[{"data":1,"prerenderedAt":467},["ShallowReactive",2],{"document-checklist-co-branding-agreement-D745":3},{"document":4,"label":23,"preview":11,"thumb":24,"thumb600":25,"description":5,"descriptionCustom":6,"apiDescription":5,"pages":8,"extension":10,"parents":26,"breadcrumb":30,"related":38,"customDescModule":174,"customdescription":6,"mdFm":175,"mdProseHtml":466},{"description":5,"descriptionCustom":6,"label":7,"pages":8,"size":9,"extension":10,"preview":11,"thumb":12,"svgFrame":13,"seoMetadata":14,"parents":15,"keywords":22},"CHECKLIST cO-BRANDING AGREEMENT TERMS AND PROVISIONS Not all items are relevant in all contractual situations. In some situations, other provisions may be appropriate that are not listed below. The following checklist is, however, a basic and general guide as to what provisions it may be important to include, or at least consider, in a Co-branding agreement that you enter into. This document is not intended to substitute for legal advice nor legal wording provided by a competent advisor in the relevant legal jurisdiction. Title of contract Identity of the parties Individuals or business entities In a Co-branding agreement, one party who generally has a developed web concept, creates a Co-branded page, accessible through the web page of the other party. If businesses, what type? (partnership, corporation, LLC, etc.) Name of person signing on behalf of the business Signer's official title. Does he or she have authority to bind the business? Addresses of the parties General Purpose of Co-Branding Agreements The Co-branded page(s) generally include the business concept and certain of the content of the first party. The parties generally agree to the financial relationship relative to revenues from the Co-branded page. Agreement allocates responsibilities for development and ongoing financial responsibility. Preliminary Matters - Matters generally contained in the opening paragraph What party owns the copyrights? Make sure all parties with rights that are affected are made parties to the Agreement. Describe the purpose for entering the agreement. Describe the general business of the page to be Co-branded. What is the scope of that page? What scope of rights are being subject to the Co-branded page? Describe all aspects of what is being Co-branded. Describe the URL locations of the various pages. Generally described the fact of the development responsibility over the Co-branded pages. Responsibilities Concerning Development of Co-Branded Pages Describe what party is responsible for developing the Co-branded page(s). Generally this will be the owner of the primary page. Any compensation for creating the Co-branded page? Will expenses be passed to the non-developing party? What will those expenses be? What content will be included in the Co-branded page(s)? Will look, feel and functionality be the same as the primary site? Is any material from primary site prohibited from being used in the Co-branded page? Will the non-developing party have approval rights over final page? Will the site be accessible during the development? What delivery obligations relative to website content? (Text, Graphics, Logo, Product, etc.) What obligations concerning updating the Co-branded pages? What if the primary site changes. Does the Co-branded site also change? Marketing and Linking Obligations What are the responsibilities of each party to market the Co-branded page(s)? Define any specific requirements relative to marketing Must a specific marketing budget be dedicated to marketing the site? Or to the site through which users will gain access to the Co-branded site? Must the owner of the primary site provide a link from it's page to the Co-branded or other pages of the developing party? What is the positioning, size, content of those links? Must the primary site owner provide graphics etc for placement on the website? Will the owner of the primary site have any responsibilities concerning marketing? Will it provide assistance in marketing, consultation, etc.? Will there be any special offers or promotions that will apply to users what party access the Co-branded site? Will these users be offered the same promotions etc. as the primary customers? What party will be responsible for funding advertising? Will owner of primary site make any contribution to advertising? Can either party use the affiliation in their marketing and advertising materials? Must approval be received prior to use? Will the parties do a joint press release announcing the affiliations? If so, what party will pay the cost? What is the scope of the press release? What service will be used? Customer and Technical Support What party will provide customer service to users accessing the Co-branded page? It usually makes sense to have the owner of the primary site provide customer service as that party has existing mechanisms and knows its own business. Is there any additional compensation for customer support? Define parameters of customer service responsibilities. Copyrights, Trademarks, Other Intellectual Property Define what party has rights to various intellectual property. Content, logos, graphics, etc. Provide for licenses where one party is permitted to use the intellectual property of the other party. Provide for license of materials contained in links that will be included on websites. This should include a license to use trademarks where appropriate. Permit use of trademarks of the non-developing party to be included on the Co-branded page",null,"Checklist Co-Branding Agreement","5",78,"doc","https://templates.business-in-a-box.com/imgs/1000px/checklist_co-branding-agreement-D745.png","https://templates.business-in-a-box.com/imgs/250px/745.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#745.xml",{"title":6,"description":6},[16,19],{"label":17,"url":18},"Software & Technology","/templates/software-technology-business/",{"label":20,"url":21},"Advertising","/templates/advertising/","checklist co branding agreement","Checklist Co-Branding Agreement Template","https://templates.business-in-a-box.com/imgs/400px/745.png","https://templates.business-in-a-box.com/imgs/600px/745.png",[27,16,19],{"label":28,"url":29},"Templates","/templates/",[31,32,35],{"label":28,"url":29},{"label":33,"url":34},"Sales & Marketing","/templates/sales-marketing/",{"label":36,"url":37},"Branding","/templates/branding/",[39,43,47,51,55,59,63,67,71,75,79,83,87,103,119,132,144,159],{"label":40,"url":41,"thumb":42,"extension":10},"Co-Branding Agreement","/template/co-branding-agreement-D746","https://templates.business-in-a-box.com/imgs/250px/746.png",{"label":44,"url":45,"thumb":46,"extension":10},"Co-Habitation Agreement","/template/co-habitation-agreement-D12997","https://templates.business-in-a-box.com/imgs/250px/12997.png",{"label":48,"url":49,"thumb":50,"extension":10},"Co-Founder Agreement","/template/co-founder-agreement-D13317","https://templates.business-in-a-box.com/imgs/250px/13317.png",{"label":52,"url":53,"thumb":54,"extension":10},"Co-Ownership Agreement","/template/co-ownership-agreement-D13256","https://templates.business-in-a-box.com/imgs/250px/13256.png",{"label":56,"url":57,"thumb":58,"extension":10},"Branding Policy","/template/branding-policy-D13606","https://templates.business-in-a-box.com/imgs/250px/13606.png",{"label":60,"url":61,"thumb":62,"extension":10},"Checklist Partnership Agreement","/template/checklist-partnership-agreement-D1233","https://templates.business-in-a-box.com/imgs/250px/1233.png",{"label":64,"url":65,"thumb":66,"extension":10},"Branding and Trademarks Policy","/template/branding-and-trademarks-policy-D13605","https://templates.business-in-a-box.com/imgs/250px/13605.png",{"label":68,"url":69,"thumb":70,"extension":10},"Checklist Pre-Incorporation Agreement","/template/checklist-pre-incorporation-agreement-D1006","https://templates.business-in-a-box.com/imgs/250px/1006.png",{"label":72,"url":73,"thumb":74,"extension":10},"Checklist Website Hosting Agreement","/template/checklist-website-hosting-agreement-D770","https://templates.business-in-a-box.com/imgs/250px/770.png",{"label":76,"url":77,"thumb":78,"extension":10},"Personal Branding Strategy","/template/personal-branding-strategy-D14027","https://templates.business-in-a-box.com/imgs/250px/14027.png",{"label":80,"url":81,"thumb":82,"extension":10},"Checklist Basic Franchise Agreement Terms","/template/checklist-basic-franchise-agreement-terms-D109","https://templates.business-in-a-box.com/imgs/250px/109.png",{"label":84,"url":85,"thumb":86,"extension":10},"Checklist Software License Agreement Provisions","/template/checklist-software-license-agreement-provisions-D782","https://templates.business-in-a-box.com/imgs/250px/782.png",{"description":88,"descriptionCustom":6,"label":89,"pages":90,"size":91,"extension":10,"preview":92,"thumb":93,"svgFrame":94,"seoMetadata":95,"parents":96,"keywords":101,"url":102},"JOINT VENTURE AGREEMENT This Joint Venture Agreement (the \"Agreement\") is effective [DATE], BETWEEN: [YOUR COMPANY NAME] (the \"First Joint Venturer\"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [SECOND JOINT VENTURER NAME] (the \"Second Joint Venturer\"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] This Agreement is entered by First Joint Venturer and Second Joint Venturer, herein after collectively referred to as the \"Joint Venturers\", for the purpose of performing: [DESCRIBE JOINT VENTURE]. WITNESSETH: WHEREAS, the parties are desirous of forming a Joint Venture (the \"Venture\"), under the laws of the [State/Province] of [STATE/PROVINCE] by execution of this Agreement for the purposes set forth herein and are desirous of fixing and defining between themselves their respective responsibilities, interests, and liabilities in connection with the performance of the before mentioned project; and NOW, THEREFORE, in consideration of the mutual covenants and promises herein contained, the Parties herein agree to constitute themselves as Joint Venturers, henceforth, \"Venturers\" for the purposes before mentioned, and intending to be legally bound hereby, the parties hereto, after first being duly sworn, do covenant, agree and certify as follows: DEFINITIONS \"Affiliate\" shall refer to (i) any person directly or indirectly controlling, controlled by or under common control with another person, (ii) any person owning or controlling 10% or more of the outstanding voting securities of such other person, (iii) any officer, director or other partner of such person and (iv) if such other person is an officer, director, joint Venturer or partner, any business or entity for which such person acts in any such capacity. \"Venturers\" shall refer to [VENTURE NAME] Inc., and any successor(s) as may be designated and admitted to the Venture. \"Internal Revenue Code\", \"Code\" or \"I.R.C.\" shall refer to the current and applicable Internal Revenue Code. \"Net Profits and Net Losses\" means the taxable income and loss of the Venture, except as follows: [DESCRIBE] The \"Book\" value of an asset shall be substituted for its adjusted tax basis if the two differ, but otherwise Net Profits and Net Losses shall be determined in accordance with federal income tax principles. \"Project\" shall refer to that certain [DESCRIBE] project known as [NAME]. \"Treasury Regulations\" shall refer to those regulations promulgated by the Department of the Treasury with respect to certain provision of Internal Revenue Code. \"Percentage of Participation\" shall refer to that figure set forth in Exhibit A. FORMATION, NAME, AND PRINCIPLE PLACE OF BUSINESS Formation (a) The Venturers do hereby form a joint venture pursuant to the laws of the State of [STATE/PROVINCE] in order for the Venture to carry on the purposes for which provision is made herein. (b) The Ventures shall execute such certificates as may be required by the laws of the [State/Province] of [STATE/PROVINCE] or of any other state in order for the Venture to operate its business and shall do all other acts and things requisite for the continuation of the Venture as a joint venture pursuant to applicable law. Name The Name and style under which the Venture shall be conducted is: [DESCRIBE]. Principal place of business The Venture shall maintain its principal place of business at [FULL ADDRESS]. The Venture may re-locate its office from time to time or have additional offices as the Venturers may determine. PURPOSE OF THE JOINT VENTURE The business of the Venture shall be to perform: [DESCRIBE], a project having the Contract # , being entitled, and being in a dollar amount of [AMOUNT], in accordance with the contract documents for the Project and all such other business incidental to the general purposes herein set forth. TERM The term of the Venture shall commence as of the date hereof and shall be terminated and dissolved upon the earliest to occur of: (i) completion of the Project and receipt of all sums due the Venture by the Owner, [OWNER NAME] pursuant thereto and payment of all laborers and material men employed by the Venture in connection with the project; (ii) [DATE]; (iii) the unanimous agreement of the Ventures; or (iv) the order of a court of competent jurisdiction. PERCENTAGE OF PARTICIPATION Description Except as otherwise provided in sections 6.0 and 9.0 hereof, the interest of the Parties in any gross profits and their respective shares in any losses and/or liabilities that may result from the filing of a joint bid and/or the performance of the Construction Contract, and their interests in all property and equipment acquired and all money received in connection with the performance of the Contract shall be as follows: [Name Joint Venture Partner Percentage] Losses The Parties agree that in the event any losses arise out of or results from the performance of the Project, each Venturer shall assume and pay the share of the losses that is equal to the percentage of participation. Liabilities If for any reason, a Venturer sustains any liabilities or is required to pay any losses arising out of or directly connected with the Project, or the execution of any surety bonds or indemnity agreements in connection therewith, which are in excess of its Percentage of Participation, in the Joint Venture, the other Venturer shall promptly reimburse such Venturer this excess, so that each and every member of the Joint Venturer will then have paid its proportionate share of such losses to the full extent of its Percentage of Participation. Indemnities The Venturers agree to indemnify each other and to hold the other harmless from, any and all losses of the Joint Venture that are in excess of such other Venturer's Percentage of Participation. Provided that the provisions of this subsection shall be limited to losses that are directly connected with or arise out of the performance of the Project and/or the execution of any bonds or indemnity agreements in connection therewith and shall not be relate to or include any incidental, indirect or consequential losses that may be sustained or suffered by a Party. Duration The Parties shall from time to time execute such bonds and indemnity agreements, including applications there and other documents that may be necessary in connection with the performance of the Project. Provided however, that the liability of each of the Parties under any agreements to indemnify a surety company or surety companies shall be limited to the percentage of the total liability assumed by all the Parties under such indemnity agreements that is equal to the Party's Percentage of Participation. Initial contribution of the venture (a) The Venturers shall contribute the Property to the Venture and their Capital Account shall each be credited with the appropriate value of such contribution in accordance with their Venture interests. (b) Except as otherwise required by law or this Agreement, the Venturers shall not be required to make any further capital contributions to the Venture. Venture interests Upon execution of this Agreement, the Venturers shall each own the following interests in the Venture: Joint Venture Partner Percentage Return of capital contributions (a) No Venturer shall have the right to withdraw his capital contributions or demand or receive the return of his capital contributions or any part thereof, except as otherwise provided in this Agreement. (b) The Venturers shall not be personally liable for the return of capital contributions or any part thereof, except as otherwise provided in this Agreement. (c) The Venture shall not pay interest on capital contributions of any Venturer.","Joint Venture Agreement","7",70,"https://templates.business-in-a-box.com/imgs/1000px/joint-venture-agreement-D889.png","https://templates.business-in-a-box.com/imgs/250px/889.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#889.xml",{"title":6,"description":6},[97,100],{"label":98,"url":99},"Legal Agreements","business-legal-agreements",{"label":98,"url":99},"joint venture agreement","/template/joint-venture-agreement-D889",{"description":104,"descriptionCustom":6,"label":105,"pages":106,"size":107,"extension":10,"preview":108,"thumb":109,"svgFrame":110,"seoMetadata":111,"parents":112,"keywords":117,"url":118},"TRADEMARK LICENSE This Trademark License (the \"Agreement\") is effective [DATE], BETWEEN: [YOUR COMPANY NAME] (the \"Licensor\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [COMPANY NAME] (the \"Licensee\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] For good and valuable consideration, the receipt and legal sufficiency of which are hereby expressly acknowledged, the parties hereto agree as follows: WHEREAS pursuant to an asset purchase agreement dated on [SPECIFY] between Licensor and Licensee (the \"Asset Purchase Agreement\"), Licensor sold to Licensee substantially all of the property and assets (subject to the exceptions stated therein) of its [SPECIFY] business (the \"Purchased Business\") excluding, among other things, the Trade Marks (as hereinafter defined); AND WHEREAS as a condition to the completion of the purchase and sale contemplated by the Asset Purchase Agreement, the Licensor agreed to grant to the Licensee a license to use the trade marks set forth in Schedule [SPECIFY] attached hereto (the \"Trade Marks\") with respect to the wares and services set forth in such Schedule [SPECIFY]. NOW, THEREFORE, the parties hereto agree as follows: PREAMBLE The preamble shall form part hereof as if herein recited at length. GRANT OF LICENSE Subject to the terms and conditions set out herein, Licensor hereby grants to Licensee the exclusive royalty free, right and license, with the right to have others licensed in conformity with the provisions of this agreement (the \"Trade Mark License\"), to use the Trade Marks and works in which copyright subsists as set forth in Article [NUMBER] of this agreement, in [COUNTRY] (the \"Territory\"), only on and in connection with the sale and distribution of the wares and services set forth in Schedule [SPECIFY] hereto, and, if the Licensor obtains an amendment to the registration of the Trade Marks (which it will apply for at the request and expense of the Licensee), the additional wares and services set forth in Schedule [SPECIFY] hereto if such additional wares and services are offered for sale in the ordinary course of business in substantially all of the [SPECIFY] stores in [COUNTRY] operated by the Licensee in respect of the Purchased Business and such other wares and services which are offered for sale in the ordinary course of business in substantially all the [SPECIFY] stores in [COUNTRY] operated by the Licensee in respect of the Purchased Business as may be mutually agreed upon (acting reasonably) by Licensor and Licensee from time to time (herein collectively referred to as \"Designated Products and Services\"). Licensee agrees that it shall not use any Trade Mark in connection with a ware or service which is not one of the Designated Products and Services nor shall it use any Trade Mark outside of the Territory. Furthermore, Licensee shall not have the right to use any of the Trade Marks (i) in its corporate name, or (ii) other than pursuant to the terms and conditions of this Agreement. However, the Licensee may use the Trade Marks in public signage for the Licensee's [SPECIFY] outlets from which a significant variety of Designated Products and Services are offered for sale and, with the prior written consent of the Licensor (which consent cannot be unreasonably withheld) and upon satisfaction of such conditions as to the protection of the distinctiveness and goodwill of the Trade Marks as the Licensor may reasonably impose, may use the Trade Marks in association with other words or expressions in association with Designated Products and Services. It is understood and agreed that the Trade Mark License is limited strictly to the rights granted hereunder and that all other rights in the Trade Marks in connection with the present and future businesses of Licensor and its affiliates throughout the world are reserved to Licensor and its affiliates. Licensee shall have the right to assign the Trade Mark License in connection with any sale by the Licensee of all or substantially all of the Purchased Business or have further licenses granted to purchasers of all or substantially all of the Purchased Business in [SPECIFY] or to franchisees of the Licensee with or without royalties or other consideration being payable to Licensee, without the consent of Licensor and without any right on the part of Licensor to receive the whole or any part of any such other royalties or other consideration; provided, however, that Licensee shall promptly inform Licensor in writing of the identity and business address of any additional licensee or assignee and provided further that as a condition of such assignment or sublicense such additional licensee or assignee will be required to enter into a trade mark license agreement with Licensor more particularly described below. No assignment shall operate to release Licensee from its obligations hereunder. The assignment by Licensee of this Trade Mark License shall take place only upon the assignee and the Licensor entering into a trade mark license agreement substantially the same as this Trade Mark License, which agreement the Licensor shall not unreasonably refuse to negotiate and execute at the sole expense of the Licensee. The grant from time to time by Licensee to additional licensees of the right to use the Trade Marks shall be by license agreement between Licensor, Licensee and the additional licensee, which license agreement shall incorporate no less stringent obligations on the part of the additional licensee with respect to the use by such licensee of the Trade Marks than are required of Licensee by this agreement and shall not provide for the granting to any such licensee of greater rights to use the Trade Marks than are enjoyed by Licensee. Without limiting the generality of the foregoing, the additional licensee shall agree to be bound in such license agreement by the quality control and trade mark provisions set out in Articles [NUMBER] and [NUMBER] below. Licensor hereby appoints Licensee as its agent to, and Licensee hereby agrees to, enforce compliance by all additional licensees appointed by Licensee with the provisions of their respective license agreements (including, without limiting the generality of the foregoing, the quality control provisions contained therein). The appointment of Licensee as an agent is solely for the purposes of this agreement. TERM Subject to the provisions of Article [NUMBER], this agreement shall remain in full force and effect for a term of [NUMBER] years from the date of this Agreement, subject to automatic renewal for an indefinite number of further [NUMBER] year terms unless (i) at least [NUMBER] days prior to the end of the initial term or any renewal term Licensee delivers a written notice to Licensor stating that it does not wish this agreement to be renewed, or (ii) Licensee is at the time of the renewal in default under Article [NUMBER] of this agreement. QUALITY CONTROL So as not to bring discredit upon the Trade marks, Licensee agrees that the Designated Products and Services sold and distributed by Licensee will at all times be of good quality and that the Designated Products and Services will be merchandised, distributed and sold by Licensee with packaging and sales promotion materials appropriate for good quality products and services. Licensee further agrees that all Designated Products and Services will be sold, labeled, packaged, merchandised, distributed, promoted and advertised in accordance with all applicable [YOUR COUNTRY LAW] and regulations.","Trademark License Agreement","9",88,"https://templates.business-in-a-box.com/imgs/1000px/trademark-license-agreement-D5230.png","https://templates.business-in-a-box.com/imgs/250px/5230.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#5230.xml",{"title":6,"description":6},[113,114],{"label":98,"url":99},{"label":115,"url":116},"Copyrights, Patents & Trademarks","copyrights-patent-trademark","trademark license agreement","/template/trademark-license-agreement-D5230",{"description":120,"descriptionCustom":6,"label":121,"pages":106,"size":122,"extension":10,"preview":123,"thumb":124,"svgFrame":125,"seoMetadata":126,"parents":128,"keywords":127,"url":131},"SPONSORSHIP AGREEMENT This Confidential Instructions: Sponsorship Agreement (the \"Agreement\") is effective [DATE], BETWEEN: [ORGANIZER NAME] (the \"Organizer\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [SPONSOR NAME] (the \"Sponsor\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] WHEREAS, [YOUR COMPANY NAME], the \"Organizer\", has the exclusive right to organize and conduct a [type] event which is to be held [SPECIFY TIME] in [CITY, STATE] and to be known as [EVENT NAME] (Event); and WHEREAS, Sponsor has determined to provide financial support for the Event in exchange for certain promotional rights to be provided by Organizer; NOW, THEREFORE, in consideration of the mutual agreements and promises contained herein, the parties hereto agree as follows: OFFICIAL STATUS Organizer grants to Sponsor the exclusive right during the Term of this Agreement to use Organizer's Trademarks as described herein in advertising and promoting Sponsor's Products [Services] as defined herein and to refer to such Products [Services] as the \"Official [product or service category]\" of the Event. ADVERTISING AND PROMOTION Subject to Organizer's rights of approval as described in this Agreement, Sponsor shall have the right to use Organizer's Trademarks [Service Marks] in advertising and promotional activities as it deems desirable during the term of this Agreement. Organizer shall [use its best efforts to] provide the following rights to Sponsor during the Term of this Agreement: The right to sell Products [Services] at the Site of the Event; The right to have banners [or curtains] on center stage [or at the entrance], such banners to be provided by Sponsor [Organizer] and to be of a size and design chosen by Sponsor [Organizer] and placed in accordance with Sponsor's [Organizer's] directions; The right to have [number] additional signs at locations specified by Organizer [Sponsor] and at a distance of at least [number] feet from other signage, such signs to be provided by Sponsor [Organizer]; The right to signage on all courtesy vehicles, if any, used by Organizer in connection with the Event; The right to credit as follows in all print advertising [of a size larger than] [square inches] [placed by Organizer] in connection with the Event; \"[Sponsor's Event]\"; The right to have Sponsor's Trademarks [Service Marks] on stationery, business cards, and other brochures used by Organizer in connection with the promotion of the Event; The right to have Sponsor's name and/or Trademarks [Service Marks] on [percent] of all units of each type of all official merchandise authorized by Organizer; The right to be named in all press releases issued by Organizer; The right to sell or give away promotional merchandise in connection with advertising or promoting the Event, but only in compliance with Paragraph 8 of this Agreement; The right to purchase advertising spots on network cable or other television broadcasts of the Event licensed by Organizer [to the extent permitted in Organizer's broadcast license agreement]; The right to opening and closing audio and video billboards in all television coverage, to the extent permitted by the station licensed by Organizer to cover the Event; The right to one page of advertising in the official program authorized by Organizer; The right to use film clips (not to exceed [number] minutes in length) of past events [of this type] organized by Organizer for advertising and promotion, subject to prior approval; To use film clips (not to exceed [number] minutes in length) of this Event for purposes of advertising Sponsor's involvement with the Event; and The right to erect a courtesy tent [or host a similar area] at the site of the Event at a location designated by Organizer. SPONSORSHIP FEE In consideration of the full performance by Organizer of all of its obligations hereunder and of all rights granted hereunder to Sponsor, Sponsor shall pay to Organizer the total sum of [AMOUNT], payable as follows: [AMOUNT] on or before [date] [AMOUNT] on or before [date] [AMOUNT] on or before [date] [AMOUNT] on or before [date] [AMOUNT] on or before [date] [by irrevocable letter of credit drawn on and confirmed by a [COUNTRY] bank acceptable to Organizer, which letter of credit shall be automatically payable on sight on and after [DATE] if accompanied by an article from a newspaper of general circulation reporting that the Event took place. Sponsor shall furnish said letter of credit to Organizer within [NUMBER] days after the execution of this Agreement and it shall expire at the close of business in [CITY] on [DATE]]. REBATE OF SPONSORSHIP FEE If Organizer does not secure television coverage or if the rating described in [SPECIFY] hereof is not achieved, then Organizer shall rebate to Sponsor [AMOUNT] within [NUMBER] days after Event takes place. Organizer shall use its best efforts to assure that the television coverage of Event will achieve a [NUMBER] rating according to [rating service]. OPTION TO RENEW Organizer hereby grants to Sponsor the right to renew its Official Sponsorship hereunder on the same terms and conditions as contained herein (except that the Sponsorship Fee described in Paragraph 3 shall be [AMOUNT] and shall be paid on a mutually agreeable schedule similar to the one set forth in Paragraph 3 and the Rebate described in Paragraph 4 shall be [AMOUNT]). Sponsor shall exercise said option, if at all, by giving Organizer written notice thereof within [NUMBER] days prior to the expiration of the Term of this Agreement. In the event that Sponsor does not exercise such option, the exclusivity described in Paragraph 6 shall nonetheless continue for a period of [SPECIFY NUMBER MONTHS OR YEARS] or the completion of [NUMBER] events similar to the Event hereunder, whichever comes first. EXCLUSIVITY Organizer represents and warrants that it will not authorize any seller of any product [service] competitive to the Products [Services] or antithetical or incompatible with the Products [Services] to be an Official Sponsor or Supplier or to be associated in any way with the Event [(including on-site signage and concessions)]. Sponsor shall have the right to approve all other Sponsors and Suppliers. [If Organizer proposes a potential Sponsor or Supplier that makes goods [offers services] competitive to those of Sponsor but proposes to promote goods [services] that are not competitive to any product [or service] made by Sponsor, then Sponsor will not unreasonably withhold its approval of said sponsor or supplier. TRADEMARKS Sponsor's trademarks [Service Marks], label designs, product identifications, artwork, and other symbols and devices associated with Sponsor Products [Services] (Sponsor's Trademarks) [(Sponsor's Service Marks)] are and shall remain Sponsor's property and Sponsor shall take all steps reasonably necessary to protect such Sponsor's Trademarks [Service Marks] through federal [COUNTRY] registrations and foreign registrations as it deems desirable and through reasonable prosecution of infringements. Organizer is hereby authorized to use Sponsor's Trademarks [Service Marks] in advertising and promoting the Event during the Term of this Agreement provided Sponsor shall have the right to approve all [the format of] such uses in writing in advance. [Organizer shall submit materials to Sponsor in writing and if Sponsor does not approve or reject such materials in writing within [NUMBER] business days after receipt thereof, then Sponsor shall be deemed to have approved such materials.] The right to use Sponsor's Trademarks is nonexclusive, non-assignable, and nontransferable. All uses by Organizer of Sponsor's Trademarks shall inure solely to the benefit of Sponsor.","Sponsorship Agreement",513,"https://templates.business-in-a-box.com/imgs/1000px/sponsorship-agreement-D12549.png","https://templates.business-in-a-box.com/imgs/250px/12549.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12549.xml",{"title":127,"description":6},"sponsorship agreement",[129,130],{"label":98,"url":99},{"label":98,"url":99},"/template/sponsorship-agreement-D12549",{"description":133,"descriptionCustom":6,"label":134,"pages":8,"size":122,"extension":10,"preview":135,"thumb":136,"svgFrame":137,"seoMetadata":138,"parents":140,"keywords":139,"url":143},"INFLUENCER MARKETING AGREEMENT This Influencer Marketing Agreement (the \"Agreement\") is made and effective [DATE], BETWEEN: [YOUR COMPANY NAME] (the \"Company\"), an individual with his main address located at: OR a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] AND: [NAME OF INFLUENCER] (the \"Influencer\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] The Company and the Influencer may be referred to collectively as the \"Parties.\" In consideration of the foregoing and of the mutual promises set forth herein, and intending to be legally bound, the Parties hereto agree as follows: ENGAGEMENT 1.1 The Company hereby engages the Influencer from the date of execution of this Agreement through and including the date(s) of performance (\"the Term\") for the limited purpose of promoting certain brands and brand content, through the Influencer's social media outlets. The nature of the brand content to be promoted and the specific details and requirements of the promotion are outlined in the attached Schedule A. During the Term, the Influencer agrees to be engaged for the purpose of promoting the brand content and to be bound by the guidelines as attached as Schedule B (\"Guidelines\"). The Company hereby appoints the Influencer as its representative on a non-exclusive, non-employee basis to endorse and promote its Services to the target audience. TERM 2.1 This Agreement shall have an initial term of one year and shall automatically renew for additional one-year terms thereafter unless either Party provides 21 days' prior written notice of its intention of nonrenewal. 2.2 When this Agreement shall terminate, the Influencer's rights to use the brand name as described within this Agreement shall terminate as well. 2.3 Should the Influencer fail to perform and meet the Company's expectations, the Company can terminate this Agreement with 21 days' prior written notice. DELIVERABLES 3.1 The Influencer will deliver the agreed number of posts on the agreed platforms on behalf of the Company as outlined in Schedule A. The Services shall conform to the specifications and instructions of the Company as outlined in Schedule B, abide by the rules of the relevant social media platforms, and are subject to the Company's acceptance and approval. The Company has a maximum of [No. of days] days to reject any deliverable in accordance with this Section and must notify the Influencer within [No. of days] days of receipt of work that additional revisions and/or amendments will be requested. OWNERSHIP 4.1 The Influencer acknowledges and agrees that the Company, for the purpose of performing the Services under this Agreement. shall own, exclusively and in perpetuity, all rights of whatever kind and character, throughout the universe and in any and all languages, in and to the videos, photographs, text and/or all works of similar nature produced, developed, or created by the Influencer for this Agreement, and any and all intellectual property rights thereto, including trademarks, trade secrets, trade dress, design, mask work, copyrights, and patent rights (collectively, the \"Content\"), including the right to sublicense the Content to the Company's brand partners (the \"Brand Affiliates\"). Notwithstanding the foregoing, the Influencer may delete posts from his/her owned and/or controlled social media channels containing any Content after a period of ninety (90) days from post date. USAGE 5.1 The Company shall cause the Influencer to grant to the Company and to the Brand Affiliates a limited, non-exclusive, royalty free, right and license to feature the Content generated by the Influencer as part of the Campaign (including the Influencer's name and likeness) on the Company's and Brand Affiliates' owned and controlled social media platforms and within third-party digital and broadcast platforms and print platforms, including but not limited to: ad networks, email marketing, paid search listings, television, radio, newspapers, magazines and brochures, Facebook, Instagram, Tik Tok, Twitter, YouTube, Pinterest, and website blogs during the term of this Agreement and for a period of twelve (12) months thereafter. LICENSE 6.1 The Company grants to the Influencer a temporary license to use the Brand Affiliates' name and promotional materials as may be necessary to achieve the promotional purpose but only in compliance with the Guidelines and only to achieve the promotional purpose as described in Schedule A. The Influencer grants to the Company a perpetual license to use the Influencer's name and likeness in all media including the Company's website and the Brand Affiliates' website and on social media sites and in all formats of print and digital media advertising. CANCELLATION 7.1 Either Party may terminate this Agreement upon fourteen (14) days' prior written notice if the other Party breaches this Agreement and does not cure such breach within such time period. In addition to any right or remedy that may be available to the Company under this Agreement or applicable law, in addition, in the event that the Influencer has breached this Agreement, the Company may (i) immediately suspend, limit or terminate the Influencer's access to any Company account and/or (ii) instruct the Influencer to cease all promotional activities or make clarifying statements, and the Influencer shall immediately comply. Either Party may terminate this Agreement at any time without cause upon thirty (30) days' prior written notice to the other Party. CONFIDENTIALITY AND EXCLUSIVITY 8","Influencer Marketing Agreement","https://templates.business-in-a-box.com/imgs/1000px/influencer-marketing-agreement-D12851.png","https://templates.business-in-a-box.com/imgs/250px/12851.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12851.xml",{"title":139,"description":6},"influencer marketing agreement",[141,142],{"label":98,"url":99},{"label":98,"url":99},"/template/influencer-marketing-agreement-D12851",{"description":145,"descriptionCustom":6,"label":146,"pages":147,"size":122,"extension":10,"preview":148,"thumb":149,"svgFrame":150,"seoMetadata":151,"parents":153,"keywords":152,"url":158},"NON-DISCLOSURE AGREEMENT (NDA) This Non-Disclosure Agreement (the \"Agreement\") is made and effective [DATE], BETWEEN: [YOUR COMPANY NAME] (the \"Disclosing Party\"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [RECEIVING PARTY NAME] (the \"Receiving Party\"), an individual with his main address located at OR a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] WHEREAS, Receiving Party has been or will be engaged in the performance of work on [DESCRIBE]; and in connection therewith will be given access to certain confidential and proprietary information; and WHEREAS, Receiving Party and Disclosing Party wish to evidence by this Agreement the manner in which said confidential and proprietary material will be treated. NOW, THEREFORE, it is agreed as follows: NON-DISCLOSURE OF CONFIDENTIAL INFORMATION Both Parties understand and agree that each Party may have access to the confidential information of the other party. For the purposes of this Agreement, \"Confidential Information\" means proprietary and confidential information about the Disclosing Party's (or it's suppliers') business or activities. Such information includes all business, financial, technical, and other information marked or designated by such Party as \"confidential\" or \"proprietary.\" Confidential Information also includes information which, by the nature of the circumstances surrounding the disclosure, ought in good faith to be treated as confidential. For the purposes of this Agreement, Confidential Information does not include: Information that is currently in the public domain or that enters the public domain after the signing of this Agreement. Information a Party lawfully receives from a third Party without restriction on disclosure and without breach of a non-disclosure obligation. Information that the Receiving Party knew prior to receiving any Confidential Information from the Disclosing Party. Information that the Receiving Party independently develops without reliance on any Confidential Information from the Disclosing Party. Each Party agrees that it will not disclose to any third Party or use any Confidential Information disclosed to it by the other Party except when expressly permitted in writing by the other Party. Each Party also agrees that it will take all reasonable measures to maintain the confidentiality of all Confidential Information of the other Party in its possession or control. TERM The term of this Agreement is [number] of [years/months] from the date of execution by both Parties. TITLE The Receiving Party agrees that all Confidential Information furnished by the Disclosing Party shall remain the sole property of the Disclosing Party. DISCLAIMER","Non Disclosure Agreement Nda","3","https://templates.business-in-a-box.com/imgs/1000px/non-disclosure-agreement-nda-D12692.png","https://templates.business-in-a-box.com/imgs/250px/12692.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12692.xml",{"title":152,"description":6},"non disclosure agreement nda",[154,155],{"label":98,"url":99},{"label":156,"url":157},"Confidentiality Agreements","confidentiality-agreement","/template/non-disclosure-agreement-nda-D12692",{"description":160,"descriptionCustom":6,"label":161,"pages":162,"size":122,"extension":10,"preview":163,"thumb":164,"svgFrame":165,"seoMetadata":166,"parents":168,"keywords":167,"url":173},"Marketing Plan Your business slogan here. Prepared By: [YOUR NAME] [YOUR JOB TITLE] Phone 555.555.5555 Email info@yourbusiness.com www.yourbusiness.com Statement of Confidentiality & Non-Disclosure This document contains proprietary and confidential information. All data submitted to [RECEIVING PARTY] is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with [YOUR COMPANY NAME]. The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document's content of its confidential nature. The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent that such matters are generally known to, and are available for use by, the public. The recipient also agrees not to duplicate or distribute or permit others to duplicate or distribute any material contained herein without [YOUR COMPANY NAME]'s express written consent. [YOUR COMPANY NAME] retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia. BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT. Table of Content 1. Executive Summary 4 2. Situation Analysis 6 3. Marketing Goals and Objectives 7 4. Industry and Market Analysis 8 5. Target Customers 10 6. The Brand 11 7. Strategies and Tactics 12 8. Implementation 14 9. Evaluation and Monitoring 15 Executive Summary Business Description Provide a brief history of your company and explain what your business does. The Opportunity Briefly describe the digital marketing problem in order to establish a potential solution. The Solution Describe how you will solve this problem through digital marketing efforts. The Market Provide a brief description of the market you will be competing in. Here you will define your market, how large it is, and how much of the market share you expect to capture. Competition Identify the direct and indirect competitors, with analysis of their digital marketing strategies, as well as an assessment of their competitive advantage. Main Competitors Name Sales Market Share Nature/Type Capital Requirements Clearly state the capital needed to execute your marketing plan. Summarize how much money has been invested in digital marketing to date and how it is being used. Source of Funds: Sources Amount Percentage Total Use of Funds: Category Amount Percentage Total Situation Analysis Our Company Provide a brief history of the company; describe the business, tell the length of time in operation; explain where you are in your business cycle; the location of your company. Product/Service Describe the product / service you are selling/marketing; the benefits of your product over your competition; tell where you compete (local, national, etc.) Product / Service Name Description Price Marketing Goals and Objectives Our Goal List your goals (Short, medium and long term). Make them measurable. Objectives Describe the objectives that you want to reach. Use the SMART acronym (Specific, Measurable, Agree, Realistic, Time Based) to be sure that they are realistic. Goal / Objective Description Due Date Industry and Market Analysis The Industry Describe your industry like the current situation (growing, maturing, declining), the size, the level of competition; trends and drivers; PESTLE etc. Be concise then fill the chart below. Factor Description Political Economical Social Technological Environmental ","Marketing Plan","18","https://templates.business-in-a-box.com/imgs/1000px/marketing-plan-template-D1366.png","https://templates.business-in-a-box.com/imgs/250px/1366.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#1366.xml",{"title":167,"description":6},"marketing plan",[169,171],{"label":33,"url":170},"sales-marketing",{"label":161,"url":172},"marketing-plan","/template/marketing-plan-D1366",false,{"seo":176,"reviewer":187,"quick_facts":191,"at_a_glance":193,"personas":197,"variants":218,"glossary":238,"fields":269,"how_to_fill":320,"common_mistakes":361,"faqs":378,"industries":403,"comparisons":420,"diy_vs_pro":433,"related_template_ids_curated":446,"schema":453,"classification":455},{"meta_title":177,"meta_description":178,"primary_keyword":179,"secondary_keywords":180},"Checklist Co-Branding Agreement Template (Free Word)","Free co-branding agreement checklist template to track every key term before signing a brand partnership. Download in Word, edit online, or export as PDF. Free Word and PDF download.","co-branding agreement checklist",[181,182,183,184,185,186],"brand partnership checklist","co-branding checklist word","joint branding agreement checklist","co-marketing agreement checklist","co-branding agreement free download","brand collaboration checklist",{"name":188,"credential":189,"reviewed_date":190},"Bruno Goulet","CEO, Business in a Box","2026-05-02",{"difficulty":192,"legal_review_recommended":174,"signature_required":174},"easy",{"what_it_is":194,"when_you_need_it":195,"whats_inside":196},"A Checklist Co-Branding Agreement is a structured reference form that guides both parties through every key item to confirm, negotiate, and document before finalizing a co-branding or brand partnership arrangement. This free Word download gives brand managers, marketing leads, and business owners a line-by-line checklist they can complete online and export as PDF to verify nothing is overlooked.\n","Use it at the start of any co-branding negotiation — before a joint product launch, co-sponsored campaign, or co-marketed event — to confirm that both parties have addressed brand guidelines, IP usage, revenue splits, and exit terms.\n","Party identification fields, brand usage rights and restrictions, approval workflows, revenue and cost allocation, IP ownership, campaign scope, term and termination checkboxes, and a final sign-off confirmation row.\n",[198,202,206,210,214],{"title":199,"use_case":200,"icon_asset_id":201},"Brand managers","Verifying every brand usage and approval term before a partnership launches","persona-brand-manager",{"title":203,"use_case":204,"icon_asset_id":205},"Marketing directors","Coordinating joint campaign terms across two organizations before go-live","persona-marketing-director",{"title":207,"use_case":208,"icon_asset_id":209},"Small business owners","Entering a co-branded product or service deal without an in-house legal team","persona-small-business-owner",{"title":211,"use_case":212,"icon_asset_id":213},"Startup founders","Structuring a first brand collaboration with a larger partner brand","persona-startup-founder",{"title":215,"use_case":216,"icon_asset_id":217},"Agency account managers","Managing co-branding deliverables and approvals on behalf of a client","persona-agency",[219,222,226,229,232,235],{"situation":220,"recommended_template":40,"slug":221},"Need a fully binding agreement, not just a checklist","co-branding-agreement-D746",{"situation":223,"recommended_template":224,"slug":225},"Scoping a joint marketing campaign with shared ad spend","Co-Marketing Agreement","co-habitation-agreement-D12997",{"situation":227,"recommended_template":89,"slug":228},"Launching a co-branded physical product with a manufacturing partner","joint-venture-agreement-D889",{"situation":230,"recommended_template":105,"slug":231},"Licensing your brand to another party without a joint campaign","trademark-license-agreement-D5230",{"situation":233,"recommended_template":121,"slug":234},"Sponsoring an event with brand placement rights","sponsorship-agreement-D12549",{"situation":236,"recommended_template":134,"slug":237},"Documenting an influencer's use of your brand in content","influencer-marketing-agreement-D12851",[239,242,245,248,251,254,257,260,263,266],{"term":240,"definition":241},"Co-Branding","A marketing arrangement in which two or more brands collaborate to produce a jointly marketed product, service, or campaign.",{"term":243,"definition":244},"Brand Guidelines","A documented set of rules governing how a brand's logo, colors, fonts, and tone may be used by any party.",{"term":246,"definition":247},"IP Ownership","The identification of which party owns intellectual property — logos, creative assets, or product designs — created during or for the partnership.",{"term":249,"definition":250},"Approval Workflow","The defined process by which each party reviews and signs off on creative materials before they are published or distributed.",{"term":252,"definition":253},"Revenue Split","The agreed percentage or formula by which net revenues generated by the co-branded initiative are divided between partners.",{"term":255,"definition":256},"Term","The defined start and end dates of the co-branding arrangement, including any automatic renewal provisions.",{"term":258,"definition":259},"Termination for Cause","A provision allowing either party to end the agreement immediately if the other materially breaches its obligations — such as misusing a logo or missing a payment.",{"term":261,"definition":262},"Exclusivity","A restriction preventing one or both parties from entering a similar co-branding arrangement with a competitor during the agreement term.",{"term":264,"definition":265},"Attribution","The requirement that each party's brand is credited in a specified and consistent manner in all co-branded materials.",{"term":267,"definition":268},"Wind-Down Period","A defined timeframe after termination during which existing co-branded materials may continue to be used before all references must be removed.",[270,275,280,285,290,295,300,305,310,315],{"name":271,"plain_english":272,"sample_language":273,"common_mistake":274},"Party identification","Legal names, trading names, and primary contact details for both co-branding partners.","Partner A: [LEGAL ENTITY NAME], trading as [BRAND NAME] | Contact: [NAME], [TITLE], [EMAIL] | Partner B: [LEGAL ENTITY NAME], trading as [BRAND NAME] | Contact: [NAME], [TITLE], [EMAIL]","Recording only the brand name and not the registered legal entity — if a dispute arises, the contract cannot be enforced against an unregistered trade name.",{"name":276,"plain_english":277,"sample_language":278,"common_mistake":279},"Campaign or initiative scope","A one-line description of what the co-branding covers — product line, campaign name, event, or content series — and the channels involved.","Initiative: [CAMPAIGN NAME] | Channels: [DIGITAL / PRINT / IN-STORE / EVENT] | Territory: [GEOGRAPHIC SCOPE]","Leaving scope undefined so that one party later claims the agreement covers additional products or channels not originally intended.",{"name":281,"plain_english":282,"sample_language":283,"common_mistake":284},"Brand asset usage rights","Confirms which logos, color codes, and slogans each party may use, in what contexts, and at what minimum size or placement specifications.","Partner A logo: approved for [DIGITAL / PRINT] use at minimum [X]px wide | Color: [HEX CODE] | Placement: [POSITION ON CREATIVE]","Omitting minimum size specifications — logos placed too small or alongside competing brand assets damage brand equity and often violate the owning party's own internal guidelines.",{"name":286,"plain_english":287,"sample_language":288,"common_mistake":289},"Approval workflow and turnaround","Defines who reviews co-branded materials at each party, the format for submissions, and the maximum number of business days to respond before approval is deemed given.","Approval contact — Partner A: [NAME] | Partner B: [NAME] | Submission format: [PDF / LINK] | Turnaround: [X] business days | Deemed approved if no response within [Y] business days","No deemed-approval clause, which allows one party to stall indefinitely and block campaign launches without formal objection.",{"name":291,"plain_english":292,"sample_language":293,"common_mistake":294},"IP ownership of jointly created assets","Specifies who owns creative assets, product designs, or campaign materials produced specifically for the co-branded initiative — jointly, by Partner A, or by Partner B.","Jointly created assets: owned [JOINTLY / BY PARTNER A / BY PARTNER B] | License back: each party receives a [ROYALTY-FREE / ROYALTY-BEARING] license to use jointly owned assets for [DURATION]","Defaulting to 'joint ownership' without defining each party's right to sublicense — joint owners in most jurisdictions can independently license shared IP, which may not be what either party intended.",{"name":296,"plain_english":297,"sample_language":298,"common_mistake":299},"Revenue and cost allocation","Records the agreed split of revenues generated and costs incurred by the initiative, including production, media spend, and fulfillment.","Revenue split: Partner A [X]% / Partner B [X]% | Cost allocation: production [PARTY RESPONSIBLE] / media spend [PARTY RESPONSIBLE] | Invoicing frequency: [MONTHLY / QUARTERLY]","Agreeing on a revenue split without specifying whether it applies to gross or net revenue — a 20% difference in deductions can shift thousands of dollars between partners.",{"name":301,"plain_english":302,"sample_language":303,"common_mistake":304},"Exclusivity and non-compete checkboxes","Indicates whether either party is restricted from running similar co-branding campaigns with direct competitors during the term.","Exclusivity applies: [YES / NO] | If yes, restricted category: [PRODUCT / SERVICE CATEGORY] | Restricted competitors: [LIST OR 'as defined in Schedule A'] | Duration: [SAME AS TERM / OTHER]","Checking 'yes' to exclusivity without defining the competitor category — one party may consider a tangential brand a competitor while the other does not.",{"name":306,"plain_english":307,"sample_language":308,"common_mistake":309},"Term, renewal, and termination","States the start date, end date, renewal mechanism, notice period required to terminate, and any cause-based termination triggers.","Start: [DATE] | End: [DATE] | Auto-renews: [YES / NO] | Renewal notice: [X] days | Termination for convenience: [X] days written notice | Termination for cause: immediate upon written notice of material breach","No auto-renewal flag — partnerships with no expiry default to indefinite continuation in some jurisdictions, making it difficult to exit without triggering a breach claim.",{"name":311,"plain_english":312,"sample_language":313,"common_mistake":314},"Wind-down and asset removal","Confirms the period after termination during which co-branded materials may remain in use and the deadline by which all brand references must be removed.","Wind-down period: [X] days post-termination | Existing inventory: may be sold through [DATE] | Digital assets: removed from all channels by [DATE]","No wind-down period at all, which forces immediate removal and can leave a partner with unsellable co-branded inventory or live campaign assets that cannot be pulled overnight.",{"name":316,"plain_english":317,"sample_language":318,"common_mistake":319},"Sign-off confirmation row","A final row both parties' representatives initial to confirm the checklist was reviewed and all items are agreed, noted, or flagged for follow-up before the binding agreement is executed.","Checklist reviewed by Partner A: [INITIALS] [DATE] | Reviewed by Partner B: [INITIALS] [DATE] | Outstanding items flagged: [YES / NO — see notes column]","Skipping the sign-off row and treating the checklist as informally agreed — without it, disputes arise over which items were actually confirmed versus still under negotiation.",[321,326,331,336,341,346,351,356],{"step":322,"title":323,"description":324,"tip":325},1,"Enter both parties' legal entity details","Record the registered legal name, brand name, and primary contact for each partner in the party identification fields at the top of the checklist.","Confirm the exact registered entity name against a corporate registry before filling in — brand names and legal names often differ.",{"step":327,"title":328,"description":329,"tip":330},2,"Define the campaign or initiative scope","Write a single-sentence description of what the co-branding covers, the channels involved, and the geographic territory. Keep it narrow enough to prevent scope creep.","If the scope is likely to expand, add a short note in the checklist's comments column listing the process for agreeing extensions in writing.",{"step":332,"title":333,"description":334,"tip":335},3,"Complete the brand asset usage rows","For each party, list the exact logo files approved for use, the hex color codes, minimum sizing, and acceptable placement positions. Attach brand guidelines as an appendix.","Request each partner's current brand guidelines PDF before filling this section — logo files and color codes change more often than people expect.",{"step":337,"title":338,"description":339,"tip":340},4,"Confirm the approval workflow and turnaround times","Name the specific approver at each organization, the submission format, and the number of business days for review. Include a deemed-approval clause for items not rejected within the window.","A 3-business-day turnaround with deemed approval is the most common standard — longer windows stall campaign timelines.",{"step":342,"title":343,"description":344,"tip":345},5,"Clarify IP ownership and licensing","For each type of jointly created asset, tick whether ownership rests with Partner A, Partner B, or both jointly, and confirm the scope of any license back to the non-owning party.","If joint ownership is selected, add a note restricting sublicensing without the other party's written consent.",{"step":347,"title":348,"description":349,"tip":350},6,"Record the revenue split and cost allocation","Enter each party's percentage of net revenues and designate responsibility for each cost category — production, media, fulfillment, and platform fees.","Define 'net revenue' explicitly in the comments column (e.g., gross revenue minus platform fees and returns) to prevent disputes at the reconciliation stage.",{"step":352,"title":353,"description":354,"tip":355},7,"Set term dates and termination conditions","Enter the start and end dates, tick whether the agreement auto-renews, and confirm the notice periods for both convenience and cause termination.","Set a calendar reminder for 60 days before the end date so both parties have time to negotiate renewal or exit cleanly.",{"step":357,"title":358,"description":359,"tip":360},8,"Obtain initials on the sign-off row","Have an authorized representative from each party initial the confirmation row and flag any outstanding items before the binding agreement is sent for signature.","A completed checklist with initials is a useful paper trail during disputes — keep the signed copy alongside the executed co-branding agreement.",[362,366,370,374],{"mistake":363,"why_it_matters":364,"fix":365},"Recording brand names instead of legal entity names","A checklist referencing only a trade name creates ambiguity about which legal entity is bound, making enforcement difficult if the partnership sours.","Verify the registered corporate name of each partner and enter it in the party identification fields alongside the brand name.",{"mistake":367,"why_it_matters":368,"fix":369},"Skipping the IP ownership field for jointly created assets","Leaving ownership undefined means both parties may claim exclusive rights to campaign creative — a common trigger for post-campaign disputes and costly rework.","Tick an ownership option for every asset type produced for the initiative, and restrict sublicensing by either joint owner without written consent.",{"mistake":371,"why_it_matters":372,"fix":373},"No wind-down period for co-branded materials","Immediate removal on termination is operationally impossible for printed collateral, product packaging, and scheduled digital campaigns — forcing a breach.","Set a realistic wind-down window (typically 30–90 days) and specify which categories of material may remain in use until that date.",{"mistake":375,"why_it_matters":376,"fix":377},"Omitting a deemed-approval clause in the workflow field","Without a deadline for approval, one partner can hold creative indefinitely, blocking campaign launches and creating budget waste.","Add a deemed-approval trigger: if no written objection is received within the agreed window, the material is considered approved.",[379,382,385,388,391,394,397,400],{"question":380,"answer":381},"What is a co-branding agreement checklist?","A co-branding agreement checklist is a structured form that both parties complete before finalizing a brand partnership to confirm every key term has been addressed — brand usage rights, IP ownership, revenue splits, approval workflows, and exit conditions. It is not itself a binding contract but serves as a negotiation and due-diligence tool that feeds directly into the executed agreement.\n",{"question":383,"answer":384},"What is the difference between this checklist and a co-branding agreement?","The checklist is a pre-execution reference tool used to confirm that all material terms have been discussed and agreed before the binding agreement is drafted. The co-branding agreement is the legally binding document both parties sign. Use the checklist during negotiation, then transfer confirmed terms into the formal agreement.\n",{"question":386,"answer":387},"Do I need a lawyer to complete this checklist?","For most straightforward brand partnerships — co-sponsored campaigns, joint content series, or limited product collaborations — completing the checklist without a lawyer is reasonable. Engage legal counsel when the partnership involves significant revenue sharing, jointly owned IP of material value, or exclusivity restrictions that could limit future business opportunities.\n",{"question":389,"answer":390},"What brand assets should be listed in the checklist?","List every asset both parties will use: primary and secondary logos with file format and minimum size, approved color codes, approved typefaces, slogans or taglines, and any brand photography. Attach each party's current brand guidelines as an appendix so the approved assets are formally documented alongside the checklist.\n",{"question":392,"answer":393},"What should the revenue split field cover?","The revenue split field should specify the percentage each party receives, whether it applies to gross or net revenue, how net is defined (e.g., after platform fees, returns, and taxes), the reconciliation frequency, and the payment method and timeline. Ambiguity on gross versus net is the most common source of post-campaign financial disputes between co-branding partners.\n",{"question":395,"answer":396},"How long should a co-branding arrangement typically last?","Most campaign-level co-branding arrangements run 3–12 months. Product-level co-branding tied to a SKU or packaging design may run 1–3 years. The checklist term field should match the scope — short campaigns warrant short terms with a clear end date, while longer arrangements benefit from an auto-renewal clause paired with a 60-day notice period for either party to exit.\n",{"question":398,"answer":399},"What happens to co-branded assets after the partnership ends?","Both parties should complete the wind-down field in the checklist to agree on a specific date by which all co-branded materials — digital, print, and product packaging — must be removed or retired. A typical wind-down window is 30–90 days. Without a defined period, one party may claim the other is continuing to use their brand without authorization.\n",{"question":401,"answer":402},"Can this checklist be used for influencer co-branding deals?","Yes, with minor adjustments. For influencer arrangements, the brand asset and approval workflow fields are particularly important — specify which brand elements the influencer may use, the format and timeline for content approval, and the attribution wording required in posts. Consider pairing the checklist with a dedicated Influencer Marketing Agreement for any paid arrangement.\n",[404,408,412,416],{"industry":405,"icon_asset_id":406,"specifics":407},"Consumer Goods","industry-retail","Co-branded product packaging requires precise logo placement specs, territory restrictions, and a clear wind-down period tied to existing inventory sell-through.",{"industry":409,"icon_asset_id":410,"specifics":411},"SaaS / Technology","industry-saas","Technology co-branding often involves integration badges, co-sell agreements, and joint landing pages — approval workflows and digital asset removal timelines are critical.",{"industry":413,"icon_asset_id":414,"specifics":415},"Food and Beverage","industry-food-beverage","Co-branded food products must track regulatory labeling requirements alongside brand usage rights, with revenue splits tied to per-unit wholesale pricing.",{"industry":417,"icon_asset_id":418,"specifics":419},"Professional Services","industry-professional-services","Firms co-branding thought-leadership content or events need tight approval workflows to protect reputation, with IP ownership of jointly produced reports clearly assigned.",[421,424,427,430],{"vs":40,"vs_template_id":422,"summary":423},"co-branding-agreement-D744","A co-branding agreement is the binding legal contract both parties sign to govern the partnership. This checklist is the pre-execution tool used to confirm all terms are agreed before that contract is drafted. Complete the checklist first, then transfer confirmed terms into the binding agreement.",{"vs":89,"vs_template_id":425,"summary":426},"joint-venture-agreement-D163","A joint venture agreement creates a shared business entity or formal profit-sharing structure between two companies. A co-branding arrangement is narrower — it governs brand usage and joint marketing without necessarily creating a new legal entity or long-term financial partnership.",{"vs":105,"vs_template_id":428,"summary":429},"trademark-license-agreement-D13237","A trademark license agreement grants one party the right to use another's registered mark under defined conditions, typically with a royalty. Co-branding is a mutual arrangement where both parties use each other's brands together — neither party is simply licensing to the other.",{"vs":121,"vs_template_id":431,"summary":432},"sponsorship-agreement-D13540","A sponsorship agreement governs a financial sponsor's brand placement rights at an event or in content in exchange for a fee. Co-branding is a reciprocal partnership where both brands benefit from joint association — rather than one party paying for exposure on another's platform.",{"use_template":434,"template_plus_review":438,"custom_drafted":442},{"best_for":435,"cost":436,"time":437},"Brand managers, marketing leads, and small business owners preparing for a standard co-branded campaign or product collaboration","Free","20–30 minutes",{"best_for":439,"cost":440,"time":441},"Partnerships involving exclusivity restrictions, significant jointly owned IP, or revenue shares above $50K","$200–$500 for a legal or brand strategy review","1–2 days",{"best_for":443,"cost":444,"time":445},"Enterprise co-branding with complex multi-territory rights, joint product development, or material equity-linked arrangements","$1,000–$3,000+","1–2 weeks",[221,228,231,234,237,447,448,449,450,225,451,452],"non-disclosure-agreement-nda-D12692","marketing-plan-D1366","partnership-agreement-D12551","technology-licensing-agreement-D13434","intellectual-property-assignment-D5229","letter-of-intent_acquisition-of-business-D5197",{"emit_how_to":454,"emit_defined_term":454},true,{"primary_folder":170,"secondary_folder":456,"document_type":457,"industry":458,"business_stage":459,"tags":460,"confidence":465},"branding","checklist","general","growth",[457,461,462,463,464],"marketing","agreement","co-branding","brand-partnership",0.85,"\u003Ch2>What is a Checklist Co-Branding Agreement?\u003C/h2>\n\u003Cp>A \u003Cstrong>Checklist Co-Branding Agreement\u003C/strong> is a structured reference form that guides both parties through every key item to confirm, negotiate, and document before entering a formal co-branding arrangement. It covers brand asset usage rights, IP ownership of jointly created materials, approval workflows, revenue and cost allocation, exclusivity terms, and wind-down conditions — row by row, so nothing is overlooked before the binding agreement is signed. This free Word download is designed for brand managers, marketing leads, and business owners who need a fast, organized way to align on partnership terms without starting from a blank page.\u003C/p>\n\u003Ch2>Why You Need This Document\u003C/h2>\n\u003Cp>Co-branding partnerships regularly run into disputes over items that were never explicitly agreed: one party uses the other's logo at the wrong size, revenue reconciliation stalls because "net" was never defined, or a campaign can't launch because there's no agreed approval turnaround. A completed checklist closes those gaps before they become problems. It creates a shared record of every term both parties have reviewed, flags outstanding items before the contract is signed, and gives both brand teams a single document to reference when a question arises mid-campaign. Skipping it means negotiating the same points under pressure after work has already started — when leverage and goodwill are both in shorter supply.\u003C/p>\n",1781186032522]