[{"data":1,"prerenderedAt":501},["ShallowReactive",2],{"document-press-release-new-website-D749":3},{"document":4,"label":23,"preview":11,"thumb":24,"thumb600":25,"description":5,"descriptionCustom":6,"apiDescription":5,"pages":8,"extension":10,"parents":26,"breadcrumb":30,"related":38,"customDescModule":163,"customdescription":6,"mdFm":164,"mdProseHtml":500},{"description":5,"descriptionCustom":6,"label":7,"pages":8,"size":9,"extension":10,"preview":11,"thumb":12,"svgFrame":13,"seoMetadata":14,"parents":15,"keywords":22},"[YOUR COMPANY NAME] Company Slogan Street Address City, State 01234-0000 (000)000-0000 email/web address PRESS RELEASE For Immediate Release For more information contact: Company Phone: (800) 985-2000 Fax: (800) 985-2001 Email: name@company.com. TYPE HEADLINE HERE Type sub-headline here City, State (June 19, 2022) - [Company], the maker of [Specify], has launched a new website, [Address] a site aimed at [Specify]. The new website combines a comprehensive listing of [Specify] and a directory of [Specify]. The site will be of tremendous value to entrepreneurs, business professionals and small businesses",null,"Press Release New Website","1",32,"doc","https://templates.business-in-a-box.com/imgs/1000px/press-release_new-website-D749.png","https://templates.business-in-a-box.com/imgs/250px/749.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#749.xml",{"title":6,"description":6},[16,19],{"label":17,"url":18},"Software & Technology","/templates/software-technology-business/",{"label":20,"url":21},"Advertising","/templates/advertising/","press release new website","Press Release New Website Template","https://templates.business-in-a-box.com/imgs/400px/749.png","https://templates.business-in-a-box.com/imgs/600px/749.png",[27,16,19],{"label":28,"url":29},"Templates","/templates/",[31,32,35],{"label":28,"url":29},{"label":33,"url":34},"Sales & Marketing","/templates/sales-marketing/",{"label":36,"url":37},"Press & PR","/templates/press-and-pr/",[39,43,47,51,55,59,63,67,71,75,79,83,87,104,118,131,147],{"label":40,"url":41,"thumb":42,"extension":10},"Press Release New Partnership-Collaboration","/template/press-release-new-partnership-collaboration-D1404","https://templates.business-in-a-box.com/imgs/250px/1404.png",{"label":44,"url":45,"thumb":46,"extension":10},"Press Release New Distribution Channel","/template/press-release-new-distribution-channel-D1403","https://templates.business-in-a-box.com/imgs/250px/1403.png",{"label":48,"url":49,"thumb":50,"extension":10},"Press Release Opening a New Office","/template/press-release-opening-a-new-office-D1405","https://templates.business-in-a-box.com/imgs/250px/1405.png",{"label":52,"url":53,"thumb":54,"extension":10},"Press Release Promotion of Employee","/template/press-release-promotion-of-employee-D1406","https://templates.business-in-a-box.com/imgs/250px/1406.png",{"label":56,"url":57,"thumb":58,"extension":10},"Press Release Company Won an Award","/template/press-release-company-won-an-award-D1402","https://templates.business-in-a-box.com/imgs/250px/1402.png",{"label":60,"url":61,"thumb":62,"extension":10},"Press Release Company Has Completed a Merger","/template/press-release-company-has-completed-a-merger-D1396","https://templates.business-in-a-box.com/imgs/250px/1396.png",{"label":64,"url":65,"thumb":66,"extension":10},"Press Release Company Reports Quarter Results","/template/press-release-company-reports-quarter-results-D1401","https://templates.business-in-a-box.com/imgs/250px/1401.png",{"label":68,"url":69,"thumb":70,"extension":10},"Press Release Company Has Completed an Acquisition","/template/press-release-company-has-completed-an-acquisition-D1397","https://templates.business-in-a-box.com/imgs/250px/1397.png",{"label":72,"url":73,"thumb":74,"extension":10},"Press Release Company Has Received Financing","/template/press-release-company-has-received-financing-D1400","https://templates.business-in-a-box.com/imgs/250px/1400.png",{"label":76,"url":77,"thumb":78,"extension":10},"Press Release Company Has Reached a Milestone","/template/press-release-company-has-reached-a-milestone-D1399","https://templates.business-in-a-box.com/imgs/250px/1399.png",{"label":80,"url":81,"thumb":82,"extension":10},"Press Release Company Has Expanded its Facilities","/template/press-release-company-has-expanded-its-facilities-D1398","https://templates.business-in-a-box.com/imgs/250px/1398.png",{"label":84,"url":85,"thumb":86,"extension":10},"Visit our New Website!","/template/visit-our-new-website-D1452","https://templates.business-in-a-box.com/imgs/250px/1452.png",{"description":88,"descriptionCustom":6,"label":89,"pages":90,"size":91,"extension":10,"preview":92,"thumb":93,"svgFrame":94,"seoMetadata":95,"parents":97,"keywords":96,"url":103},"ELEVATOR PITCH TEMPLATE INTRODUCTION (10-15 seconds) Start with a friendly greeting or a simple introduction of yourself. \"Hi, I'm [Your Name], and I [briefly mention your role or background].\" GRAB ATTENTION (15-20 seconds) Clearly state what you or your business does and why it's relevant or valuable. \"I work with [Your Company/Yourself], and we specialize in [mention your core offering or service]. This is important because [briefly explain why it matters or the problem it solves].\" UNIQUE SELLING PROPOSITION (USP) (15-20 seconds) Highlight what sets you or your business apart from others in your field. \"What makes us unique is [mention your unique selling points or what makes you different].\" SOCIAL PROOF OR ACHIEVEMENTS (10-15 seconds) Share relevant accomplishments, awards, or customer success stories. \"In fact, we recently [mention an achievement or a success story], which demonstrates our ability to [highlight your credibility or expertise].\" CALL TO ACTION (10-15 seconds) End with a clear call to action, encouraging the listener to take the next step.","Elevator Pitch Template","2",513,"https://templates.business-in-a-box.com/imgs/1000px/elevator-pitch-template-D13831.png","https://templates.business-in-a-box.com/imgs/250px/13831.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#13831.xml",{"title":96,"description":6},"elevator pitch template",[98,100],{"label":33,"url":99},"sales-marketing",{"label":101,"url":102},"Market Analysis","market-analysis","/template/elevator-pitch-template-D13831",{"description":105,"descriptionCustom":6,"label":106,"pages":107,"size":91,"extension":10,"preview":108,"thumb":109,"svgFrame":110,"seoMetadata":111,"parents":113,"keywords":112,"url":117},"Marketing Plan Your business slogan here. Prepared By: [YOUR NAME] [YOUR JOB TITLE] Phone 555.555.5555 Email info@yourbusiness.com www.yourbusiness.com Statement of Confidentiality & Non-Disclosure This document contains proprietary and confidential information. All data submitted to [RECEIVING PARTY] is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with [YOUR COMPANY NAME]. The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document's content of its confidential nature. The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent that such matters are generally known to, and are available for use by, the public. The recipient also agrees not to duplicate or distribute or permit others to duplicate or distribute any material contained herein without [YOUR COMPANY NAME]'s express written consent. [YOUR COMPANY NAME] retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia. BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT. Table of Content 1. Executive Summary 4 2. Situation Analysis 6 3. Marketing Goals and Objectives 7 4. Industry and Market Analysis 8 5. Target Customers 10 6. The Brand 11 7. Strategies and Tactics 12 8. Implementation 14 9. Evaluation and Monitoring 15 Executive Summary Business Description Provide a brief history of your company and explain what your business does. The Opportunity Briefly describe the digital marketing problem in order to establish a potential solution. The Solution Describe how you will solve this problem through digital marketing efforts. The Market Provide a brief description of the market you will be competing in. Here you will define your market, how large it is, and how much of the market share you expect to capture. Competition Identify the direct and indirect competitors, with analysis of their digital marketing strategies, as well as an assessment of their competitive advantage. Main Competitors Name Sales Market Share Nature/Type Capital Requirements Clearly state the capital needed to execute your marketing plan. Summarize how much money has been invested in digital marketing to date and how it is being used. Source of Funds: Sources Amount Percentage Total Use of Funds: Category Amount Percentage Total Situation Analysis Our Company Provide a brief history of the company; describe the business, tell the length of time in operation; explain where you are in your business cycle; the location of your company. Product/Service Describe the product / service you are selling/marketing; the benefits of your product over your competition; tell where you compete (local, national, etc.) Product / Service Name Description Price Marketing Goals and Objectives Our Goal List your goals (Short, medium and long term). Make them measurable. Objectives Describe the objectives that you want to reach. Use the SMART acronym (Specific, Measurable, Agree, Realistic, Time Based) to be sure that they are realistic. Goal / Objective Description Due Date Industry and Market Analysis The Industry Describe your industry like the current situation (growing, maturing, declining), the size, the level of competition; trends and drivers; PESTLE etc. Be concise then fill the chart below. Factor Description Political Economical Social Technological Environmental ","Marketing Plan","18","https://templates.business-in-a-box.com/imgs/1000px/marketing-plan-template-D1366.png","https://templates.business-in-a-box.com/imgs/250px/1366.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#1366.xml",{"title":112,"description":6},"marketing plan",[114,115],{"label":33,"url":99},{"label":106,"url":116},"marketing-plan","/template/marketing-plan-D1366",{"description":119,"descriptionCustom":6,"label":120,"pages":121,"size":91,"extension":10,"preview":122,"thumb":123,"svgFrame":124,"seoMetadata":125,"parents":127,"keywords":126,"url":130},"Social Media Marketing Strategy Your business slogan here. Prepared By: [YOUR NAME] [YOUR JOB TITLE] Phone 555.555.5555 Email info@yourbusiness.com www.yourbusiness.com Statement of Confidentiality & Non-Disclosure This document contains proprietary and confidential information. All data submitted to [RECEIVING PARTY] is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with [YOUR COMPANY NAME]. The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document's content of its confidential nature. The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent that such matters are generally known to, and are available for use by, the public. The recipient also agrees not to duplicate or distribute or permit others to duplicate or distribute any material contained herein without [YOUR COMPANY NAME]'s express written consent. [YOUR COMPANY NAME] retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia. BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT. Table of Content 1. Executive Summary 4 2. Situation Analysis 6 3. Social Media Marketing Goals and Objectives 7 4. The Audience 8 5. Competitive Analysis 9 6. The Brand 11 7. Social Media Strategies and Tactics 12 8. Implementation 15 9. Budget 16 10. Evaluation and Monitoring 17 Executive Summary Business Description Provide a brief history of your company and explain what your business does. The Opportunity Briefly describe the problem or the pain that the customer feels in order to establish that your business is really offering value to the customer. The Solution The solution is your product or service! However, if you want to set apart from the competition, your solution must be different and unique. Provide a very brief overview and description of your products and services, with emphasis on distinguishing features. The Market Provide a brief description of the market you will be competing in. Here you will define your market, how large it is, and how much of the market share you expect to capture. Competition Identify the direct and indirect competitors, with analysis of their pricing and promotional strategies, as well as an assessment of their competitive advantage. Main Competitors Name Sales Market Share Nature/Type Social Media Budget Clearly state the capital needed to run your social media marketing initiatives. Summarize how it will be used. Budget Allocation: Sources Amount Percentage Facebook Ads Instagram Ads Stock Photo Purchase Social Media Management Software Other TOTAL: Situation Analysis Our Company Who are the business owners? Provide a brief history of the company; describe the business, tell the length of time in operation; explain where you are in your business cycle; the location of your company. Product and Service Describe the product / service you are selling; the benefits of your product over your competition; tell where you compete (local, national, etc.) Product / Service Name Description Price Social Media Marketing Goals and Objectives Social Media Goals List your goals (Short, medium and long term). Make them measurable. Business Objectives Social Media Goals Metrics Grow the brand Awareness (these metrics show your current and potential audience) Followers, shares, etc. Turn customers into advocates Engagement (these metrics show how audiences are interacting with your content) Comments, likes, @mentiones, etc. Drive leads and sales Conversions (these metrics show the effectiveness of your social engagement) Website clicks, email sign-ups, etc. Improve customer retention Consumer (these metrics show how active customers think and feel about your brand) Testimonials, social media sentiment, average response time, etc. Other The Audience Audience/Buyer Personas Knowing who your target audience is and what they wish to see on social media is especially important. Describe your target customer here and then fill the chart below. Factor Description Age Gender Location Average Income Education Typical Job Title or Industry Social Status Behavior Lifestyle Interests Values Opinions Needs, Buying Patterns and Motivations for Buying Etc. Competitive Analysis The Industry Describe your industry, like the current situation (growing, maturing, declining), the size, competition level, trends, and drivers. The Market Describe your market; name the competitors; explain their market share and their positioning; their strategies; the segmentation of your market, etc.","Social Media Strategy","17","https://templates.business-in-a-box.com/imgs/1000px/social-media-strategy-D12757.png","https://templates.business-in-a-box.com/imgs/250px/12757.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12757.xml",{"title":126,"description":6},"social media strategy",[128,129],{"label":33,"url":99},{"label":106,"url":116},"/template/social-media-strategy-D12757",{"description":132,"descriptionCustom":6,"label":133,"pages":134,"size":135,"extension":10,"preview":136,"thumb":137,"svgFrame":138,"seoMetadata":139,"parents":140,"keywords":145,"url":146},"BUSINESS PLAN GUIDELINES Every business can benefit from the preparation of a carefully written business plan. The purpose of the business plan is to: Help you think through the venture and ensure you have considered all your options and anticipated any potential difficulties. Convince lenders and investors that you are in control of the project and that their money will be safe with you. Serve as an operating guide as you turn your idea into a viable business. Furnish a standard against which to judge future business decisions and results. Give your plan a businesslike appearance by typing on high quality paper and putting it in a vinyl or cardstock binder or a three-ring binder. REFINING YOUR BUSINESS PLAN The generic business plan outline should be modified to suit your specific type of business and the audience for which the plan is written. For Raising Capital For Bankers Bankers want assurance of orderly repayment. If you intend using this plan to present to lenders, include: Amount of loan How the funds will be used What will this accomplish (how will it make the business stronger?) Requested repayment terms (number of years to repay). You will probably not have much negotiating room on interest rate, but may be able to negotiate a longer repayment term, which will help cash flow. Collateral offered, and list of all existing liens against collateral For Investors Investors have a different perspective. They are looking for dramatic growth, and they expect to share in the rewards. Funds needed short term Funds needed in 2 to 5 years How company will use funds, and what this will accomplish for growth. Estimated return on investment Exit strategy for investors (buyback, sale, or IPO) Percent of ownership you will give up to investors Milestones or conditions you will accept Financial reporting to be provided Involvement of investors on the Board or in management Refine for Type of Business","Business Plan Guidelines","3",41,"https://templates.business-in-a-box.com/imgs/1000px/business-plan-guidelines-D98.png","https://templates.business-in-a-box.com/imgs/250px/98.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#98.xml",{"title":6,"description":6},[141,144],{"label":142,"url":143},"Business Plan Kit","business-plan-kit",{"label":142,"url":143},"business plan guidelines","/template/business-plan-guidelines-D98",{"description":148,"descriptionCustom":6,"label":148,"pages":90,"size":91,"extension":149,"preview":150,"thumb":151,"svgFrame":152,"seoMetadata":153,"parents":155,"keywords":154,"url":162},"Content Marketing Calendar","xls","https://templates.business-in-a-box.com/imgs/1000px/content-marketing-calendar-D14092.png","https://templates.business-in-a-box.com/imgs/250px/14092.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#14092.xml",{"title":154,"description":6},"content marketing calendar",[156,159],{"label":157,"url":158},"Human Resources","human-resources",{"label":160,"url":161},"Company Policies","company-policies","/template/content-marketing-calendar-D14092",false,{"seo":165,"reviewer":177,"legal_disclaimer":181,"quick_facts":182,"at_a_glance":184,"personas":188,"variants":213,"glossary":234,"clauses":268,"how_to_fill":318,"common_mistakes":359,"faqs":384,"industries":412,"comparisons":429,"diy_vs_lawyer":446,"jurisdictions":459,"related_template_ids_curated":480,"schema":488,"classification":489},{"meta_title":166,"meta_description":167,"primary_keyword":168,"secondary_keywords":169},"Press Release New Website Template (Free Word)","Free press release template announcing a new website launch. Covers headline, boilerplate, quotes, and media contacts. Used in 190+ countries. Free Word and PDF download.","press release new website template",[170,171,172,173,174,175,176],"website launch press release template","new website announcement press release","press release template word","free press release template","website launch announcement template","press release template download","new website press release sample",{"name":178,"credential":179,"reviewed_date":180},"Bruno Goulet","CEO, Business in a Box","2026-05-02",true,{"difficulty":183,"legal_review_recommended":181,"signature_required":181,"notarization_required":163},"medium",{"what_it_is":185,"when_you_need_it":186,"whats_inside":187},"A Press Release New Website is a formal written announcement a company issues to media outlets, journalists, and online news distributors to publicize the launch of a new or redesigned website. This free Word download gives you a structured, editor-ready template you can fill in, export as PDF, and distribute to press contacts or wire services in under an hour.\n","Use it when your company is launching a brand-new website, completing a major redesign, migrating to a new domain, or adding a significant feature such as an e-commerce store or customer portal that warrants public attention.\n","A dateline and embargo notice, attention-grabbing headline and subheadline, lead paragraph summarizing the who-what-when-where-why, supporting body paragraphs with key details and differentiators, executive quote, company boilerplate, and media contact information.\n",[189,193,197,201,205,209],{"title":190,"use_case":191,"icon_asset_id":192},"Marketing managers","Distributing a website launch announcement to press and wire services","persona-marketing-manager",{"title":194,"use_case":195,"icon_asset_id":196},"Startup founders","Generating media coverage around a brand-new company website launch","persona-startup-founder",{"title":198,"use_case":199,"icon_asset_id":200},"PR professionals","Drafting client-facing press releases for website rebrand or redesign projects","persona-pr-professional",{"title":202,"use_case":203,"icon_asset_id":204},"Small business owners","Announcing a first-ever business website to local media and trade outlets","persona-small-business-owner",{"title":206,"use_case":207,"icon_asset_id":208},"E-commerce managers","Publicizing a new online store launch to drive initial traffic and coverage","persona-ecommerce-manager",{"title":210,"use_case":211,"icon_asset_id":212},"Agency account directors","Preparing press materials on behalf of clients undergoing website overhauls","persona-agency",[214,217,221,223,226,229,231],{"situation":215,"recommended_template":7,"slug":216},"Announcing an entirely new company website for a just-launched business","press-release-new-website-D749",{"situation":218,"recommended_template":219,"slug":220},"Publicizing a major website redesign for an established brand","Press Release New Product","press-release-new-partnership-collaboration-D1404",{"situation":222,"recommended_template":219,"slug":220},"Announcing a new e-commerce store or online sales capability",{"situation":224,"recommended_template":225,"slug":220},"Announcing a company rebrand that includes a new website and name","Press Release Company Rebrand",{"situation":227,"recommended_template":228,"slug":220},"Distributing a general corporate news update without a website focus","General Press Release",{"situation":230,"recommended_template":219,"slug":220},"Announcing a new mobile app alongside or instead of a website",{"situation":232,"recommended_template":233,"slug":220},"Notifying media of a new partnership that includes a co-branded website","Press Release New Partnership",[235,238,241,244,247,250,253,256,259,262,265],{"term":236,"definition":237},"Dateline","The city and date at the start of a press release body that tells journalists where and when the news originates.",{"term":239,"definition":240},"Embargo","An instruction to journalists not to publish the information until a specified date and time, allowing coordinated coverage.",{"term":242,"definition":243},"Boilerplate","A standardized paragraph at the end of every press release that describes the company — who it is, what it does, and where to learn more.",{"term":245,"definition":246},"Lead Paragraph","The opening paragraph of a press release that answers the five Ws — who, what, when, where, and why — in two to three sentences.",{"term":248,"definition":249},"Wire Service","A distribution platform such as PR Newswire or Business Wire that syndicates press releases to thousands of media outlets simultaneously.",{"term":251,"definition":252},"Media Contact","The named person — typically a PR manager or communications director — journalists should call or email for quotes, interviews, or follow-up information.",{"term":254,"definition":255},"Subheadline","A secondary line below the main headline that adds context or a supporting detail to draw the reader further into the release.",{"term":257,"definition":258},"Quote Attribution","The formal credit line following an executive quote that identifies the speaker's name and title — e.g., 'said Jane Smith, CEO of Acme Corp.'",{"term":260,"definition":261},"Call to Action (CTA)","A brief, direct instruction near the close of the release directing readers to visit the new website, sign up, or contact the company.",{"term":263,"definition":264},"For Immediate Release","A header phrase indicating that journalists may publish the information as soon as they receive it, with no embargo in effect.",{"term":266,"definition":267},"Inverted Pyramid","The standard journalistic writing structure where the most critical information appears first, followed by supporting details in descending order of importance.",[269,274,279,283,288,293,298,303,308,313],{"name":270,"plain_english":271,"sample_language":272,"common_mistake":273},"Release timing header","States whether the release is for immediate publication or embargoed until a specific date and time, and in which time zone.","FOR IMMEDIATE RELEASE — or — EMBARGOED UNTIL [DATE] AT [TIME] [TIME ZONE]","Omitting the time zone on embargoed releases. Journalists in different regions interpret 9:00 AM differently, causing premature or staggered publication.",{"name":275,"plain_english":276,"sample_language":277,"common_mistake":278},"Headline","A single active-voice sentence that communicates the core news — company name, what launched, and the primary benefit or differentiator — in under 12 words.","[COMPANY NAME] Launches Redesigned Website to Streamline [SPECIFIC CUSTOMER OUTCOME] for [TARGET AUDIENCE]","Writing a vague headline like 'Company Announces Website Update.' Editors receive hundreds of releases daily and discard any that do not state the specific news in the headline itself.",{"name":254,"plain_english":280,"sample_language":281,"common_mistake":282},"A supporting line that adds a key secondary detail — a feature, a statistic, or the launch date — to reinforce the headline without repeating it.","New platform offers [KEY FEATURE], reducing [PAIN POINT] by [X]% for [AUDIENCE SEGMENT] starting [DATE]","Treating the subheadline as a second headline. It should complement, not restate, the main headline — redundancy wastes the reader's attention.",{"name":284,"plain_english":285,"sample_language":286,"common_mistake":287},"Dateline and lead paragraph","Opens with city and date, then answers who, what, when, where, and why in two to three sentences using the inverted-pyramid structure.","[CITY], [DATE] — [COMPANY NAME], a [BRIEF COMPANY DESCRIPTION], today announced the launch of its redesigned website at [URL], offering [TARGET AUDIENCE] a faster, more intuitive experience for [PRIMARY USE CASE].","Burying the core news in the second or third sentence. Journalists edit from the bottom up — if the news is not in the first sentence, it is likely cut.",{"name":289,"plain_english":290,"sample_language":291,"common_mistake":292},"Body paragraphs — key details and features","Two to three paragraphs expanding on the website's capabilities, the problem it solves, and any metrics or evidence that support the claim of improvement.","The redesigned [COMPANY NAME] website features [FEATURE 1], [FEATURE 2], and [FEATURE 3]. Since the soft launch on [DATE], [X] users have [SPECIFIC ACTION], resulting in [MEASURABLE OUTCOME].","Filling body paragraphs with marketing superlatives like 'best-in-class' and 'revolutionary.' Journalists strip adjectives — every claim needs a specific fact or metric behind it.",{"name":294,"plain_english":295,"sample_language":296,"common_mistake":297},"Executive quote","A one-to-two sentence attributed quote from a named executive — typically the CEO or CMO — that provides a human perspective on why the launch matters.","'[SPECIFIC INSIGHT OR CUSTOMER BENEFIT],' said [EXECUTIVE NAME], [TITLE] of [COMPANY NAME]. 'With [NEW WEBSITE URL], [TARGET AUDIENCE] can now [SPECIFIC OUTCOME] in [TIMEFRAME].'","Writing a quote that could have been said by anyone, such as 'We are excited to share this news.' Effective quotes contain a specific claim, observation, or forward-looking statement unique to the speaker.",{"name":299,"plain_english":300,"sample_language":301,"common_mistake":302},"Call to action and URL","A brief, direct sentence directing readers to visit the new website, explore a specific section, or sign up — followed by the full URL.","To explore the new platform and access [SPECIFIC RESOURCE], visit [FULL URL] or contact [MEDIA CONTACT NAME] at [EMAIL].","Listing the website URL only in the boilerplate and not in the body. Journalists frequently lift quotes and facts without the closing section, losing the link entirely.",{"name":304,"plain_english":305,"sample_language":306,"common_mistake":307},"Company boilerplate","A standardized 3–5 sentence paragraph describing the company — its founding year, what it does, who it serves, and the company's main website — used at the bottom of every release.","About [COMPANY NAME]: Founded in [YEAR], [COMPANY NAME] is a [ENTITY TYPE] headquartered in [CITY] that [CORE OFFERING] for [TARGET CUSTOMER]. The company serves [X] customers across [GEOGRAPHY]. For more information, visit [WEBSITE].","Updating the boilerplate with launch-specific language. The boilerplate should be evergreen and reusable across all press releases — time-sensitive details belong in the body.",{"name":309,"plain_english":310,"sample_language":311,"common_mistake":312},"Media contact block","Provides the full name, title, phone number, and email address of the person journalists should contact for interviews, additional information, or image assets.","MEDIA CONTACT: [FULL NAME] | [TITLE] | [COMPANY NAME] | [PHONE NUMBER] | [EMAIL ADDRESS]","Listing a generic info@ email address instead of a named contact. Journalists expect a real person they can call and will often skip releases that do not name a specific media contact.",{"name":314,"plain_english":315,"sample_language":316,"common_mistake":317},"End notation","Three pound signs (###) or the word END centered below the final line, signaling to editors that no additional pages follow.","###","Omitting the end notation entirely. Without it, editors scanning a multi-page document cannot confirm they have received the complete release.",[319,324,329,334,339,344,349,354],{"step":320,"title":321,"description":322,"tip":323},1,"Set the release timing header","Decide whether to release immediately or set an embargo. If embargoed, specify the exact date, time, and time zone at the top of the document. Confirm this with your PR distribution partner before sending.","For major website launches, a 24-hour embargo gives wire-service partners time to prepare coverage and coordinate a simultaneous publish.",{"step":325,"title":326,"description":327,"tip":328},2,"Write the headline last, not first","Draft the full body of the release first, then return to write a headline that captures the single most newsworthy fact in active voice, under 12 words.","Test your headline by asking: if a journalist only read this line, would they understand exactly what launched and why it matters? If not, rewrite it.",{"step":330,"title":331,"description":332,"tip":333},3,"Complete the dateline and lead paragraph","Enter the city of origin and today's date, then write two to three sentences that answer who, what, when, where, and why. The URL of the new website should appear in the lead paragraph.","Read the lead aloud — if it takes more than 10 seconds to deliver the core news, it is too long.",{"step":335,"title":336,"description":337,"tip":338},4,"Add two to three body paragraphs with specific details","Expand on the top three features or improvements the new website delivers. Anchor each claim to a specific metric, customer outcome, or before/after comparison rather than adjectives.","If you do not yet have post-launch metrics, use a specific design or technical fact — page load time, number of new content sections, or supported languages — as a stand-in.",{"step":340,"title":341,"description":342,"tip":343},5,"Draft and attribute the executive quote","Write a quote from your CEO, CMO, or most relevant executive that contains a specific observation about why the website matters to customers. Confirm the wording directly with the executive before sending.","Quotes approved at the last minute often get watered down into corporate-speak. Brief the executive with a draft quote and request only minor edits.",{"step":345,"title":346,"description":347,"tip":348},6,"Insert the call to action and website URL","Add a clear, single sentence directing readers to visit the new website, with the full URL spelled out. If there is a specific landing page for media or press assets, link to that directly.","Use a tracked URL or UTM parameter for the press release link so you can measure how much traffic originates from media coverage.",{"step":350,"title":351,"description":352,"tip":353},7,"Paste in your company boilerplate","Use the standardized company description paragraph your communications team maintains. Do not customize it for this release — keep it evergreen.","Review the boilerplate every six months for accuracy; an outdated customer count or old headquarters address in a widely distributed release is hard to retract.",{"step":355,"title":356,"description":357,"tip":358},8,"Complete the media contact block and add ### to close","Enter the full name, title, direct phone number, and email of the person handling press inquiries. Confirm that person is available and briefed before the release goes out. Close with ###.","If you are using a PR agency, list both the agency contact and the internal communications lead so journalists have two paths to a response.",[360,364,368,372,376,380],{"mistake":361,"why_it_matters":362,"fix":363},"Vague headline with no specific news","Editors discard releases with headlines like 'Company Improves Online Presence' because they communicate nothing editors can use as a story hook. The release is deleted before the first paragraph is read.","Name the company, state exactly what launched, and include one specific benefit or differentiator — all in the headline itself, in 12 words or fewer.",{"mistake":365,"why_it_matters":366,"fix":367},"Burying the core news below the first paragraph","Journalists edit from the bottom up and often publish only the first two to three paragraphs. If the new URL, launch date, or key differentiator appears in paragraph four, it will not appear in the coverage.","Apply the inverted-pyramid rule strictly: every essential fact — what launched, when, where, and why — must appear in the lead paragraph.",{"mistake":369,"why_it_matters":370,"fix":371},"Listing a generic media contact email","A generic info@ or press@ address signals that no one is specifically responsible for media relations. Journalists who cannot quickly reach a real person move on to the next release in their inbox.","Name a specific individual with a direct phone number and email address. Confirm that person is briefed, available, and has access to high-resolution image assets before distribution.",{"mistake":373,"why_it_matters":374,"fix":375},"Omitting the new website URL from the body","If the URL appears only in the boilerplate, it is frequently stripped when journalists excerpt quotes or facts. The entire purpose of the release — driving traffic to the new site — is defeated.","Include the full URL in the lead paragraph and again in the call-to-action sentence. Use a tracked link to measure press-driven traffic.",{"mistake":377,"why_it_matters":378,"fix":379},"Using superlatives with no supporting data","Claims like 'industry-leading design' or 'the most intuitive interface' are unverifiable and alert experienced journalists that the release lacks real substance, reducing pickup rates.","Replace every adjective with a specific fact: page load time in milliseconds, number of features added, customer satisfaction score before and after, or a direct customer quote.",{"mistake":381,"why_it_matters":382,"fix":383},"Distributing without an embargo strategy for major launches","Sending a release for immediate distribution to a large list gives no journalist time to prepare a story, resulting in brief wire-service mentions instead of feature coverage.","For high-priority launches, offer a 24–48-hour embargo to two or three targeted publications, giving them time to write a feature before the general release goes out.",[385,388,391,394,397,400,403,406,409],{"question":386,"answer":387},"What is a press release for a new website?","A press release for a new website is a formal written announcement a company sends to journalists, editors, and media distribution services to publicize the launch of a new or redesigned website. It follows a standard structure — headline, lead paragraph, body, executive quote, boilerplate, and media contact — designed to make it easy for journalists to quickly understand the news and decide whether to cover it.\n",{"question":389,"answer":390},"When should I send a press release for a new website?","Send it on the day of launch or under a short embargo ending at launch time. Avoid sending it weeks before the site is live — journalists who click the URL and find nothing will not return. For major redesigns or e-commerce launches, a 24-hour embargo to select media partners followed by a general distribution gives you the best chance of coordinated coverage.\n",{"question":392,"answer":393},"How long should a website launch press release be?","One page — typically 400 to 500 words — is the accepted standard. A second page is acceptable only if the release includes a significant amount of supporting detail such as product specifications or executive bios. Editors receive hundreds of releases per week; anything longer than one page is unlikely to be read in full.\n",{"question":395,"answer":396},"Do I need a lawyer to approve a press release?","Legal review is advisable before distributing any press release that contains performance claims, comparative statements about competitors, customer data, financial metrics, or references to pending patents or regulatory approvals. A single inaccurate or unsubstantiated claim in a widely distributed press release can trigger defamation, false advertising, or securities-disclosure issues depending on your industry and jurisdiction.\n",{"question":398,"answer":399},"What is a company boilerplate in a press release?","The boilerplate is a standardized paragraph at the end of every press release that describes the company — founding year, what it does, who it serves, and the main website URL. It is used unchanged across all press releases so that every piece of coverage contains a consistent company description. Update it only when core company facts change, such as headquarters location, customer count, or product focus.\n",{"question":401,"answer":402},"Should I use a wire service to distribute my website launch press release?","Wire services like PR Newswire, Business Wire, or GlobeNewswire are worth the cost for national or industry-wide launches where broad media pickup is the goal. For local business launches or niche B2B audiences, a targeted direct distribution to a curated media list of 30–50 relevant journalists typically produces better results at lower cost. Free services like PRLog or EIN Presswire provide SEO backlink value but minimal editorial pickup.\n",{"question":404,"answer":405},"Can a press release be used for SEO purposes?","Yes, in a limited way. Press releases distributed via paid wire services generate indexed pages and backlinks from news aggregators. However, Google does not pass significant PageRank through press release wire links due to their volume and low editorial selectivity. The primary SEO benefit comes from genuine media pickup — when a journalist writes an original article that links to your new website, that editorial backlink carries meaningful authority.\n",{"question":407,"answer":408},"What makes journalists ignore a press release?","The four most common reasons journalists discard releases are: a headline that does not state specific news, a lead paragraph that does not answer who, what, when, where, and why, claims that rely on superlatives with no supporting data, and a generic media contact with no named person. A release that clears all four of these hurdles has a substantially higher chance of generating coverage or at least a follow-up inquiry.\n",{"question":410,"answer":411},"Is a press release a legally binding document?","A press release is not a contract and is not binding in the way that an agreement or contract is. However, statements made in a press release can carry legal consequences — particularly for public companies subject to securities disclosure rules, companies making comparative claims about competitors, or businesses referencing unverified customer outcomes. Always have legal counsel review releases containing financial projections, regulatory claims, or competitive comparisons before distribution.\n",[413,417,421,425],{"industry":414,"icon_asset_id":415,"specifics":416},"Technology / SaaS","industry-saas","Emphasizes uptime, feature velocity, and integration count; often coordinates with a product hunt launch or developer community announcement on the same date.",{"industry":418,"icon_asset_id":419,"specifics":420},"Retail / E-commerce","industry-ecommerce","Focuses on the new shopping experience, checkout improvements, and any launch promotions; timing is critical around seasonal peaks or major sale events.",{"industry":422,"icon_asset_id":423,"specifics":424},"Professional Services","industry-professional-services","Highlights new client portal features, resource libraries, or thought-leadership content as the primary news hook to attract both clients and recruits.",{"industry":426,"icon_asset_id":427,"specifics":428},"Healthcare / MedTech","industry-healthtech","Requires careful legal review before distribution; any claims about patient outcomes, clinical tools, or HIPAA-compliant features must be vetted by counsel and compliance.",[430,434,438,442],{"vs":431,"vs_template_id":432,"summary":433},"General press release","press-release-D742","A general press release covers any company news — executive appointments, awards, partnerships, or financial results. A website launch press release is structured specifically to highlight a digital property, with emphasis on the URL, user experience improvements, and online call to action. Use the general template for announcements that do not center on a website.",{"vs":435,"vs_template_id":436,"summary":437},"Press release new product","press-release-new-product-D748","A new-product press release announces a physical product, software application, or service offering. A website launch release announces the channel through which products and services are accessed. When a new website is the vehicle for a product launch, consider issuing both releases simultaneously or combining them into a single announcement.",{"vs":439,"vs_template_id":440,"summary":441},"Press release new partnership","press-release-new-partnership-D750","A partnership press release focuses on the business relationship between two named companies, including mutual benefits and joint commitments. A website launch release focuses on a single company's digital presence. When a co-branded website launches as part of a partnership, a partnership press release with a website-focused paragraph is typically more appropriate than a standalone website release.",{"vs":443,"vs_template_id":444,"summary":445},"Media kit","D{MEDIA_KIT_ID}","A media kit is a comprehensive package of background materials — company history, executive bios, high-resolution images, and fact sheets — provided to journalists on request. A press release is the initial announcement that prompts journalists to request the media kit. Distribute the press release first; send the media kit only to journalists who respond with interest.",{"use_template":447,"template_plus_review":451,"custom_drafted":455},{"best_for":448,"cost":449,"time":450},"Small businesses and startups announcing a new website with no regulatory, financial, or competitive claims","Free","1–2 hours",{"best_for":452,"cost":453,"time":454},"Companies making comparative claims, referencing customer data, or operating in regulated industries such as healthcare or financial services","$150–$400 for a legal or PR professional review","1–2 days",{"best_for":456,"cost":457,"time":458},"Public companies with securities disclosure obligations, launches involving clinical or financial performance claims, or global multi-language distributions","$500–$2,000+ for legal counsel and PR agency drafting","3–7 days",[460,465,470,475],{"code":461,"name":462,"flag_asset_id":463,"note":464},"us","United States","flag-us","Public companies must ensure website launch releases do not constitute material disclosures under SEC Regulation FD without simultaneous broad dissemination. Comparative advertising claims referencing competitor websites are subject to Lanham Act false-advertising standards — any claim of superiority must be substantiated. FTC guidelines require clear disclosure if launch content includes paid endorsements or affiliate links prominently featured in the release.",{"code":466,"name":467,"flag_asset_id":468,"note":469},"ca","Canada","flag-ca","Publicly traded Canadian companies are subject to continuous disclosure obligations under National Instrument 51-102; a website launch that reveals material information must be distributed via a recognized newswire. Quebec-based companies distributing releases to local media should consider a French-language version to comply with the Charter of the French Language. CASL implications arise if the release links to a website that collects email addresses — ensure opt-in consent mechanisms are in place at launch.",{"code":471,"name":472,"flag_asset_id":473,"note":474},"uk","United Kingdom","flag-uk","UK-listed companies must assess whether a new website launch constitutes inside information requiring disclosure under the UK Market Abuse Regulation. The ASA's CAP Code governs online advertising claims; any claims featured in the release and repeated on the new website must be substantiated and not misleading. GDPR-compliant privacy notices must be live on the new website before any press release drives public traffic to it.",{"code":476,"name":477,"flag_asset_id":478,"note":479},"eu","European Union","flag-eu","GDPR requires that a new website collecting personal data from EU residents have a compliant privacy policy, cookie consent mechanism, and data processing agreements in place before the launch press release drives traffic. The EU Market Abuse Regulation (MAR) applies to listed companies in the same way as UK MAR. Member states with strong consumer protection agencies — Germany's Wettbewerbszentrale, for example — actively pursue press releases containing unsubstantiated comparative or superlative claims.",[220,220,220,220,220,481,482,483,484,485,486,487],"press-release-opening-a-new-office-D1405","press-release-company-won-an-award-D1402","elevator-pitch-template-D13831","marketing-plan-D1366","social-media-strategy-D12757","business-plan-guidelines-D98","content-marketing-calendar-D14092",{"emit_how_to":181,"emit_defined_term":181},{"primary_folder":99,"secondary_folder":490,"document_type":491,"industry":492,"business_stage":493,"tags":494,"confidence":499},"press-and-pr","press-release","general","all-stages",[495,491,496,497,498],"public-relations","website-launch","media-announcement","communications",0.95,"\u003Ch2>What is a Press Release New Website?\u003C/h2>\n\u003Cp>A \u003Cstrong>Press Release New Website\u003C/strong> is a structured public announcement a company issues to media outlets, journalists, bloggers, and press-distribution services to publicize the launch of a new or significantly redesigned website. It follows the inverted-pyramid format standard in professional communications: the most critical information — company name, what launched, the URL, and the primary reason it matters — appears in the first paragraph, with supporting detail and executive quotes following in descending order of importance. Beyond generating media coverage, the document creates a dated, citable record of the launch that supports brand credibility, search visibility through syndicated pickup, and internal alignment on the public messaging around a major digital milestone.\u003C/p>\n\u003Ch2>Why You Need This Document\u003C/h2>\n\u003Cp>A new website without a press release is a launch without an audience. Journalists and editors do not monitor company websites for updates — they respond to structured, well-timed announcements that arrive in the right format with a clear news hook. Without a press release, your launch earns no third-party coverage, no SEO-valuable editorial backlinks, and no syndicated news mentions that signal authority to search engines and prospective customers alike. Poorly structured announcements — missing the URL, burying the news below the third paragraph, or listing a generic media contact — are discarded within seconds. A properly completed press release template ensures every required element is present, reduces the risk of legally problematic unsubstantiated claims, and gives your communications team a repeatable, consistent format for every future announcement. This template handles the structure so your team can focus on the substance.\u003C/p>\n",1781186032683]