[{"data":1,"prerenderedAt":518},["ShallowReactive",2],{"document-cross-promotion-agreement-D13826":3},{"document":4,"label":24,"preview":11,"thumb":25,"description":5,"descriptionCustom":6,"apiDescription":5,"pages":8,"extension":10,"parents":26,"breadcrumb":30,"related":38,"customDescModule":169,"customdescription":6,"mdFm":170,"mdProseHtml":517},{"description":5,"descriptionCustom":6,"label":7,"pages":8,"size":9,"extension":10,"preview":11,"thumb":12,"svgFrame":13,"seoMetadata":14,"parents":16,"keywords":23},"CROSS-PROMOTION AGREEMENT This Cross-Promotion Agreement (the \"Agreement\") is entered into effect as of [DATE], BETWEEN: [COMPANY NAME], (\"Company A\"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] AND: [PARTNER COMPANY NAME], (\"Company B\") a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] PURPOSE OF THE AGREEMENT 1.1 The Parties intend to engage in a cross-promotion arrangement to jointly market their products or services to a broader audience and realize mutual benefits. PROMOTION DETAILS 2.1 Company A Promotion: Company A agrees to promote, market, or advertise the products or services of Company B as outlined in Exhibit A attached hereto. Exhibit A includes details about the specific promotional activities and any related costs or fees. 2.2 Company B Promotion: Company B agrees to promote, market, or advertise the products or services of Company A as detailed in Exhibit B attached hereto. Exhibit B includes information about the specific promotional activities and any related costs or fees. TERM AND TERMINATION 3.1 This Agreement shall commence on the effective date and continue for the term specified in Exhibit A or until terminated by either Party with written notice. 3.2 Either Party may terminate this Agreement if the other Party materially breaches any of the terms or obligations outlined herein. ",null,"Cross-Promotion Agreement","5",513,"doc","https://templates.business-in-a-box.com/imgs/1000px/cross-promotion-agreement-D13826.png","https://templates.business-in-a-box.com/imgs/250px/13826.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#13826.xml",{"title":15,"description":6},"cross-promotion agreement",[17,20],{"label":18,"url":19},"Sales & Marketing","/templates/sales-marketing/",{"label":21,"url":22},"Press & Media","/templates/press-media/","cross promotion agreement","Cross-Promotion Agreement Template","https://templates.business-in-a-box.com/imgs/400px/13826.png",[27,17,20],{"label":28,"url":29},"Templates","/templates/",[31,32,35],{"label":28,"url":29},{"label":33,"url":34},"Legal Agreements","/templates/business-legal-agreements/",{"label":36,"url":37},"Partnerships & Joint Ventures","/templates/partnerships-and-joint-ventures/",[39,43,47,51,55,59,63,67,71,75,79,83,87,102,114,127,141,156],{"label":40,"url":41,"thumb":42,"extension":10},"Acquisition and Cross Servicing Agreement","/template/acquisition-and-cross-servicing-agreement-D13897","https://templates.business-in-a-box.com/imgs/250px/13897.png",{"label":44,"url":45,"thumb":46,"extension":10},"Website Cross Sponsorship Agreement","/template/website-cross-sponsorship-agreement-D750","https://templates.business-in-a-box.com/imgs/250px/750.png",{"label":48,"url":49,"thumb":50,"extension":10},"Online Promotion Agreement","/template/online-promotion-agreement-D748","https://templates.business-in-a-box.com/imgs/250px/748.png",{"label":52,"url":53,"thumb":54,"extension":10},"Promotion Policy","/template/promotion-policy-D13278","https://templates.business-in-a-box.com/imgs/250px/13278.png",{"label":56,"url":57,"thumb":58,"extension":10},"Congratulations on Promotion","/template/congratulations-on-promotion-D661","https://templates.business-in-a-box.com/imgs/250px/661.png",{"label":60,"url":61,"thumb":62,"extension":10},"Notice of Promotion","/template/notice-of-promotion-D641","https://templates.business-in-a-box.com/imgs/250px/641.png",{"label":64,"url":65,"thumb":66,"extension":10},"Promotion Announcement","/template/promotion-announcement-D647","https://templates.business-in-a-box.com/imgs/250px/647.png",{"label":68,"url":69,"thumb":70,"extension":10},"Checklist Drafting Joint Promotion Agreements","/template/checklist-drafting-joint-promotion-agreements-D5216","https://templates.business-in-a-box.com/imgs/250px/5216.png",{"label":72,"url":73,"thumb":74,"extension":10},"Press Release Promotion of Employee","/template/press-release-promotion-of-employee-D1406","https://templates.business-in-a-box.com/imgs/250px/1406.png",{"label":76,"url":77,"thumb":78,"extension":10},"Non-Profit Partnership Agreement","/template/non-profit-partnership-agreement-D14023","https://templates.business-in-a-box.com/imgs/250px/14023.png",{"label":80,"url":81,"thumb":82,"extension":10},"Acquisition Agreement","/template/acquisition-agreement-D847","https://templates.business-in-a-box.com/imgs/250px/847.png",{"label":84,"url":85,"thumb":86,"extension":10},"Amalgamation Agreement","/template/amalgamation-agreement-D855","https://templates.business-in-a-box.com/imgs/250px/855.png",{"description":88,"descriptionCustom":6,"label":89,"pages":90,"size":91,"extension":10,"preview":92,"thumb":93,"svgFrame":94,"seoMetadata":95,"parents":96,"keywords":100,"url":101},"JOINT VENTURE AGREEMENT This Joint Venture Agreement (the \"Agreement\") is effective [DATE], BETWEEN: [YOUR COMPANY NAME] (the \"First Joint Venturer\"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [SECOND JOINT VENTURER NAME] (the \"Second Joint Venturer\"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] This Agreement is entered by First Joint Venturer and Second Joint Venturer, herein after collectively referred to as the \"Joint Venturers\", for the purpose of performing: [DESCRIBE JOINT VENTURE]. WITNESSETH: WHEREAS, the parties are desirous of forming a Joint Venture (the \"Venture\"), under the laws of the [State/Province] of [STATE/PROVINCE] by execution of this Agreement for the purposes set forth herein and are desirous of fixing and defining between themselves their respective responsibilities, interests, and liabilities in connection with the performance of the before mentioned project; and NOW, THEREFORE, in consideration of the mutual covenants and promises herein contained, the Parties herein agree to constitute themselves as Joint Venturers, henceforth, \"Venturers\" for the purposes before mentioned, and intending to be legally bound hereby, the parties hereto, after first being duly sworn, do covenant, agree and certify as follows: DEFINITIONS \"Affiliate\" shall refer to (i) any person directly or indirectly controlling, controlled by or under common control with another person, (ii) any person owning or controlling 10% or more of the outstanding voting securities of such other person, (iii) any officer, director or other partner of such person and (iv) if such other person is an officer, director, joint Venturer or partner, any business or entity for which such person acts in any such capacity. \"Venturers\" shall refer to [VENTURE NAME] Inc., and any successor(s) as may be designated and admitted to the Venture. \"Internal Revenue Code\", \"Code\" or \"I.R.C.\" shall refer to the current and applicable Internal Revenue Code. \"Net Profits and Net Losses\" means the taxable income and loss of the Venture, except as follows: [DESCRIBE] The \"Book\" value of an asset shall be substituted for its adjusted tax basis if the two differ, but otherwise Net Profits and Net Losses shall be determined in accordance with federal income tax principles. \"Project\" shall refer to that certain [DESCRIBE] project known as [NAME]. \"Treasury Regulations\" shall refer to those regulations promulgated by the Department of the Treasury with respect to certain provision of Internal Revenue Code. \"Percentage of Participation\" shall refer to that figure set forth in Exhibit A. FORMATION, NAME, AND PRINCIPLE PLACE OF BUSINESS Formation (a) The Venturers do hereby form a joint venture pursuant to the laws of the State of [STATE/PROVINCE] in order for the Venture to carry on the purposes for which provision is made herein. (b) The Ventures shall execute such certificates as may be required by the laws of the [State/Province] of [STATE/PROVINCE] or of any other state in order for the Venture to operate its business and shall do all other acts and things requisite for the continuation of the Venture as a joint venture pursuant to applicable law. Name The Name and style under which the Venture shall be conducted is: [DESCRIBE]. Principal place of business The Venture shall maintain its principal place of business at [FULL ADDRESS]. The Venture may re-locate its office from time to time or have additional offices as the Venturers may determine. PURPOSE OF THE JOINT VENTURE The business of the Venture shall be to perform: [DESCRIBE], a project having the Contract # , being entitled, and being in a dollar amount of [AMOUNT], in accordance with the contract documents for the Project and all such other business incidental to the general purposes herein set forth. TERM The term of the Venture shall commence as of the date hereof and shall be terminated and dissolved upon the earliest to occur of: (i) completion of the Project and receipt of all sums due the Venture by the Owner, [OWNER NAME] pursuant thereto and payment of all laborers and material men employed by the Venture in connection with the project; (ii) [DATE]; (iii) the unanimous agreement of the Ventures; or (iv) the order of a court of competent jurisdiction. PERCENTAGE OF PARTICIPATION Description Except as otherwise provided in sections 6.0 and 9.0 hereof, the interest of the Parties in any gross profits and their respective shares in any losses and/or liabilities that may result from the filing of a joint bid and/or the performance of the Construction Contract, and their interests in all property and equipment acquired and all money received in connection with the performance of the Contract shall be as follows: [Name Joint Venture Partner Percentage] Losses The Parties agree that in the event any losses arise out of or results from the performance of the Project, each Venturer shall assume and pay the share of the losses that is equal to the percentage of participation. Liabilities If for any reason, a Venturer sustains any liabilities or is required to pay any losses arising out of or directly connected with the Project, or the execution of any surety bonds or indemnity agreements in connection therewith, which are in excess of its Percentage of Participation, in the Joint Venture, the other Venturer shall promptly reimburse such Venturer this excess, so that each and every member of the Joint Venturer will then have paid its proportionate share of such losses to the full extent of its Percentage of Participation. Indemnities The Venturers agree to indemnify each other and to hold the other harmless from, any and all losses of the Joint Venture that are in excess of such other Venturer's Percentage of Participation. Provided that the provisions of this subsection shall be limited to losses that are directly connected with or arise out of the performance of the Project and/or the execution of any bonds or indemnity agreements in connection therewith and shall not be relate to or include any incidental, indirect or consequential losses that may be sustained or suffered by a Party. Duration The Parties shall from time to time execute such bonds and indemnity agreements, including applications there and other documents that may be necessary in connection with the performance of the Project. Provided however, that the liability of each of the Parties under any agreements to indemnify a surety company or surety companies shall be limited to the percentage of the total liability assumed by all the Parties under such indemnity agreements that is equal to the Party's Percentage of Participation. Initial contribution of the venture (a) The Venturers shall contribute the Property to the Venture and their Capital Account shall each be credited with the appropriate value of such contribution in accordance with their Venture interests. (b) Except as otherwise required by law or this Agreement, the Venturers shall not be required to make any further capital contributions to the Venture. Venture interests Upon execution of this Agreement, the Venturers shall each own the following interests in the Venture: Joint Venture Partner Percentage Return of capital contributions (a) No Venturer shall have the right to withdraw his capital contributions or demand or receive the return of his capital contributions or any part thereof, except as otherwise provided in this Agreement. (b) The Venturers shall not be personally liable for the return of capital contributions or any part thereof, except as otherwise provided in this Agreement. (c) The Venture shall not pay interest on capital contributions of any Venturer.","Joint Venture Agreement","7",70,"https://templates.business-in-a-box.com/imgs/1000px/joint-venture-agreement-D889.png","https://templates.business-in-a-box.com/imgs/250px/889.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#889.xml",{"title":6,"description":6},[97,99],{"label":33,"url":98},"business-legal-agreements",{"label":33,"url":98},"joint venture agreement","/template/joint-venture-agreement-D889",{"description":103,"descriptionCustom":6,"label":104,"pages":90,"size":9,"extension":10,"preview":105,"thumb":106,"svgFrame":107,"seoMetadata":108,"parents":110,"keywords":109,"url":113},"AFFILIATE PURCHASE AGREEMENT This Affiliate Purchase Agreement (the \"Agreement\") is effective [DATE], BETWEEN: [COMPANY] (the \"Company\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE] with its head office located at: [YOUR COMPLETE ADDRESS] AND: [SECOND PARTY NAME] (the \"Affiliate \"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] WHEREAS the Company wishes to establish a customer oriented sales, service network of Affiliates WHEREAS the Affiliate shall market the products and services of the Company to various customers and accordingly receive commission whenever the referred customer of the Affiliate purchases the products and services of the Company; WHEREAS the Parties wish to evidence their contract in writing; NOW, THEREFORE, THE PARTIES AGREE AS FOLLOWS: DEFINITIONS \"Customer\" means one who buys goods and/or services. \"Affiliate\" means any legal entity, or an individual approved to participate in Company's Affiliate Program. \"Confidentiality\" means, any and all confidential business information concerning either part that is disclosed to the other party in connection with this Agreement, including all confidential information disclosed to Affiliate and including the terms of this Agreement. PURPOSE AND FORMATION OF AFFILIATE PURCHASE AGREEMENT The purpose of this agreement is to establish a non-exclusive relationship between the Company and Affiliate where the Affiliate shall promote certain goods and services of the Company to the customers and the Affiliate shall receive commission whenever a sale of the products or services of the Company is made through the Affiliate link. PROMOTION OF AFFILIATE RELATIONSHIP Affiliate's participation in the Affiliate Program allows the Company to make a variety of graphic and textual links available to Affiliate. The Links will serve to identify Affiliate's website as a member of the Affiliate Program and will establish a link from its website or e-mail to Company's website. Unless expressly permitted by Company the Links are to be used on its website and it shall not distribute the Links to third parties to be posted on websites that it does not own. The Affiliate agrees to cooperate fully with Company to establish and maintain such Links. Affiliate further agrees that its use of the Links must be in compliance with this Agreement at all times. DATA SECURITY 4.1 Affiliate shall comply with all applicable data protection laws regarding the transmission of data exported to or from the United States or the country in which Affiliate resides, including without limitation, the General Data Protection Regulation 2016/679 of European Parliament and of the Council of 27 April 2016 (the \"GDPR\"). Affiliate, as a controller under the GDPR, shall also implement appropriate technical measures to ensure a level of security appropriate to the risk, considering the nature, scope, context, and purpose of processing any personal data. Affiliate agrees to promptly assist Company in complying with any data subject rights request under the GDPR that Company may receive from any individuals referred to Company by Affiliate. Affiliate further agrees to promptly assist Company in complying with any duties to cooperate with supervisory authorities under the GDPR. COMMISSIONS 5.1 The Affiliate shall be entitled to a commission of [COMMISSION PERCENTAGE] % for each Qualified Purchase by the Customer referred by the Affiliate. The Company shall pay the commission of the Affiliate at the end of each month for the qualified Purchases for that month. TERM, TERMINATION AND BREACH OF THIS AGREEMENT This agreement, shall expire [NUMER OF YEARS] years from the date of this agreement with year-to-year options thereafter unless terminated earlier by one of the following events: Written agreement by the Parties to terminate this agreement, or If any team member petitions for bankruptcy or reorganization under bankruptcy laws, or makes an assignment of the benefit of creditors, or The Government's debarment or suspension of any team member which would preclude any team member's participation in contracts with the Government, or By written notification by either party. If any Party breaches or defaults any of the provisions of this Agreement, the other Parties may provide written notice of such breach in accordance with the NOTICES provision of this agreement. If said Party does not cure its performance within 15 days from the date it receives notice, then any time after the expiration of such cure period, the non-breaching Party may give written notice to the other(s) of its election to terminate this Agreement. Should there be any dispute arising under or related to this Agreement, such dispute may be resolved as provided under provisions of the Alternate Disputes Resolution process as defined by this Agreement. In the event that this Agreement is terminated, any contracts or subcontracts resulting from efforts under this Agreement shall remain in effect, subject to the terms and conditions therein. OWNERSHIP OF TECHNOLOGY/RIGHTS IN INVENTION PATENTS, COPYRIGHTS AND TRADE SECRETS AND OTHER INTELLECTUAL PROPERTY A Party shall own rights to any technology it independently develops or has already developed. Each Party shall mark all independently owned proprietary materials with designation of \"proprietary\" prior to the release to either Party. CONFIDENTIALITY AND NON-DISCLOSURE Non-Disclosure 8.1.1 Without the other Parties' prior, written consent, no Party shall directly or indirectly, disclose, make available, or communicate to anyone or any entity, other than its own employees, agents, and representatives, all or any part of any proprietary information shared by the other Party with it during the course of this Agreement, except as may be required by court order or overriding federal law. Each Party acknowledges and agrees, that the other Parties have valuable, proprietary rights in their information and agrees to keep the other Parties' information strictly confidential and only disclose it to those of its employees, agents, or representatives who have a need to know. Before disclosure, each Party shall advise any such employees, agent, or representative to whom such disclosure is made of this Agreement and require any such employee, agent, or representative to agree to abide by the terms of this Agreement and keep all disclosed information confidential. This covenant of confidentiality and non-disclosure shall apply to written materials and information, and to information imparted verbally. Return of Written Materials 8.2.1 The Parties acknowledge that any such information will be shared for the sole purpose of determining if there is a basis for agreement between the Parties. Neither Party is hereby granting the other any right or license with respect to any shared information. If the Parties fail to reach agreement, each Party shall return to the other any written materials or information given to it (and copies made by it) or affix in writing that such materials or information has been destroyed. If agreement is not reached, any Party shall not use in any way for its benefit or any other person's or entity's benefit any such information or materials shared with it without the other Parties' written consent. Term 8.3.1 The non-disclosure terms to this Agreement shall be in effect for a period of five years from its date of execution with year-to-year options, if exercised, or three years from termination of this Affiliate Purchase agreement, whichever is longer. WARRANTIES Each of the Parties agrees to perform their responsibilities under this Agreement and any contract resulting from Business Initiatives consistent with good commercial practices","Affiliate Purchase Agreement","https://templates.business-in-a-box.com/imgs/1000px/affiliate-purchase-agreement-D12818.png","https://templates.business-in-a-box.com/imgs/250px/12818.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12818.xml",{"title":109,"description":6},"affiliate purchase agreement",[111,112],{"label":33,"url":98},{"label":33,"url":98},"/template/affiliate-purchase-agreement-D12818",{"description":115,"descriptionCustom":6,"label":116,"pages":117,"size":9,"extension":10,"preview":118,"thumb":119,"svgFrame":120,"seoMetadata":121,"parents":123,"keywords":122,"url":126},"SPONSORSHIP AGREEMENT This Confidential Instructions: Sponsorship Agreement (the \"Agreement\") is effective [DATE], BETWEEN: [ORGANIZER NAME] (the \"Organizer\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [SPONSOR NAME] (the \"Sponsor\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] WHEREAS, [YOUR COMPANY NAME], the \"Organizer\", has the exclusive right to organize and conduct a [type] event which is to be held [SPECIFY TIME] in [CITY, STATE] and to be known as [EVENT NAME] (Event); and WHEREAS, Sponsor has determined to provide financial support for the Event in exchange for certain promotional rights to be provided by Organizer; NOW, THEREFORE, in consideration of the mutual agreements and promises contained herein, the parties hereto agree as follows: OFFICIAL STATUS Organizer grants to Sponsor the exclusive right during the Term of this Agreement to use Organizer's Trademarks as described herein in advertising and promoting Sponsor's Products [Services] as defined herein and to refer to such Products [Services] as the \"Official [product or service category]\" of the Event. ADVERTISING AND PROMOTION Subject to Organizer's rights of approval as described in this Agreement, Sponsor shall have the right to use Organizer's Trademarks [Service Marks] in advertising and promotional activities as it deems desirable during the term of this Agreement. Organizer shall [use its best efforts to] provide the following rights to Sponsor during the Term of this Agreement: The right to sell Products [Services] at the Site of the Event; The right to have banners [or curtains] on center stage [or at the entrance], such banners to be provided by Sponsor [Organizer] and to be of a size and design chosen by Sponsor [Organizer] and placed in accordance with Sponsor's [Organizer's] directions; The right to have [number] additional signs at locations specified by Organizer [Sponsor] and at a distance of at least [number] feet from other signage, such signs to be provided by Sponsor [Organizer]; The right to signage on all courtesy vehicles, if any, used by Organizer in connection with the Event; The right to credit as follows in all print advertising [of a size larger than] [square inches] [placed by Organizer] in connection with the Event; \"[Sponsor's Event]\"; The right to have Sponsor's Trademarks [Service Marks] on stationery, business cards, and other brochures used by Organizer in connection with the promotion of the Event; The right to have Sponsor's name and/or Trademarks [Service Marks] on [percent] of all units of each type of all official merchandise authorized by Organizer; The right to be named in all press releases issued by Organizer; The right to sell or give away promotional merchandise in connection with advertising or promoting the Event, but only in compliance with Paragraph 8 of this Agreement; The right to purchase advertising spots on network cable or other television broadcasts of the Event licensed by Organizer [to the extent permitted in Organizer's broadcast license agreement]; The right to opening and closing audio and video billboards in all television coverage, to the extent permitted by the station licensed by Organizer to cover the Event; The right to one page of advertising in the official program authorized by Organizer; The right to use film clips (not to exceed [number] minutes in length) of past events [of this type] organized by Organizer for advertising and promotion, subject to prior approval; To use film clips (not to exceed [number] minutes in length) of this Event for purposes of advertising Sponsor's involvement with the Event; and The right to erect a courtesy tent [or host a similar area] at the site of the Event at a location designated by Organizer. SPONSORSHIP FEE In consideration of the full performance by Organizer of all of its obligations hereunder and of all rights granted hereunder to Sponsor, Sponsor shall pay to Organizer the total sum of [AMOUNT], payable as follows: [AMOUNT] on or before [date] [AMOUNT] on or before [date] [AMOUNT] on or before [date] [AMOUNT] on or before [date] [AMOUNT] on or before [date] [by irrevocable letter of credit drawn on and confirmed by a [COUNTRY] bank acceptable to Organizer, which letter of credit shall be automatically payable on sight on and after [DATE] if accompanied by an article from a newspaper of general circulation reporting that the Event took place. Sponsor shall furnish said letter of credit to Organizer within [NUMBER] days after the execution of this Agreement and it shall expire at the close of business in [CITY] on [DATE]]. REBATE OF SPONSORSHIP FEE If Organizer does not secure television coverage or if the rating described in [SPECIFY] hereof is not achieved, then Organizer shall rebate to Sponsor [AMOUNT] within [NUMBER] days after Event takes place. Organizer shall use its best efforts to assure that the television coverage of Event will achieve a [NUMBER] rating according to [rating service]. OPTION TO RENEW Organizer hereby grants to Sponsor the right to renew its Official Sponsorship hereunder on the same terms and conditions as contained herein (except that the Sponsorship Fee described in Paragraph 3 shall be [AMOUNT] and shall be paid on a mutually agreeable schedule similar to the one set forth in Paragraph 3 and the Rebate described in Paragraph 4 shall be [AMOUNT]). Sponsor shall exercise said option, if at all, by giving Organizer written notice thereof within [NUMBER] days prior to the expiration of the Term of this Agreement. In the event that Sponsor does not exercise such option, the exclusivity described in Paragraph 6 shall nonetheless continue for a period of [SPECIFY NUMBER MONTHS OR YEARS] or the completion of [NUMBER] events similar to the Event hereunder, whichever comes first. EXCLUSIVITY Organizer represents and warrants that it will not authorize any seller of any product [service] competitive to the Products [Services] or antithetical or incompatible with the Products [Services] to be an Official Sponsor or Supplier or to be associated in any way with the Event [(including on-site signage and concessions)]. Sponsor shall have the right to approve all other Sponsors and Suppliers. [If Organizer proposes a potential Sponsor or Supplier that makes goods [offers services] competitive to those of Sponsor but proposes to promote goods [services] that are not competitive to any product [or service] made by Sponsor, then Sponsor will not unreasonably withhold its approval of said sponsor or supplier. TRADEMARKS Sponsor's trademarks [Service Marks], label designs, product identifications, artwork, and other symbols and devices associated with Sponsor Products [Services] (Sponsor's Trademarks) [(Sponsor's Service Marks)] are and shall remain Sponsor's property and Sponsor shall take all steps reasonably necessary to protect such Sponsor's Trademarks [Service Marks] through federal [COUNTRY] registrations and foreign registrations as it deems desirable and through reasonable prosecution of infringements. Organizer is hereby authorized to use Sponsor's Trademarks [Service Marks] in advertising and promoting the Event during the Term of this Agreement provided Sponsor shall have the right to approve all [the format of] such uses in writing in advance. [Organizer shall submit materials to Sponsor in writing and if Sponsor does not approve or reject such materials in writing within [NUMBER] business days after receipt thereof, then Sponsor shall be deemed to have approved such materials.] The right to use Sponsor's Trademarks is nonexclusive, non-assignable, and nontransferable. All uses by Organizer of Sponsor's Trademarks shall inure solely to the benefit of Sponsor.","Sponsorship Agreement","9","https://templates.business-in-a-box.com/imgs/1000px/sponsorship-agreement-D12549.png","https://templates.business-in-a-box.com/imgs/250px/12549.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12549.xml",{"title":122,"description":6},"sponsorship agreement",[124,125],{"label":33,"url":98},{"label":33,"url":98},"/template/sponsorship-agreement-D12549",{"description":128,"descriptionCustom":6,"label":129,"pages":130,"size":131,"extension":10,"preview":132,"thumb":133,"svgFrame":134,"seoMetadata":135,"parents":136,"keywords":139,"url":140},"RESELLER AGREEMENT This Reseller Agreement (the \"Agreement\") is effective [DATE], BETWEEN: [YOUR COMPANY NAME] (the \"Company\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [RESELLER NAME] (the \"Reseller\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] APPOINTMENT Appointment Company appoints Reseller and Reseller accepts appointment as an independent non-exclusive Reseller to market, sell, lease and install Company products (\"Products\") within the Territory stated in Exhibit A to consumers purchasing pursuant to [SPECIFY]. Reseller is not appointed as a dealer for Company's [SPECIFY] Schedule. Products Covered Company Products means the products agreed to between the parties from time to time with any exclusions, additions or discounts Company may make. Sub-Resellers Reseller shall not, without Company's prior written approval, appoint sub-resellers, resellers or agents (\"Sub-resellers\") to market, sell, or lease Company Products; provided that Company shall not withhold such consent unreasonably if Reseller provides evidence of Company approved training and certification of such reseller or agent. Reseller shall be liable for the acts and omissions of any such Sub-resellers. Should Reseller resell Products to any Sub-reseller, and Products are further resold, the final end-user may not receive Company warranty or technical support. Sales Outside Territory Reseller shall in no way market, distribute, export, sell, lease or install Company Products outside the Territory without Company's prior written approval. Company will not ship on any Purchase Orders issued by Reseller outside the Territory. Company Sales Activities Company reserves the right to make direct sales into the Territory, and Reseller shall not be entitled to any compensation on any such sales. Company may appoint additional Resellers in the Territory at any time. OBLIGATIONS OF RESELLER Marketing and Product Support Reseller shall use reasonable efforts to market and sell Company Products in the Territory and shall comply with the policies, programs, and requirements regarding marketing and product support as may be communicated by Company to Reseller from time to time; provided, however, that in order to avoid conflict among Company's distribution channels, all such marketing and sales efforts require the prior written authorization from Company. Reseller shall not, without prior written authorization from Company, resell Company Products in a retail environment that includes any type of store, shop, or other similar physical premises into which customers or potential customers are invited for the purpose of purchasing or potentially purchasing any product from Reseller. Advertising Reseller shall adhere to the reseller advertising policies and programs as may be communicated by Company to Reseller from time to time. Customer Support and Service Reseller Shall: Supply Company with such data as Company requests regarding Reseller's sales to customers for Company's own reporting purposes; Participate fully in Company campaigns to notify customers of any retrofit or recall of Company Products; Use only Company-approved spare parts for any repair, servicing and maintenance of Company Products it provides under warranty; Comply with laws and regulations applicable to \"used\" or returned merchandise and never refurbish, place in inventory, or resell as \"new\" any Company Products returned to Reseller for post-sale repair; and Instruct its customers on how to obtain replacement parts under warranty, including, when Reseller wants its customers to contact Company directly, the use of Company's Return Merchandise Authorization (\"RMA\") procedures. Observance of Company Policies Company will keep Reseller informed of Company's customer support policies and procedures, and Reseller agrees to follow such policies and procedures to resolve any customer support issues. Minimum Order Commitment Concurrent with execution of this Agreement, Reseller agrees to simultaneously purchase from Company the Products set forth on the attached Schedule D at the indicated prices for resale pursuant to the terms of this Agreement (the \"Initial Purchase\"). Reseller's Warehouse All Products shipped to Reseller shall be maintained in Reseller's warehouse facility in [STATE/PROVINCE] and shall be insured against any damage or loss. The Products purchased in the Initial Purchase shall be shipped to such warehouse. Security Interest Reseller agrees that all Products sold to Reseller hereunder shall be secured by a security interest in such Products and any proceeds thereof and in any receivables related thereto including any customer loan paper until Company shall have been paid for such Products. Reseller agrees to execute financing agreements, a security agreement, and such other documentation and take such other actions as Company may require to evidence and perfect such security interest. Exclusive Marketing Arrangement During the term of this Agreement, Company will be the exclusive provider of [SPECIFY] (\"[SPECIFY]\") to Reseller. Reseller will not sell, offer for sale or solicit sales for products of any [SPECIFY] manufacturer other than Company. For the term of this Agreement, Company will be the sole supplier to Reseller for internal [SPECIFY] requirements provided that Company personal computers shall be compatible with Reseller's existing infrastructure, suitable for Reseller's internal needs, and competitively priced. OBLIGATIONS OF COMPANY Supply of Company Products Company shall endeavor to manufacture, assemble and ship Company Products to Reseller in a timely manner. Should shortages occur, Company may allocate its production as it deems appropriate, may delay or stop shipments, and may send partial shipments with prior notice. Company shall not be liable to Reseller for any failure to supply quantities of Company Products agreed upon with Reseller. Marketing Assistance Company will provide marketing support services and training programs to Reseller on a case-by-case basis. ORDERING AND DELIVERY OF COMPANY PRODUCTS Purchasing This Agreement with its terms and conditions, and those provided under the Company Consumer Products Limited Warranty (available upon request) applies to all purchase orders and other documents of purchase (\"Orders\") which Reseller may place with Company for the Products during the term of this Agreement. Media for Orders Reseller may order from Company by telephone, facsimile, mail or electronic mail. Company will also provide Reseller with the capacity to enter Orders directly into Company's system. Acceptance by Company of the Order shall occur (a) when the Order is entered into Company's system, (b) when an Order number is provided to Reseller by facsimile or electronic mail, if requested by Reseller, or (c) when assembly of the Products commences, whichever occurs first. Orders Reseller may deliver a Purchase Order to Company by facsimile or electronic mail provided a signed original is delivered to Company within [NUMBER] days of receipt of the Purchase Order by Company. Company shall accept all Purchase Order's by (a) facsimile or electronic mail, with a signed original notice of acknowledgment or (b) by commencement of performance by Company. Each Purchase Order shall be deemed an offer by Reseller to purchase the Company Products listed therein and when accepted by Company shall constitute a contract in accordance with the terms and conditions of the Purchase Order and this Agreement. If a conflict arises between the two, this Agreement shall take precedence.","Reseller Agreement","18",134,"https://templates.business-in-a-box.com/imgs/1000px/reseller-agreement-D5202.png","https://templates.business-in-a-box.com/imgs/250px/5202.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#5202.xml",{"title":6,"description":6},[137,138],{"label":33,"url":98},{"label":33,"url":98},"reseller agreement","/template/reseller-agreement-D5202",{"description":142,"descriptionCustom":6,"label":143,"pages":144,"size":9,"extension":10,"preview":145,"thumb":146,"svgFrame":147,"seoMetadata":148,"parents":150,"keywords":149,"url":155},"NON-DISCLOSURE AGREEMENT (NDA) This Non-Disclosure Agreement (the \"Agreement\") is made and effective [DATE], BETWEEN: [YOUR COMPANY NAME] (the \"Disclosing Party\"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [RECEIVING PARTY NAME] (the \"Receiving Party\"), an individual with his main address located at OR a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] WHEREAS, Receiving Party has been or will be engaged in the performance of work on [DESCRIBE]; and in connection therewith will be given access to certain confidential and proprietary information; and WHEREAS, Receiving Party and Disclosing Party wish to evidence by this Agreement the manner in which said confidential and proprietary material will be treated. NOW, THEREFORE, it is agreed as follows: NON-DISCLOSURE OF CONFIDENTIAL INFORMATION Both Parties understand and agree that each Party may have access to the confidential information of the other party. For the purposes of this Agreement, \"Confidential Information\" means proprietary and confidential information about the Disclosing Party's (or it's suppliers') business or activities. Such information includes all business, financial, technical, and other information marked or designated by such Party as \"confidential\" or \"proprietary.\" Confidential Information also includes information which, by the nature of the circumstances surrounding the disclosure, ought in good faith to be treated as confidential. For the purposes of this Agreement, Confidential Information does not include: Information that is currently in the public domain or that enters the public domain after the signing of this Agreement. Information a Party lawfully receives from a third Party without restriction on disclosure and without breach of a non-disclosure obligation. Information that the Receiving Party knew prior to receiving any Confidential Information from the Disclosing Party. Information that the Receiving Party independently develops without reliance on any Confidential Information from the Disclosing Party. Each Party agrees that it will not disclose to any third Party or use any Confidential Information disclosed to it by the other Party except when expressly permitted in writing by the other Party. Each Party also agrees that it will take all reasonable measures to maintain the confidentiality of all Confidential Information of the other Party in its possession or control. TERM The term of this Agreement is [number] of [years/months] from the date of execution by both Parties. TITLE The Receiving Party agrees that all Confidential Information furnished by the Disclosing Party shall remain the sole property of the Disclosing Party. DISCLAIMER","Non Disclosure Agreement Nda","3","https://templates.business-in-a-box.com/imgs/1000px/non-disclosure-agreement-nda-D12692.png","https://templates.business-in-a-box.com/imgs/250px/12692.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12692.xml",{"title":149,"description":6},"non disclosure agreement nda",[151,152],{"label":33,"url":98},{"label":153,"url":154},"Confidentiality Agreements","confidentiality-agreement","/template/non-disclosure-agreement-nda-D12692",{"description":157,"descriptionCustom":6,"label":158,"pages":159,"size":9,"extension":10,"preview":160,"thumb":161,"svgFrame":162,"seoMetadata":163,"parents":165,"keywords":164,"url":168},"SERVICE AGREEMENT This SERVICE AGREEMENT (\"Agreement\") is effective [DATE], BETWEEN: [COMPANY NAME] (the \"Contractor\"), a company organized and existing under the laws of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] AND: [COMPANY NAME] (the \"Customer\"), a company organized and existing under the laws of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] (The Contractor and the Customer shall be individually referred to as a \"Party\" and collectively referred to as the \"Parties\", as the context may require). WHEREAS A. Contractor has experience and expertise in [DESCRIBE EXPERIENCE AND SERVICE]. B. Customer desires to have Contractor provide services for them. C. Contractor desires to provide services to Customer on the terms and conditions set forth herein (the \"Services\"). NOW THEREFORE, in consideration of the above recitals, the representations, warranties, and agreements contained in this Agreement and for other good and valuable consideration, the receipt and adequacy of which are now acknowledged, the Parties agree as follows: SERVICES PROVIDED Beginning on upon agreement to this contract, [CONTRACTOR] will provide to [CUSTOMER] the following service (collectively, the /Services\"): Description of the project: [DESCRIBE THE SERVICE REQUIRED]. SCOPE OF WORK Contractor agrees to provide Services pursuant to the Scope of Work set forth in Exhibit A attached hereto (the \"Scope of Work\"). TERM Unless both parties mutually agree on an extension, this contract will automatically terminate on [SPECIFY]. PERFORMANCE The parties agree to do everything possible to ensure that the terms of this Agreement take effect. PAYMENT FOR SERVICES In exchange for the Services rendered, a payment of [SPECIFY] will be made to the Contractor upon completion of the scheduled Services described in this Contract. If an invoice is not paid on the due date, interest will be added to the current balance. These amounts shall be payable, and the Customer shall pay all overdue amounts at the lesser of [SPECIFY] per cent per annum or the maximum percentage permitted by applicable law. Or Customer will pay Contractor as follows: [SPECIFY]. DELIVERY OF SERVICES The Contractor will exercise due diligence in the provision of services. However, the Customer acknowledges that the indicated delivery times and other payment milestones listed in Scope of Work are estimates and do not constitute final delivery dates. SECURITY The Contractor must make reasonable security arrangement to protect Material from unauthorized access, collection, use, alteration or disposal. OWNERSHIP RIGHT The Customer shall hold the copyright for the agreed version of the Services as delivered, and the Customer's copyright notice may be displayed in the final version. All works, ideas, discoveries, inventions, patents, products or other information that may be protected by copyright (collectively, the \"Work Product\" developed in whole or in part by the Contractor in connection with the Services, shall be the exclusive property of the Customer. Upon request, the Contractor shall execute all documents necessary to confirm or perfect the exclusive ownership of the Customer's \"Work Product\". The Contractor retains exclusive rights to pre-existing materials used in the Customer's projects. The Customer shall not have the right to reuse, resell or otherwise transfer material belonging to the contractor or third parties. The Contractor reserves the right to use the finished public product as an example of a product. RETURN OF PROPERTY Upon the expiry or termination of this Agreement, the Contractor will return to the Customer any property, documentation, records or Confidential Information which is the property of the Customer. COMPENSATION For all services rendered by the Contractor under this Agreement, the Customer shall indemnify the Contractor. In the event that the Customer fails to make any of the payments mentioned, the Contractor shall have the right, but shall not be obliged, to exercise any of the following remedies: ","Service Agreement","6","https://templates.business-in-a-box.com/imgs/1000px/service-agreement-D12711.png","https://templates.business-in-a-box.com/imgs/250px/12711.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12711.xml",{"title":164,"description":6},"service agreement",[166,167],{"label":33,"url":98},{"label":33,"url":98},"/template/service-agreement-D12711",false,{"seo":171,"reviewer":183,"legal_disclaimer":187,"quick_facts":188,"at_a_glance":190,"personas":194,"variants":219,"glossary":245,"clauses":279,"how_to_fill":330,"common_mistakes":371,"faqs":396,"industries":424,"comparisons":449,"diy_vs_lawyer":463,"jurisdictions":476,"related_template_ids_curated":497,"schema":505,"classification":506},{"meta_title":172,"meta_description":173,"primary_keyword":174,"secondary_keywords":175},"Cross Promotion Agreement Template | BIB","Free cross promotion agreement template for joint marketing partnerships. Covers obligations, IP licensing, revenue sharing, and termination.","cross promotion agreement template",[23,176,177,178,179,180,181,182],"cross promotional agreement template","joint marketing agreement template","co-marketing agreement template","cross promotion contract","brand partnership agreement template","collaborative marketing agreement","co-promotion agreement template",{"name":184,"credential":185,"reviewed_date":186},"Bruno Goulet","CEO, Business in a Box","2026-05-02",true,{"difficulty":189,"legal_review_recommended":187,"signature_required":187},"medium",{"what_it_is":191,"when_you_need_it":192,"whats_inside":193},"A Cross Promotion Agreement is a legally binding contract between two or more businesses that agree to market each other's products or services to their respective audiences. This free Word download covers promotional obligations, IP licensing, approval rights, cost allocation, revenue sharing, and termination in a single document you can edit online and export as PDF.\n","Use it before launching any joint marketing campaign, co-branded content series, bundled offer, or audience-sharing initiative where two brands exchange promotional commitments. It is especially important when one or both parties will use the other's trademarks, customer data, or paid media budget.\n","Parties and recitals, scope of promotional activities, brand and IP license terms, approval and quality-control procedures, cost and revenue allocation, performance obligations and metrics, confidentiality, term and termination, and governing law.\n",[195,199,203,207,211,215],{"title":196,"use_case":197,"icon_asset_id":198},"Startup founders","Formalizing a co-marketing deal with a complementary SaaS or app partner","persona-startup-founder",{"title":200,"use_case":201,"icon_asset_id":202},"Marketing directors","Documenting channel-partner promotional commitments before a product launch","persona-marketing-director",{"title":204,"use_case":205,"icon_asset_id":206},"Small business owners","Running a joint promotion with a neighboring or adjacent-industry business","persona-small-business-owner",{"title":208,"use_case":209,"icon_asset_id":210},"E-commerce brand managers","Structuring a bundled-offer campaign with a non-competing product brand","persona-ecommerce-manager",{"title":212,"use_case":213,"icon_asset_id":214},"Agency account managers","Managing co-branded content or influencer campaigns on behalf of two clients","persona-agency",{"title":216,"use_case":217,"icon_asset_id":218},"Partnership development managers","Establishing repeatable legal terms for a portfolio of affiliate or reseller promotions","persona-partnership-manager",[220,224,228,232,235,238,241],{"situation":221,"recommended_template":222,"slug":223},"Two brands sharing audiences via email and social media only","Cross Promotion Agreement (Digital)","cross-promotion-agreement-D13826",{"situation":225,"recommended_template":226,"slug":227},"Co-branded physical product sold by both parties","Co-Branding Agreement","co-branding-agreement-D746",{"situation":229,"recommended_template":230,"slug":231},"Affiliate relationship where one party earns a commission per sale","Affiliate Marketing Agreement","affiliate-marketing-agreement-D12787",{"situation":233,"recommended_template":89,"slug":234},"Formal joint venture with shared revenue and a new entity","joint-venture-agreement-D889",{"situation":236,"recommended_template":116,"slug":237},"One brand sponsoring another brand's event or content","sponsorship-agreement-D12549",{"situation":239,"recommended_template":129,"slug":240},"Reseller promoting a vendor's product in exchange for margin","reseller-agreement-D5202",{"situation":242,"recommended_template":243,"slug":244},"Influencer or content creator promoting both brands jointly","Influencer Marketing Agreement","influencer-marketing-agreement-D12851",[246,249,252,255,258,261,264,267,270,273,276],{"term":247,"definition":248},"Cross Promotion","A marketing arrangement in which two or more businesses promote each other's products or services to their respective customer bases.",{"term":250,"definition":251},"Co-Branding","The use of two or more brand names, trademarks, or logos together on a product, service, or marketing material.",{"term":253,"definition":254},"IP License","A grant of permission from one party to another to use specific intellectual property — such as a trademark, logo, or copyrighted content — under defined conditions.",{"term":256,"definition":257},"Promotional Deliverable","A specific, agreed marketing output — such as a social media post, email blast, or landing page — that a party is obligated to produce and distribute.",{"term":259,"definition":260},"Approval Right","A contractual right allowing one party to review and approve any marketing material that features their brand or IP before it is published.",{"term":262,"definition":263},"Revenue Share","A mechanism by which two parties split income generated by a joint promotion, typically expressed as a percentage of net or gross revenue attributable to the campaign.",{"term":265,"definition":266},"Attribution","The process of determining which party's promotional activity caused a customer conversion, used to calculate revenue share and measure performance.",{"term":268,"definition":269},"Exclusivity","A clause preventing one or both parties from running a similar promotion with a direct competitor during the agreement term.",{"term":271,"definition":272},"Indemnification","A contractual obligation by one party to compensate the other for losses, damages, or legal costs arising from a specified breach or act.",{"term":274,"definition":275},"Term and Renewal","The defined start and end date of the agreement and whether it renews automatically unless either party gives notice of non-renewal.",{"term":277,"definition":278},"Morality Clause","A provision allowing either party to terminate the agreement immediately if the other engages in conduct that damages the terminating party's brand reputation.",[280,285,290,295,300,305,310,315,320,325],{"name":281,"plain_english":282,"sample_language":283,"common_mistake":284},"Parties, recitals, and purpose","Identifies each business by legal entity name, describes their respective businesses, and states the mutual goal of the promotional partnership.","This Cross Promotion Agreement is entered into as of [DATE] between [PARTY A LEGAL NAME], a [STATE/PROVINCE] [ENTITY TYPE] ('Party A'), and [PARTY B LEGAL NAME], a [STATE/PROVINCE] [ENTITY TYPE] ('Party B'), to jointly promote each other's [PRODUCTS/SERVICES] as set out herein.","Using trade names or DBA names instead of registered legal entity names. If a dispute arises, the contract may be difficult to enforce against the correct legal entity.",{"name":286,"plain_english":287,"sample_language":288,"common_mistake":289},"Scope of promotional activities","Lists every specific promotional activity each party agrees to perform — email sends, social posts, co-branded pages, events, in-package inserts — with audience size, frequency, and channel.","Party A shall: (a) send [X] dedicated email promotions to its subscriber list of no fewer than [NUMBER] contacts; (b) publish [X] social media posts on [PLATFORMS] tagging Party B; and (c) feature Party B's [PRODUCT/SERVICE] on its homepage for [X] days. Party B shall perform the reciprocal activities set out in Schedule A.","Describing obligations vaguely as 'reasonable promotional efforts.' Without specific deliverables, audience sizes, and frequencies, neither party can hold the other accountable.",{"name":291,"plain_english":292,"sample_language":293,"common_mistake":294},"Brand and IP license","Grants each party a limited, non-exclusive, revocable license to use the other's trademarks, logos, and brand assets solely for the agreed promotional activities.","Each party grants the other a limited, non-exclusive, royalty-free license to display its trademarks and brand assets ('Licensed Marks') solely in connection with the Promotional Activities described herein. Each party shall use the Licensed Marks in accordance with the licensor's then-current brand guidelines, available at [URL/ATTACHMENT].","Omitting a reference to the licensor's brand guidelines. Without this, the other party may use logos in colors, sizes, or contexts that dilute or damage the brand.",{"name":296,"plain_english":297,"sample_language":298,"common_mistake":299},"Approval and quality control","Requires each party to submit promotional materials featuring the other's brand for written approval before publication, with a defined review period and a deemed-approval default if no response is received.","Each party shall submit all materials featuring the other party's Licensed Marks for written approval at least [X] business days prior to publication. If the reviewing party does not respond within [X] business days, approval is deemed granted. Approved materials may not be materially altered without re-submission.","No approval clause at all — or an open-ended review period with no deemed-approval default. Either allows one party to block or indefinitely delay publication of the other's content.",{"name":301,"plain_english":302,"sample_language":303,"common_mistake":304},"Cost allocation and budget","States which party pays for which promotional costs — paid media spend, design, printing, event fees — and how shared costs are split and invoiced.","Each party shall bear its own costs for producing and distributing its respective Promotional Deliverables. Shared costs, including [SPECIFY — e.g., paid social advertising budget of $[AMOUNT]], shall be split [X]%/[Y]% between Party A and Party B respectively and invoiced monthly.","No cost-allocation clause, leaving both parties to assume the other will cover shared spend. This is one of the most common sources of post-campaign disputes.",{"name":306,"plain_english":307,"sample_language":308,"common_mistake":309},"Revenue sharing and attribution","Defines whether and how sales or leads generated by the joint promotion are tracked and shared, including the attribution methodology, reporting cadence, and payment terms.","Conversions attributable to the Promotional Activities shall be tracked via [UTM PARAMETERS / AFFILIATE LINKS / PROMO CODE '[CODE]']. Party A shall pay Party B [X]% of Net Revenue from attributed conversions, calculated monthly and remitted within [30] days of the close of each calendar month, accompanied by a transaction report.","Agreeing to revenue sharing without specifying the attribution method. Without a defined tracking mechanism, both parties will calculate different numbers and disputes are inevitable.",{"name":311,"plain_english":312,"sample_language":313,"common_mistake":314},"Exclusivity and non-compete","Specifies whether either party is restricted from running the same type of promotion with a direct competitor during the agreement term, and defines what constitutes a direct competitor.","During the Term, [Party A / Party B / both parties] shall not enter into a Cross Promotion Agreement with any Direct Competitor of the other party. 'Direct Competitor' means any entity that derives more than [X]% of its revenue from [DESCRIPTION OF COMPETING PRODUCTS/SERVICES] in [GEOGRAPHIC MARKET].","Applying exclusivity symmetrically when only one party is at meaningful competitive risk. Over-broad mutual exclusivity can block legitimate business development for both parties.",{"name":316,"plain_english":317,"sample_language":318,"common_mistake":319},"Confidentiality","Prohibits each party from disclosing the other's customer data, campaign performance metrics, pricing, and business information obtained during the partnership.","Each party agrees to keep confidential all non-public information disclosed by the other party in connection with this Agreement, including but not limited to customer data, campaign metrics, pricing, and product roadmaps ('Confidential Information'), and shall not disclose such information to any third party without prior written consent.","Treating customer email lists or audience data as automatically licensed under the promotion. Without explicit terms governing data use and deletion post-campaign, sharing audience data may violate GDPR, CASL, or CAN-SPAM.",{"name":321,"plain_english":322,"sample_language":323,"common_mistake":324},"Term, termination, and wind-down","States the agreement's start and end dates, the notice period required to terminate early, grounds for immediate termination for cause, and the parties' obligations after termination — including removal of co-branded materials.","This Agreement commences on [START DATE] and continues for [X] months ('Initial Term'), renewing automatically for successive [X]-month periods unless either party provides [30] days' written notice of non-renewal. Either party may terminate immediately for cause upon written notice if the other materially breaches this Agreement and fails to cure within [10] business days. Upon termination, each party shall remove all co-branded materials within [15] days.","No wind-down obligations after termination. Without them, one party's logo or campaign materials may remain live on the other's website or email flows indefinitely after the partnership ends.",{"name":326,"plain_english":327,"sample_language":328,"common_mistake":329},"Representations, warranties, indemnification, and governing law","Each party warrants it has the authority to enter the agreement and that its brand assets don't infringe third-party IP. Each party indemnifies the other for breaches of these warranties. Governing law and dispute resolution are stated.","Each party represents and warrants that it has the right to grant the licenses herein and that its Licensed Marks do not infringe any third-party IP rights. Each party shall indemnify, defend, and hold harmless the other from claims arising from its own breach of the foregoing representations. This Agreement is governed by the laws of [STATE/PROVINCE/COUNTRY].","No indemnification clause for IP infringement. If one party's logo or content turns out to infringe a third party's trademark, the other party can be named in the resulting lawsuit without recourse.",[331,336,341,346,351,356,361,366],{"step":332,"title":333,"description":334,"tip":335},1,"Identify both parties by their legal entity names","Enter each business's full registered name, entity type (LLC, Inc., Ltd.), and registered address. Confirm you are signing with the correct legal entity, not a trade name.","Search your state or provincial corporate registry to confirm the exact registered name before you draft — mismatches cause enforcement problems later.",{"step":337,"title":338,"description":339,"tip":340},2,"Define the scope of promotional activities in Schedule A","List every specific deliverable each party will produce: email sends with minimum list size, social posts with platform and frequency, landing page placements, event appearances, or in-package inserts. Attach this as Schedule A so it can be updated without amending the main contract body.","Express quantities and audience sizes as minimums, not targets — 'no fewer than 50,000 email recipients' is enforceable; 'approximately 50,000' is not.",{"step":342,"title":343,"description":344,"tip":345},3,"Attach brand guidelines and define approval timelines","Reference each party's brand guidelines by URL or attachment. Set a review window of 3–5 business days and include a deemed-approval default so neither party can hold up the campaign indefinitely.","If either party's brand guidelines change frequently, reference a live URL rather than attaching a static PDF to avoid version conflicts.",{"step":347,"title":348,"description":349,"tip":350},4,"Agree on cost allocation and document it explicitly","List every category of shared cost — paid media, design, printing, event fees — and assign a percentage to each party. State the invoicing cadence and payment terms (e.g., Net 15 from invoice date).","Estimate total shared costs before signing and confirm both parties have budgeted for their share — cost disputes are the most common reason cross-promotion campaigns stall mid-flight.",{"step":352,"title":353,"description":354,"tip":355},5,"Set up the attribution and revenue-share mechanism","Choose a tracking method — UTM parameters, unique promo codes, or affiliate links — and document it in the agreement. Specify the revenue share percentage, the definition of 'Net Revenue,' the reporting cadence, and the payment remittance window.","Test the tracking setup before the campaign launches. A broken UTM or promo code on day one creates attribution disputes that are nearly impossible to resolve retroactively.",{"step":357,"title":358,"description":359,"tip":360},6,"Tailor the exclusivity clause to actual competitive risk","Determine whether exclusivity is genuinely necessary and, if so, whether it should be mutual or one-directional. Define 'Direct Competitor' narrowly using revenue percentage and product category so the clause doesn't block unrelated business activities.","Time-limited exclusivity — e.g., exclusivity only for the campaign's active 90-day window — is easier to agree on and less disruptive than a multi-year restriction.",{"step":362,"title":363,"description":364,"tip":365},7,"State the governing law and dispute-resolution method","Choose the jurisdiction whose law governs the agreement and decide between arbitration, mediation, or court litigation for disputes. Both parties should be in agreement on this before signing.","If the parties are in different states or countries, choose a neutral jurisdiction with well-developed commercial contract law — Delaware, New York, Ontario, or England and Wales are common choices.",{"step":367,"title":368,"description":369,"tip":370},8,"Execute before any promotional activity begins","Both authorized signatories must sign the agreement — and any attached Schedules — before the first co-branded asset is published or shared. Note the execution date explicitly.","Use electronic signature to timestamp execution and create an immutable audit trail. Store the fully executed copy in a shared document repository accessible to both parties.",[372,376,380,384,388,392],{"mistake":373,"why_it_matters":374,"fix":375},"Vague promotional obligations","Phrases like 'reasonable promotional support' give neither party a measurable commitment to hold the other to, making it impossible to determine whether a breach has occurred.","Replace vague language with specific deliverables: channel, format, audience size, frequency, and publication date. Attach these as a Schedule so they can be updated without redrafting the main agreement.",{"mistake":377,"why_it_matters":378,"fix":379},"No approval clause for co-branded materials","Without review rights, one party can publish content featuring the other's logo in incorrect colors, alongside inappropriate messaging, or in channels excluded from the deal — all of which can cause brand and reputational damage.","Add a written approval clause with a defined review period (3–5 business days) and a deemed-approval default. Require re-submission if materials are materially altered after approval.",{"mistake":381,"why_it_matters":382,"fix":383},"Undefined attribution method for revenue sharing","Without a specified tracking mechanism, both parties will calculate conversions differently — especially when customers touch multiple channels — and disagreements become impossible to resolve objectively.","Agree on the attribution tool (UTM parameters, unique promo codes, or a third-party platform) before signing and document it in the agreement. Test it before the campaign goes live.",{"mistake":385,"why_it_matters":386,"fix":387},"Omitting a wind-down clause for co-branded materials","When the agreement ends, either by expiry or termination, co-branded assets — emails, landing pages, social bios, packaging — may remain live indefinitely unless a removal deadline is specified.","Include a clause requiring both parties to remove or de-brand all co-branded materials within 15 days of termination, with a written confirmation requirement.",{"mistake":389,"why_it_matters":390,"fix":391},"Sharing audience data without explicit data-use terms","Passing customer email lists or behavioral data to a third party without defined use restrictions and post-campaign deletion requirements may violate GDPR, CASL, or CAN-SPAM, exposing both parties to regulatory fines.","Add a data-use rider or clause specifying permitted uses of shared data, prohibiting onward sharing, requiring data security standards, and mandating deletion or return of data within a set period after campaign conclusion.",{"mistake":393,"why_it_matters":394,"fix":395},"Over-broad mutual exclusivity","A symmetrical exclusivity clause that prevents both parties from working with any competitor — rather than direct competitors in the same product category and geography — can block significant legitimate revenue for both businesses.","Limit exclusivity to the specific product category and geographic market relevant to the joint campaign, define 'Direct Competitor' precisely, and cap the exclusivity period to match the active campaign window.",[397,400,403,406,409,412,415,418,421],{"question":398,"answer":399},"What is a cross promotion agreement?","A cross promotion agreement is a legally binding contract between two or more businesses that commit to promoting each other's products or services to their respective audiences. It defines each party's promotional obligations, the license to use each other's brand assets, how costs and revenue are shared, and what happens when the arrangement ends. It differs from a handshake deal by creating enforceable obligations and protecting both parties' IP and data.\n",{"question":401,"answer":402},"When do I need a cross promotion agreement?","You need one before any joint marketing activity that involves using another company's logo, sharing audience data, committing to specific promotional deliverables, or splitting revenue generated by the campaign. If either party is investing meaningful time, budget, or brand exposure, a written agreement prevents disputes over what was promised and who owes what if the partnership underperforms or ends early.\n",{"question":404,"answer":405},"What is the difference between a cross promotion agreement and an affiliate agreement?","An affiliate agreement is a one-directional arrangement where one party (the affiliate) promotes another party's products in exchange for a commission on sales. A cross promotion agreement is typically mutual — both parties promote each other — and may or may not include revenue sharing. Affiliates are usually paid per conversion; cross promotion partners may exchange promotional value without any monetary transfer at all if the audience sizes and campaign values are roughly equivalent.\n",{"question":407,"answer":408},"Does a cross promotion agreement need to be signed by a lawyer?","A lawyer's signature is not required for the agreement to be legally valid. However, having a lawyer review the agreement is advisable when the partnership involves significant media spend, revenue sharing above a material threshold, sharing of customer data, or use of trademarks registered in multiple jurisdictions. For straightforward digital campaigns between small businesses, a well-drafted template is generally sufficient.\n",{"question":410,"answer":411},"How should revenue sharing be structured in a cross promotion agreement?","Revenue sharing should specify the percentage split, the definition of the revenue base (gross revenue, net revenue after refunds and chargebacks, or gross profit), the attribution method that determines which conversions count, the reporting cadence (typically monthly), and the payment remittance window (commonly Net 30 from end of month). Both parties should agree on the tracking technology — UTM parameters, promo codes, or an affiliate platform — before signing and test it before the campaign launches.\n",{"question":413,"answer":414},"Can a cross promotion agreement include an exclusivity clause?","Yes, and exclusivity clauses are common when one or both parties want to prevent the other from running the same type of promotion with a direct competitor during the campaign period. Enforceability generally requires the clause to be reasonable in duration, geographic scope, and product category. Overly broad exclusivity — covering all competitors in any industry for multiple years — is regularly challenged and should be narrowed to the specific competitive context of the deal.\n",{"question":416,"answer":417},"What data protection considerations apply to a cross promotion agreement?","If either party shares customer email lists, behavioral data, or any personal information with the other, the agreement must address data protection compliance. In the EU, this typically requires a Data Processing Agreement or GDPR-compliant data-sharing addendum. In Canada, CASL governs the use of email lists. In the US, CAN-SPAM applies to commercial emails. At minimum, the agreement should specify permitted uses of shared data, prohibit onward disclosure, require adequate security measures, and mandate deletion or return of data after the campaign ends.\n",{"question":419,"answer":420},"What happens if one party fails to deliver their promotional obligations?","If the agreement specifies deliverables clearly — channel, format, audience size, and timeline — a failure to perform constitutes a material breach. The non-breaching party is typically entitled to written notice of breach and a cure period (commonly 10 business days), and may terminate the agreement and seek damages or a refund of any shared costs already advanced if the breach is not cured. Vague obligations make it much harder to establish that a breach occurred at all, which is why specificity in Schedule A is critical.\n",{"question":422,"answer":423},"How long should a cross promotion agreement last?","Most cross promotion agreements run for the duration of a specific campaign — typically 30 to 90 days — or for a defined period such as one year with automatic renewal. Campaign-specific agreements should include a clear start and end date tied to the campaign calendar. Longer-term partnership agreements should include a notice period for non-renewal (commonly 30 days) and a wind-down clause requiring removal of co-branded materials within 15 days of expiry or termination.\n",[425,429,433,437,441,445],{"industry":426,"icon_asset_id":427,"specifics":428},"SaaS / Technology","industry-saas","Integration partnerships where two complementary tools promote each other in-app, via email, and in co-authored content — attribution tracked by unique in-app referral codes.",{"industry":430,"icon_asset_id":431,"specifics":432},"E-commerce and Retail","industry-ecommerce","Bundled-product promotions and in-package insert campaigns between non-competing product brands sharing a target demographic, with conversion tracked by promo codes.",{"industry":434,"icon_asset_id":435,"specifics":436},"Food and Beverage","industry-food-beverage","Restaurant and supplier co-branding on menus, packaging, and social media, with strict brand-standards compliance and locality-specific exclusivity clauses.",{"industry":438,"icon_asset_id":439,"specifics":440},"Professional Services","industry-professional-services","Referral-based cross promotion between complementary service firms — such as accountants and financial advisors — where audience data is not shared but warm introductions and co-branded content are.",{"industry":442,"icon_asset_id":443,"specifics":444},"Health and Wellness","industry-health-wellness","Co-marketing between fitness brands, nutritional supplement companies, and wellness apps, with morality clauses and regulatory compliance warranties given the sensitivity of health claims.",{"industry":446,"icon_asset_id":447,"specifics":448},"Media and Entertainment","industry-media","Cross-promotion between content creators, streaming platforms, or events brands — often involving co-branded content, audience newsletter swaps, and ticket or subscription bundle offers.",[450,453,457,460],{"vs":89,"vs_template_id":451,"summary":452},"joint-venture-agreement-D165","A joint venture agreement creates a shared business entity or ongoing commercial enterprise between two parties, often involving capital contributions, shared liability, and profit distribution from a new operation. A cross promotion agreement is limited to a defined marketing campaign or promotional period and does not create a new legal entity or shared liability beyond the promotional scope. Use a joint venture agreement when the collaboration goes beyond marketing into shared revenue operations or co-ownership of assets.",{"vs":454,"vs_template_id":455,"summary":456},"Affiliate Agreement","affiliate-agreement-D13579","An affiliate agreement is one-directional: one party promotes the other's products in exchange for a per-conversion commission, with no reciprocal obligation. A cross promotion agreement is typically mutual, with both parties committing to specific promotional activities for each other. If only one party is promoting the other, and the compensation is purely commission-based, an affiliate agreement is the more appropriate structure.",{"vs":116,"vs_template_id":458,"summary":459},"sponsorship-agreement-D13674","A sponsorship agreement involves one party paying another for brand exposure — typically at an event, on a platform, or in content. The sponsor receives visibility; the sponsored party receives funds. A cross promotion agreement involves mutual, reciprocal promotional obligations without a sponsorship fee structure. Use a sponsorship agreement when the arrangement is one-directional and involves a cash payment for brand placement.",{"vs":129,"vs_template_id":461,"summary":462},"reseller-agreement-D13283","A reseller agreement authorizes one party to sell another party's products or services to end customers, typically at a margin. A cross promotion agreement does not transfer selling rights — each party sells its own products and simply promotes the other's to its audience. Use a reseller agreement when the partner will actually conduct sales transactions on behalf of the product owner.",{"use_template":464,"template_plus_review":468,"custom_drafted":472},{"best_for":465,"cost":466,"time":467},"Small businesses and startups running digital co-marketing campaigns with limited shared budget and no customer data exchange","Free","30–60 minutes",{"best_for":469,"cost":470,"time":471},"Campaigns involving revenue sharing above $10,000, customer data exchange, or multi-jurisdiction brand licensing","$300–$800","2–4 days",{"best_for":473,"cost":474,"time":475},"Enterprise co-branding with registered trademark licensing, significant paid-media investment, or cross-border data sharing requiring GDPR compliance","$1,500–$5,000+","1–3 weeks",[477,482,487,492],{"code":478,"name":479,"flag_asset_id":480,"note":481},"us","United States","flag-us","US cross promotion agreements are governed by state contract law, which is generally permissive. Non-compete and exclusivity clauses are enforceable in most states but subject to reasonableness review in California, Minnesota, and others. If customer email data is shared, CAN-SPAM and applicable state privacy laws (CCPA in California, for example) impose consent and opt-out requirements. Trademark licenses must include adequate quality-control provisions to avoid a 'naked license' finding that could invalidate the trademark.",{"code":483,"name":484,"flag_asset_id":485,"note":486},"ca","Canada","flag-ca","Canadian cross promotion agreements must address CASL (Canada's Anti-Spam Legislation) when sharing or using commercial email lists — consent requirements are stricter than CAN-SPAM. Quebec's Charter of the French Language may require French-language marketing materials for campaigns targeting Quebec consumers. Non-compete and exclusivity clauses are enforceable if reasonable in scope and duration. PIPEDA and provincial privacy laws govern the transfer of personal data between parties.",{"code":488,"name":489,"flag_asset_id":490,"note":491},"uk","United Kingdom","flag-uk","UK cross promotion agreements involving personal data sharing require compliance with the UK GDPR and the Data Protection Act 2018, including a documented lawful basis for sharing and a data processing agreement if one party acts as a data processor for the other. The ASA (Advertising Standards Authority) Codes apply to co-branded advertising content. Post-Brexit, the UK operates its own data adequacy framework, so data transfers to EU partners require separate consideration.",{"code":493,"name":494,"flag_asset_id":495,"note":496},"eu","European Union","flag-eu","GDPR is the primary concern for EU cross promotion agreements: sharing subscriber lists or behavioral data across entities typically requires either explicit consent from each data subject or a legitimate-interest assessment, and a Data Processing Agreement or controller-to-controller data sharing agreement is required. The EU's Unfair Commercial Practices Directive limits certain promotional representations. Non-compete and exclusivity clauses must be proportionate — excessively broad restrictions may violate EU competition law (Article 101 TFEU).",[234,498,237,240,499,500,501,244,502,503,504,227],"affiliate-purchase-agreement-D12818","non-disclosure-agreement-nda-D12692","service-agreement-D12711","marketing-plan-D1366","partnership-agreement-D12551","technology-licensing-agreement-D13434","letter-of-intent_acquisition-of-business-D5197",{"emit_how_to":187,"emit_defined_term":187},{"primary_folder":98,"secondary_folder":507,"document_type":508,"industry":509,"business_stage":510,"tags":511,"confidence":516},"partnerships-and-joint-ventures","agreement","general","all-stages",[512,513,514,515],"contract","cross-promotion","partnership-agreement","marketing-collaboration",0.92,"\u003Ch2>What is a Cross Promotion Agreement?\u003C/h2>\n\u003Cp>A \u003Cstrong>Cross Promotion Agreement\u003C/strong> is a legally binding contract between two businesses that commit to promoting each other's products or services to their respective audiences under defined terms. It governs every material dimension of the joint marketing relationship: what each party will produce and distribute, how each party's brand and trademarks may be used, who approves co-branded materials before publication, how shared costs are split, how revenue generated by the campaign is tracked and divided, and what happens when the partnership ends. Unlike an informal email exchange or a handshake deal, a signed cross promotion agreement creates enforceable obligations on both sides and gives each party clear recourse if the other fails to deliver.\u003C/p>\n\u003Ch2>Why You Need This Document\u003C/h2>\n\u003Cp>Running a co-marketing campaign without a written agreement is a reliable way to end a business relationship. The most common outcomes of undocumented cross promotions are cost disputes when one party spends more than anticipated on shared media, attribution disagreements when both parties claim credit for the same conversions, and brand damage when one party publishes content featuring the other's logo in a context or format they never approved. Beyond the commercial risks, sharing customer email lists or behavioral data without a formal data-use agreement can expose both parties to regulatory liability under GDPR, CASL, and US state privacy laws. A well-drafted cross promotion agreement closes all of these gaps before the first asset goes live — protecting the brand, the budget, and the business relationship itself.\u003C/p>\n",1778773538683]