the advertiser may need to halt all placements immediately while the breach is investigated. Without a contractual suspension right, a forced halt may trigger cancellation penalties.",{"name":328,"plain_english":329,"sample_language":330,"common_mistake":331},"Governing Law, Regulatory Compliance, and Dispute Resolution","Identifies the jurisdiction whose law governs the agreement, incorporates applicable advertising and content rating regulatory standards, and specifies the dispute resolution mechanism.","This Agreement is governed by the laws of [STATE / PROVINCE / COUNTRY]. Both parties shall comply with all applicable advertising laws and content rating regulations, including [FCC / ASA / ARPP / applicable self-regulatory code]. Disputes shall be resolved by [binding arbitration / mediation then litigation] in [CITY], with each party bearing its own costs unless the arbitrator awards otherwise.","Incorporating regulatory compliance by general reference without specifying which codes apply. The FCC, ASA, ARPP, IAB, and ESRB all govern different aspects of marketing media — a vague reference to 'applicable regulations' creates ambiguity about which standard governs when they conflict.",[333,338,343,348,353,358,363,368],{"step":334,"title":335,"description":336,"tip":337},1,"Identify both parties and the media buy scope","Enter the full legal names of the advertiser and the publisher or platform. Attach Schedule A identifying the specific campaigns, media properties, and placement types covered by the agreement.","Use the same legal entity name that appears on your media insertion order — discrepancies between the contract and the IO create enforcement ambiguity.",{"step":339,"title":340,"description":341,"tip":342},2,"Define the applicable rating classification system","Specify which rating framework applies — MPAA, TV Parental Guidelines, ESRB, PEGI, or a platform-specific system — and define each tier referenced in the placement restrictions. If operating across jurisdictions, map each system's tiers to each other in Schedule B.","Never assume equivalence between rating systems. An ESRB 'Teen' classification does not map neatly to a TV-PG or a PEGI 12 — spell out the parameters explicitly.",{"step":344,"title":345,"description":346,"tip":347},3,"Set permitted and prohibited rating tiers for each placement type","Complete the placement parameters clause for each media channel covered — broadcast, digital, in-app, and out-of-home may each require different rating restrictions. Attach Schedule C for advertiser-specific prohibited content categories.","If the brand has a standing brand safety policy document, incorporate it by reference in Schedule C rather than restating it — this keeps the contract current as the policy evolves.",{"step":349,"title":350,"description":351,"tip":352},4,"Specify the content submission and approval timeline","Enter the number of business days required for creative submission before placement and the publisher's review and response period. Confirm who bears revision costs if content is rejected and whether missed dates trigger any fee adjustment.","Build in at least 5 business days for review on campaigns involving rated environments — programmatic creative review can be faster, but manually reviewed placements in broadcast and gaming environments routinely take longer.",{"step":354,"title":355,"description":356,"tip":357},5,"Draft the misclassification remedies with specific time windows","Set the advertiser's discovery-to-notice period, the publisher's cure period in hours (not days) for digital channels, the media credit formula for uncured violations, and any cap on aggregate credits per campaign.","Mirror the cure period to the platform's actual technical capability — most digital publishers can remove a placement within 4–6 hours; holding them to 2 hours for broadcast is unrealistic and may be challenged as a punitive clause.",{"step":359,"title":360,"description":361,"tip":362},6,"Insert the indemnification cap","Agree on a mutual indemnification cap, expressed as a dollar amount or a multiple of the placement value (e.g., 2× the value of the non-compliant placement). Ensure the cap is symmetric unless one party has materially greater exposure.","A cap set at the total campaign value is the most common commercial benchmark for media agreements of this type — it aligns both parties' incentives without creating existential risk.",{"step":364,"title":365,"description":366,"tip":367},7,"Confirm governing law and regulatory references","Select the governing jurisdiction based on where the publisher is domiciled or where the ads will primarily be served. List each applicable regulatory code by name in the governing law clause rather than relying on a catch-all reference.","If placements will run in both the US and EU, include a jurisdiction-specific addendum rather than trying to resolve conflicting regulatory standards in a single clause.",{"step":369,"title":370,"description":371,"tip":372},8,"Execute before the campaign goes live","Both parties must sign and date the agreement before any creative is submitted or any placement is activated. Confirm the effective date aligns with or precedes the campaign start date in Schedule A.","Use a timestamped eSignature platform so the execution date is documented independently of the agreement text — this matters if either party later disputes whether the contract was in force when a specific placement ran.",[374,378,382,386,390,394],{"mistake":375,"why_it_matters":376,"fix":377},"Using incompatible rating systems without cross-referencing them","An advertiser restricting placements to 'PG and below' in a contract governed by MPAA standards has no enforceable claim when an ESRB or PEGI-rated platform applies a different classification to the same content.","Define each rating system used in a Schedule and include a cross-reference table mapping equivalent tiers if the agreement covers multiple platforms or jurisdictions.",{"mistake":379,"why_it_matters":380,"fix":381},"Setting cure periods in calendar days for digital placements","A non-compliant digital ad can generate significant brand harm within hours. A 5–7 day cure window renders the remedy commercially useless and signals to the publisher that violations carry no real urgency.","Set cure periods in hours for digital and programmatic placements — 4–12 hours is commercially standard — and reserve calendar-day cure periods for broadcast and print channels where removal is operationally slower.",{"mistake":383,"why_it_matters":384,"fix":385},"No advertiser suspension right during rating violation investigations","Without a contractual right to suspend all active placements during an investigation, halting a campaign may trigger cancellation fees, leaving the advertiser choosing between ongoing brand harm and financial penalty.","Add an explicit suspension right permitting the advertiser to pause all placements immediately upon written notice of an alleged violation, with no cancellation liability for the suspension period.",{"mistake":387,"why_it_matters":388,"fix":389},"Omitting third-party IP clearance warranties from the advertiser","Publishers routinely run ad creative containing unlicensed music, stock footage, or talent likeness rights — if sued by the rights holder, the publisher has no contractual recourse against the advertiser without an explicit IP warranty.","Include a warranty clause requiring the advertiser to represent that all creative elements are fully cleared for use in each placement environment and territory covered by the agreement.",{"mistake":391,"why_it_matters":392,"fix":393},"No cap on indemnification liability","Uncapped mutual indemnification in a media placement agreement creates disproportionate exposure — a single misplaced ad could theoretically trigger an indemnification claim far exceeding the total campaign value.","Negotiate a mutual liability cap expressed as a multiple of the affected placement value or total campaign spend, and carve out only fraud and willful misconduct from the cap.",{"mistake":395,"why_it_matters":396,"fix":397},"Generic regulatory compliance language with no specific code references","A clause stating 'both parties shall comply with applicable advertising regulations' provides no guidance when the FCC, ASA, IAB brand safety standards, and a platform's own rating policy conflict — leaving disputes unresolvable by the contract itself.","List each applicable regulatory body and self-regulatory code by name in the governing law clause, and specify which standard takes precedence in the event of conflict.",[399,402,405,408,411,414,417,420,423],{"question":400,"answer":401},"What is a rating marketing media agreement?","A rating marketing media agreement is a legally binding contract between an advertiser and a media publisher or platform that governs where and how advertising content may be placed based on content rating classifications. It defines the rating tiers permitted for the advertiser's campaigns, the content approval process, publisher obligations to maintain brand safety, and the remedies available if a placement violates the agreed standards. It is commonly used in broadcast, digital, streaming, gaming, and out-of-home advertising contexts where audience age or content sensitivity determines placement eligibility.\n",{"question":403,"answer":404},"When do I need a rating marketing media agreement?","You typically need this agreement any time an advertiser places campaigns on a media platform subject to content rating standards — including broadcast television, streaming services, in-app advertising, gaming environments, and digital platforms with audience age restrictions. It is particularly important when the advertiser's brand safety policy restricts placements by rating tier, when the campaign targets a regulated audience (such as children), or when regulatory frameworks like the FCC's safe harbor rules or COPPA apply.\n",{"question":406,"answer":407},"Is a rating marketing media agreement different from a standard advertising contract?","Yes. A standard advertising insertion order or media buying contract addresses pricing, placement logistics, and performance metrics. A rating marketing media agreement specifically addresses content classification obligations, brand safety enforcement, rating compliance warranties, and the legal consequences of misclassified placements. Many campaigns use both documents together — the insertion order governs the commercial terms and the rating media agreement governs content compliance obligations.\n",{"question":409,"answer":410},"Who is responsible if an ad is placed in the wrong rating environment?","Responsibility depends on the specific breach. If the publisher places the ad in a non-compliant environment despite receiving approved creative, the publisher is typically liable for the placement violation and any resulting brand harm. If the advertiser submitted creative that misrepresented its rating-appropriate status, the advertiser bears liability for the resulting placement. A well-drafted agreement allocates each type of liability clearly and provides indemnification from the responsible party to the other.\n",{"question":412,"answer":413},"Does this agreement need to be reviewed by a lawyer?","For campaigns running across multiple jurisdictions, regulated audience categories (particularly children under 13 or 16), or high-value media buys, legal review is strongly recommended. The intersection of FCC regulations, COPPA, GDPR, and platform-specific content policies creates compliance complexity that a template alone cannot fully address. For straightforward domestic campaigns on standard digital platforms, a high-quality template reviewed by a marketing compliance professional is typically sufficient.\n",{"question":415,"answer":416},"What rating systems are covered by this type of agreement?","The agreement can reference any content rating system relevant to the media channel — the MPAA film rating system (G through NC-17), the TV Parental Guidelines (TV-Y through TV-MA), the ESRB ratings for games (E through AO), PEGI ratings used across Europe (3 through 18), and platform-specific systems used by streaming services. Because these systems are not directly equivalent, a well-drafted agreement defines each system used and maps equivalent tiers to prevent cross-system ambiguity.\n",{"question":418,"answer":419},"Can an advertiser terminate the agreement if rating violations continue?","Yes, in most cases. A properly drafted agreement includes a termination-for-cause clause allowing the advertiser to end the agreement following an uncured material breach of the rating placement obligations. The typical structure gives the publisher a short cure period after written notice — often 24–72 hours for digital channels — and triggers termination rights if the violation is not corrected or if the same category of violation recurs within a defined period.\n",{"question":421,"answer":422},"How does brand safety differ from content rating compliance?","Content rating compliance refers to adherence to a formal classification system — ensuring an ad does not appear in a TV-MA or R-rated environment when the agreement restricts placements to PG-13 and below. Brand safety is broader and covers contextual adjacency risks that rating systems do not capture — such as ads appearing next to misinformation, politically divisive content, or graphic news footage that may carry an acceptable rating but still generate reputational harm. A complete rating marketing media agreement addresses both dimensions separately.\n",{"question":424,"answer":425},"What should I include in the Schedule of prohibited content categories?","The prohibited content schedule should list categories independent of rating tier that the advertiser wants contractually blocked — typically illegal activity, hate speech, graphic violence, explicit sexual content, competitor brand content, and any sector-specific sensitivities (such as gambling or firearms content for a family brand). The schedule should be attached as a separate exhibit so it can be updated as the brand's policy evolves without requiring a full contract amendment.\n",[427,431,435,439],{"industry":428,"icon_asset_id":429,"specifics":430},"Digital Media and AdTech","industry-saas","Programmatic ad networks require rating compliance clauses that align with IAB brand safety standards and platform-specific content classification APIs to automate placement filtering at scale.",{"industry":432,"icon_asset_id":433,"specifics":434},"Broadcast and Streaming","industry-media","FCC safe harbor rules and TV Parental Guidelines govern daypart placements, requiring specific contractual representation of audience composition and content tier for each broadcast window.",{"industry":436,"icon_asset_id":437,"specifics":438},"Gaming and Esports","industry-gaming","ESRB and PEGI ratings apply to in-game and interstitial ad placements, with additional COPPA and GDPR obligations for titles with significant under-13 player bases.",{"industry":440,"icon_asset_id":441,"specifics":442},"Retail and Consumer Brands","industry-retail","Consumer brands with family-oriented positioning require brand safety schedules that go beyond rating tiers to exclude contextually harmful adjacencies regardless of a placement's formal rating classification.",[444,448,451,454],{"vs":445,"vs_template_id":446,"summary":447},"Advertising Insertion Order","D{INSERTION_ORDER_ID}","An insertion order is a commercial document confirming the pricing, placement logistics, dates, and volume of a specific media buy. A rating marketing media agreement governs the content compliance and brand safety framework within which those placements must operate. Both documents are typically executed together — the insertion order covers the commercial terms; the rating agreement covers the legal compliance obligations.",{"vs":89,"vs_template_id":449,"summary":450},"sponsorship-agreement-D12856","A sponsorship agreement grants a brand association rights with a specific event, program, or content property. A rating marketing media agreement governs ad placement compliance across a media environment. Sponsorships create brand association obligations; rating media agreements create content compliance obligations. A brand sponsoring rated content typically needs both documents.",{"vs":233,"vs_template_id":452,"summary":453},"D{CONTENT_LICENSE_ID}","A content licensing agreement governs the rights to use or distribute third-party creative content. A rating marketing media agreement governs where advertising content may be placed based on rating classification. Licensing defines who owns and can use content; rating media agreements define the compliant contexts in which that content may be advertised.",{"vs":243,"vs_template_id":455,"summary":456},"D{INFLUENCER_AGREEMENT_ID}","An influencer marketing agreement governs the creation and posting of branded content by individual creators on social platforms. A rating marketing media agreement governs media publisher compliance with placement rating standards across broader media buys. Influencer agreements focus on creator obligations; rating media agreements focus on platform and publisher obligations.",{"use_template":458,"template_plus_review":462,"custom_drafted":466},{"best_for":459,"cost":460,"time":461},"Standard domestic digital or broadcast campaigns with defined rating tiers and a single jurisdiction","Free","30–60 minutes",{"best_for":463,"cost":464,"time":465},"Multi-platform campaigns, regulated audience segments, or agreements crossing two or more jurisdictions","$400–$800","2–5 days",{"best_for":467,"cost":468,"time":469},"Enterprise media buys, campaigns subject to COPPA or GDPR children's advertising rules, or regulated industries with additional content compliance obligations","$2,000–$6,000+","1–3 weeks",[471,476,481,486],{"code":472,"name":473,"flag_asset_id":474,"note":475},"us","United States","flag-us","FCC regulations govern broadcast content ratings and daypart restrictions, including safe harbor rules prohibiting indecent content between 6 a.m. and 10 p.m. COPPA imposes strict advertising restrictions for digital content directed at children under 13. The FTC's endorsement and advertising guidelines apply to all media placements, and self-regulatory CARU standards govern child-directed advertising.",{"code":477,"name":478,"flag_asset_id":479,"note":480},"ca","Canada","flag-ca","The CRTC regulates broadcast advertising standards and applies the Canadian Association of Broadcasters code for rating-based placement restrictions. Ad Standards Canada administers self-regulatory codes covering digital and broadcast media. Quebec's Consumer Protection Act imposes additional restrictions on advertising directed at children under 13, which apply regardless of the governing law specified in the contract.",{"code":482,"name":483,"flag_asset_id":484,"note":485},"uk","United Kingdom","flag-uk","Ofcom regulates broadcast advertising and applies the BCAP Code, which governs scheduling and content restrictions by rating tier. The ASA administers the CAP Code for non-broadcast digital advertising. The ICO enforces GDPR and the UK GDPR in relation to audience targeting data, with specific restrictions on processing children's data for advertising purposes.",{"code":487,"name":488,"flag_asset_id":489,"note":490},"eu","European Union","flag-eu","The Audiovisual Media Services Directive requires member states to impose rating-based advertising restrictions on video on demand and broadcast platforms. GDPR imposes strict consent and data minimization obligations on audience targeting, particularly for users under 16. The Digital Services Act introduces platform liability obligations relevant to ad placement in regulated content environments. Member state implementation varies significantly — France's ARPP and Germany's JMStV apply additional national restrictions.",[240,492,493,494,495,237,234,244,496,497,498,499],"non-disclosure-agreement-nda-D12692","independent-contractor-agreement-D160","service-agreement-D12711","marketing-plan-D1366","joint-venture-agreement-D889","intellectual-property-assignment-D5229","cease-and-desist-letter-D12916","terms-and-conditions-D12667",{"emit_how_to":191,"emit_defined_term":191},{"primary_folder":98,"secondary_folder":502,"document_type":503,"industry":504,"business_stage":505,"tags":506,"confidence":511},"distribution-and-channel","agreement","media","all-stages",[507,504,508,509,510],"advertising","marketing","contract","compliance",0.85,"\u003Ch2>What is a Rating Marketing Media Agreement?\u003C/h2>\n\u003Cp>A \u003Cstrong>Rating Marketing Media Agreement\u003C/strong> is a legally binding contract between an advertiser or brand and a media publisher or platform that governs how advertising content may be placed within rated or classified media environments. It defines the content rating tiers permitted for each placement type, the approval workflow for advertising materials, the publisher's obligations to enforce brand safety filters, and the legal consequences — including financial remedies and termination rights — that follow if placements are made in non-compliant environments. Unlike a standard insertion order, which addresses pricing and logistics, this agreement addresses the regulatory and reputational compliance obligations that apply whenever audience age, content sensitivity, or legal classification determines where and how marketing materials may appear.\u003C/p>\n\u003Ch2>Why You Need This Document\u003C/h2>\n\u003Cp>Without a Rating Marketing Media Agreement in place, both advertisers and publishers operate in a compliance gap that creates serious legal and reputational exposure. Advertisers whose ads appear in content rated beyond agreed parameters — whether on a gaming platform serving underage audiences, a streaming service with adult content, or a broadcast channel outside the permitted daypart — face FTC enforcement risk, public brand damage, and no contractual basis to recover losses from the publisher. Publishers that accept campaigns without written rating compliance obligations have no indemnification protection if the advertiser's creative generates regulatory complaints or third-party IP claims. A signed agreement, executed before any creative is submitted or any placement is activated, closes these gaps by establishing clear obligations, a defined approval process, and enforceable remedies proportionate to the value of the media buy.\u003C/p>\n",1778773531990]