[{"data":1,"prerenderedAt":534},["ShallowReactive",2],{"document-press-release-company-has-reached-a-milestone-D1399":3},{"document":4,"label":26,"preview":11,"thumb":27,"thumb600":28,"description":5,"descriptionCustom":6,"apiDescription":5,"pages":8,"extension":10,"parents":29,"breadcrumb":33,"related":39,"customDescModule":183,"customdescription":6,"mdFm":184,"mdProseHtml":533},{"description":5,"descriptionCustom":6,"label":7,"pages":8,"size":9,"extension":10,"preview":11,"thumb":12,"svgFrame":13,"seoMetadata":14,"parents":15,"keywords":25},"[YOUR COMPANY NAME] [YOUR COMPANY SLOGAN] [YOUR ADDRESS] [YOUR ADDRESS 2] [YOUR CITY], [YOUR STATE/PROVINCE] [YOUR ZIP/POSTAL CODE] [YOUR PHONE NUMBER] [YOUR WEBSITE ADDRESS] FOR IMMEDIATE RELEASE TYPE HEADLINE HERE Type sub-headline here City, State (June 19, 2022) - [YOUR COMPANY NAME], the makers of OR a leading provider of [Specify PRODUCT OR SERVICE], today announced that they are OR it is the first company to [SPECIFY MILESTONE] OR today announced [SPECIFY MILESTONE]. 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About Us 3 1.1 Company Overview 3 1.2 Key Facts 3 2. Brand Assets 4 2.1 Logo 4 2.2 Images 4 2.3 Videos 4 3. Key Personnel 5 3.1 Company Leadership 5 3.2 Spokespersons 5 4. Products/Services 6 4.1 Product/Service Overview 6 4.2 Product Images 6 4.3 Pricing Information 6 5. Audience and Demographics 7 5.1 Target Audience 7 5.2 User Statistics 7 6. Brand Partnerships 8 6.1 Previous Partnerships 8 6.2 Testimonials 8 7. Media Coverage and Recognition 9 7.1 Media Mentions 9 7.2 Awards and Recognitions 9 7.3 Social Media Presence 9 8. Advertising Opportunities 10 8.1 Advertise with Us 10 8.2 Contact Information 10 8.3 Downloadable Assets 10 9. Legal Information 11 9.1 Terms and Conditions 11 10. Conclusion 12 1. About Us 1.1 Company Overview Provide a brief summary of your company's history, mission, and values. 1.2 Key Facts Include relevant facts and figures about your organization. 2. Brand Assets 2.1 Logo Include high-resolution versions of your logo in various formats. 2.2 Images Include high-quality images related to your brand or products. 2.3 Videos Provide links to promotional videos or commercials. 3. Key Personnel 3.1 Company Leadership List and briefly describe key executives and their roles. 3.2 Spokespersons Identify media contacts and spokespersons. 4. Products/Services 4","Media Kit","12",513,"https://templates.business-in-a-box.com/imgs/1000px/media-kit-D13847.png","https://templates.business-in-a-box.com/imgs/250px/13847.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#13847.xml",{"title":97,"description":6},"media kit",[99,101],{"label":17,"url":100},"sales-marketing",{"label":20,"url":102},"press-media","/template/media-kit-D13847",{"description":105,"descriptionCustom":6,"label":106,"pages":107,"size":92,"extension":10,"preview":108,"thumb":109,"svgFrame":110,"seoMetadata":111,"parents":113,"keywords":118,"url":119},"[DATE] [CONTACT NAME] [ADDRESS] [ADDRESS 2] [CITY, STATE/PROVINCE] [ZIP/POSTAL CODE] SUBJECT: Update on a few things we are doing Dear [Contact name], It's been a long time since we had the pleasure of serving you, so I thought I'd update you on a few things we're doing that should be of interest to you. I've enclosed two new catalogs of our most recent products. One is a [SPECIFY] and the other is [SPECIFY]","Update on a Few Things We're Doing","1","https://templates.business-in-a-box.com/imgs/1000px/update-on-a-few-things-we-re-doing-D1451.png","https://templates.business-in-a-box.com/imgs/250px/1451.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#1451.xml",{"title":112,"description":6},"update on a few things we're doing",[114,115],{"label":17,"url":100},{"label":116,"url":117},"Sales Letters","sales-letters","update a few things we re doing","/template/update-on-a-few-things-we-re-doing-D1451",{"description":121,"descriptionCustom":6,"label":122,"pages":123,"size":92,"extension":10,"preview":124,"thumb":125,"svgFrame":126,"seoMetadata":127,"parents":129,"keywords":134,"url":135},"Statement of Confidentiality & Non-Disclosure This document contains proprietary and confidential information. All data submitted to [RECEIVING PARTY] is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with [YOUR COMPANY NAME]. The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document's content of its confidential nature. The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent that such matters are generally known to, and are available for use by, the public. The recipient also agrees not to duplicate or distribute or permit others to duplicate or distribute any material contained herein without [YOUR COMPANY NAME]'s express written consent. [YOUR COMPANY NAME] retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia. BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT. Business Description Provide a brief description of your company. The opening paragraphs should introduce what you do and where. Products and Services This should include a very brief overview and description of your products and services, with emphasis on distinguishing features. The Market Provide a brief description of the market you will be competing in. Here you will define your market, how large it is, and how much of the market share you expect to capture.","Executive Summary","6","https://templates.business-in-a-box.com/imgs/1000px/executive-summary-template-D12531.png","https://templates.business-in-a-box.com/imgs/250px/12531.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12531.xml",{"title":128,"description":6},"executive summary",[130,133],{"label":131,"url":132},"Business Plan Kit","business-plan-kit",{"label":131,"url":132},"executive summary template","/template/executive-summary-template-D12531",{"description":137,"descriptionCustom":6,"label":138,"pages":8,"size":92,"extension":10,"preview":139,"thumb":140,"svgFrame":141,"seoMetadata":142,"parents":144,"keywords":143,"url":151},"[Company Name] Overview INTRODUCTION [COMPANY NAME] is a [BRIEF DESCRIPTION OF THE TYPE OF COMPANY, e.g., \"leading software development company\"] that specializes in [MENTION KEY INDUSTRY OR SERVICES, e.g., \"providing innovative tech solutions for businesses worldwide\"]. Founded in [YEAR OF ESTABLISHMENT], we are headquartered in [CITY, COUNTRY], with a global presence spanning [MENTION ANY OTHER KEY LOCATIONS OR MARKETS]. MISSION STATEMENT Our mission is to [BRIEFLY STATE YOUR COMPANY'S MISSION, e.g., \"empower businesses with cutting-edge technology that drives efficiency and growth\"]. VISION We envision a future where [BRIEFLY STATE YOUR COMPANY'S VISION, e.g., \"every business, regardless of size, has access to the best tools for success\"]. CORE VALUES Innovation: [DESCRIBE BRIEFLY, e.g., \"We constantly seek out new ways to solve old problems.\"] Customer-Centricity: [DESCRIBE BRIEFLY, e.g., \"Our customers are at the heart of everything we do.\"] Integrity: [DESCRIBE BRIEFLY, e.g., \"We believe in transparency and honesty in all our dealings.\"] Excellence: [DESCRIBE BRIEFLY, e.g., \"We strive for the highest quality in our products and services.\"] PRODUCTS & SERVICES ","Company Overview","https://templates.business-in-a-box.com/imgs/1000px/company-overview-D13929.png","https://templates.business-in-a-box.com/imgs/250px/13929.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#13929.xml",{"title":143,"description":6},"company overview",[145,148],{"label":146,"url":147},"Human Resources","human-resources",{"label":149,"url":150},"Company Policies","company-policies","/template/company-overview-D13929",{"description":153,"descriptionCustom":6,"label":154,"pages":155,"size":92,"extension":10,"preview":156,"thumb":157,"svgFrame":158,"seoMetadata":159,"parents":161,"keywords":160,"url":168},"NON-DISCLOSURE AGREEMENT (NDA) This Non-Disclosure Agreement (the \"Agreement\") is made and effective [DATE], BETWEEN: [YOUR COMPANY NAME] (the \"Disclosing Party\"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [RECEIVING PARTY NAME] (the \"Receiving Party\"), an individual with his main address located at OR a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] WHEREAS, Receiving Party has been or will be engaged in the performance of work on [DESCRIBE]; and in connection therewith will be given access to certain confidential and proprietary information; and WHEREAS, Receiving Party and Disclosing Party wish to evidence by this Agreement the manner in which said confidential and proprietary material will be treated. NOW, THEREFORE, it is agreed as follows: NON-DISCLOSURE OF CONFIDENTIAL INFORMATION Both Parties understand and agree that each Party may have access to the confidential information of the other party. For the purposes of this Agreement, \"Confidential Information\" means proprietary and confidential information about the Disclosing Party's (or it's suppliers') business or activities. Such information includes all business, financial, technical, and other information marked or designated by such Party as \"confidential\" or \"proprietary.\" Confidential Information also includes information which, by the nature of the circumstances surrounding the disclosure, ought in good faith to be treated as confidential. For the purposes of this Agreement, Confidential Information does not include: Information that is currently in the public domain or that enters the public domain after the signing of this Agreement. Information a Party lawfully receives from a third Party without restriction on disclosure and without breach of a non-disclosure obligation. Information that the Receiving Party knew prior to receiving any Confidential Information from the Disclosing Party. Information that the Receiving Party independently develops without reliance on any Confidential Information from the Disclosing Party. Each Party agrees that it will not disclose to any third Party or use any Confidential Information disclosed to it by the other Party except when expressly permitted in writing by the other Party. Each Party also agrees that it will take all reasonable measures to maintain the confidentiality of all Confidential Information of the other Party in its possession or control. TERM The term of this Agreement is [number] of [years/months] from the date of execution by both Parties. TITLE The Receiving Party agrees that all Confidential Information furnished by the Disclosing Party shall remain the sole property of the Disclosing Party. DISCLAIMER","Non Disclosure Agreement Nda","3","https://templates.business-in-a-box.com/imgs/1000px/non-disclosure-agreement-nda-D12692.png","https://templates.business-in-a-box.com/imgs/250px/12692.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12692.xml",{"title":160,"description":6},"non disclosure agreement nda",[162,165],{"label":163,"url":164},"Legal Agreements","business-legal-agreements",{"label":166,"url":167},"Confidentiality Agreements","confidentiality-agreement","/template/non-disclosure-agreement-nda-D12692",{"description":170,"descriptionCustom":6,"label":171,"pages":172,"size":92,"extension":10,"preview":173,"thumb":174,"svgFrame":175,"seoMetadata":176,"parents":178,"keywords":177,"url":182},"Marketing Plan Your business slogan here. Prepared By: [YOUR NAME] [YOUR JOB TITLE] Phone 555.555.5555 Email info@yourbusiness.com www.yourbusiness.com Statement of Confidentiality & Non-Disclosure This document contains proprietary and confidential information. All data submitted to [RECEIVING PARTY] is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with [YOUR COMPANY NAME]. The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document's content of its confidential nature. The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent that such matters are generally known to, and are available for use by, the public. The recipient also agrees not to duplicate or distribute or permit others to duplicate or distribute any material contained herein without [YOUR COMPANY NAME]'s express written consent. [YOUR COMPANY NAME] retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia. BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT. Table of Content 1. Executive Summary 4 2. Situation Analysis 6 3. Marketing Goals and Objectives 7 4. Industry and Market Analysis 8 5. Target Customers 10 6. The Brand 11 7. Strategies and Tactics 12 8. Implementation 14 9. Evaluation and Monitoring 15 Executive Summary Business Description Provide a brief history of your company and explain what your business does. The Opportunity Briefly describe the digital marketing problem in order to establish a potential solution. The Solution Describe how you will solve this problem through digital marketing efforts. The Market Provide a brief description of the market you will be competing in. Here you will define your market, how large it is, and how much of the market share you expect to capture. Competition Identify the direct and indirect competitors, with analysis of their digital marketing strategies, as well as an assessment of their competitive advantage. Main Competitors Name Sales Market Share Nature/Type Capital Requirements Clearly state the capital needed to execute your marketing plan. Summarize how much money has been invested in digital marketing to date and how it is being used. Source of Funds: Sources Amount Percentage Total Use of Funds: Category Amount Percentage Total Situation Analysis Our Company Provide a brief history of the company; describe the business, tell the length of time in operation; explain where you are in your business cycle; the location of your company. Product/Service Describe the product / service you are selling/marketing; the benefits of your product over your competition; tell where you compete (local, national, etc.) Product / Service Name Description Price Marketing Goals and Objectives Our Goal List your goals (Short, medium and long term). Make them measurable. Objectives Describe the objectives that you want to reach. Use the SMART acronym (Specific, Measurable, Agree, Realistic, Time Based) to be sure that they are realistic. Goal / Objective Description Due Date Industry and Market Analysis The Industry Describe your industry like the current situation (growing, maturing, declining), the size, the level of competition; trends and drivers; PESTLE etc. Be concise then fill the chart below. Factor Description Political Economical Social Technological Environmental ","Marketing Plan","18","https://templates.business-in-a-box.com/imgs/1000px/marketing-plan-template-D1366.png","https://templates.business-in-a-box.com/imgs/250px/1366.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#1366.xml",{"title":177,"description":6},"marketing plan",[179,180],{"label":17,"url":100},{"label":171,"url":181},"marketing-plan","/template/marketing-plan-D1366",false,{"seo":185,"reviewer":197,"legal_disclaimer":201,"quick_facts":202,"at_a_glance":204,"personas":208,"variants":233,"glossary":258,"clauses":292,"how_to_fill":343,"common_mistakes":384,"faqs":409,"industries":437,"comparisons":462,"diy_vs_lawyer":475,"jurisdictions":488,"related_template_ids_curated":509,"schema":521,"classification":522},{"meta_title":186,"meta_description":187,"primary_keyword":188,"secondary_keywords":189},"Press Release Milestone Template (Free Word)","Free press release template to announce a company milestone. Covers headline, boilerplate, quote, and distribution notes. Used in 190+ countries. Free Word and PDF download.","press release milestone template",[190,191,192,193,194,195,196],"company milestone press release template","press release template word","press release template free","business milestone announcement template","press release template download","milestone announcement press release","company achievement press release",{"name":198,"credential":199,"reviewed_date":200},"Bruno Goulet","CEO, Business in a Box","2026-05-02",true,{"difficulty":203,"legal_review_recommended":201,"signature_required":201,"notarization_required":183},"medium",{"what_it_is":205,"when_you_need_it":206,"whats_inside":207},"A Press Release — Company Has Reached a Milestone is a structured public announcement document used to communicate a significant business achievement to media, investors, partners, and the public. This free Word download gives you a professional, ready-to-distribute template covering headline, dateline, lead paragraph, supporting quotes, milestone details, and boilerplate — which you can edit online and export as PDF.\n","Use it whenever your company crosses a threshold that merits public attention — a revenue or customer-count milestone, a funding round close, a product launch, an industry award, or a significant operational achievement. It is also appropriate when regulatory, investor-relations, or contractual obligations require formal public disclosure of material developments.\n","A structured headline and subheadline, a dateline and embargo notice, a lead paragraph summarizing the news, a body section with milestone detail and supporting data, attributed executive quotes, and a standardized boilerplate describing the company. Contact information for media follow-up and distribution instructions round out the document.\n",[209,213,217,221,225,229],{"title":210,"use_case":211,"icon_asset_id":212},"PR and communications managers","Distributing a milestone announcement to wire services and press contacts","persona-pr-manager",{"title":214,"use_case":215,"icon_asset_id":216},"Startup founders","Announcing a funding round close or customer-count milestone to attract investors and press","persona-startup-founder",{"title":218,"use_case":219,"icon_asset_id":220},"Marketing directors","Amplifying a product launch or partnership achievement through earned media","persona-marketing-director",{"title":222,"use_case":223,"icon_asset_id":224},"CEOs and executives","Providing an official, quotable statement tied to a company achievement for shareholder communications","persona-ceo",{"title":226,"use_case":227,"icon_asset_id":228},"Investor relations officers","Issuing a compliant public disclosure of a material milestone for publicly traded or pre-IPO companies","persona-investor-relations",{"title":230,"use_case":231,"icon_asset_id":232},"Small business owners","Gaining local or trade press coverage for a significant business anniversary or growth achievement","persona-small-business-owner",[234,238,241,245,249,252,255],{"situation":235,"recommended_template":236,"slug":237},"Announcing a funding round close (seed, Series A, or later)","Press Release — Funding Announcement","",{"situation":239,"recommended_template":240,"slug":237},"Announcing a new product or service launch","Press Release — New Product Launch",{"situation":242,"recommended_template":243,"slug":244},"Announcing a strategic partnership or joint venture","Press Release — New Partnership","press-release-new-partnership-D1391",{"situation":246,"recommended_template":247,"slug":248},"Announcing the appointment of a new executive or board member","Press Release — New Hire","press-release-hire-D1387",{"situation":250,"recommended_template":251,"slug":237},"Announcing a merger or acquisition","Press Release — Merger or Acquisition",{"situation":253,"recommended_template":254,"slug":237},"Announcing a company award or industry recognition","Press Release — Award or Recognition",{"situation":256,"recommended_template":257,"slug":237},"Announcing a corporate rebrand or name change","Press Release — Corporate Rebrand",[259,262,265,268,271,274,277,280,283,286,289],{"term":260,"definition":261},"Headline","The primary title of the press release, written in active voice to immediately communicate the news and attract editor attention.",{"term":263,"definition":264},"Dateline","The city and date at the start of the lead paragraph indicating where and when the news originates — e.g., 'NEW YORK, May 2, 2026'.",{"term":266,"definition":267},"Embargo","A mutually agreed restriction preventing the media from publishing the release before a specified date and time.",{"term":269,"definition":270},"Lead Paragraph","The opening paragraph of a press release that answers who, what, when, where, and why — the most important sentences in the document.",{"term":272,"definition":273},"Boilerplate","A standardized company description paragraph placed at the end of every press release, providing background on the issuing organization.",{"term":275,"definition":276},"###","Three hash symbols centered at the end of a press release body, indicating the end of the release content to editors and wire services.",{"term":278,"definition":279},"Wire Service","A distribution platform — such as PR Newswire, Business Wire, or GlobeNewswire — that syndicates press releases to newsrooms and financial terminals simultaneously.",{"term":281,"definition":282},"Media Contact","The named individual and contact details at the end of the release whom journalists should reach for comment, interviews, or clarifications.",{"term":284,"definition":285},"Attribution","Crediting a specific named individual and their title when reproducing a quote from the press release, making it permissible for media to publish.",{"term":287,"definition":288},"Subheadline","A secondary line beneath the headline that provides additional context or a key supporting detail, typically used on wire-distributed releases.",{"term":290,"definition":291},"Material Information","For publicly traded or pre-IPO companies, information significant enough that a reasonable investor would consider it relevant to a trading decision — subject to disclosure timing rules.",[293,298,303,308,313,318,323,328,333,338],{"name":294,"plain_english":295,"sample_language":296,"common_mistake":297},"Headline and subheadline","The title of the announcement, written in active voice under 100 characters, plus an optional second line providing supporting context.","[COMPANY NAME] Surpasses [MILESTONE — e.g., 1 Million Customers] Globally | Company Reaches Landmark in Under [X] Years, Driven by [KEY DRIVER]","Writing the headline in passive voice or using internal jargon. Editors discard releases with unclear or passive headlines before reading further.",{"name":299,"plain_english":300,"sample_language":301,"common_mistake":302},"Embargo notice","An optional line at the top of the release instructing recipients not to publish before a specified date and time, used when coordinating coverage across multiple outlets.","FOR IMMEDIATE RELEASE | — OR — | EMBARGOED UNTIL [DATE] AT [TIME] [TIMEZONE]","Omitting the embargo notice when coordinating pre-briefed coverage. Without it, one outlet may publish early, forcing you to lift the embargo prematurely for all others.",{"name":304,"plain_english":305,"sample_language":306,"common_mistake":307},"Dateline and lead paragraph","The city of origin and release date, followed by a single opening paragraph that answers who, what, when, where, and why — the most important 40–60 words of the release.","[CITY], [DATE] — [COMPANY NAME], a leading [DESCRIPTION], today announced that it has reached [MILESTONE], marking a significant achievement in [CONTEXT OR INDUSTRY].","Burying the milestone in the third paragraph. If the achievement is not stated in the first sentence, most editors stop reading and most wire-service search algorithms miss the story.",{"name":309,"plain_english":310,"sample_language":311,"common_mistake":312},"Milestone detail and supporting data","The body paragraphs that explain the milestone with specific numbers, timeframes, and context — what was achieved, how long it took, and what it signifies for the company and its stakeholders.","[COMPANY NAME] reached [MILESTONE METRIC] on [DATE], representing a [X]% increase over the prior period. This achievement positions the company as [MARKET CONTEXT], with [SUPPORTING STATISTIC] demonstrating sustained momentum.","Stating a milestone without a comparator. '1 million users' means little without context — when the company launched, how long it took, or how it compares to an industry benchmark.",{"name":314,"plain_english":315,"sample_language":316,"common_mistake":317},"Executive quote","An attributed statement from the CEO or another named executive adding strategic perspective on the milestone — the only section editors are permitted to reproduce verbatim without paraphrasing.","'[MILESTONE] reflects the trust our customers place in us every day,' said [NAME], [TITLE] of [COMPANY NAME]. 'We are proud to reach this mark and remain committed to [FORWARD-LOOKING STATEMENT].'","Writing a quote that sounds like marketing copy rather than something a person would actually say. Editors flag unnatural quotes and paraphrase them, removing your ability to control the message.",{"name":319,"plain_english":320,"sample_language":321,"common_mistake":322},"Customer or partner validation quote","An optional second attributed quote from a customer, investor, or partner that provides third-party credibility for the milestone claim.","'[COMPANY NAME]'s achievement of [MILESTONE] aligns with what we have observed firsthand,' said [NAME], [TITLE] at [THIRD-PARTY ORGANIZATION]. '[SPECIFIC ENDORSEMENT STATEMENT].'","Including a validation quote without securing written approval from the third party before distribution. Publishing an attributed quote without permission can damage the relationship and expose the company to a correction demand.",{"name":324,"plain_english":325,"sample_language":326,"common_mistake":327},"Company background and context","One to two paragraphs providing context for readers unfamiliar with the company — what it does, who it serves, when it was founded, and why the milestone matters in its market.","Founded in [YEAR], [COMPANY NAME] is a [DESCRIPTION] serving [TARGET MARKET]. The company's [PRODUCT / SERVICE] enables [CUSTOMER OUTCOME], and the [MILESTONE] announcement marks the [X]th major milestone in the company's [X]-year history.","Repeating the boilerplate text in the body of the release. The boilerplate section at the end already carries this information — duplication makes the release feel padded and wastes editorial word count.",{"name":329,"plain_english":330,"sample_language":331,"common_mistake":332},"Forward-looking statements disclaimer","For publicly traded or pre-IPO companies, a standard legal paragraph clarifying that statements about future performance are projections, not guarantees, and are subject to risk and uncertainty.","This press release contains forward-looking statements within the meaning of [APPLICABLE LAW]. These statements are subject to risks and uncertainties that could cause actual results to differ materially. [COMPANY NAME] undertakes no obligation to update these statements.","Omitting the forward-looking statements disclaimer entirely for companies approaching an IPO or with public investors. Regulators in the US, UK, and Canada treat certain milestone claims as forward-looking representations — omission can trigger securities compliance issues.",{"name":334,"plain_english":335,"sample_language":336,"common_mistake":337},"Boilerplate (About [Company Name])","A standardized 3–5 sentence company description placed after '###', used by editors as background when writing their own coverage.","About [COMPANY NAME]: [COMPANY NAME] is a [DESCRIPTION] headquartered in [CITY]. Founded in [YEAR], the company serves [TARGET CUSTOMER] through [PRODUCT / SERVICE]. For more information, visit [WEBSITE URL].","Updating the body of the release but forgetting to update the boilerplate, leaving stale founding year, headcount, or website information that contradicts the announcement.",{"name":339,"plain_english":340,"sample_language":341,"common_mistake":342},"Media contact block","The name, title, email, and phone number of the person journalists should contact for follow-up questions, interview requests, or photography.","Media Contact: [NAME] | [TITLE] | [COMPANY NAME] | [EMAIL ADDRESS] | [PHONE NUMBER]","Listing a general company email instead of a named individual. Journalists need a specific person to pitch — generic addresses reduce response rates and signal that the company is not prepared for media engagement.",[344,349,354,359,364,369,374,379],{"step":345,"title":346,"description":347,"tip":348},1,"Decide on the milestone and verify the data","Identify the specific achievement you are announcing — customer count, revenue figure, funding amount, or operational benchmark. Confirm the number from a primary source (CRM, financial statement, or board-approved metric) before drafting.","A milestone that cannot be defended with a primary data source should not be announced publicly — journalist fact-checking requests are routine.",{"step":350,"title":351,"description":352,"tip":353},2,"Set the embargo status and release date","Choose 'For Immediate Release' if distributing to wire services without pre-briefing. Set a specific embargo date and time if you are pre-briefing select journalists or coordinating with a partner announcement.","Embargo times should be set for 9:00 AM in the target market's primary timezone — Eastern Time for North American distribution, GMT for UK and EU.",{"step":355,"title":356,"description":357,"tip":358},3,"Write the headline in active voice","Draft a headline under 100 characters that states the company name, the milestone, and the significance. Avoid superlatives and jargon — write for a journalist who knows nothing about your company.","Test the headline by reading it aloud. If it sounds like an ad, rewrite it to sound like a news story.",{"step":360,"title":361,"description":362,"tip":363},4,"Draft the lead paragraph answering who, what, when, where, and why","State the company name, the milestone achieved, the date it was reached, and why it matters — all in 40–60 words. Every subsequent paragraph expands on this sentence.","If you cut everything after the lead paragraph, it should still constitute a complete, publishable story. If it does not, revise the lead.",{"step":365,"title":366,"description":367,"tip":368},5,"Add supporting data and comparators","Include at least two data points that contextualize the milestone — a year-over-year growth rate, a time-to-milestone figure, or an industry benchmark comparison. Cite the source for any third-party statistic.","Third-party data from a named analyst firm (Gartner, IDC, Statista) is treated as more credible than company-generated statistics and is more likely to be reproduced in coverage.",{"step":370,"title":371,"description":372,"tip":373},6,"Write and attribute the executive quote","Draft a quote for the CEO or relevant executive that provides strategic context — why this milestone matters and what comes next. Get written sign-off from the quoted individual before distributing.","Quotes in press releases are legally attributed statements. Ensure the quoted executive has reviewed and approved the exact wording, not just the general sentiment.",{"step":375,"title":376,"description":377,"tip":378},7,"Complete the boilerplate and media contact block","Update the company boilerplate with current statistics (founding year, headcount, product description, website). Add a named media contact with a direct email and phone number.","Review the boilerplate against the company's most recent investor materials to ensure all figures are current and consistent.",{"step":380,"title":381,"description":382,"tip":383},8,"Add the forward-looking statements disclaimer if required","For publicly traded companies, pre-IPO companies, or any release mentioning future revenue, customer growth, or product roadmap, add the standard forward-looking statements disclaimer after the boilerplate.","Have your general counsel or investor-relations counsel review the disclaimer language before the first use — a template disclaimer may not match your jurisdiction's specific securities law requirements.",[385,389,393,397,401,405],{"mistake":386,"why_it_matters":387,"fix":388},"Burying the milestone in the third paragraph","Editors read the first paragraph and decide whether to cover the story. A buried lead means the milestone is never reported, regardless of its significance.","State the company name and the specific milestone in the first sentence of the lead paragraph, before any background context.",{"mistake":390,"why_it_matters":391,"fix":392},"Omitting specific numbers from the milestone claim","Vague claims like 'significant growth' or 'major customer expansion' are not newsworthy. Journalists require a concrete, quotable figure to write a story.","Replace qualitative descriptors with specific metrics — '500,000 paying customers,' '$10M ARR,' or '200% year-over-year revenue growth' — with a primary source to support each.",{"mistake":394,"why_it_matters":395,"fix":396},"Using a general inbox as the media contact","Journalists operate on tight deadlines and need a named individual they can reach within the hour. A generic address signals that no one is managing media relations and reduces pickup rates.","List a specific individual by name and title, with a direct email and a mobile phone number that will be answered during business hours on the distribution date.",{"mistake":398,"why_it_matters":399,"fix":400},"Skipping the forward-looking statements disclaimer for pre-IPO or public companies","Milestone announcements often include growth projections or market position claims that qualify as forward-looking statements under securities law. Omitting the disclaimer exposes the company to regulatory scrutiny.","Add the standard safe-harbor disclaimer and have counsel review it before the release is distributed through any public channel, including the company website.",{"mistake":402,"why_it_matters":403,"fix":404},"Publishing a third-party quote without written approval","A customer, investor, or partner whose words appear in a press release without approval may demand a retraction, issue a correction, or escalate the matter legally.","Obtain written email approval from every named third party before distribution. Keep the approval on file with the archived release.",{"mistake":406,"why_it_matters":407,"fix":408},"Distributing without updating the boilerplate","A boilerplate with a stale headcount, old product description, or incorrect website URL contradicts the milestone being announced and signals poor internal coordination to editors.","Treat the boilerplate as a living document. Review and update it against current company materials before every distribution.",[410,413,416,419,422,425,428,431,434],{"question":411,"answer":412},"What is a milestone press release?","A milestone press release is a formal public announcement that a company has reached a significant business achievement — such as a revenue threshold, customer count, funding total, or operational benchmark. It is distributed to media, posted on the company newsroom, and often filed on wire services to generate earned coverage and signal credibility to investors, partners, and prospective customers.\n",{"question":414,"answer":415},"When should a company issue a milestone press release?","Issue one when the milestone is specific, verifiable, and meaningful to an external audience — not just internally significant. Common triggers include crossing 100K, 500K, or 1M customers; reaching $1M, $10M, or $100M in revenue; closing a funding round; completing a major product rollout; or receiving a significant industry award. Regulatory or investor-relations obligations may also require disclosure of material milestones.\n",{"question":417,"answer":418},"Does a press release need to be signed?","A standard press release does not require a wet signature to be distributed, but the executive quote within it constitutes a legally attributed statement and must be reviewed and approved in writing by the quoted individual before publication. For publicly traded or pre-IPO companies, certain milestone releases may require sign-off from the general counsel or investor-relations officer before distribution as part of securities compliance procedures.\n",{"question":420,"answer":421},"What is the difference between a press release and a media statement?","A press release is a proactive announcement distributed broadly to generate coverage — it follows a structured format with a headline, lead, body, boilerplate, and media contact. A media statement is a reactive document issued in response to a journalist inquiry or breaking story, typically shorter and without the full press-release structure. Milestone announcements are always press releases, not statements.\n",{"question":423,"answer":424},"How long should a milestone press release be?","The standard length is 400–600 words — roughly one page. Wire services and editors expect concise, scannable releases. Longer releases lose reader attention and reduce the likelihood of verbatim reproduction. Supporting materials (financial tables, additional executive bios, high-resolution images) should be offered as attachments or linked from a digital newsroom, not embedded in the release body.\n",{"question":426,"answer":427},"What is an embargo and how does it work in a press release?","An embargo is an agreement between the issuing company and a journalist or outlet to hold the story until a specified date and time. It is used to pre-brief journalists who need time to write a story before the news goes live. The embargo notice must appear at the very top of the release, and the company should obtain verbal or written confirmation from each pre-briefed journalist that they accept the embargo terms before sharing the document.\n",{"question":429,"answer":430},"What legal risks does a milestone press release carry?","The primary legal risks are securities law violations (for public or pre-IPO companies that omit a forward-looking statements disclaimer), defamation or misrepresentation (if milestone figures are inaccurate or misleading), and unauthorized attribution (if a third-party quote is published without approval). In some jurisdictions, a materially false milestone claim that influences investor decisions can constitute fraud under securities regulations.\n",{"question":432,"answer":433},"Do I need a PR agency to distribute a press release?","No. A well-drafted template can be distributed directly via wire services such as PR Newswire, Business Wire, or GlobeNewswire for a flat per-release fee, typically $350–$1,500 depending on distribution breadth. A PR agency adds value when your target is a specific tier-one journalist, when the milestone requires coordinated pre-briefing across multiple outlets, or when the announcement is part of a broader campaign requiring media follow-up and relationship management.\n",{"question":435,"answer":436},"What makes a milestone press release credible to journalists?","Three factors determine credibility: a specific, verifiable number (not a range or a vague descriptor), a named primary source or methodology for the metric, and a named executive quote that provides strategic context rather than marketing language. Releases that include a third-party validation quote — from an investor, customer, or analyst — are consistently treated as more credible and generate higher pickup rates than single-source releases.\n",[438,442,446,450,454,458],{"industry":439,"icon_asset_id":440,"specifics":441},"Technology / SaaS","industry-saas","MRR, ARR, or customer-count milestones that demonstrate product-market fit and support fundraising narratives with investors and press.",{"industry":443,"icon_asset_id":444,"specifics":445},"Financial Services","industry-fintech","Regulatory disclosure requirements for material milestones, forward-looking statements obligations, and investor-relations compliance are critical in this sector.",{"industry":447,"icon_asset_id":448,"specifics":449},"Retail / E-commerce","industry-retail","Order volume, GMV, or loyalty program enrollment milestones timed to seasonal peaks or platform launches to maximize media relevance.",{"industry":451,"icon_asset_id":452,"specifics":453},"Healthcare / MedTech","industry-healthtech","Clinical trial enrollment, FDA clearance, or patient milestone announcements require careful legal review to avoid unsubstantiated efficacy claims.",{"industry":455,"icon_asset_id":456,"specifics":457},"Professional Services","industry-professional-services","Years in business, client count, or revenue milestones used to signal stability and growth to prospective enterprise clients and referral partners.",{"industry":459,"icon_asset_id":460,"specifics":461},"Manufacturing","industry-manufacturing","Production volume, facility expansion, or export market milestones used to attract supply-chain partners, government incentives, and trade press coverage.",[463,465,467,471],{"vs":243,"vs_template_id":244,"summary":464},"A new partnership press release announces a relationship between two organizations and requires coordinated approval and quotes from both parties. A milestone release is issued unilaterally by a single company and does not require counterparty sign-off, though it may include an optional third-party endorsement quote.",{"vs":247,"vs_template_id":248,"summary":466},"A new-hire press release focuses on a specific individual joining the company and leads with their background and role. A milestone release focuses on a company-level achievement and leads with a metric. New-hire releases rarely require a forward-looking statements disclaimer; milestone releases often do for regulated companies.",{"vs":468,"vs_template_id":469,"summary":470},"Media Statement","D{MEDIA_STATEMENT_ID}","A media statement is a short reactive document issued in response to a journalist inquiry or external event. It does not follow the full press-release format and is not proactively distributed. A milestone press release is proactive, structured, and distributed to generate coverage — not to respond to it.",{"vs":472,"vs_template_id":473,"summary":474},"Investor Update Letter","D{INVESTOR_UPDATE_ID}","An investor update letter is a private communication sent to existing shareholders providing operational and financial updates, including milestones. A milestone press release is a public document intended for media distribution and general audience consumption. For regulated companies, material milestones must be disclosed publicly before or simultaneously with investor communications to avoid selective disclosure violations.",{"use_template":476,"template_plus_review":480,"custom_drafted":484},{"best_for":477,"cost":478,"time":479},"Private companies announcing operational or growth milestones for earned media and brand awareness","Free","1–2 hours to draft and approve",{"best_for":481,"cost":482,"time":483},"Pre-IPO companies, companies with public investors, or releases containing financial projections or market share claims","$200–$500 for a general counsel or PR counsel review","1–2 business days",{"best_for":485,"cost":486,"time":487},"Publicly traded companies, releases tied to M&A activity, or announcements subject to SEC, FCA, or securities commission filing requirements","$1,000–$5,000+ for securities counsel and IR firm involvement","3–10 business days",[489,494,499,504],{"code":490,"name":491,"flag_asset_id":492,"note":493},"us","United States","flag-us","Publicly traded US companies must comply with SEC Regulation FD, which prohibits selective disclosure of material milestones to select investors before public release. Forward-looking statements are protected under the Private Securities Litigation Reform Act only if accompanied by meaningful cautionary language. The FTC also monitors milestone claims for deceptive advertising compliance.",{"code":495,"name":496,"flag_asset_id":497,"note":498},"ca","Canada","flag-ca","Canadian securities law, administered by provincial regulators including the OSC and AMF, requires timely public disclosure of material information. Companies listed on the TSX or TSXV must issue press releases for material milestones under continuous disclosure obligations. Quebec-based companies or those targeting Quebec media should consider bilingual (French and English) distribution under the Charter of the French Language.",{"code":500,"name":501,"flag_asset_id":502,"note":503},"uk","United Kingdom","flag-uk","Companies listed on the London Stock Exchange or AIM must disclose material milestones via a Regulatory Information Service (RIS) under FCA Disclosure Guidance and Transparency Rules. Private companies face fewer mandatory disclosure requirements but should ensure milestone statistics comply with the UK Advertising Standards Authority's substantiation rules for promotional claims.",{"code":505,"name":506,"flag_asset_id":507,"note":508},"eu","European Union","flag-eu","EU Market Abuse Regulation (MAR) requires listed companies to disclose inside information as soon as possible, and a milestone qualifying as inside information must be released via an approved publication mechanism. GDPR considerations apply if the release includes personal data about employees, customers, or partners — including named quotes that could constitute personal data in some contexts.",[510,510,511,512,513,514,515,516,517,518,519,520],"press-release-new-partnership-collaboration-D1404","press-release-company-has-reached-a-milestone-D1399","media-kit-D13847","update-on-a-few-things-we-re-doing-D1451","executive-summary-template-D12531","company-overview-D13929","non-disclosure-agreement-nda-D12692","marketing-plan-D1366","strategic-planning-template-D13857","elevator-pitch-template-D13831","annual-report-D12759",{"emit_how_to":201,"emit_defined_term":201},{"primary_folder":100,"secondary_folder":523,"document_type":524,"industry":525,"business_stage":526,"tags":527,"confidence":532},"press-and-pr","press-release","general","all-stages",[528,524,529,530,531],"public-relations","milestone","communications","announcement",0.95,"\u003Ch2>What is a Press Release — Company Has Reached a Milestone?\u003C/h2>\n\u003Cp>A \u003Cstrong>Press Release — Company Has Reached a Milestone\u003C/strong> is a structured public announcement document used to communicate a verified business achievement to media outlets, investors, partners, and the general public. Unlike an internal report or a private investor update, a milestone press release is drafted for external distribution — via wire services, the company newsroom, and direct journalist outreach — and follows a standardized format that editors expect: headline, dateline, lead paragraph, supporting data, attributed executive quotes, boilerplate, and media contact. For publicly traded and pre-IPO companies, milestone releases may also carry legal obligations under securities disclosure regulations, requiring specific disclaimer language and coordinated timing with investor communications.\u003C/p>\n\u003Ch2>Why You Need This Document\u003C/h2>\n\u003Cp>A milestone without a formal announcement is an opportunity lost. Journalists, investors, and prospective customers do not track your internal metrics — a press release is the mechanism that converts a business achievement into a public signal of credibility and momentum. Without a properly structured release, your milestone may be reported inaccurately, omitted entirely, or — for regulated companies — trigger a selective disclosure violation if it reaches certain investors before the general public. A poorly drafted release with vague numbers, a buried lead, or a missing forward-looking statements disclaimer can damage media relationships, attract regulatory scrutiny, or expose the company to liability for unsubstantiated claims. This template gives you a compliant, editor-ready document that states your achievement clearly, attributes your leadership's voice correctly, and includes the legal disclaimers your stage of business requires — so the only thing between your milestone and coverage is distribution.\u003C/p>\n",1781185999165]