[{"data":1,"prerenderedAt":482},["ShallowReactive",2],{"document-minimum-advertised-price-policy-D12888":3},{"document":4,"label":21,"preview":11,"thumb":22,"description":5,"descriptionCustom":6,"apiDescription":5,"pages":8,"extension":10,"parents":23,"breadcrumb":27,"related":33,"customDescModule":173,"customdescription":6,"mdFm":174,"mdProseHtml":481},{"description":5,"descriptionCustom":6,"label":7,"pages":8,"size":9,"extension":10,"preview":11,"thumb":12,"svgFrame":13,"seoMetadata":14,"parents":16,"keywords":15},"MINIMUM ADVERTISED PRICE (MAP) POLICY EFFECTIVE DATE Effective [MONTH/DAY/YEAR], a Minimum Advertised Price policy on all [COMPANY NAME], products will be in effect (herein referred to as \"MAP policy\"). DEFINITION As used in this MAP policy, \"reseller\" means any reseller, distributor, sales representative or dealer. IMPACT AND INTENTION By not adhering to the established MAP policy, a reseller can dramatically diminish or detract from the perceived value of the company's brands and products. The global impact of the internet can cause great harm to any company's products if they are advertised at prices that will eliminate legitimate retail competition. This MAP policy is intended to allow consumers to purchase from resellers based on loyalty and customer experience. In the interest of protecting both resellers and consumers, it is necessary to abide by the requirements described herein. MINIMUM ADVERTISED PRICE The Minimum Advertised Price for all company products shall be no less than the current Manufacturer's Suggested Retail Price (MSRP) as published on the company's price list. This Minimum Advertised Price is established by [COMPANY NAME] and may be adjusted by the company at such time and in such amounts as it may determine at its sole discretion. THIRD PARTIES You shall not list the company's products on any third-party website without prior written consent from the company. Selling company products on your own website associated directly with your store(s) is permissible so long as this MAP policy is adhered to. ADVERTISEMENTS This MAP policy applies to all advertisements of the company's products in any and all media, including, but not limited to flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, email newsletters, email solicitations, internet or other electronic media, television, radio, and public signage. This MAP policy is not applicable to any in-store advertising that is displayed only in the store and not distributed to any customers. The inclusion in advertising of free or discounted products of a product covered by this MAP policy would be contrary to the MAP policy if it has the effect of discounting the advertised price of the covered product below the Minimum Advertised Price. If pricing is displayed anywhere other than a brick-and-mortar-retail store, any strike-through or other alteration of the Minimum Advertised Price is prohibited. 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Reseller is not appointed as a dealer for Company's [SPECIFY] Schedule. Products Covered Company Products means the products agreed to between the parties from time to time with any exclusions, additions or discounts Company may make. Sub-Resellers Reseller shall not, without Company's prior written approval, appoint sub-resellers, resellers or agents (\"Sub-resellers\") to market, sell, or lease Company Products; provided that Company shall not withhold such consent unreasonably if Reseller provides evidence of Company approved training and certification of such reseller or agent. Reseller shall be liable for the acts and omissions of any such Sub-resellers. Should Reseller resell Products to any Sub-reseller, and Products are further resold, the final end-user may not receive Company warranty or technical support. Sales Outside Territory Reseller shall in no way market, distribute, export, sell, lease or install Company Products outside the Territory without Company's prior written approval. Company will not ship on any Purchase Orders issued by Reseller outside the Territory. Company Sales Activities Company reserves the right to make direct sales into the Territory, and Reseller shall not be entitled to any compensation on any such sales. Company may appoint additional Resellers in the Territory at any time. OBLIGATIONS OF RESELLER Marketing and Product Support Reseller shall use reasonable efforts to market and sell Company Products in the Territory and shall comply with the policies, programs, and requirements regarding marketing and product support as may be communicated by Company to Reseller from time to time; provided, however, that in order to avoid conflict among Company's distribution channels, all such marketing and sales efforts require the prior written authorization from Company. Reseller shall not, without prior written authorization from Company, resell Company Products in a retail environment that includes any type of store, shop, or other similar physical premises into which customers or potential customers are invited for the purpose of purchasing or potentially purchasing any product from Reseller. Advertising Reseller shall adhere to the reseller advertising policies and programs as may be communicated by Company to Reseller from time to time. Customer Support and Service Reseller Shall: Supply Company with such data as Company requests regarding Reseller's sales to customers for Company's own reporting purposes; Participate fully in Company campaigns to notify customers of any retrofit or recall of Company Products; Use only Company-approved spare parts for any repair, servicing and maintenance of Company Products it provides under warranty; Comply with laws and regulations applicable to \"used\" or returned merchandise and never refurbish, place in inventory, or resell as \"new\" any Company Products returned to Reseller for post-sale repair; and Instruct its customers on how to obtain replacement parts under warranty, including, when Reseller wants its customers to contact Company directly, the use of Company's Return Merchandise Authorization (\"RMA\") procedures. Observance of Company Policies Company will keep Reseller informed of Company's customer support policies and procedures, and Reseller agrees to follow such policies and procedures to resolve any customer support issues. Minimum Order Commitment Concurrent with execution of this Agreement, Reseller agrees to simultaneously purchase from Company the Products set forth on the attached Schedule D at the indicated prices for resale pursuant to the terms of this Agreement (the \"Initial Purchase\"). Reseller's Warehouse All Products shipped to Reseller shall be maintained in Reseller's warehouse facility in [STATE/PROVINCE] and shall be insured against any damage or loss. The Products purchased in the Initial Purchase shall be shipped to such warehouse. Security Interest Reseller agrees that all Products sold to Reseller hereunder shall be secured by a security interest in such Products and any proceeds thereof and in any receivables related thereto including any customer loan paper until Company shall have been paid for such Products. Reseller agrees to execute financing agreements, a security agreement, and such other documentation and take such other actions as Company may require to evidence and perfect such security interest. Exclusive Marketing Arrangement During the term of this Agreement, Company will be the exclusive provider of [SPECIFY] (\"[SPECIFY]\") to Reseller. Reseller will not sell, offer for sale or solicit sales for products of any [SPECIFY] manufacturer other than Company. For the term of this Agreement, Company will be the sole supplier to Reseller for internal [SPECIFY] requirements provided that Company personal computers shall be compatible with Reseller's existing infrastructure, suitable for Reseller's internal needs, and competitively priced. OBLIGATIONS OF COMPANY Supply of Company Products Company shall endeavor to manufacture, assemble and ship Company Products to Reseller in a timely manner. Should shortages occur, Company may allocate its production as it deems appropriate, may delay or stop shipments, and may send partial shipments with prior notice. Company shall not be liable to Reseller for any failure to supply quantities of Company Products agreed upon with Reseller. Marketing Assistance Company will provide marketing support services and training programs to Reseller on a case-by-case basis. ORDERING AND DELIVERY OF COMPANY PRODUCTS Purchasing This Agreement with its terms and conditions, and those provided under the Company Consumer Products Limited Warranty (available upon request) applies to all purchase orders and other documents of purchase (\"Orders\") which Reseller may place with Company for the Products during the term of this Agreement. Media for Orders Reseller may order from Company by telephone, facsimile, mail or electronic mail. Company will also provide Reseller with the capacity to enter Orders directly into Company's system. Acceptance by Company of the Order shall occur (a) when the Order is entered into Company's system, (b) when an Order number is provided to Reseller by facsimile or electronic mail, if requested by Reseller, or (c) when assembly of the Products commences, whichever occurs first. Orders Reseller may deliver a Purchase Order to Company by facsimile or electronic mail provided a signed original is delivered to Company within [NUMBER] days of receipt of the Purchase Order by Company. Company shall accept all Purchase Order's by (a) facsimile or electronic mail, with a signed original notice of acknowledgment or (b) by commencement of performance by Company. Each Purchase Order shall be deemed an offer by Reseller to purchase the Company Products listed therein and when accepted by Company shall constitute a contract in accordance with the terms and conditions of the Purchase Order and this Agreement. If a conflict arises between the two, this Agreement shall take precedence.","Reseller Agreement","18",134,"https://templates.business-in-a-box.com/imgs/1000px/reseller-agreement-D5202.png","https://templates.business-in-a-box.com/imgs/250px/5202.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#5202.xml",{"title":6,"description":6},[92,95],{"label":93,"url":94},"Legal Agreements","business-legal-agreements",{"label":93,"url":94},"reseller agreement","/template/reseller-agreement-D5202",{"description":99,"descriptionCustom":6,"label":100,"pages":101,"size":9,"extension":10,"preview":102,"thumb":103,"svgFrame":104,"seoMetadata":105,"parents":107,"keywords":110,"url":111},"MERGER AGREEMENT This Merger Agreement (the \"Agreement\") is effective [DATE], BETWEEN: [PARTY A] (\"Party A\"), a company organized and existing under the laws of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [PARTY B] (\"Party B\"), a company organized and existing under the laws of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] The parties are referred to singularly as \"Party\" and jointly as \"Parties.\" RECITALS WHEREAS, the Parties desire to effect a merger through the exchange of Party A equity for shares in Party B on the terms set forth in this Agreement. WHEREAS, the Parties intend Party A to be merged with and into Party B. The separate existence of Party A will cease and Party B, as the acquiring entity, will survive as Party B (the \"Surviving Corporation\"). WHEREAS, the Parties intend the merger to be a reorganization within the meaning of Internal Revenue Code (IRC) 368(a)(1)(A) [INSERT THE RELEVANT TAX CODE NUMBER OF YOUR TAX AUTHORITY IF OUTSIDE OF USA]. NOW, THEREFORE, in consideration of the mutual covenants and agreements contained herein, and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the Parties agree as follows: TERMS AND CONDITIONS 1. CONVERSION OF EQUITY 1.1 Conversion of Shares. On the Closing Date (as defined below): (a) Each share of Party A that is issued and outstanding immediately before the Closing Date will be converted into [INSERT NUMBER] shares of fully paid and nonassessable common stock of the Surviving Corporation. (b) Each share of common stock of Party B that is issued and outstanding immediately before the Closing Date will continue to be an issued and outstanding share of common stock of the Surviving Corporation. 1.2 Adjustment of Conversion Ratio. If, between the date of this Agreement and the Closing Date, Party A or Party B reclassifies, combines, or subdivides its common stock, or declares or pays any dividend or distribution in units or shares, or has agreed to do any of the foregoing as of a record date before the Closing Date, then an appropriate adjustment will be made in the number of shares of common stock of the Surviving Corporation into which units of Party A would otherwise be converted by the merger. 2. MERGER 2.1 Effect of Merger. Party B's Articles of Incorporation, By-laws, and Board of Directors in effect immediately before the Closing Date will be the Articles of Incorporation, By-laws, and Board of Directors of the Surviving Corporation. As of the Closing Date, the Surviving Corporation will possess all the rights, privileges, and immunities of each of the Parties, all property belonging to Party A will be transferred to and vested in the Surviving Corporation without further act or deed, and the Surviving Corporation will be responsible for all liabilities of each of the Parties. 2.2 Certificates for Shares. As of the Closing Date, certificates that represent shares of Party B or shares of Party A will thereafter represent shares of common stock of the Surviving Corporation. Each unit holder of Party A whose units convert into shares of common stock of the Surviving Corporation will receive, on the Closing Date, a certificate evidencing their respective ownership interesting the Surviving Corporation. 2.3 Further Assurances. From time to time after the Closing Date, the Managers of Party A will execute and deliver such deeds and other instruments, and will cause to be taken such further actions as will reasonably be necessary in order to vest or perfect in the Surviving Corporation title to and possession of all the property, interests, assets, rights, and privileges of Party A. 2.4 Closing. Subject to the satisfaction of the conditions set forth in Section 5, the closing of the transactions contemplated in this Agreement will occur at [INSERT LOCATION] on [INSERT DATE], or at another time and place mutually agreed to by the Parties (\"Closing\"). At Closing, the Parties will cause articles of merger to be filed with the [SPECIFY STATE] Secretary of State (the \"Closing Date\"). 2.5 Tax-Free Intent. The Parties intend that the transactions contemplated in this Agreement be treated as a tax-free event under Section 368(a)(1)(A) of the Internal Revenue Code and/or Section 351 of the Internal Revenue Code [INSERT THE RELEVANT TAX CODE NUMBER OF YOUR TAX AUTHORITY IF OUTSIDE OF USA] and that the Party B shares be issued as the sole consideration for the Party A units. The Parties will not take a position on any tax return or before any taxing authority that is inconsistent with this Section 2.5 unless otherwise required by final and binding determination or resolution of a governmental body with appropriate jurisdiction, and each Party agrees to promptly notify the other Party of any assertion by a taxing authority of a position that is inconsistent with this Section 3. REPRESENTATION AND WARRANTIES OF PARTY A Except for the express representations and warranties in this Agreement, Party A expressly excludes all other warranties with respect to the transaction. Party A represents and warrants as follows: 3.1 Party A is a limited liability company duly organized, validly existing, and in good standing under the laws of the State/ of [SPECIFY STATE]. 3.2 This Agreement is binding upon and enforceable against Party A in accordance with its terms, except as such enforceability may be limited by any bankruptcy, insolvency, reorganization, moratorium, or other similar laws now or hereafter in effect relating to creditors' rights and except as may be limited by principles of equity. 3.3 There is no litigation or other judicial, or administrative proceedings pending or, to the knowledge of Party A that would have a material adverse effect on the ability of Party A to consummate this Agreement. 3.4 Party A has obtained such consents and other approvals necessary to authorize Party B to enter into this Agreement and closing the transaction contemplated by this Agreement. 3.5 The execution, delivery, or performance of this Agreement will not: (a) violate any law, judgment, or order to which Party A is subject, or (b) breach any agreement to which Party A is bound. 3.6 Party A unit holders are acquiring the Party B shares for their own account for investment purposes only and not with a view to distribution or resale and is aware that it must bear the economic risk of its investment for an indefinite period of time because the Party B shares have not been registered under the Securities Act of 1933 [INSERT RELEVANT ACT IF NON-US ENTITY], as amended, or [SPECIFY STATE] Securities laws, and therefore, cannot be sold unless the Party B shares are subsequently registered under the Act and law or Party B receives an opinion of counsel satisfactory to Party B that exemptions from such registration become available. 3.7 Party A units are free and clear of any and all liens, claims and encumbrances. 3.8 The Party A units represent one hundred percent (100%) of the issued and outstanding units of Party A. 3.9 Party A has made available and delivered to Party B all information, statements, and records of Party A, including without limitation financing statements, shareholder records, and corporate documents, requested by Party B, and that the information, statements, and records are not misleading, were prepared in good faith, and fairly present the current operational and financial condition of Party A. 3.10 No representation, warranty, or statement made by Party A in this Agreement contains or will contain any untrue statement or omits or will omit any fact necessary to make the statements contained herein misleading. 4. REPRESENTATION AND WARRANTIES OF PARTY B Except for the express representations and warranties in this Agreement, Party B expressly excludes all other warranties with respect to the transaction","Merger Agreement","6","https://templates.business-in-a-box.com/imgs/1000px/merger-agreement-D12659.png","https://templates.business-in-a-box.com/imgs/250px/12659.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12659.xml",{"title":106,"description":6},"merger agreement",[108,109],{"label":93,"url":94},{"label":93,"url":94},"distribution agreement","/template/distribution-agreement-D12659",{"description":113,"descriptionCustom":6,"label":114,"pages":115,"size":9,"extension":10,"preview":116,"thumb":117,"svgFrame":118,"seoMetadata":119,"parents":121,"keywords":120,"url":127},"Pricing Strategy Your business slogan here. Prepared By: [YOUR NAME] [YOUR JOB TITLE] Phone 555.555.5555 Email info@yourbusiness.com www.yourbusiness.com Statement of Confidentiality & Non-Disclosure This document contains proprietary and confidential information. All data submitted to [RECEIVING PARTY] is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with [YOUR COMPANY NAME]. The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document's content of its confidential nature. The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent that such matters are generally known to, and are available for use by, the public. The recipient also agrees not to duplicate or distribute or permit others to duplicate or distribute any material contained herein without [YOUR COMPANY NAME]'s express written consent. [YOUR COMPANY NAME] retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia. BY ACCEPTANCE OF THIS DOCUMENT, THE RECEIVING PARTY AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT. Table of Contents Table of Contents 3 1.1 Executive Summary 4 1.2 Expectations 4 2. Opportunity 5 2.1 Problem & Solution 5 2.1.1 Problem (Current Circumstance) 5 2.1.2 Solution 5 3. Target Market 6 3.1 Market Scope and Sections 6 3.2.1 Market Sections 6 3.2.2 Target Market 6 3.2.3 Competition 6 3.2.4 Pricing Factors 6 4. Plan of Action 8 4.1 Objective 8 4.2 Strategy 8 4.3 Pricing Model 8 4.4 Product Pricing 8 5. Key Performance Areas 9 5.1 Milestones 9 5.2 Performance Metrics 9 6. Team 10 1. Pricing Strategy Executive Summary The executive summary of your Pricing Strategy document should help the reader understand the considerations for establishing a price for a product. You should also explain how your pricing is a numerical form of product positioning. The way a product's price is set determines: Who will buy your product Which competitors you will encounter How, or if, negotiations will occur How customers will perceive your product's capabilities and quality 1.2 Expectations When planning your pricing strategy, you should have a reasonable expectation of what you are going to achieve. Detail your expectations here for your business and all involved. Include a forecast if it applies to your circumstances","Pricing Strategy","10","https://templates.business-in-a-box.com/imgs/1000px/pricing-strategy-D12891.png","https://templates.business-in-a-box.com/imgs/250px/12891.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12891.xml",{"title":120,"description":6},"pricing strategy",[122,124],{"label":18,"url":123},"sales-marketing",{"label":125,"url":126},"Marketing Plan","marketing-plan","/template/pricing-strategy-D12891",{"description":129,"descriptionCustom":6,"label":130,"pages":131,"size":9,"extension":10,"preview":132,"thumb":133,"svgFrame":134,"seoMetadata":135,"parents":137,"keywords":140,"url":141},"OEM AGREEMENT This OEM Agreement (the \"Agreement\") is effective [DATE], BETWEEN: [YOUR COMPANY NAME] (the \"Supplier\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [COMPANY NAME] (the \"Purchaser\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] THIS OEM AGREEMENT (the \"Agreement\") is made and entered into as of the date set forth on the cover page hereof (the Effective Date\"), between [YOUR COMPANY NAME], (the \"Supplier\" hereinafter), and [COMPANY NAME], (the \"Purchaser\" hereinafter). The Supplier develops, manufactures, produces and/or supplies [DESCRIBE] products and desires to grant to the Purchaser the right to sell and market certain of such products, and combine same with other products manufactured, produced or supplied by the Supplier, all upon the terms and conditions set forth in this Agreement. The Purchaser develops, manufactures and/or sells and distributes [DESCRIBE] products and services and desires to have the right to sell and market the Supplies products upon the terms and conditions in this Agreement within [SPECIFY]. NOW THEREFORE, in consideration of the mutual covenants and agreements contained herein, and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows: TERM OF AGREEMENT; DEFINED TERMS General Relationship During the term of this Agreement, the Supplier agrees to make available and sell to the Purchaser the Products set forth in Exhibit 1 in accordance with the terms and conditions set forth herein. Term of Agreement The term of this Agreement shall commence on the Effective Date and shall remain in full force and effect until terminated by either party as set forth herein. Definitions As used in this Agreement, the following terms shall have the meanings indicated, unless the context clearly indicates otherwise: \"APPLICABLE SPECIFICATIONS\" means the functional performance, operational and compatibility characteristics of a Product agreed upon in writing by the parties or, by mutual agreement of the parties, as described in applicable Documentation. \"CUSTOMERS\" means distributors, dealers, resellers, value-added resellers, system integrators and other similar customers of the Purchaser, including End Users. References to [SPECIFY CURRENCY] and [AMOUNT] refer to [COUNTRY] currency. \"DOCUMENTATION\" means user manuals, training materials, product descriptions and specifications, technical manuals, license agreements, supporting materials and other printed information relating to the Products, whether distributed in print, electronic or video format, in effect as of the date of the applicable purchase order relating thereto. \"END USERS\" means final retail purchasers or licenses who acquire Products for their own use and not for resale, re-marketing or redistribution. \"PRODUCTS\" means, individually or collectively as appropriate, the hardware, licensed software, Documentation, supplies, accessories and other commodities related to any of the foregoing as set forth in Exhibit 1 and customized in accordance with the requirements set forth in Exhibit 6 and which are to be provided by the Supplier pursuant to this Agreement. \"PURCHASE ORDER\" means an official document, signed by an authorized employee of the Purchaser, which is used to place product orders with the Supplier. \"PURCHASER TRADEMARKS\" means any existing or future trademarks that are registered by the Purchaser in the [SPECIFY COUNTRY] or other countries. \"SERVICES\" means any warranty, maintenance, advertising, marketing or technical support and training and any other services performed or to be performed by the Supplier. PURCHASE ORDERS; REPORTS Issuance and Acceptance of Purchase Orders The Purchaser may purchase, and the Supplier shall sell to the Purchaser, Products as described below: The Purchaser may issue to the Supplier Purchase Orders based on the prices listed in Exhibit 2 identifying the Products that the Purchaser desires to purchase from the Supplier. Each Purchase Order for Products shall be signed by an authorized representative of the Purchaser, and shall clearly state the following: the Purchase Order number, the purchase order date, a description of the Product(s) ordered, the Purchaser's Product number, the number of units of Product ordered, the agreed cost per unit, the total price for the Purchase Order, the delivery date(s) requested for each Product included in the Purchase Order (which delivery dates may not be later than [SPECIFY] after the date on which the Purchase Order is submitted by the Purchaser), the address to which the Products described in the Purchase Order are to be shipped, and the address to which the Products described in the Purchase Order are to be invoiced. A Purchase Order may include other terms and conditions which are consistent with the terms and conditions of this Agreement or which are necessary to place a Purchase Order. Purchase Orders may be placed by the Purchaser by facsimile or electronically transferred to the Supplier. Terms and conditions on Purchase Orders which differ from those contained in this Agreement shall not be valid unless specifically agreed in writing by an authorized representative of the Supplier. All Purchase Orders shall be transmitted to the address set forth in Section 8.6. A Purchase Order shall be deemed accepted by the Supplier only after a written confirmation thereof has been issued by the Supplier and delivered to the Purchaser. The Supplier shall issue such written confirmation within [SPECIFY] after receipt of the Purchase Order. If such confirmation has not been issued within the [SPECIFY] period, the Purchase Order shall be deemed to be accepted by the Supplier. Without limiting the generality of the foregoing, the Supplier may reject any Purchase Order that fails to contain any of the information required to be set forth by Section 2.1(a)(i). In the event of a conflict between the provisions of this Agreement and the terms and conditions of a Purchase Order or the Supplies confirmation or other written communications, the provisions of this Agreement shall prevail and be controlling. Upon the termination of this Agreement, the Supplier agrees to accept Purchase Orders from the Purchaser for additional Products which, at the time of such termination, the Purchaser is contractually obligated to furnish to its Customers and does not have in its inventory, provided that the Purchaser notifies the Supplier of all such obligations in writing within [SPECIFY] of such date of termination. This Agreement shall not obligate the Purchaser to purchase any Products or Services, except as specifically set forth in a written Purchase Order from the Purchaser or as otherwise set forth herein. Invoices For each shipment of Products to the Purchaser, the Supplier shall transmit to the Purchaser an invoice which sets forth the Purchases Purchase Order number, the Products shipped, the Supplier's and the Purchaser's Product number and the price therefore. Rolling Forecast No later than [SPECIFY] after the end of each [SPECIFY], the Purchaser shall deliver to the Supplier an updated, non-binding, forward-looking rolling unit order forecast (each, a \"Rolling [SPECIFY] Forecast\") for each Product for the subsequent [SPECIFY] period, to enable the Supplier to plan production to meet the lead times anticipated. The Rolling [SPECIFY] Forecast is not an order or a commitment by the Purchaser to purchase Products. Rolling [SPECIFY] Forecasts shall be transmitted to the Supplier via electronic mail or by such other means as may be agreed between the Supplier and the Purchaser. Exhibit 3 sets forth the initial forecasted volumes. Purchase Order Modifications or Cancellations","Oem Agreement","26","https://templates.business-in-a-box.com/imgs/1000px/oem-agreement-D12661.png","https://templates.business-in-a-box.com/imgs/250px/12661.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12661.xml",{"title":136,"description":6},"oem agreement",[138,139],{"label":93,"url":94},{"label":93,"url":94},"wholesale agreement","/template/wholesale-agreement-D12661",{"description":143,"descriptionCustom":6,"label":144,"pages":145,"size":9,"extension":10,"preview":146,"thumb":147,"svgFrame":148,"seoMetadata":149,"parents":151,"keywords":150,"url":156},"VENDOR AGREEMENT This Vendor Agreement (the \"Agreement\") is effective [DATE], BETWEEN: [NAME OF THE COMPANY], (the \"Company\"), a Company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] AND: [NAME OF THE VENDOR], (the \"Vendor\"), an individual with his main address located at OR a Company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] Collectively, the Company and Vendor shall be referred to as the \"Parties.\" WHEREAS, the Company desires to engage the Vendor for the purpose of supplying Products [SPECIFY PRODUCTS] or Services [SPECIFY SERVICES] as mentioned and described in EXHIBIT A GOOD/SERVICES; WHEREAS, the Vendor is interested in supplying the Products/performing the Services that the Company wishes; WHEREAS, both the Parties wish to evidence their contract in writing and both the Parties have the capacity to enter into and perform this contract; NOW THEREFORE in consideration and as a condition of the Parties entering into this Agreement and other valuable considerations, the receipt and sufficiency of which consideration is acknowledged, the Parties agree as follows: INCORPORATION OF RECITALS The Parties agree that the Recitals are true and correct and are incorporated into this Agreement as though set forth in full. RELATIONSHIP The Vendor acknowledges that they are solely an Independent Contractor and not an employee, agent, partner or joint venture of the Company. The Company will provide the Vendor with the details of the Services/Products it wants the Vendor to undertake and supply/perform henceforth. The Company shall not withhold any taxes or any amount or payment due to the Vendor and which it owes to the Vendor in regard to the Services rendered by it to the Company. TERM The present Agreement shall come into force on the Effective Date hereof and shall remain in force for a period of [NUMBER OF MONTHS] months starting from the Effective Date hereof and shall terminate at the expiration of the Term hereof. SERVICES/PRODUCTS The Vendor shall provide such Services/Products as mentioned in Exhibit A attached to the present Agreement. PAYMENT As consideration for, and subject to the Vendor's continued performance of, all of the Vendor Services, the Vendor will receive a lump sum cash fee of [AMOUNT] for each full calendar month during which the Vendor provides the Vendor's Services to the Company. The said payment shall be paid via [SPECIFY MODE OF PAYMENT]. VENDOR'S DOCUMENTATION At the time of Vendor registration and/or at any time thereafter and/or from time to time as may be required, the Company may seek information, data or documents as may be specified by the Company which clearly and unambiguously verify the details, including the Vendor's bank account provided by Vendor at the time of registration with or at any subsequent date. The Company has the right to reject any one or more of the documents submitted by the Vendor and may ask for other documents or further information. WARRANTIES BY THE VENDOR The Vendor warrants that the signatory to the present Agreement has the right and full authority to enter into this Agreement with the Company and the Agreement so executed is binding in nature. All obligations narrated under this Agreement are legal, valid, binding, and enforceable in law against the Vendor. There are no proceedings pending against the Vendor, which may have a material adverse effect on its ability to perform and meet the obligations under this Agreement. The Vendor warrants that it is an authorized business establishment and holds all the requisite permissions, authorities, approvals, and sanctions to conduct its business and to enter into the present Agreement with the Company. The Vendor shall always ensure compliance with all the requirements applicable to its business and for the purposes of this Agreement including but not limited to Intellectual Property rights. It further declares and confirms that it has paid and shall continue to discharge all its obligations towards statutory authorities. The Vendor warrants that it has adequate rights under relevant laws including but not limited to various Intellectual Property legislation(s) to enter into this Agreement with the Company and perform the obligations contained herein and that it has not violated/infringed any Intellectual Property rights of any third party. LIMITATION OF LIABILITY It is expressly agreed by the Vendor that the Company shall under no circumstances be liable or responsible for any loss, injury or damage to the Vendor or any other Party whomsoever, arising on account of any transaction under this Agreement. The Vendor agrees and acknowledges that it shall be solely liable for any claims, damages, or allegations arising out of the Products/Services and shall hold the Company harmless and indemnified against all such claims and damages. Further, the Company shall not be liable for any claims or damages arising out of any negligence, misconduct, or misrepresentation by the Vendor or any of its Representatives. The Company under no circumstances shall be liable to the Vendor for loss and/or anticipated loss of profits, or for any direct or indirect, incidental, consequential, special or exemplary damages arising from the subject matter of this Agreement, regardless of the type of claim and even if the Vendor has been advised of the possibility of such damages, such as, but not limited to loss of revenue or anticipated profits or loss of business, unless such loss or damages are proven by the Vendor to have been deliberately caused by the Company. CONFIDENTIALITY Definition: \"Confidential Information\" means any proprietary information, technical data, trade secrets or know-how of the Company, including, but not limited to, research, business plans or models, product plans, products, services, computer software and code, developments, inventions, processes, formulas, technology, designs, drawings, engineering, customer lists and customers (including, but not limited to, customers of the Company on whom the Vendor called or with whom the Vendor became acquainted during the Term of his performance of the Services), markets, finances or other business information disclosed by the Company either directly or indirectly in writing, orally or by drawings or inspection of parts or equipment. Confidential Information does not include information which: (a) is known to the Vendor at the time of disclosure to the Vendor by the Company as evidenced by written records of the Vendor, (b) has become publicly known and made generally available through no wrongful act of the Vendor, or (c) has been rightfully received by the Vendor from a third party who is authorized to make such disclosure. Non-Use and Non-Disclosure. The Vendor shall not, during or after the Term of this Agreement: (i) use the Company's Confidential Information for any purpose whatsoever other than the performance of the Services on behalf of the Company, or (ii) disclose the Company's Confidential Information to any third party. It is understood that said Confidential Information is and will remain the sole property of the Company. The Vendor shall take all commercially reasonable precautions to prevent any unauthorized use or disclosure of such Confidential Information. The Vendor, his/her servants, agents, and employees shall not use, disseminate, or distribute to any person, firm or entity, incorporate, reproduce, modify, reverse engineer, decompile or network any Confidential Information, or any portion thereof, for any purpose, commercial, personal, or otherwise, except as expressly authorized in writing by the Manager then appointed by the Company","Vendor Agreement","9","https://templates.business-in-a-box.com/imgs/1000px/vendor-agreement-D13292.png","https://templates.business-in-a-box.com/imgs/250px/13292.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#13292.xml",{"title":150,"description":6},"vendor agreement",[152,153],{"label":18,"url":123},{"label":154,"url":155},"Advertising","advertising","/template/vendor-agreement-D13292",{"description":158,"descriptionCustom":6,"label":159,"pages":160,"size":161,"extension":10,"preview":162,"thumb":163,"svgFrame":164,"seoMetadata":165,"parents":166,"keywords":171,"url":172},"BUSINESS PLAN GUIDELINES Every business can benefit from the preparation of a carefully written business plan. The purpose of the business plan is to: Help you think through the venture and ensure you have considered all your options and anticipated any potential difficulties. Convince lenders and investors that you are in control of the project and that their money will be safe with you. Serve as an operating guide as you turn your idea into a viable business. Furnish a standard against which to judge future business decisions and results. Give your plan a businesslike appearance by typing on high quality paper and putting it in a vinyl or cardstock binder or a three-ring binder. REFINING YOUR BUSINESS PLAN The generic business plan outline should be modified to suit your specific type of business and the audience for which the plan is written. For Raising Capital For Bankers Bankers want assurance of orderly repayment. If you intend using this plan to present to lenders, include: Amount of loan How the funds will be used What will this accomplish (how will it make the business stronger?) Requested repayment terms (number of years to repay). You will probably not have much negotiating room on interest rate, but may be able to negotiate a longer repayment term, which will help cash flow. Collateral offered, and list of all existing liens against collateral For Investors Investors have a different perspective. They are looking for dramatic growth, and they expect to share in the rewards. Funds needed short term Funds needed in 2 to 5 years How company will use funds, and what this will accomplish for growth. Estimated return on investment Exit strategy for investors (buyback, sale, or IPO) Percent of ownership you will give up to investors Milestones or conditions you will accept Financial reporting to be provided Involvement of investors on the Board or in management Refine for Type of Business","Business Plan Guidelines","3",41,"https://templates.business-in-a-box.com/imgs/1000px/business-plan-guidelines-D98.png","https://templates.business-in-a-box.com/imgs/250px/98.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#98.xml",{"title":6,"description":6},[167,170],{"label":168,"url":169},"Business Plan Kit","business-plan-kit",{"label":168,"url":169},"business plan guidelines","/template/business-plan-guidelines-D98",false,{"seo":175,"reviewer":186,"legal_disclaimer":173,"quick_facts":190,"at_a_glance":192,"personas":196,"variants":221,"glossary":247,"sections":278,"how_to_fill":324,"common_mistakes":365,"faqs":382,"industries":410,"comparisons":427,"diy_vs_pro":442,"educational_modules":455,"related_template_ids_curated":458,"schema":468,"classification":470},{"meta_title":176,"meta_description":177,"primary_keyword":178,"secondary_keywords":179},"Minimum Advertised Price Policy Template | BIB","Free Minimum Advertised Price Policy template for brands and manufacturers. Define MAP pricing rules, enforcement procedures, and retailer compliance.","minimum advertised price policy template",[180,15,181,182,183,184,185],"map policy template","map pricing policy template","map policy for retailers","minimum advertised price agreement","map enforcement policy","brand pricing policy template",{"name":187,"credential":188,"reviewed_date":189},"Bruno Goulet","CEO, Business in a Box","2026-05-02",{"difficulty":191,"legal_review_recommended":173,"signature_required":173},"medium",{"what_it_is":193,"when_you_need_it":194,"whats_inside":195},"A Minimum Advertised Price (MAP) Policy is a written brand policy that establishes the lowest price at which authorized resellers and retailers may publicly advertise a manufacturer's products. This free Word download gives brands and manufacturers a structured, ready-to-customize document they can edit online and distribute to their entire reseller network.\n","Use it when you sell through multiple retailers, distributors, or online marketplaces and need to prevent price erosion that undermines brand perception and margin across the channel. It is especially critical before onboarding new resellers or launching on platforms like Amazon or Walmart Marketplace.\n","Policy purpose and scope, product coverage, MAP price schedule, advertising definitions, retailer compliance requirements, promotional exceptions, enforcement procedures, and the consequences for violations — all in a single document you can distribute to your entire reseller network.\n",[197,201,205,209,213,217],{"title":198,"use_case":199,"icon_asset_id":200},"Brand owners and manufacturers","Protecting perceived value and retail margins across a multi-channel distribution network","persona-brand-owner",{"title":202,"use_case":203,"icon_asset_id":204},"E-commerce managers","Enforcing consistent pricing across Amazon, Shopify storefronts, and third-party marketplaces","persona-ecommerce-manager",{"title":206,"use_case":207,"icon_asset_id":208},"Sales directors","Standardizing reseller pricing terms before expanding into new retail accounts","persona-sales-director",{"title":210,"use_case":211,"icon_asset_id":212},"Consumer goods founders","Establishing pricing discipline with distributors before a national retail launch","persona-startup-founder",{"title":214,"use_case":215,"icon_asset_id":216},"Wholesale distributors","Communicating manufacturer MAP requirements downstream to sub-resellers","persona-wholesale-distributor",{"title":218,"use_case":219,"icon_asset_id":220},"Legal and compliance managers","Documenting MAP enforcement procedures to support consistent, defensible policy application","persona-legal-compliance",[222,226,229,232,236,240,243],{"situation":223,"recommended_template":224,"slug":225},"Selling exclusively through online marketplaces like Amazon or eBay","Online MAP Policy","online-privacy-policy-D13026",{"situation":227,"recommended_template":7,"slug":228},"Managing a mix of brick-and-mortar and online retail accounts","minimum-advertised-price-policy-D12888",{"situation":230,"recommended_template":231,"slug":228},"Setting both an advertised floor and a minimum transaction price","Minimum Resale Price Policy",{"situation":233,"recommended_template":234,"slug":235},"Establishing authorized reseller criteria alongside pricing terms","Authorized Reseller Agreement","reseller-agreement-D5202",{"situation":237,"recommended_template":238,"slug":239},"Protecting distributor margins with volume-tiered pricing floors","Distributor Pricing Policy","pricing-and-billing-policy-D13750",{"situation":241,"recommended_template":242,"slug":239},"Communicating promotional pricing windows during peak retail seasons","Promotional Pricing Agreement",{"situation":244,"recommended_template":245,"slug":246},"Setting pricing expectations for a single brand-owned retail partner","Retail Partner Agreement","silent-partner-agreement-D13394",[248,251,254,257,260,263,266,269,272,275],{"term":249,"definition":250},"Minimum Advertised Price (MAP)","The lowest price at which a reseller is permitted to publicly advertise a manufacturer's product, regardless of the actual transaction price.",{"term":252,"definition":253},"Advertised Price","Any publicly visible price displayed in online listings, print ads, email promotions, or any other medium accessible to consumers before purchase.",{"term":255,"definition":256},"Reseller","Any retailer, distributor, dealer, or third-party seller authorized to purchase and resell the manufacturer's products.",{"term":258,"definition":259},"Price Erosion","A gradual decline in the retail price of a product across the market, typically triggered by competitive undercutting among resellers.",{"term":261,"definition":262},"Authorized Reseller","A reseller that has been formally approved by the brand or manufacturer to carry and advertise its products under defined terms.",{"term":264,"definition":265},"Unilateral Policy","A pricing policy issued by a manufacturer as a standalone business decision — not a negotiated agreement with resellers — which is the legally preferred structure for MAP policies in the US.",{"term":267,"definition":268},"MAP Violation","Any instance where an authorized reseller advertises a product below the MAP price set by the manufacturer.",{"term":270,"definition":271},"Point-of-Sale Exception","A carve-out that permits a reseller to complete a transaction below MAP after a consumer has added the item to a cart or reached the checkout screen, since the price is no longer publicly advertised.",{"term":273,"definition":274},"Price Monitoring","The systematic process of tracking reseller advertised prices — typically through automated crawling tools — to identify MAP violations.",{"term":276,"definition":277},"Channel Conflict","Tension between different resellers in a brand's distribution network caused by inconsistent pricing, terms, or market coverage.",[279,284,289,294,299,304,309,314,319],{"name":280,"plain_english":281,"sample_language":282,"common_mistake":283},"Policy purpose and brand rationale","Explains why the MAP policy exists — protecting brand equity, ensuring reseller viability, and maintaining a consistent consumer price perception.","[BRAND NAME] establishes this Minimum Advertised Price Policy to protect the integrity of its brand, support a healthy retail channel, and ensure that all authorized resellers can operate profitably. This policy applies to all resellers who purchase [BRAND NAME] products directly or through authorized distributors.","Framing the policy as a negotiated agreement or contract rather than a unilateral brand decision — this framing increases antitrust exposure in the US under per se price-fixing rules.",{"name":285,"plain_english":286,"sample_language":287,"common_mistake":288},"Scope and product coverage","Defines which products, SKUs, and product categories the MAP policy applies to, and whether MAP prices are set at the SKU, category, or brand level.","This policy applies to all [BRAND NAME] products listed in the MAP Price Schedule attached as Exhibit A, including all SKUs, bundles, and product variants listed therein. Products not appearing on the schedule are excluded unless otherwise notified in writing.","Applying MAP to the entire catalog without a published price schedule — resellers cannot comply with a policy they cannot reference, and enforcement becomes arbitrary.",{"name":290,"plain_english":291,"sample_language":292,"common_mistake":293},"Definition of 'advertised price'","Specifies exactly what counts as an advertised price subject to MAP — covering online listings, print, email promotions, social ads, and any publicly visible price before checkout.","'Advertised Price' means any price communicated to consumers through any public medium, including but not limited to: product listing pages, banner ads, email campaigns, social media posts, comparison shopping engines, and printed circulars. Prices visible only after a consumer has reached the checkout screen are excluded.","Leaving 'advertised price' undefined, which causes disputes about whether a coupon code, cart discount, or marketplace strike-through price constitutes a MAP violation.",{"name":295,"plain_english":296,"sample_language":297,"common_mistake":298},"MAP price schedule","The actual table of SKUs and their corresponding MAP prices, typically attached as an exhibit and updated periodically by the brand.","The current MAP prices for all covered products are set out in Exhibit A ('MAP Price Schedule'), effective [DATE]. [BRAND NAME] reserves the right to update MAP prices at any time with [30] days' written notice to authorized resellers.","Embedding specific prices in the policy body instead of a separate exhibit — when prices change, the entire policy document must be re-issued and re-acknowledged rather than just the schedule.",{"name":300,"plain_english":301,"sample_language":302,"common_mistake":303},"Promotional and sale exceptions","Defines the limited circumstances in which resellers may advertise below MAP — such as brand-approved promotional windows, clearance events, or outlet channels.","[BRAND NAME] may, at its sole discretion, authorize resellers to advertise products below MAP during specific promotional periods. Any such authorization will be communicated in writing at least [7] days in advance and will specify the products, permitted price, and duration.","Not specifying that promotional exceptions are granted in writing only. Verbal approval claims are the most common defense resellers offer when disputing a MAP violation notice.",{"name":305,"plain_english":306,"sample_language":307,"common_mistake":308},"Compliance monitoring","Describes how the brand will monitor reseller advertised prices — through manual review, automated price-monitoring tools, or third-party services — and the frequency of monitoring.","[BRAND NAME] or its designated agents will monitor advertised prices on a [daily / weekly] basis across major online marketplaces and reseller websites. Monitoring applies to all publicly accessible price displays, including third-party marketplace storefronts.","Promising daily monitoring in the policy when the team only checks prices monthly — inconsistent enforcement is the fastest way to lose credibility with compliant resellers and incentivize violations.",{"name":310,"plain_english":311,"sample_language":312,"common_mistake":313},"Violation notification and cure period","Sets out the process for notifying a reseller of a MAP violation and giving them a defined window to correct the advertised price before consequences apply.","Upon identifying an advertised price below MAP, [BRAND NAME] will issue a written violation notice to the reseller's designated compliance contact. The reseller shall correct the advertised price within [48] hours of notice. Failure to cure within the stated period will be treated as a confirmed violation.","Skipping the cure period and immediately suspending supply — this creates goodwill damage with resellers who made genuine errors and may invite legal pushback.",{"name":315,"plain_english":316,"sample_language":317,"common_mistake":318},"Consequences for violations","States the graduated consequences for MAP violations — typically starting with a warning, escalating to order restrictions or suspension, and ultimately to termination of the reseller relationship.","First violation: written warning. Second violation within [12] months: suspension of new purchase orders for [30] days. Third violation within [12] months: termination of authorized reseller status at [BRAND NAME]'s sole discretion.","Applying consequences inconsistently across resellers — enforcing aggressively against small online sellers while overlooking the same behavior from a large retail account signals discriminatory enforcement and weakens the policy's legal standing.",{"name":320,"plain_english":321,"sample_language":322,"common_mistake":323},"Policy updates and communication","Explains how the brand will notify resellers of changes to the MAP policy or price schedule, and how resellers acknowledge the updated terms.","[BRAND NAME] will notify all authorized resellers of any material changes to this policy or the MAP Price Schedule via email to the reseller's designated contact at least [30] days prior to the effective date. Continued purchase and resale of [BRAND NAME] products after the effective date constitutes acceptance of the updated terms.","Relying on resellers to check a website for updates rather than sending direct notification — constructive notice is harder to prove than documented direct communication.",[325,330,335,340,345,350,355,360],{"step":326,"title":327,"description":328,"tip":329},1,"Insert brand and company details","Replace all [BRAND NAME] and [COMPANY NAME] placeholders with your registered brand and legal entity name. Confirm these match the names used in your reseller agreements.","Use your registered trademark name in the policy header — not a product line name — so the policy covers your full catalog consistently.",{"step":331,"title":332,"description":333,"tip":334},2,"Build and attach the MAP price schedule","Create Exhibit A listing every covered SKU, its product name, and the MAP price. Organize by product category for readability. Include the effective date on the schedule itself.","Version-control the price schedule with a date stamp (e.g., 'MAP Schedule v2 — effective 2026-06-01') so you can prove which schedule was in effect when a dispute arises.",{"step":336,"title":337,"description":338,"tip":339},3,"Define your advertised price scope","Review the 'advertised price' definition and add any platform-specific examples relevant to your channel — Amazon Buy Box, Google Shopping listings, or social media ad copy.","If you sell on Amazon, explicitly address whether the Buy Box price and marketplace strike-through pricing constitute an advertised price — this is the most common MAP ambiguity on that platform.",{"step":341,"title":342,"description":343,"tip":344},4,"Set cure period and violation escalation timeline","Enter specific timeframes for the cure period (recommend 24–48 hours for online violations) and the look-back window for escalating repeat violations (recommend 12 months).","Shorter cure windows (24 hours) are appropriate for marketplace listings that update in real time; allow 5–7 business days for print or catalog violations.",{"step":346,"title":347,"description":348,"tip":349},5,"Document promotional exception procedures","Specify how resellers may request a promotional exception, what lead time is required, and confirm that all exceptions must be granted in writing before the promotion runs.","Create a simple email template for approving promotional exceptions — a consistent approval format makes your authorization records audit-ready.",{"step":351,"title":352,"description":353,"tip":354},6,"Identify your compliance monitoring approach","Decide whether you will monitor manually, use a price-monitoring service, or a combination. Enter the monitoring frequency that matches your actual capacity.","Free tools like Google Shopping search and marketplace seller lookup can cover smaller catalogs; paid tools (e.g., Wiser, Skuuudle) automate monitoring across thousands of SKUs and multiple platforms.",{"step":356,"title":357,"description":358,"tip":359},7,"Distribute to all authorized resellers and document receipt","Send the completed policy to every authorized reseller via email and request written acknowledgment. Retain acknowledgment records with timestamps.","If a reseller refuses to acknowledge the policy, treat continued purchases as acceptance per the policy's acceptance clause — and note the refusal in your records.",{"step":361,"title":362,"description":363,"tip":364},8,"Schedule an annual review","Set a calendar reminder to review MAP prices and policy terms once per year, or whenever you adjust your wholesale price list by more than 10%.","Align MAP price updates with your annual catalog or product line review so the schedule and the catalog stay in sync without separate update cycles.",[366,370,374,378],{"mistake":367,"why_it_matters":368,"fix":369},"Framing MAP as a negotiated agreement","A MAP policy structured as a bilateral contract between a manufacturer and resellers resembles price-fixing under US antitrust law, which is a per se violation regardless of intent.","Issue MAP as a unilateral brand policy — state explicitly that it is not an agreement, requires no reseller signature, and that continued purchases constitute acknowledgment.",{"mistake":371,"why_it_matters":372,"fix":373},"No written MAP price schedule","Without a specific, dated price schedule, resellers cannot reliably comply, and enforcement actions become impossible to defend when a reseller claims they did not know the MAP price.","Attach a versioned Exhibit A listing every covered SKU and MAP price, and update it with at least 30 days' notice whenever prices change.",{"mistake":375,"why_it_matters":376,"fix":377},"Inconsistent enforcement across resellers","Enforcing MAP aggressively against small online sellers while ignoring the same behavior from a preferred large retailer exposes the brand to discriminatory enforcement claims and signals to all resellers that the policy is not serious.","Apply violation notices and consequences uniformly across all reseller accounts, regardless of account size or revenue contribution.",{"mistake":379,"why_it_matters":380,"fix":381},"Skipping the cure period before consequences","Immediately suspending orders without giving the reseller a chance to correct the price damages goodwill unnecessarily and invites disputes from resellers who made genuine listing errors.","Define a 24–48 hour cure window for online violations and communicate violation notices to a designated compliance contact rather than the sales contact.",[383,386,389,392,395,398,401,404,407],{"question":384,"answer":385},"What is a Minimum Advertised Price (MAP) policy?","A Minimum Advertised Price policy is a written brand policy that sets the lowest price at which authorized resellers may publicly advertise a manufacturer's products. It does not dictate the actual transaction price — only the price that can be displayed in ads, online listings, and other public-facing media. MAP policies are used by brands to prevent price erosion, protect retailer margins, and maintain consistent brand perception across the distribution channel.\n",{"question":387,"answer":388},"Is a MAP policy legally enforceable?","A MAP policy is generally enforceable in the US when structured as a unilateral brand policy — not a negotiated agreement with resellers. Under the Supreme Court's Leegin decision (2007), vertical pricing policies are evaluated under a rule-of-reason standard rather than treated as per se antitrust violations. However, MAP policies that read as bilateral price-fixing agreements, or that involve enforcement coordination among competing retailers, carry antitrust risk. Some state laws impose stricter standards than federal law — consider a legal review for high-volume distribution arrangements.\n",{"question":390,"answer":391},"What is the difference between MAP and MSRP?","MAP (Minimum Advertised Price) is the floor on what a reseller can publicly advertise — it is a brand policy restricting advertising, not the actual transaction price. MSRP (Manufacturer's Suggested Retail Price) is a non-binding recommendation for the retail selling price. A reseller can sell below MSRP without restriction; advertising below MAP violates the brand's policy. In practice, MSRP is set above MAP to give resellers a visible price anchor while MAP protects the channel floor.\n",{"question":393,"answer":394},"Does a MAP policy control the actual selling price?","No. A MAP policy only governs the publicly advertised price, not the price at which the transaction is completed. A reseller may complete a sale below MAP — for example, through a coupon applied at checkout or a negotiated price for a bulk order — as long as the pre-checkout advertised price does not fall below MAP. This distinction is what keeps MAP policies on the right side of US antitrust law.\n",{"question":396,"answer":397},"How do I enforce a MAP policy on Amazon?","Enforcing MAP on Amazon requires monitoring the Buy Box price and third-party seller listings using a price-monitoring tool or manual searches. When a violation is found, send a written notice to the seller through Amazon Seller Central messaging or directly if they are an authorized reseller. For unauthorized third-party sellers, Amazon Brand Registry and test purchases followed by IP infringement reports are the primary tools — MAP policy alone does not bind unauthorized sellers.\n",{"question":399,"answer":400},"Do resellers need to sign the MAP policy?","No — and requesting a signature can work against you. A MAP policy structured as a bilateral signed agreement begins to look like a price-fixing contract. The legally preferred approach is to issue MAP as a unilateral policy, distribute it to all authorized resellers, and include a clause stating that continued purchases constitute acceptance. Document distribution with timestamped emails and retain acknowledgment records where resellers voluntarily provide them.\n",{"question":402,"answer":403},"What should the consequences be for a MAP violation?","A graduated consequence structure is most effective: written warning for a first violation, order suspension for a defined period (typically 30 days) for a second violation within 12 months, and termination of authorized reseller status for a third violation. Apply consequences uniformly across all resellers regardless of account size. Inconsistent enforcement is the most common reason MAP policies lose effectiveness and credibility across the channel.\n",{"question":405,"answer":406},"Can MAP policies cover promotional events like Black Friday?","Yes — brands typically include a promotional exception clause that allows them to authorize resellers to advertise below MAP during specific, brand-approved windows such as Black Friday, Cyber Monday, or seasonal clearance events. The key is requiring all promotional exceptions to be granted in writing before the promotion runs, with the approved price, covered products, and dates clearly specified.\n",{"question":408,"answer":409},"How often should a MAP policy be updated?","Review your MAP policy and price schedule at least once per year, aligned with your annual catalog or wholesale price review. Update the schedule whenever you change wholesale pricing by more than 10% or add new SKUs to the covered product line. Notify resellers at least 30 days before any price schedule change takes effect and document the notification.\n",[411,415,419,423],{"industry":412,"icon_asset_id":413,"specifics":414},"Consumer Electronics","industry-consumer-electronics","Rapid price erosion on high-velocity SKUs makes MAP enforcement critical; monitoring must cover major marketplaces and price-comparison engines daily.",{"industry":416,"icon_asset_id":417,"specifics":418},"Sporting Goods and Outdoor","industry-sporting-goods","Seasonal demand cycles require promotional exception windows aligned with peak seasons; MAP schedules typically include clearance pricing tiers for end-of-season inventory.",{"industry":420,"icon_asset_id":421,"specifics":422},"Beauty and Personal Care","industry-beauty","Premium positioning depends heavily on price consistency; unauthorized third-party marketplace sellers are the primary enforcement challenge for prestige brands.",{"industry":424,"icon_asset_id":425,"specifics":426},"Home Goods and Furniture","industry-home-goods","High average order values mean even a 5% MAP violation significantly impacts retailer margin; policies often include bundle and floor-model pricing carve-outs.",[428,431,435,439],{"vs":84,"vs_template_id":429,"summary":430},"reseller-agreement-D12882","A reseller agreement is a bilateral contract governing the full commercial relationship — territory, payment terms, exclusivity, and product liability. A MAP policy is a unilateral brand policy focused solely on advertised pricing. The two documents complement each other: the reseller agreement governs the relationship, and the MAP policy governs pricing behavior within it.",{"vs":432,"vs_template_id":433,"summary":434},"Distributor Agreement","distribution-agreement-D12659","A distributor agreement sets the terms under which a distributor may purchase and resell products — including pricing tiers, minimums, and territory rights. A MAP policy operates at the retail advertising level, governing what the distributor's downstream resellers may display publicly. For multi-tier channels, both documents are typically needed.",{"vs":436,"vs_template_id":437,"summary":438},"Pricing Strategy Document","pricing-strategy-D13567","A pricing strategy document is an internal planning tool that defines how a brand sets prices across channels, segments, and lifecycle stages. A MAP policy is an external-facing operational document that communicates and enforces one element of that strategy — the advertised price floor — to the reseller network.",{"vs":234,"vs_template_id":440,"summary":441},"authorized-reseller-agreement-D13021","An authorized reseller agreement establishes who is permitted to sell the brand's products and under what conditions. A MAP policy governs what all authorized resellers may advertise. Using both together ensures that pricing discipline is enforceable only against resellers who have been formally admitted to the authorized channel.",{"use_template":443,"template_plus_review":447,"custom_drafted":451},{"best_for":444,"cost":445,"time":446},"Brands with fewer than 50 SKUs selling through a manageable number of authorized online and retail resellers","Free","2–4 hours",{"best_for":448,"cost":449,"time":450},"Brands with wide distribution, high-volume marketplaces, or multi-state retail footprints where antitrust exposure is a real concern","$300–$800 for a one-hour legal review","1–3 days",{"best_for":452,"cost":453,"time":454},"Enterprise brands with hundreds of SKUs, international distribution, or prior MAP enforcement disputes requiring legal documentation","$1,500–$4,000","1–2 weeks",[456,457],"map-policy-antitrust-basics","channel-pricing-strategy-101",[235,433,235,459,460,461,462,463,464,465,466,467],"pricing-strategy-D12891","wholesale-agreement-D12661","vendor-agreement-D13292","business-plan-guidelines-D98","non-disclosure-agreement-nda-D12692","purchase-order-D1411","sales-agreement-D13769","product-launch-plan-D12799","marketing-plan-D1366",{"emit_how_to":469,"emit_defined_term":469},true,{"primary_folder":123,"secondary_folder":471,"document_type":472,"industry":473,"business_stage":474,"tags":475,"confidence":480},"sales-operations","policy","general","all-stages",[476,472,477,478,479],"pricing","reseller-management","brand-protection","distribution",0.85,"\u003Ch2>What is a Minimum Advertised Price Policy?\u003C/h2>\n\u003Cp>A \u003Cstrong>Minimum Advertised Price (MAP) Policy\u003C/strong> is a written brand policy that establishes the lowest price at which authorized resellers and retailers may publicly advertise a manufacturer's products. It governs what resellers display in online listings, print ads, email campaigns, and any other consumer-facing media — not the actual transaction price, which resellers remain free to set independently. MAP policies are issued unilaterally by the brand rather than negotiated with individual resellers, a structure that keeps them on the right side of US antitrust law while still giving manufacturers meaningful control over how their products are presented to consumers across every sales channel.\u003C/p>\n\u003Ch2>Why You Need This Document\u003C/h2>\n\u003Cp>Without a MAP policy, a single reseller willing to accept thin margins can trigger a race to the bottom that damages every other retailer in your channel — and ultimately your brand's perceived value. Once consumers associate your product with a discounted price, recovering that positioning is expensive and slow. Retailers who invest in trained staff, physical display space, and post-sale support quickly exit a channel where a no-frills online competitor undercuts them by 20%. A clearly written MAP policy, distributed to all authorized resellers before disputes arise, gives you the documented foundation to issue violation notices, suspend orders, and terminate non-compliant accounts consistently. This template provides the complete structure — scope, price schedule, enforcement procedures, and consequence tiers — so you can deploy a professional, legally defensible MAP policy in a matter of hours rather than starting from scratch.\u003C/p>\n",1778696275054]