[{"data":1,"prerenderedAt":531},["ShallowReactive",2],{"document-influencer-marketing-agreement-D12851":3},{"document":4,"label":21,"preview":11,"thumb":22,"thumb600":23,"description":5,"descriptionCustom":6,"apiDescription":5,"pages":8,"extension":10,"parents":24,"breadcrumb":28,"related":34,"customDescModule":174,"customdescription":6,"mdFm":175,"mdProseHtml":530},{"description":5,"descriptionCustom":6,"label":7,"pages":8,"size":9,"extension":10,"preview":11,"thumb":12,"svgFrame":13,"seoMetadata":14,"parents":16,"keywords":15},"INFLUENCER MARKETING AGREEMENT This Influencer Marketing Agreement (the \"Agreement\") is made and effective [DATE], BETWEEN: [YOUR COMPANY NAME] (the \"Company\"), an individual with his main address located at: OR a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] AND: [NAME OF INFLUENCER] (the \"Influencer\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] The Company and the Influencer may be referred to collectively as the \"Parties.\" In consideration of the foregoing and of the mutual promises set forth herein, and intending to be legally bound, the Parties hereto agree as follows: ENGAGEMENT 1.1 The Company hereby engages the Influencer from the date of execution of this Agreement through and including the date(s) of performance (\"the Term\") for the limited purpose of promoting certain brands and brand content, through the Influencer's social media outlets. The nature of the brand content to be promoted and the specific details and requirements of the promotion are outlined in the attached Schedule A. During the Term, the Influencer agrees to be engaged for the purpose of promoting the brand content and to be bound by the guidelines as attached as Schedule B (\"Guidelines\"). The Company hereby appoints the Influencer as its representative on a non-exclusive, non-employee basis to endorse and promote its Services to the target audience. TERM 2.1 This Agreement shall have an initial term of one year and shall automatically renew for additional one-year terms thereafter unless either Party provides 21 days' prior written notice of its intention of nonrenewal. 2.2 When this Agreement shall terminate, the Influencer's rights to use the brand name as described within this Agreement shall terminate as well. 2.3 Should the Influencer fail to perform and meet the Company's expectations, the Company can terminate this Agreement with 21 days' prior written notice. DELIVERABLES 3.1 The Influencer will deliver the agreed number of posts on the agreed platforms on behalf of the Company as outlined in Schedule A. The Services shall conform to the specifications and instructions of the Company as outlined in Schedule B, abide by the rules of the relevant social media platforms, and are subject to the Company's acceptance and approval. The Company has a maximum of [No. of days] days to reject any deliverable in accordance with this Section and must notify the Influencer within [No. of days] days of receipt of work that additional revisions and/or amendments will be requested. OWNERSHIP 4.1 The Influencer acknowledges and agrees that the Company, for the purpose of performing the Services under this Agreement. shall own, exclusively and in perpetuity, all rights of whatever kind and character, throughout the universe and in any and all languages, in and to the videos, photographs, text and/or all works of similar nature produced, developed, or created by the Influencer for this Agreement, and any and all intellectual property rights thereto, including trademarks, trade secrets, trade dress, design, mask work, copyrights, and patent rights (collectively, the \"Content\"), including the right to sublicense the Content to the Company's brand partners (the \"Brand Affiliates\"). Notwithstanding the foregoing, the Influencer may delete posts from his/her owned and/or controlled social media channels containing any Content after a period of ninety (90) days from post date. USAGE 5.1 The Company shall cause the Influencer to grant to the Company and to the Brand Affiliates a limited, non-exclusive, royalty free, right and license to feature the Content generated by the Influencer as part of the Campaign (including the Influencer's name and likeness) on the Company's and Brand Affiliates' owned and controlled social media platforms and within third-party digital and broadcast platforms and print platforms, including but not limited to: ad networks, email marketing, paid search listings, television, radio, newspapers, magazines and brochures, Facebook, Instagram, Tik Tok, Twitter, YouTube, Pinterest, and website blogs during the term of this Agreement and for a period of twelve (12) months thereafter. LICENSE 6.1 The Company grants to the Influencer a temporary license to use the Brand Affiliates' name and promotional materials as may be necessary to achieve the promotional purpose but only in compliance with the Guidelines and only to achieve the promotional purpose as described in Schedule A. The Influencer grants to the Company a perpetual license to use the Influencer's name and likeness in all media including the Company's website and the Brand Affiliates' website and on social media sites and in all formats of print and digital media advertising. CANCELLATION 7.1 Either Party may terminate this Agreement upon fourteen (14) days' prior written notice if the other Party breaches this Agreement and does not cure such breach within such time period. In addition to any right or remedy that may be available to the Company under this Agreement or applicable law, in addition, in the event that the Influencer has breached this Agreement, the Company may (i) immediately suspend, limit or terminate the Influencer's access to any Company account and/or (ii) instruct the Influencer to cease all promotional activities or make clarifying statements, and the Influencer shall immediately comply. Either Party may terminate this Agreement at any time without cause upon thirty (30) days' prior written notice to the other Party. 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The Recipient represents and warrants to the Owner that the Recipient has read and understand the Privacy Policies and agree to the terms set forth therein. For purposes of this Agreement, the term \"the Recipient\" refers to the individual or legal entity who applies for and is accepted into the Affiliate Program. The term \"the Owner\" refers to the sponsor of the Affiliate Program. The term \"the Owner's website\" refers to the website that the Owner maintains at [address]. The term \"the Recipient's website\" refers to the website on which the Recipient agrees to place a link to the Owner's website as specified in the Exhibit B hereof. \"Merchandise\" means all products, merchandise and stock that is offered by the Owner for sale through its website. AFFILIATE PROGRAM REGISTRATION To register for the Affiliate Program, the Recipient must complete and submit to the Owner an Affiliate Program Application Form. The Affiliate Program Application Form is included on the Owner's website and can be completed and submitted through its website. APPROVAL OR REJECTION OF AFFILIATE PROGRAM APPLICATION The Owner reserves the right to approve or reject ANY Affiliate Program Application in its sole and absolute discretion. The Recipient will have no legal recourse against the Owner for the rejection of the Recipient Affiliate Program Application. REASONS FOR REJECTION Without limiting the right to reject any application for any reason whatsoever in the Owner's absolute discretion, the Recipient application will be rejected if it is non complete, if the Recipient's website contains images or content that is not acceptable to Owner or is inconsistent with the image that the Owner wishes to create in association with its website, or if the Recipient's website contains any illegal, immoral, repulsive, defamatory, derogatory, harassing, harmful, threatening, obscene, vulgar, pornographic, racial or ethnic objectionable materials, depicts sexual situations, promotes discrimination on the basis of race, sex, sexual preference, national origin, ethnicity, nationality, disability, religious preference, or if the Recipient's site contains any material that appears to Owner to violate any patent, trademark, copyright, trade secret, confidential information, or other property rights of any other party. TERMINATION AFTER ACCEPTANCE Even after the Owner has accepted the Recipient as an Affiliate Program member, the Owner reserves the absolute right to rescind or terminate the Recipient affiliate status for any reason in its sole and absolute discretion, including but not limited to the reasons set forth above. FINANCIAL RESPONSIBILITIES The Recipient will be fully responsible for all costs and expenses of maintaining and marketing the Affiliate Program, including but not limited to all costs associated with the creations, hosting, modification, and improvements to the Recipient's website, costs of search engine placement and other Internet marketing, costs of inserting the Owner's links into its website, offline marketing costs, postage costs, and all other costs and expenses, and the Recipient hereby holds the Owner harmless from or against the same. NO REPRESENTATIONS REGARDING INCOME POTENTIAL The Owner makes no representations and warranties regarding potential income that may result from participation in this Affiliate Program and specifically disclaims any and all warranties relative to earning potential from the Recipient affiliate status. RESPONSIBILITY TO LINK TO THE OWNER'S SITE As a Program Affiliate, the Recipient will have the obligations to place links on its site directing users to the Owner's site. The Owner will make available to the Recipient button links, text links, and banner advertisements to be placed on the Recipient's website which will direct users to Owner's website via hypertext link. As a Program Affiliate, the Recipient is given a limited term license, during the term of the Recipient active participation as a Program Affiliate, to utilize the Owner's logo images provided to the Recipient on the website that the Recipient designates in the Recipient Affiliate Program Application. The Owner makes available to its Affiliates, links, banners, and other information advertising its site to be used subject to the terms of this Agreement. These materials will contain its trademarks and other proprietary property. The Recipient may display these materials on the Recipient's website for the purpose of promoting the Owner's site and participating in this Affiliate Program. If the Recipient discontinues the Affiliate Program or if the Recipient participation is terminated for any reason, the Recipient will immediately cease using these materials and will delete all such materials from its website and from its computer. The Recipient must obtain the Owner approval of all links to the Owner's site that the Recipient place on its website. The Recipient will cooperate with the Owner in the establishment and placement of links on the Recipient's website. The Recipient will only be permitted to use the links that the Owner provided to the Recipient on the website that the Recipient designate in the Affiliate Program Application. Any additional websites or entities will require additional submissions of Affiliate Program Applications and approval by the Owner. The Recipient will not modify the links or other materials that the Owner provided to the Recipient or the placement of the links on the Recipient's page. The Recipient consent to the Owner monitoring the Recipient's website to determine continued compliance with this Agreement. The Recipient consent to the Owner including information relative to traffic from the Recipient's site in the Owner reports. This information may be provided to outside parties. You may not place links to the Owner's website or website content in newsgroups, message boards, unsolicited email and other types of spam, banner networks, counters, chat rooms, guest books, IRC channels or through similar Internet resources. ANTI-SPAM POLICY The Owner strictly forbid the use of unsolicited commercial email (UCE) or SPAM campaigns. The Owner maintain a Zero-Tolerance policy against SPAM, be it direct, third party or any affiliate (Recipient) or similar agent acting on the Recipient's behalf. As such, the Owner reserves the right to terminate any violating Recipient's account or any part thereof, without notice or compensation. Any Recipient's found to be involved in a SPAM/UCE campaign, including flooding newsgroups, distributing messages to recipients that do not want the information or any other abuse contravening UCE legislation will be met as follows: The Recipient's account will be closed immediately, without burden of notice or compensation. A US$500.00 administration fee will be incurred against the offending Recipient. Our Privacy Policy becomes forfeit, and all pertinent information will be provided to any investigating authorities or anti-Spam organizations. 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Number is [Insert], and its Business License Number is [insert]. Independent Contractor has complied with all Federal, State, and local laws regarding business permits, sales permits, licenses, reporting requirements, tax withholding requirements, and other legal requirements of any kind that may be required to carry out said business and the Scope of Work which is to be performed as an Independent Contractor pursuant to this Agreement. Independent Contractor is or remains open to conducting similar tasks or activities for clients other than the Company and holds themselves out to the public to be a separate business entity. Company desires to engage and contract for the services of the Independent Contractor to perform certain tasks as set forth below. Independent Contractor desires to enter into this Agreement and perform as an independent contractor for the company and is willing to do so on the terms and conditions set forth below. NOW, THEREFORE, in consideration of the above recitals and the mutual promises and conditions contained in this Agreement, the Parties agree as follows: TERMS This Agreement shall be effective commencing [Date], and shall continue until terminated at the completion of the Scope of Work which shall occur no later than [Date] or by either party as otherwise provided herein. STATUS OF INDEPENDENT CONTRACTOR This Agreement does not constitute a hiring by either party. It is the parties intentions that Independent Contractor shall have an independent contractor status and not be an employee for any purposes, including, but not limited to, [laws]. Independent Contractor shall retain sole and absolute discretion in the manner and means of carrying out their activities and responsibilities under this Agreement. This Agreement shall not be considered or construed to be a partnership or joint venture, and the Company shall not be liable for any obligations incurred by Independent Contractor unless specifically authorized in writing. Independent Contractor shall not act as an agent of the Company, ostensibly or otherwise, nor bind the Company in any manner, unless specifically authorized to do so in writing. TASKS, DUTIES, AND SCOPE OF WORK Independent Contractor agrees to devote as much time, attention, and energy as necessary to complete or achieve the following: [Describe]. The above to be referred to in this Agreement as the \"Scope of Work\". It is expected that the Scope of Work will completed by [Date]. Independent Contractor shall additionally perform any and all tasks and duties associated with the Scope of Work set forth above, including but not limited to, work being performed already or related change orders. Independent Contractor shall not be entitled to engage in any activities which are not expressly set forth by this Agreement. The books and records related to the Scope of Work set forth in this Agreement shall be maintained by the Independent Contractor at the Independent Contractor's principal place of business and open to inspection by Company during regular working hours. Documents to which Company will be entitled to inspect include, but are not limited to, any and all contract documents, change orders/purchase orders and work authorized by Independent Contractor or Company on existing or potential projects related to this Agreement. Independent Contractor shall be responsible to the management and directors of Company, but Independent Contractor will not be required to follow or establish a regular or daily work schedule. Supply all necessary equipment, materials and supplies. Independent Contractor will not rely on the equipment or offices of Company for completion of tasks and duties set forth pursuant to this Agreement. Any advice given Independent Contractors regarding the scope of work shall be considered a suggestion only, not an instruction. Company retains the right to inspect, stop, or alter the work of Independent Contractor to assure its conformity with this Agreement. ASSURANCE OF SERVICES Independent Contractor will assure that the following individuals (the \"Key Employees\") will be available to perform, and will perform, the Services hereunder until they are completed (identify by title and name as applicable): [Name of Key Employee, Title] [Name of Key Employee, Title] The Key Employees may be changed only with the prior written approval of the Company, which approval shall not be unreasonably withheld. COMPENSATION Independent Contractor shall be entitled to compensation for performing those tasks and duties related to the Scope of Work as follows: [Describe] Such compensation shall become due and payable to Independent Contractor in the following time, place, and manner: [Describe] NOTICE CONCERNING WITHHOLDING OF TAXES Independent Contractor recognizes and understands that it will receive a [specify tax] statement and related tax statements, and will be required to file corporate and/or individual tax returns and to pay taxes in accordance with all provisions of applicable Federal and State law. Independent Contractor hereby promises and agrees to indemnify the Company for any damages or expenses, including attorney's fees, and legal expenses, incurred by the Company as a result of independent contractor's failure to make such required payments. AGREEMENT TO WAIVE RIGHTS TO BENEFITS Independent Contractor hereby waives and foregoes the right to receive any benefits given by Company to its regular employees, including, but not limited to, health benefits, vacation and sick leave benefits, profit sharing plans, etc. This waiver is applicable to all non-salary benefits which might otherwise be found to accrue to the Independent Contractor by virtue of their services to Company, and is effective for the entire duration of Independent Contractor's agreement with Company. This waiver is effective independently of Independent Contractor's employment status as adjudged for taxation purposes or for any other purpose. Neither this Agreement, nor any duties or obligations under this Agreement may be assigned by either party without the consent of the other. TERMINATION This Agreement may be terminated prior to the completion or achievement of the Scope of Work by either party giving [number] days written notice. Such termination shall not prejudice any other remedy to which the terminating party may be entitled, either by law, in equity, or under this Agreement. NON-DISCLOSURE OF TRADE SECRETS, CUSTOMER LISTS AND OTHER PROPRIETARY INFORMATION Independent Contractor agrees not to disclose or communicate, in any manner, either during or after Independent Contractor's agreement with Company, information about Company, its operations, clientele, or any other information, that relate to the business of Company including, but not limited to, the names of its customers, its marketing strategies, operations, or any other information of any kind which would be deemed confidential, a trade secret, a customer list, or other form of proprietary information of Company. Independent Contractor acknowledges that the above information is material and confidential and that it affects the profitability of Company. 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NOW, THEREFORE, it is agreed as follows: NON-DISCLOSURE OF CONFIDENTIAL INFORMATION Both Parties understand and agree that each Party may have access to the confidential information of the other party. For the purposes of this Agreement, \"Confidential Information\" means proprietary and confidential information about the Disclosing Party's (or it's suppliers') business or activities. Such information includes all business, financial, technical, and other information marked or designated by such Party as \"confidential\" or \"proprietary.\" Confidential Information also includes information which, by the nature of the circumstances surrounding the disclosure, ought in good faith to be treated as confidential. For the purposes of this Agreement, Confidential Information does not include: Information that is currently in the public domain or that enters the public domain after the signing of this Agreement. Information a Party lawfully receives from a third Party without restriction on disclosure and without breach of a non-disclosure obligation. Information that the Receiving Party knew prior to receiving any Confidential Information from the Disclosing Party. Information that the Receiving Party independently develops without reliance on any Confidential Information from the Disclosing Party. Each Party agrees that it will not disclose to any third Party or use any Confidential Information disclosed to it by the other Party except when expressly permitted in writing by the other Party. Each Party also agrees that it will take all reasonable measures to maintain the confidentiality of all Confidential Information of the other Party in its possession or control. TERM The term of this Agreement is [number] of [years/months] from the date of execution by both Parties. TITLE The Receiving Party agrees that all Confidential Information furnished by the Disclosing Party shall remain the sole property of the Disclosing Party. 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WHEREAS A. Contractor has experience and expertise in [DESCRIBE EXPERIENCE AND SERVICE]. B. Customer desires to have Contractor provide services for them. C. Contractor desires to provide services to Customer on the terms and conditions set forth herein (the \"Services\"). NOW THEREFORE, in consideration of the above recitals, the representations, warranties, and agreements contained in this Agreement and for other good and valuable consideration, the receipt and adequacy of which are now acknowledged, the Parties agree as follows: SERVICES PROVIDED Beginning on upon agreement to this contract, [CONTRACTOR] will provide to [CUSTOMER] the following service (collectively, the /Services\"): Description of the project: [DESCRIBE THE SERVICE REQUIRED]. SCOPE OF WORK Contractor agrees to provide Services pursuant to the Scope of Work set forth in Exhibit A attached hereto (the \"Scope of Work\"). TERM Unless both parties mutually agree on an extension, this contract will automatically terminate on [SPECIFY]. PERFORMANCE The parties agree to do everything possible to ensure that the terms of this Agreement take effect. PAYMENT FOR SERVICES In exchange for the Services rendered, a payment of [SPECIFY] will be made to the Contractor upon completion of the scheduled Services described in this Contract. If an invoice is not paid on the due date, interest will be added to the current balance. These amounts shall be payable, and the Customer shall pay all overdue amounts at the lesser of [SPECIFY] per cent per annum or the maximum percentage permitted by applicable law. Or Customer will pay Contractor as follows: [SPECIFY]. DELIVERY OF SERVICES The Contractor will exercise due diligence in the provision of services. However, the Customer acknowledges that the indicated delivery times and other payment milestones listed in Scope of Work are estimates and do not constitute final delivery dates. SECURITY The Contractor must make reasonable security arrangement to protect Material from unauthorized access, collection, use, alteration or disposal. OWNERSHIP RIGHT The Customer shall hold the copyright for the agreed version of the Services as delivered, and the Customer's copyright notice may be displayed in the final version. All works, ideas, discoveries, inventions, patents, products or other information that may be protected by copyright (collectively, the \"Work Product\" developed in whole or in part by the Contractor in connection with the Services, shall be the exclusive property of the Customer. Upon request, the Contractor shall execute all documents necessary to confirm or perfect the exclusive ownership of the Customer's \"Work Product\". The Contractor retains exclusive rights to pre-existing materials used in the Customer's projects. The Customer shall not have the right to reuse, resell or otherwise transfer material belonging to the contractor or third parties. The Contractor reserves the right to use the finished public product as an example of a product. RETURN OF PROPERTY Upon the expiry or termination of this Agreement, the Contractor will return to the Customer any property, documentation, records or Confidential Information which is the property of the Customer. COMPENSATION For all services rendered by the Contractor under this Agreement, the Customer shall indemnify the Contractor. In the event that the Customer fails to make any of the payments mentioned, the Contractor shall have the right, but shall not be obliged, to exercise any of the following remedies: ","Service Agreement","https://templates.business-in-a-box.com/imgs/1000px/service-agreement-D12711.png","https://templates.business-in-a-box.com/imgs/250px/12711.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12711.xml",{"title":140,"description":6},"service agreement",[142,143],{"label":18,"url":128},{"label":18,"url":128},"/template/service-agreement-D12711",{"description":146,"descriptionCustom":6,"label":147,"pages":148,"size":9,"extension":10,"preview":149,"thumb":150,"svgFrame":151,"seoMetadata":152,"parents":154,"keywords":153,"url":161},"SOCIAL MEDIA POLICY PURPOSE [COMPANY NAME] recognizes that technology provides unique opportunities to build our business, listen, learn and engage with consumers, stakeholders and employees through the use of a wide variety of Social Media. However, how we use social media and what we say also has the potential to affect [COMPANY NAME]'s reputation and/or expose the Company (and each of us) to business or legal risk. Whilst we recognize the benefits which may be gained from appropriate use of social media, it is also important to be aware that it poses significant risks to our business. These risks include disclosure of confidential information and intellectual property, damage to our reputation and the risk of legal claims. Therefore, every employee has a personal responsibility to be familiar with and comply with [COMPANY NAME]'s overall Social Media Policy. This policy is designed to reflect our purpose, values and principles, our business conduct manual, and legal requirements. Because we use social media in a variety of ways, there are more specific expectations that may apply to your activities. SCOPE This policy covers all forms of social media, including Facebook, Instagram, LinkedIn, Twitter, Google+ Wikipedia, other social networking sites, and other internet postings, including blogs. It applies to the use of social media for both business and personal purposes, during working hours and in your own time to the extent that it may affect the business of the company. The policy applies both when the social media is accessed using our information systems and also when access using equipment or software belonging to employees or others. It also covers all employees and also others including consultants, contractors, and casual and agency staff. Breach of this policy may result in disciplinary action up to and including dismissal. Any misuse of social media should be reported to [SPECIFY]. Questions regarding the content or application of this policy should be directed to [SPECIFY]]. POLICY STATEMENT Although many users may consider their personal comments posted on social media or discussions on social networking sites to be private, these communications are frequently available to a larger audience than the author may realize. As a result, any online communication that directly or indirectly refers to [COMPANY NAME], our products and services, team members or other work-related issues, has the potential to damage [COMPANY NAME]'s reputation or interests. When participating in social media in a personal capacity, employees must: Not disclose [COMPANY NAME]'s confidential information, proprietary or sensitive information. Information is considered confidential when it is not readily available to the public. The majority of information used throughout [COMPANY NAME] is confidential. If you are in doubt about whether information is confidential, refer to the [COMPANY NAME] [EMPLOYEE HANDBOOK/CODE OF CONDUCT] and/or ask your manager before disclosing any information. Not use the [COMPANY NAME] logo or company branding on any social media platform without prior approval from [SPECIFY]; Not communicate anything that might damage [COMPANY NAME]'s reputation, brand image, commercial interests, or the confidence of our customers; Not represent or communicate on behalf of [COMPANY NAME] in the public domain without prior approval from [SPECIFY]; Not post any material that would directly or indirectly defame, harass, discriminate against or bully any [COMPANY NAME] team member, supplier or customer; Ensure, when identifying themselves (or when they may be identified) as a [COMPANY NAME] team member, that their social media communications are lawful and Comply with [COMPANY NAME]'s policies and procedures RESPONSIBLE USE OF SOCIA MEDIA Employee must not use social media in a way that might breach any of our policies, any express or implied contractual obligations, legislation, or regulatory requirements. In particular, use of social media must comply with: The Anti-Bullying and Sexual Harassment Policies Rules of relevant regulatory bodies; Contractual confidentiality requirements;","Social Media Policy","4","https://templates.business-in-a-box.com/imgs/1000px/social-media-policy-D12688.png","https://templates.business-in-a-box.com/imgs/250px/12688.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12688.xml",{"title":153,"description":6},"social media policy",[155,158],{"label":156,"url":157},"Human Resources","human-resources",{"label":159,"url":160},"Company Policies","company-policies","/template/social-media-policy-D12688",{"description":163,"descriptionCustom":6,"label":164,"pages":105,"size":9,"extension":10,"preview":165,"thumb":166,"svgFrame":167,"seoMetadata":168,"parents":170,"keywords":169,"url":173},"CONTENT LICENSE AGREEMENT This Content License Agreement (the \"Agreement\") is effective [DATE], BETWEEN: [LICENSOR NAME] (the \"Licensor\"), an individual/entity organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its principal place of business located at: [YOUR COMPLETE ADDRESS] AND: [LICENSEE NAME] (the \"Licensee\"), an individual/entity organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its principal place of business located at: [COMPLETE ADDRESS] WHEREAS, the Licensor owns certain intellectual property rights in the content described in Schedule A attached hereto (the \"Content\"); and WHEREAS, the Licensee desires to obtain from the Licensor, and the Licensor agrees to grant, a license to use the Content under the terms and conditions set forth herein; NOW, THEREFORE, in consideration of the mutual covenants and promises contained herein, the Parties hereto agree as follows: GRANT OF LICENSE License Grant: The Licensor hereby grants to the Licensee a [EXCLUSIVE/NON-EXCLUSIVE], [WORLDWIDE/TERRITORIAL], royalty-bearing license to use, reproduce, display, and distribute the Content as described in Schedule A, solely for the following purpose(s): [DESCRIBE PURPOSE, e.g., commercial use, promotional activities, educational purposes]. Sublicensing: The Licensee [may/may not] sublicense the rights granted under this Agreement to third parties without the prior written consent of the Licensor. TERM AND TERMINATION 2.1 Term: This Agreement shall commence on [START DATE] and shall continue for a period of [NUMBER OF YEARS/MONTHS] years/months, unless terminated earlier in accordance with the terms of this Agreement. 2.2 Termination for Cause: Either Party may terminate this Agreement immediately if the other Party breaches any material obligation under this Agreement and fails to cure such breach within [NUMBER OF DAYS] days of receiving written notice of the breach. 2.3 Effect of Termination: Upon termination of this Agreement, the Licensee shall cease all use of the Content and shall return or destroy any copies of the Content in its possession, except as otherwise agreed in writing by the Licensor. Any sublicenses granted by the Licensee prior to termination shall survive termination, subject to the terms of this Agreement. FEES AND ROYALTIES 3.1 License Fee: The Licensee agrees to pay the Licensor a one-time license fee of [AMOUNT] upon execution of this Agreement. 3.2 Royalties: In addition to the license fee, the Licensee agrees to pay the Licensor a royalty of [PERCENTAGE]% of gross revenue generated from the Licensee's use of the Content. Royalties shall be payable on a [monthly/quarterly] basis, with payments due within [NUMBER OF DAYS] days following the end of each period. 3.3 Audit Rights: The Licensor shall have the right to audit the Licensee's records to ensure the accuracy of royalty payments. The Licensee agrees to provide reasonable access to its financial records for such audit purposes upon [NUMBER OF DAYS] days' written notice. INTELLECTUAL PROPERTY RIGHTS 4.1 Ownership of Content: The Licensor retains all right, title, and interest in and to the Content, including all intellectual property rights. This Agreement does not transfer ownership of the Content to the Licensee. 4.2 Use of Trademarks and Copyrights: The Licensee shall use the Licensor's trademarks, copyrights, and other proprietary marks associated with the Content only in accordance with the guidelines provided by the Licensor. WARRANTIES AND REPRESENTATIONS 5","Content License Agreement","https://templates.business-in-a-box.com/imgs/1000px/content-license-agreement-D13936.png","https://templates.business-in-a-box.com/imgs/250px/13936.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#13936.xml",{"title":169,"description":6},"content license agreement",[171,172],{"label":156,"url":157},{"label":159,"url":160},"/template/content-license-agreement-D13936",false,{"seo":176,"reviewer":189,"legal_disclaimer":193,"quick_facts":194,"at_a_glance":196,"personas":200,"variants":225,"glossary":251,"clauses":288,"how_to_fill":339,"common_mistakes":380,"faqs":405,"industries":433,"comparisons":458,"diy_vs_lawyer":471,"jurisdictions":484,"related_template_ids_curated":505,"schema":517,"classification":518},{"meta_title":177,"meta_description":178,"primary_keyword":179,"secondary_keywords":180},"Influencer Marketing Agreement Template (Free Word)","Free influencer marketing agreement template covering deliverables, compensation, content rights, FTC disclosures, and exclusivity. Used in 190+ countries. Free Word and PDF download.","influencer marketing agreement template",[181,182,183,184,185,186,187,188],"influencer contract template","influencer agreement template word","influencer marketing contract","social media influencer agreement","brand influencer contract template","influencer collaboration agreement","influencer marketing agreement free","content creator contract template",{"name":190,"credential":191,"reviewed_date":192},"Bruno Goulet","CEO, Business in a Box","2026-05-02",true,{"difficulty":195,"legal_review_recommended":193,"signature_required":193,"notarization_required":174},"medium",{"what_it_is":197,"when_you_need_it":198,"whats_inside":199},"An Influencer Marketing Agreement is a legally binding contract between a brand or advertiser and a content creator or influencer that defines the terms of a paid or gifted promotional campaign. This free Word download covers deliverables, compensation, content approval rights, FTC disclosure obligations, exclusivity, intellectual property, and termination — giving both parties a clear, enforceable record of what was agreed before a single post goes live.\n","Use it any time a brand pays, gifts, or otherwise compensates a creator to produce content promoting its products or services — whether a one-off Instagram post, a multi-platform campaign, or a long-term ambassador program. It applies equally when the influencer is an individual creator and when the brand is working through a talent agency.\n","Scope of services and deliverable specifications, posting schedule, compensation and payment terms, content approval workflow, FTC and ASA disclosure requirements, intellectual property assignment and license, exclusivity restrictions, morality and brand-safety clauses, and termination conditions.\n",[201,205,209,213,217,221],{"title":202,"use_case":203,"icon_asset_id":204},"Brand marketers","Formalizing paid partnerships with creators before campaign launch","persona-brand-marketer",{"title":206,"use_case":207,"icon_asset_id":208},"Startup founders","Engaging micro-influencers for a product launch without a legal team","persona-startup-founder",{"title":210,"use_case":211,"icon_asset_id":212},"Content creators and influencers","Protecting payment and usage rights before producing sponsored content","persona-content-creator",{"title":214,"use_case":215,"icon_asset_id":216},"Talent agencies","Issuing standard contracts on behalf of represented influencers","persona-talent-agency",{"title":218,"use_case":219,"icon_asset_id":220},"E-commerce businesses","Running affiliate or ambassador programs with multiple creators simultaneously","persona-ecommerce",{"title":222,"use_case":223,"icon_asset_id":224},"PR and marketing agencies","Managing influencer rosters for client campaigns with consistent contractual terms","persona-agency",[226,230,234,238,241,244,248],{"situation":227,"recommended_template":228,"slug":229},"One-time sponsored post or story on a single platform","Influencer Marketing Agreement (Single Campaign)","influencer-marketing-agreement-D12851",{"situation":231,"recommended_template":232,"slug":233},"Ongoing brand ambassador relationship lasting 6–12 months","Brand Ambassador Agreement","asset-transfer-and-sale-agreement-brand-D861",{"situation":235,"recommended_template":236,"slug":237},"Creator producing content the brand owns and repurposes across channels","Content Creator Agreement (Work for Hire)","content-provider-agreement-D758",{"situation":239,"recommended_template":44,"slug":240},"Affiliate commission arrangement rather than flat fee","affiliate-marketing-agreement-D12787",{"situation":242,"recommended_template":104,"slug":243},"Engaging a creator who is also an independent contractor for other services","independent-contractor-agreement-D160",{"situation":245,"recommended_template":246,"slug":247},"Gifting product with no monetary compensation and no posting obligation","Product Gifting Letter","letter-announcing-new-product-D1435",{"situation":249,"recommended_template":250,"slug":229},"Multi-brand or agency-managed roster campaign","Influencer Marketing Agreement (Agency Version)",[252,255,258,261,264,267,270,273,276,279,282,285],{"term":253,"definition":254},"Sponsored Content","Any post, video, story, or reel that a creator is compensated — financially or with free product — to publish on behalf of a brand.",{"term":256,"definition":257},"FTC Endorsement Guidelines","US Federal Trade Commission rules requiring clear disclosure of material connections between creators and brands — typically '#ad' or '#sponsored' at the start of a post.",{"term":259,"definition":260},"Deliverables","The specific content pieces — number of posts, platform, format, and length — the influencer is contractually obligated to produce and publish.",{"term":262,"definition":263},"Content Approval Workflow","The process by which the brand reviews draft content before publication, including review periods and the number of revision rounds permitted.",{"term":265,"definition":266},"Exclusivity Clause","A restriction preventing the influencer from promoting competing brands or products within a defined category during and for a period after the campaign.",{"term":268,"definition":269},"Morality Clause","A provision allowing the brand to terminate the agreement and withhold payment if the influencer engages in behavior that damages the brand's reputation.",{"term":271,"definition":272},"Usage Rights","The license a brand receives to repost, repurpose, or run paid advertising using the influencer's content, beyond the original organic publication.",{"term":274,"definition":275},"Whitelisting","An arrangement in which the brand runs paid ads through the influencer's social account handle, using the creator's identity to boost reach.",{"term":277,"definition":278},"Flat Fee","A fixed lump-sum payment to the influencer for producing and publishing the agreed deliverables, regardless of content performance.",{"term":280,"definition":281},"Kill Fee","A partial payment — typically 25–50% of the agreed fee — owed to the influencer if the brand cancels the campaign after content production has begun.",{"term":283,"definition":284},"Affiliate Commission","Performance-based compensation paid as a percentage of sales generated through a unique tracking link or discount code attributed to the influencer.",{"term":286,"definition":287},"Content Ownership","The allocation of intellectual property rights in the finished content — typically the creator retains copyright and grants the brand a license, unless a work-for-hire clause assigns ownership outright.",[289,294,299,304,309,314,319,324,329,334],{"name":290,"plain_english":291,"sample_language":292,"common_mistake":293},"Parties, scope, and campaign description","Identifies the brand and the influencer as legal parties, names the campaign, and summarizes the promotional objective.","This Influencer Marketing Agreement ('Agreement') is entered into on [DATE] between [BRAND LEGAL NAME], a [STATE/COUNTRY] [ENTITY TYPE] ('Brand'), and [INFLUENCER FULL NAME / ENTITY NAME] ('Influencer'). The parties agree to collaborate on the [CAMPAIGN NAME] campaign promoting [PRODUCT/SERVICE] on the platforms set out in Schedule A.","Naming the influencer's social handle instead of their legal name or registered business entity. If payment or enforcement is needed, the handle alone cannot be the contracting party.",{"name":295,"plain_english":296,"sample_language":297,"common_mistake":298},"Deliverables and posting schedule","Lists every content piece required — platform, format, quantity, length, and required hashtags or tags — and sets specific live dates for each.","Influencer shall produce and publish the deliverables listed in Schedule A, including [NUMBER] Instagram Reels of no less than [DURATION] seconds and [NUMBER] Instagram Stories, each tagged @[BRAND_HANDLE] and captioned with the required hashtags. All content shall go live by [DATE].","Listing deliverables only by platform and quantity without specifying format, minimum length, or required tags. Disputes over whether a 10-second reel satisfies a 'video post' obligation are common and easily prevented.",{"name":300,"plain_english":301,"sample_language":302,"common_mistake":303},"Content approval and revision process","Sets out the brand's right to review draft content before publication, how many rounds of revisions are included, and the timeline for each review cycle.","Influencer shall submit draft content to Brand no later than [X] business days before the scheduled publication date. Brand shall provide written feedback within [X] business days. Influencer shall incorporate Brand's reasonable feedback within [X] business days. Brand may request up to [NUMBER] rounds of revisions at no additional cost.","No defined review timeline. When a brand takes two weeks to respond to a draft and the campaign window closes, both parties suffer — and neither has a clear contractual remedy.",{"name":305,"plain_english":306,"sample_language":307,"common_mistake":308},"Compensation, payment terms, and kill fee","States the total fee, payment schedule, the method of payment, and what happens if the brand cancels after content production has started.","Brand shall pay Influencer a flat fee of $[AMOUNT] USD, payable [50% on execution / 50% on final delivery] via [PAYMENT METHOD] within [NET 30] days of invoice. If Brand cancels this Agreement after Influencer has begun production, Brand shall pay a kill fee of [50]% of the unpaid balance.","Omitting a kill fee entirely. Creators who produce fully approved content only to have a brand pull the campaign mid-execution have no compensation remedy without this clause.",{"name":310,"plain_english":311,"sample_language":312,"common_mistake":313},"FTC, ASA, and local disclosure requirements","Requires the influencer to include compliant paid-partnership disclosures on every piece of sponsored content, per the rules of the applicable jurisdiction and platform.","Influencer shall clearly and conspicuously disclose the material relationship with Brand on all published content, including but not limited to using '#ad' or '#sponsored' as the first disclosure in captions and enabling platform-native paid-partnership labels where available. Disclosure must comply with the FTC Endorsement Guides, ASA guidelines, or the applicable local regulatory framework.","Leaving disclosure compliance entirely to the influencer without specifying the required format. Regulators hold brands jointly liable for non-compliant posts, regardless of what the contract says.",{"name":315,"plain_english":316,"sample_language":317,"common_mistake":318},"Intellectual property, usage rights, and whitelisting","Establishes who owns the content after publication, what license the brand receives to reuse it, for how long, on which channels, and whether whitelisting is permitted.","Influencer retains copyright in all content created under this Agreement. Influencer grants Brand a [non-exclusive / exclusive], royalty-free license to repost, repurpose, and use the content for [ORGANIC / PAID] purposes on [PLATFORMS] for a period of [X] months from publication. Paid whitelisting requires a separate written addendum and additional compensation.","Granting the brand a perpetual, unlimited license by default without additional compensation. Creators routinely sign agreements with this clause without realizing the brand can run paid ads featuring them indefinitely.",{"name":320,"plain_english":321,"sample_language":322,"common_mistake":323},"Exclusivity and competitive restrictions","Prevents the influencer from promoting directly competing brands or products within a defined category for a defined period, both during and after the campaign.","During the Term and for [X] months following final publication, Influencer shall not produce or publish paid or gifted promotional content for any brand that directly competes with Brand in the [PRODUCT CATEGORY] category, as listed in Schedule B.","Defining the exclusivity category too broadly — for example, 'all consumer packaged goods' for a snack brand partnership. Courts and arbitrators routinely find overbroad restrictions unreasonable, and influencers working in multiple verticals will resist or breach them.",{"name":325,"plain_english":326,"sample_language":327,"common_mistake":328},"Morality and brand-safety clause","Allows the brand to terminate the agreement and withhold or recover payment if the influencer makes public statements or takes actions that are harmful to the brand's reputation.","Brand may terminate this Agreement immediately and without payment obligation if Influencer engages in conduct — including public statements, social media posts, or actions — that Brand reasonably determines is materially harmful to Brand's reputation, is illegal, or is inconsistent with Brand's publicly stated values.","No morality clause at all, or one that only covers criminal convictions. Reputational harm from a viral controversy rarely involves a criminal charge — the clause must cover public conduct broadly while remaining objectively defined.",{"name":330,"plain_english":331,"sample_language":332,"common_mistake":333},"Term, termination, and content removal","Sets the campaign period, the conditions under which either party may terminate early, the required notice, and what happens to published content after termination.","This Agreement commences on [START DATE] and terminates on [END DATE] unless terminated earlier. Either party may terminate for material breach with [X] business days' written notice if the breach is not cured in that period. Upon termination, Influencer shall [remove / retain] published content within [X] business days unless otherwise agreed in writing.","No content-removal obligation on termination. When a brand relationship sours, leaving promotional content live can harm both parties — and without a contractual obligation, the influencer has no duty to take it down.",{"name":335,"plain_english":336,"sample_language":337,"common_mistake":338},"Governing law, dispute resolution, and indemnification","Specifies which jurisdiction's law governs the agreement, how disputes are resolved, and each party's obligation to cover losses caused by their own breach or negligence.","This Agreement is governed by the laws of [STATE/COUNTRY]. Any dispute shall be resolved by binding arbitration in [CITY] under [AAA / JAMS] rules, except claims for injunctive relief. Each party shall indemnify and hold harmless the other from claims, losses, or damages arising from that party's breach of this Agreement or violation of applicable law.","Choosing a governing jurisdiction that has no connection to where the influencer lives or works. Enforcing a New York arbitration clause against a UK-based creator is expensive and practically difficult.",[340,345,350,355,360,365,370,375],{"step":341,"title":342,"description":343,"tip":344},1,"Identify both parties using legal names","Enter the brand's full registered legal entity name and the influencer's legal name or registered business name — not their social handle or brand alias. Include each party's address and contact information.","Ask influencers for the name on their payment account before drafting — many operate through a personal service company or LLC that differs from their public persona.",{"step":346,"title":347,"description":348,"tip":349},2,"Define deliverables with platform-specific detail","List every content piece in Schedule A: platform, format (reel, static post, story, YouTube video), minimum duration or dimensions, required captions, hashtags, and tags. Assign a specific live date or deadline window to each deliverable.","Specify whether Stories must be saved as Highlights for a minimum period — ephemeral content disappears in 24 hours and is often overlooked in deliverable specs.",{"step":351,"title":352,"description":353,"tip":354},3,"Set the content approval timeline","Enter the draft submission deadline (number of business days before go-live), the brand's review period, the revision turnaround time, and the maximum number of revision rounds included in the flat fee.","A 5-business-day review window is standard. Shorter windows increase the risk of rushed approvals; longer windows compress the influencer's production timeline unnecessarily.",{"step":356,"title":357,"description":358,"tip":359},4,"Fill in compensation, payment schedule, and kill fee","State the total flat fee or commission rate, the payment split and triggers (e.g., 50% on signing, 50% on delivery), the payment method, and the invoice net period. Set the kill fee percentage for brand-initiated cancellations after production starts.","Net 30 from invoice is standard for brands; influencers often negotiate for Net 14 or milestone-triggered payments to avoid carrying production costs.",{"step":361,"title":362,"description":363,"tip":364},5,"Specify disclosure requirements and platform labels","Name the required disclosure format for each platform — '#ad' or '#sponsored' at the start of captions, Instagram's paid partnership label, YouTube's paid promotion checkbox — and reference the applicable regulatory framework (FTC, ASA, or local equivalent).","Require the influencer to send you a screenshot of the live post showing the disclosure label before you release final payment.",{"step":366,"title":367,"description":368,"tip":369},6,"Define the IP license duration, scope, and whitelisting terms","State the license period (e.g., 12 months from publication), permitted channels (organic social, paid social, email, website), and whether whitelisting or dark-post advertising requires a separate paid addendum.","A 12-month organic license is reasonable for most campaigns. Each additional usage right — paid amplification, out-of-home, TV — commands a separate fee and should not be bundled into the base rate.",{"step":371,"title":372,"description":373,"tip":374},7,"Set exclusivity category and duration","Define the competing brand category narrowly (e.g., 'direct-to-consumer protein supplements' not 'health and wellness') and set a proportionate exclusivity period — typically 30 to 90 days for a single campaign, up to 6 months for a multi-post series.","Compensate exclusivity explicitly. An influencer who agrees to a 90-day category exclusivity without additional payment will often breach it — or refuse future work with you.",{"step":376,"title":377,"description":378,"tip":379},8,"Sign before content production begins","Both parties must execute the agreement — including any schedules — before the influencer begins creating content. Post-production signatures create consideration disputes and leave IP, exclusivity, and FTC obligations unenforceable.","Use Business in a Box eSign to timestamp execution and store the signed copy automatically. Send the countersigned agreement to the influencer on the same day.",[381,385,389,393,397,401],{"mistake":382,"why_it_matters":383,"fix":384},"No kill fee clause","Brands cancel campaigns after full content production more often than creators expect. Without a kill fee, the influencer has no compensation remedy for time and production costs already spent.","Include a kill fee of 50% of the remaining unpaid balance, triggered when the brand cancels after the influencer has submitted a first draft for review.",{"mistake":386,"why_it_matters":387,"fix":388},"Granting a perpetual content license by default","A perpetual, unlimited license allows the brand to run paid ads featuring the creator indefinitely — for years beyond the campaign — without additional compensation or consent.","Limit the license to a defined period (typically 12 months), named channels, and organic use only. Require a separate paid addendum for paid amplification or whitelisting rights.",{"mistake":390,"why_it_matters":391,"fix":392},"Leaving FTC disclosure format unspecified","Vague disclosure obligations like 'follow all applicable rules' shift risk to the influencer without ensuring compliant execution. Regulators have fined brands for non-compliant posts on creator accounts.","Specify the exact disclosure format required per platform — '#ad' as the first word in a caption, Instagram's paid partnership label enabled, YouTube's paid promotion checkbox ticked — and make release of final payment conditional on a compliance screenshot.",{"mistake":394,"why_it_matters":395,"fix":396},"Defining exclusivity too broadly","An exclusivity clause covering an entire industry vertical (e.g., 'all food and beverage') for six months is commercially unreasonable for most creator fee levels and will be breached, disputed, or flatly refused.","Narrow the exclusivity to the specific competing product category (e.g., 'plant-based protein bars') and tie the duration and compensation to the actual campaign scope.",{"mistake":398,"why_it_matters":399,"fix":400},"No content removal obligation on termination","When a brand partnership ends badly, promotional content remaining live continues to associate the brand with the influencer — with no contractual mechanism to require removal.","Include a clause requiring the influencer to archive or delete published content within 10 business days of termination for cause, with exceptions for content the influencer created independently after the campaign period.",{"mistake":402,"why_it_matters":403,"fix":404},"Using the influencer's social handle as the contracting party","Social handles are not legal entities. If payment is disputed or the agreement needs to be enforced, you have no identifiable legal person or entity to pursue.","Require the influencer's legal name or registered business name before execution. If they operate through an LLC or personal service company, contract with that entity and obtain the registration details.",[406,409,412,415,418,421,424,427,430],{"question":407,"answer":408},"What is an influencer marketing agreement?","An influencer marketing agreement is a legally binding contract between a brand and a content creator that defines the terms of a paid or gifted promotional campaign. It covers what content the creator will produce, when they will post it, how much they will be paid, who owns the content afterward, and what disclosure rules apply. Without one, both parties rely on informal email exchanges that are difficult to enforce and often incomplete on critical terms like IP ownership and cancellation rights.\n",{"question":410,"answer":411},"Is an influencer marketing agreement legally required?","No law mandates a written influencer contract, but FTC regulations in the US and ASA guidelines in the UK require clear disclosure of material connections — and a written agreement is the standard mechanism for placing that obligation on the creator. Beyond disclosure, a contract is the only enforceable record of deliverables, payment terms, exclusivity, and content rights. Brands that operate without one regularly face disputes over unpublished posts, unauthorized content repurposing, and unpaid invoices.\n",{"question":413,"answer":414},"What should an influencer contract include?","At minimum: legal names of both parties, a detailed deliverables schedule (platform, format, quantity, live dates), compensation and payment terms including a kill fee, content approval process, FTC or ASA disclosure requirements, IP license scope and duration, exclusivity restrictions, a morality clause, and termination conditions with a content removal obligation. Missing any of these creates gaps that are expensive to resolve after a campaign goes wrong.\n",{"question":416,"answer":417},"Who owns the content created by an influencer?","By default under copyright law, the creator who makes the content owns it — even when paid by a brand. Brands receive only what the contract explicitly grants. A standard influencer agreement typically gives the brand a time-limited license to repost and repurpose organically, with paid amplification and whitelisting as separate, compensated add-ons. If the brand needs full ownership, a work-for-hire clause must be included and typically commands a significantly higher fee.\n",{"question":419,"answer":420},"What are FTC disclosure requirements for influencer posts?","The FTC requires that any material connection between a creator and a brand — including payment, free products, discounts, or family relationships — be clearly and conspicuously disclosed. In practice, this means '#ad' or '#sponsored' appearing as the first words in a caption (not buried after 'more'), or a paid partnership label on Instagram and Facebook. The FTC holds both brands and creators liable for non-compliant posts. Similar rules apply in the UK (ASA), Canada (Competition Bureau), and across the EU.\n",{"question":422,"answer":423},"What is a morality clause in an influencer contract?","A morality clause gives the brand the right to terminate the agreement and withhold payment if the influencer engages in public behavior that materially harms the brand's reputation. This covers public statements, social media posts, and actions — not just criminal convictions. Influencers should negotiate for a reciprocal clause allowing them to exit if the brand becomes publicly controversial, and for clear, objective standards rather than purely subjective brand discretion.\n",{"question":425,"answer":426},"What is a kill fee and when does it apply?","A kill fee is a partial payment — typically 25–50% of the remaining contracted amount — owed to the influencer if the brand cancels the campaign after production has started. It compensates the creator for time and costs already spent. Kill fees typically trigger once a first draft has been submitted for review. Without one, a brand can cancel a fully produced campaign and owe nothing beyond any deposit already paid.\n",{"question":428,"answer":429},"Can an influencer work with competing brands at the same time?","Only if the contract allows it. An exclusivity clause prevents the influencer from promoting competing brands within a defined category during and for a defined period after the campaign. Exclusivity should be compensated separately — typically 20–30% above the base fee for a 90-day restriction — and the category must be narrowly defined to be commercially reasonable and legally enforceable.\n",{"question":431,"answer":432},"Do I need a lawyer to draft an influencer marketing agreement?","For standard campaigns with micro- or mid-tier influencers, a well-prepared template is typically sufficient. Engage a lawyer when the campaign involves significant fees (above $25,000), long-term ambassador deals, international creators subject to different disclosure laws, complex whitelisting or content ownership arrangements, or when the influencer is represented by a talent agency with its own standard paper.\n",[434,438,442,446,450,454],{"industry":435,"icon_asset_id":436,"specifics":437},"E-commerce and consumer brands","industry-ecommerce","Affiliate tracking links and promo codes alongside flat fees; usage rights for product page and paid social repurposing; exclusivity critical to protect against competitor crossover.",{"industry":439,"icon_asset_id":440,"specifics":441},"Beauty and personal care","industry-retail","Tutorial and review content requires detailed approval workflows to ensure ingredient claims and efficacy statements comply with FTC and FDA guidelines on cosmetic advertising.",{"industry":443,"icon_asset_id":444,"specifics":445},"Food and beverage","industry-food-beverage","Health and nutrition claims in sponsored content are regulated by the FTC and FDA; contracts must require creators to submit scripts and captions for compliance review before shooting.",{"industry":447,"icon_asset_id":448,"specifics":449},"Financial services and fintech","industry-fintech","Investment-related promotional content is subject to SEC and FINRA rules in the US and FCA rules in the UK; influencers promoting financial products must hold or operate under an appropriate license, and contracts must specify compliance review obligations explicitly.",{"industry":451,"icon_asset_id":452,"specifics":453},"Travel and hospitality","industry-travel","Gifted stays and experiences are material connections requiring disclosure; deliverable schedules tied to travel dates need flexible rescheduling clauses and force majeure provisions.",{"industry":455,"icon_asset_id":456,"specifics":457},"SaaS and technology","industry-saas","Tutorial and demo content requires technical accuracy review; perpetual licensing is often sought to repurpose creator content in product marketing and case studies, commanding a premium fee.",[459,462,464,467],{"vs":44,"vs_template_id":460,"summary":461},"affiliate-program-agreement-D13523","An affiliate agreement compensates the creator purely on a performance basis — a commission on each sale generated through a unique tracking link or code. An influencer marketing agreement typically involves a flat fee for content creation and publication, regardless of sales outcomes. Many campaigns combine both: a flat production fee plus an affiliate commission layer. Use an affiliate agreement when performance-based compensation is the primary mechanic; use an influencer agreement when you are paying for content and reach.",{"vs":104,"vs_template_id":243,"summary":463},"An independent contractor agreement covers the general terms of an ongoing service relationship — scope, payment, IP, and confidentiality — for any self-employed service provider. An influencer marketing agreement is purpose-built for campaign-specific content creation and adds disclosure obligations, content approval workflows, morality clauses, exclusivity, and platform-specific deliverable specs. Use an influencer agreement for any campaign involving sponsored content; an independent contractor agreement is appropriate only when the creator is engaged for non-promotional production work.",{"vs":232,"vs_template_id":465,"summary":466},"D{BRAND_AMBASSADOR_AGREEMENT_ID}","A brand ambassador agreement governs a long-term, ongoing promotional relationship — typically 6 to 24 months — with recurring deliverables, a monthly retainer, and deeper exclusivity obligations. An influencer marketing agreement covers a defined campaign with a fixed deliverable set and a clear end date. Use an ambassador agreement for sustained partnerships; use an influencer agreement for discrete campaign activations.",{"vs":468,"vs_template_id":469,"summary":470},"Content Creator Agreement","D{CONTENT_CREATOR_AGREEMENT_ID}","A content creator agreement (work-for-hire variant) transfers full IP ownership of produced content to the brand — the creator is paid to produce assets the brand owns outright. An influencer marketing agreement grants the brand a time-limited license while the creator retains copyright. Use a content creator agreement when the brand needs to own and repurpose assets indefinitely; use an influencer agreement when the creator is being paid primarily for their audience reach and organic publication.",{"use_template":472,"template_plus_review":476,"custom_drafted":480},{"best_for":473,"cost":474,"time":475},"Brands and creators running standard single-campaign or short-series partnerships with fees below $10,000","Free","20–30 minutes",{"best_for":477,"cost":478,"time":479},"Campaigns with fees above $10,000, international creators, complex IP or whitelisting arrangements, or regulated product categories","$300–$800","2–4 days",{"best_for":481,"cost":482,"time":483},"Long-term ambassador deals, talent-agency represented creators, financial or pharmaceutical product promotions, or campaigns with material exclusivity obligations","$1,500–$5,000+","1–2 weeks",[485,490,495,500],{"code":486,"name":487,"flag_asset_id":488,"note":489},"us","United States","flag-us","The FTC Endorsement Guides require clear and conspicuous disclosure of material connections between brands and creators. Brands are jointly liable for non-compliant posts even when the disclosure obligation is contractually delegated to the influencer. The FTC updated its guides in 2023 to tighten standards on virtual influencers and employee endorsements. California's AB 5 and similar state laws may classify influencers as employees rather than independent contractors depending on the nature and duration of the relationship.",{"code":491,"name":492,"flag_asset_id":493,"note":494},"ca","Canada","flag-ca","The Canadian Competition Bureau requires that paid endorsements be clearly disclosed under the Competition Act's misleading advertising provisions. Canada's Anti-Spam Legislation (CASL) can apply when sponsored content includes links or promotional calls-to-action sent electronically. Quebec's Consumer Protection Act imposes additional rules on advertising directed at persons under 13, which can affect influencer campaigns featuring youth-oriented products.",{"code":496,"name":497,"flag_asset_id":498,"note":499},"uk","United Kingdom","flag-uk","The Advertising Standards Authority (ASA) and the Competition and Markets Authority (CMA) both regulate influencer advertising in the UK. Paid content must be labeled '#ad' prominently — 'gifted' alone is not sufficient where the influencer has an obligation to post. The ASA's 2022 guidance requires disclosure even for products received for free with no posting obligation, where the influencer chooses to post. Post-Brexit, UK rules operate independently of EU frameworks.",{"code":501,"name":502,"flag_asset_id":503,"note":504},"eu","European Union","flag-eu","The EU's Unfair Commercial Practices Directive requires disclosure of commercial intent in influencer content, with enforcement varying by member state — Germany and France have the most active regulators. GDPR obligations apply when influencer campaigns collect personal data through competition entries, newsletter sign-ups, or pixel tracking linked to content. The Digital Services Act (DSA), effective 2024, imposes additional transparency obligations on very large platforms hosting influencer content.",[506,243,507,508,509,510,511,512,513,514,515,516],"affiliate-program-agreement-D743","non-disclosure-agreement-nda-D12692","service-agreement-D12711","marketing-plan-D1366","social-media-policy-D12688","content-license-agreement-D13936","partnership-agreement-D12551","sales-invoice-D383","cease-and-desist-letter-D12916","joint-venture-agreement-D889","consulting-agreement---long-D12543",{"emit_how_to":193,"emit_defined_term":193},{"primary_folder":128,"secondary_folder":519,"document_type":520,"industry":521,"business_stage":522,"tags":523,"confidence":529},"services-and-consulting","agreement","general","growth",[524,525,526,527,528],"campaign","contract","influencer-marketing","marketing-agreement","content-creator",0.85,"\u003Ch2>What is an Influencer Marketing Agreement?\u003C/h2>\n\u003Cp>An \u003Cstrong>Influencer Marketing Agreement\u003C/strong> is a legally binding contract between a brand or advertiser and a content creator that governs a paid or gifted promotional campaign. It defines what content the influencer will produce, on which platforms, by what dates, and what they will be paid — while also establishing who owns the resulting content, what disclosures are legally required, and under what conditions either party can walk away. Unlike an informal brief or a series of direct messages, a signed agreement creates enforceable obligations that protect both the brand's investment and the creator's right to be paid.\u003C/p>\n\u003Cp>The document typically covers the full campaign lifecycle: deliverable specifications, a draft approval workflow, compensation and kill fees, FTC or ASA disclosure mandates, intellectual property licensing, exclusivity restrictions, a morality clause, and termination conditions including content removal obligations. Because influencer campaigns sit at the intersection of advertising law, copyright law, and contract law, the agreement must address all three to be effective.\u003C/p>\n\u003Ch2>Why You Need This Document\u003C/h2>\n\u003Cp>Without a written influencer marketing agreement, brands routinely discover that their most expensive campaign assets — photography, video, tutorials — can be used only once, on one platform, because no license was agreed in writing. Creators find themselves unable to collect payment when a brand cancels mid-production, having produced a full video with no kill fee to fall back on. Regulators fine both parties when FTC disclosure requirements are missing from a post, regardless of what was discussed over email. A single well-drafted agreement prevents all of these outcomes by converting informal expectations into enforceable terms before a camera rolls or a post goes live. This template gives brands and creators a clear, professionally structured starting point that covers every material risk — in minutes rather than weeks.\u003C/p>\n",1781185949862]