[{"data":1,"prerenderedAt":528},["ShallowReactive",2],{"document-agreement-for-internet-advertising-services-D744":3},{"document":4,"label":23,"preview":11,"thumb":24,"description":5,"descriptionCustom":6,"apiDescription":5,"pages":8,"extension":10,"parents":25,"breadcrumb":29,"related":37,"customDescModule":172,"customdescription":6,"mdFm":173,"mdProseHtml":527},{"description":5,"descriptionCustom":6,"label":7,"pages":8,"size":9,"extension":10,"preview":11,"thumb":12,"svgFrame":13,"seoMetadata":14,"parents":15,"keywords":22},"AGREEMENT FOR INTERNET ADVERTISING SERVICES This Agreement for Internet Advertising Services (the \"Agreement\") is made and effective the [Date] BETWEEN: [ADVERTISING SERVICE PROVIDER NAME] (the \"Advertising Service Provider\"), an individual with his main address located at OR a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] AND: [YOUR COMPANY NAME] (the \"Customer\"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] In consideration of the terms and covenants of this agreement, and other valuable consideration, the parties agree as follows: recitals The Advertising Service Provider owns and operates an Internet Site located at [address] (the \"Advertising Site\") which Advertising Site contains graphical and text-based descriptions of advertised sites along with a hypertext link to the advertised site. When the hypertext link is selected by the party accessing the site (\"User\"), the User is transported to the URL for the advertised site. The Customer owns and operates an Internet Site located at [address] (the \"Advertised Site\") and the current subject matter of the content of the Advertised Site is described as follows: [Describe] ADVERTISING MATERIALS The Customer agrees to submit to the Advertising Service Provider, on or before the [NUMBER]th day after acceptance of this Agreement, advertising materials to be used by the Advertising Service Provider which shall meet its Uniform Advertising Specifications set forth and described in Exhibit \"A\" attached hereto. The Advertising Service Provider has the right and option to approve, in its absolute discretion, the content of any advertising material that the Customer submits if the Advertising Service Provider finds that it does not meet its Uniform Advertising Specification, if it is objectionable to the Advertising Service Provider in any way, if it contains false or misleading information, if it contains any illegal information, if it contains any vulgar or pornographic items, or for any other reason, in the Advertising Service Provider sole discretion. If the Advertising Service Provider rejects any adverting material that the Customer submitted, the Advertising Service Provider will notify the Customer. Even after the Advertising Service Provider accepts the advertising, the Advertising Service Provider has the right to remove it if it does not function correctly or for any of the reasons described above. The Advertising Service Provider placing the advertising on its page does not signify its approval or waiver of the right to object to it in the future. The Advertising Service Provider has the right to terminate this Agreement if the Advertising Service Provider remove or fail to approve any materials that the Customer submits in which case any prepaid advertising fee shall be returned to Customer. The Customer will not have any damages or other remedies, in law or in equity against the Advertising Service Provider for failing to place or removing any advertising except for the return of any unused prepaid advertising fees. The Customer may periodically make changes to its advertising material which the Advertising Service Provider must also approve. The Advertising Service Provider will charge a fee at its standard fee schedule rate for making changes to the Customer advertising materials on the Advertising Service Provider's site. The Customer will provide the Advertising Service Provider with all changed materials that Customer desires to integrate. The Advertising Service Provider will use its reasonable efforts to make the changes that Customer submits within [NUMBER] days after the Advertising Service Provider approve the same. The Advertising Service Provider agrees to provide the advertising formats as described in Exhibit \"B\" hereto at the pricing rates described in that same Exhibit \"B\" SERVICES TO BE PROVIDED The Advertising Service Provider does not guarantee any given amount of Impressions to Customer's page as a result of its advertising services unless a separate Impression Guarantee Addendum has been executed by both parties hereto. The Advertising Service Provider will use its reasonable efforts to make its Advertising Site available for display through the World Wide Web. The Advertising Service Provider is not responsible for periodic downtime for maintenance, backup, acts of God, and other circumstances beyond its control or which are a normal part of the Internet business. The Advertising Service Provider will not place links to the Customer's website or website content in newsgroups, message boards, unsolicited email and other types of spam, chat rooms, guest books, IRC channels or through similar Internet resources. The Advertising Service Provider will be held accountable for any monetary damages suffered by the Customer, sustained through contravention of this Agreement. This will include, but not limit to punitive damages related to lost clients and brand deterioration. The Advertising Service Provider shall be responsible for tracking Impressions to the Customer site through the advertisements that are included on its site. The Advertising Service Provider will report this information via Email on a monthly basis. The Customer will agree to treat this information as confidential. The Customer may use it for its internal business and marketing planning, but may not disclose it to third parties without an advanced written consent. PLACEMENT OF THE ADVERTISING The Advertising Service Provider reserves onto its own discretion all decisions and matters concerning placement of Customer's advertisement on pages of the Advertising Service Provider Site, software solutions, hardware configurations and selection, system components, categories of advertising, search engine results and search parameters and other operational and administrative matters pertaining to the construction and operation of the Advertising Service Provider Site. COMPENSATION In consideration of its advertising services, the Customer agrees to pay the advertising fees set forth on the fee schedule attached hereto as Exhibit \"C",null,"Agreement for Internet Advertising Services","7",59,"doc","https://templates.business-in-a-box.com/imgs/1000px/agreement-for-internet-advertising-services-D744.png","https://templates.business-in-a-box.com/imgs/250px/744.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#744.xml",{"title":6,"description":6},[16,19],{"label":17,"url":18},"Software & Technology","/templates/software-technology-business/",{"label":20,"url":21},"Advertising","/templates/advertising/","agreement for internet advertising services","Agreement for Internet Advertising Services Template","https://templates.business-in-a-box.com/imgs/400px/744.png",[26,16,19],{"label":27,"url":28},"Templates","/templates/",[30,31,34],{"label":27,"url":28},{"label":32,"url":33},"Legal Agreements","/templates/business-legal-agreements/",{"label":35,"url":36},"Services & Consulting","/templates/services-and-consulting/",[38,42,46,50,54,58,62,66,70,74,78,82,86,101,114,129,142,156],{"label":39,"url":40,"thumb":41,"extension":10},"Advertising Agency Agreement","/template/advertising-agency-agreement-D1223","https://templates.business-in-a-box.com/imgs/250px/1223.png",{"label":43,"url":44,"thumb":45,"extension":10},"Advertising Sales Representation Agreement","/template/advertising-sales-representation-agreement-D5214","https://templates.business-in-a-box.com/imgs/250px/5214.png",{"label":47,"url":48,"thumb":49,"extension":10},"Administrative Services Agreement","/template/administrative-services-agreement-D850","https://templates.business-in-a-box.com/imgs/250px/850.png",{"label":51,"url":52,"thumb":53,"extension":10},"Professional Services Agreement","/template/professional-services-agreement-D13277","https://templates.business-in-a-box.com/imgs/250px/13277.png",{"label":55,"url":56,"thumb":57,"extension":10},"Transition Services Agreement","/template/transition-services-agreement-D13190","https://templates.business-in-a-box.com/imgs/250px/13190.png",{"label":59,"url":60,"thumb":61,"extension":10},"Travel Services Agreement","/template/travel-services-agreement-D923","https://templates.business-in-a-box.com/imgs/250px/923.png",{"label":63,"url":64,"thumb":65,"extension":10},"SEO Services Agreement","/template/seo-services-agreement-D12861","https://templates.business-in-a-box.com/imgs/250px/12861.png",{"label":67,"url":68,"thumb":69,"extension":10},"Management Services Agreement","/template/management-services-agreement-D551","https://templates.business-in-a-box.com/imgs/250px/551.png",{"label":71,"url":72,"thumb":73,"extension":10},"Agreement with Provider of Network Services","/template/agreement-with-provider-of-network-services-D5187","https://templates.business-in-a-box.com/imgs/250px/5187.png",{"label":75,"url":76,"thumb":77,"extension":10},"Inter-Company Services Agreement","/template/inter-company-services-agreement-D886","https://templates.business-in-a-box.com/imgs/250px/886.png",{"label":79,"url":80,"thumb":81,"extension":10},"Simple Accounting Services Agreement","/template/simple-accounting-services-agreement-D13529","https://templates.business-in-a-box.com/imgs/250px/13529.png",{"label":83,"url":84,"thumb":85,"extension":10},"User Agreement for Web Hosting Services","/template/user-agreement-for-web-hosting-services-D775","https://templates.business-in-a-box.com/imgs/250px/775.png",{"description":87,"descriptionCustom":6,"label":88,"pages":89,"size":90,"extension":10,"preview":91,"thumb":92,"svgFrame":93,"seoMetadata":94,"parents":96,"keywords":95,"url":100},"AFFILIATE MARKETING AGREEMENT This Affiliate Marketing Agreement (the \"Agreement\") is made and effective the [Date] BETWEEN: [YOUR COMPANY NAME] (the \"Owner\"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [RECIPIENT NAME] (the \"Recipient\"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] In consideration of the terms and covenants of this agreement, and other valuable consideration, the parties agree as follows: RECITALS The name of this affiliate marketing agreement is the [insert name] Affiliate Marketing Program (the \"Affiliate Program\"). The Recipient represents and warrants to the Owner that the Recipient has read and understand the Privacy Policies and agree to the terms set forth therein. For purposes of this Agreement, the term \"the Recipient\" refers to the individual or legal entity who applies for and is accepted into the Affiliate Marketing Program. The term \"the Owner\" refers to the sponsor of the Affiliate Marketing Program. The term \"the Owner's website\" refers to the website that the Owner maintains at [address]. The term \"the Recipient's website\" refers to the website on which the Recipient agrees to place a link or ad to the Owner's website as specified in the Exhibit B hereof. \"Merchandise\" means all products, merchandise and stock that is offered by the Owner for sale through its website. AFFILIATE MARKETING REGISTRATION To register for the Affiliate Marketing Program, the Recipient must apply and submit to the Owner an Affiliate Marketing Application. The Affiliate Marketing Application can be submitted to the Owner through the form of email or through the contact form on the website. APPROVAL OR REJECTION OF AFFILIATE MARKETING APPLICATION The Owner reserves the right to approve or reject ANY Affiliate Marketing Application in its sole and absolute discretion. The Recipient will have no legal recourse against the Owner for the rejection of the Recipient Affiliate Marketing Application. REASONS FOR REJECTION Without limiting the right to reject any application for any reason whatsoever in the Owner's absolute discretion, the Recipient application will be rejected if it is non complete, if the Recipient's website contains images or content that is not acceptable to Owner or is inconsistent with the image that the Owner wishes to create in association with its website, or if the Recipient's website contains any illegal, immoral, repulsive, defamatory, derogatory, harassing, harmful, threatening, obscene, vulgar, pornographic, racial or ethnic objectionable materials, depicts sexual situations, promotes discrimination on the basis of race, sex, sexual preference, national origin, ethnicity, nationality, disability, religious preference, or if the Recipient's site contains any material that appears to Owner to violate any patent, trademark, copyright, trade secret, confidential information, or other property rights of any other party. TERMINATION AFTER ACCEPTANCE Even after the Owner has accepted the Recipient as an Affiliate Marketing member, the Owner reserves the absolute right to rescind or terminate the Recipient affiliate status for any reason in its sole and absolute discretion, including but not limited to the reasons set forth above. FINANCIAL RESPONSIBILITIES The Recipient will be fully responsible for all costs and expenses of maintaining and marketing the Affiliate Program, including but not limited to all costs associated with the creations, hosting, modification, and improvements to the Recipient's website, costs of search engine placement and other Internet marketing, costs of inserting the Owner's links into its website, offline marketing costs, postage costs, and all other costs and expenses, and the Recipient hereby holds the Owner harmless from or against the same. NO REPRESENTATIONS REGARDING INCOME POTENTIAL The Owner makes no representations and warranties regarding potential income that may result from participation in this Affiliate Marketing Program and specifically disclaims any and all warranties relative to earning potential from the Recipient affiliate status. RESPONSIBILITY TO LINK TO THE OWNER'S SITE As a Marketing Affiliate, the Recipient will have the obligations to place links on its site directing users to the Owner's site. The Owner will make available to the Recipient button links, text links, and banner advertisements to be placed on the Recipient's website which will direct users to Owner's website via hypertext link. As a Marketing Affiliate, the Recipient is given a limited term license, during the term of the Recipient active participation as a Marketing Affiliate, to utilize the Owner's logo images provided to the Recipient on the website that the Recipient designates in the Recipient Affiliate Marketing Application. The Owner makes available to its Affiliates, links, banners, and other information advertising its site to be used subject to the terms of this Agreement. These materials will contain its trademarks and other proprietary property. The Recipient may display these materials on the Recipient's website for the purpose of promoting the Owner's site and participating in this Affiliate Marketing Program. If the Recipient discontinues Affiliate Marketing or if the Recipient participation is terminated for any reason, the Recipient will immediately cease using these materials and will delete all such materials from its website and from its computer. The Recipient must obtain the Owner approval of all links to the Owner's site that the Recipient place on its website. The Recipient will cooperate with the Owner in the establishment and placement of links on the Recipient's website. The Recipient will only be permitted to use the links that the Owner provided to the Recipient on the website that the Recipient designate in the Affiliate Marketing Application. Any additional websites or entities will require additional submissions of Affiliate Marketing Applications and approval by the Owner. The Recipient will not modify the links or other materials that the Owner provided to the Recipient or the placement of the links on the Recipient's page. The Recipient consent to the Owner monitoring the Recipient's website to determine continued compliance with this Agreement. The Recipient consent to the Owner including information relative to traffic from the Recipient's site in the Owner reports. This information may be provided to outside parties. You may not place links to the Owner's website or website content in newsgroups, message boards, unsolicited email and other types of spam, banner networks, counters, chat rooms, guest books, IRC channels or through similar Internet resources. ANTI-SPAM POLICY The Owner strictly forbid the use of unsolicited commercial email (UCE) or SPAM campaigns. The Owner maintain a Zero-Tolerance policy against SPAM, be it direct, third party or any affiliate (Recipient) or similar agent acting on the Recipient's behalf. As such, the Owner reserves the right to terminate any violating Recipient's account or any part thereof, without notice or compensation. Any Recipient's found to be involved in a SPAM/UCE campaign, including flooding newsgroups, distributing messages to recipients that do not want the information or any other abuse contravening UCE legislation will be met as follows: The Recipient's account will be closed immediately, without burden of notice or compensation. A US$500.00 administration fee will be incurred against the offending Recipient. Our Privacy Policy becomes forfeit, and all pertinent information will be provided to any investigating authorities or anti-Spam organizations.","Affiliate Marketing Agreement","10",513,"https://templates.business-in-a-box.com/imgs/1000px/affiliate-marketing-agreement-D12787.png","https://templates.business-in-a-box.com/imgs/250px/12787.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12787.xml",{"title":95,"description":6},"affiliate marketing agreement",[97,99],{"label":32,"url":98},"business-legal-agreements",{"label":32,"url":98},"/template/affiliate-marketing-agreement-D12787",{"description":102,"descriptionCustom":6,"label":103,"pages":104,"size":90,"extension":10,"preview":105,"thumb":106,"svgFrame":107,"seoMetadata":108,"parents":110,"keywords":109,"url":113},"MARKETING CONSULTING AGREEMENT This Marketing Consulting Agreement (the \"Agreement\") is effective [DATE], BETWEEN: [CLIENT NAME] (the \"Client\"), a company/individual organized and existing under the laws of [STATE/PROVINCE], with its principal place of business located at: [YOUR COMPLETE ADDRESS] AND: [CONSULTANT NAME] (the \"Consultant individuals], a marketing consultant organized and existing under the laws of [STATE/PROVINCE], with its principal place of business located at: [COMPLETE ADDRESS] WHEREAS, the Client desires to engage the Consultant to provide marketing consulting services in accordance with the terms and conditions set forth in this Agreement; and WHEREAS, the Consultant agrees to provide such services to the Client under the terms and conditions of this Agreement; NOW, THEREFORE, in consideration of the mutual covenants and promises herein contained, the Parties hereto agree as follows: SCOPE OF SERVICES Services Provided: The Consultant agrees to provide the following marketing consulting services to the Client (the \"Services\"): Strategic marketing planning Branding and positioning strategy Digital marketing and advertising consulting Social media marketing advice and campaign management Content development strategy Market research and competitive analysis Other services as specified in Schedule A (attached). Performance of Services: The Consultant shall perform the Services in a professional manner and shall devote such time, effort, and skill as may be necessary to achieve the Client's marketing objectives. Independent Contractor: The Consultant shall act as an independent contractor and not as an employee of the Client. The Consultant has no authority to bind the Client to any contractual obligation without the Client's prior written consent. TERM AND TERMINATION 2.1 Term of Agreement: This Agreement shall commence on [START DATE] and continue for a period of [NUMBER OF MONTHS] months unless terminated earlier in accordance with this Agreement. 2.2 Termination for Convenience: Either Party may terminate this Agreement by providing [NUMBER OF DAYS] days' written notice to the other Party. 2.3 Termination for Cause: Either Party may terminate this Agreement immediately if the other Party breaches any material obligation under this Agreement and fails to cure such breach within [NUMBER OF DAYS] days of receiving written notice. 2.4 Effect of Termination: Upon termination, the Consultant shall cease all Services and promptly return any Client materials. The Client shall pay for any Services rendered and expenses incurred up to the effective date of termination. FEES AND PAYMENT 3.1 Consulting Fees: The Client agrees to pay the Consultant for the Services provided at the rate of [AMOUNT] per hour/day/month or as specified in Schedule B (attached). 3.2 Payment Terms: The Consultant shall invoice the Client on a [weekly/monthly] basis. Invoices are due and payable within [NUMBER OF DAYS] days of receipt. 3.3 Reimbursable Expenses: The Client agrees to reimburse the Consultant for pre-approved travel, lodging, and other necessary expenses incurred in connection with the performance of the Services. 3.4 Late Payments: Any payment not made within [NUMBER OF DAYS] days of the due date shall incur interest at the rate of **[PERCENTAGE]% per month until paid in full. CLIENT RESPONSIBILITIES 4.1 Access to Information: The Client agrees to provide the Consultant with all necessary information, materials, and access to personnel required to perform the Services. 4.2 Approval of Work: The Client shall review and approve all marketing materials and strategies proposed by the Consultant before implementation. The Consultant shall not be responsible for delays caused by the Client's failure to provide timely feedback or approvals. 4.3 Cooperation: The Client shall cooperate fully with the Consultant, including timely decision-making and providing necessary access to resources to facilitate the execution of the Services.","Marketing Consulting Agreement","12","https://templates.business-in-a-box.com/imgs/1000px/marketing-consulting-agreement-D14009.png","https://templates.business-in-a-box.com/imgs/250px/14009.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#14009.xml",{"title":109,"description":6},"marketing consulting agreement",[111,112],{"label":32,"url":98},{"label":32,"url":98},"/template/marketing-consulting-agreement-D14009",{"description":115,"descriptionCustom":6,"label":116,"pages":117,"size":90,"extension":10,"preview":118,"thumb":119,"svgFrame":120,"seoMetadata":121,"parents":123,"keywords":122,"url":128},"NON-DISCLOSURE AGREEMENT (NDA) This Non-Disclosure Agreement (the \"Agreement\") is made and effective [DATE], BETWEEN: [YOUR COMPANY NAME] (the \"Disclosing Party\"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [RECEIVING PARTY NAME] (the \"Receiving Party\"), an individual with his main address located at OR a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] WHEREAS, Receiving Party has been or will be engaged in the performance of work on [DESCRIBE]; and in connection therewith will be given access to certain confidential and proprietary information; and WHEREAS, Receiving Party and Disclosing Party wish to evidence by this Agreement the manner in which said confidential and proprietary material will be treated. NOW, THEREFORE, it is agreed as follows: NON-DISCLOSURE OF CONFIDENTIAL INFORMATION Both Parties understand and agree that each Party may have access to the confidential information of the other party. For the purposes of this Agreement, \"Confidential Information\" means proprietary and confidential information about the Disclosing Party's (or it's suppliers') business or activities. Such information includes all business, financial, technical, and other information marked or designated by such Party as \"confidential\" or \"proprietary.\" Confidential Information also includes information which, by the nature of the circumstances surrounding the disclosure, ought in good faith to be treated as confidential. For the purposes of this Agreement, Confidential Information does not include: Information that is currently in the public domain or that enters the public domain after the signing of this Agreement. Information a Party lawfully receives from a third Party without restriction on disclosure and without breach of a non-disclosure obligation. Information that the Receiving Party knew prior to receiving any Confidential Information from the Disclosing Party. Information that the Receiving Party independently develops without reliance on any Confidential Information from the Disclosing Party. Each Party agrees that it will not disclose to any third Party or use any Confidential Information disclosed to it by the other Party except when expressly permitted in writing by the other Party. Each Party also agrees that it will take all reasonable measures to maintain the confidentiality of all Confidential Information of the other Party in its possession or control. TERM The term of this Agreement is [number] of [years/months] from the date of execution by both Parties. TITLE The Receiving Party agrees that all Confidential Information furnished by the Disclosing Party shall remain the sole property of the Disclosing Party. DISCLAIMER","Non Disclosure Agreement Nda","3","https://templates.business-in-a-box.com/imgs/1000px/non-disclosure-agreement-nda-D12692.png","https://templates.business-in-a-box.com/imgs/250px/12692.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12692.xml",{"title":122,"description":6},"non disclosure agreement nda",[124,125],{"label":32,"url":98},{"label":126,"url":127},"Confidentiality Agreements","confidentiality-agreement","/template/non-disclosure-agreement-nda-D12692",{"description":130,"descriptionCustom":6,"label":131,"pages":132,"size":90,"extension":10,"preview":133,"thumb":134,"svgFrame":135,"seoMetadata":136,"parents":138,"keywords":137,"url":141},"SERVICE AGREEMENT This SERVICE AGREEMENT (\"Agreement\") is effective [DATE], BETWEEN: [COMPANY NAME] (the \"Contractor\"), a company organized and existing under the laws of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] AND: [COMPANY NAME] (the \"Customer\"), a company organized and existing under the laws of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] (The Contractor and the Customer shall be individually referred to as a \"Party\" and collectively referred to as the \"Parties\", as the context may require). WHEREAS A. Contractor has experience and expertise in [DESCRIBE EXPERIENCE AND SERVICE]. B. Customer desires to have Contractor provide services for them. C. Contractor desires to provide services to Customer on the terms and conditions set forth herein (the \"Services\"). NOW THEREFORE, in consideration of the above recitals, the representations, warranties, and agreements contained in this Agreement and for other good and valuable consideration, the receipt and adequacy of which are now acknowledged, the Parties agree as follows: SERVICES PROVIDED Beginning on upon agreement to this contract, [CONTRACTOR] will provide to [CUSTOMER] the following service (collectively, the /Services\"): Description of the project: [DESCRIBE THE SERVICE REQUIRED]. SCOPE OF WORK Contractor agrees to provide Services pursuant to the Scope of Work set forth in Exhibit A attached hereto (the \"Scope of Work\"). TERM Unless both parties mutually agree on an extension, this contract will automatically terminate on [SPECIFY]. PERFORMANCE The parties agree to do everything possible to ensure that the terms of this Agreement take effect. PAYMENT FOR SERVICES In exchange for the Services rendered, a payment of [SPECIFY] will be made to the Contractor upon completion of the scheduled Services described in this Contract. If an invoice is not paid on the due date, interest will be added to the current balance. These amounts shall be payable, and the Customer shall pay all overdue amounts at the lesser of [SPECIFY] per cent per annum or the maximum percentage permitted by applicable law. Or Customer will pay Contractor as follows: [SPECIFY]. DELIVERY OF SERVICES The Contractor will exercise due diligence in the provision of services. However, the Customer acknowledges that the indicated delivery times and other payment milestones listed in Scope of Work are estimates and do not constitute final delivery dates. SECURITY The Contractor must make reasonable security arrangement to protect Material from unauthorized access, collection, use, alteration or disposal. OWNERSHIP RIGHT The Customer shall hold the copyright for the agreed version of the Services as delivered, and the Customer's copyright notice may be displayed in the final version. All works, ideas, discoveries, inventions, patents, products or other information that may be protected by copyright (collectively, the \"Work Product\" developed in whole or in part by the Contractor in connection with the Services, shall be the exclusive property of the Customer. Upon request, the Contractor shall execute all documents necessary to confirm or perfect the exclusive ownership of the Customer's \"Work Product\". The Contractor retains exclusive rights to pre-existing materials used in the Customer's projects. The Customer shall not have the right to reuse, resell or otherwise transfer material belonging to the contractor or third parties. The Contractor reserves the right to use the finished public product as an example of a product. RETURN OF PROPERTY Upon the expiry or termination of this Agreement, the Contractor will return to the Customer any property, documentation, records or Confidential Information which is the property of the Customer. COMPENSATION For all services rendered by the Contractor under this Agreement, the Customer shall indemnify the Contractor. In the event that the Customer fails to make any of the payments mentioned, the Contractor shall have the right, but shall not be obliged, to exercise any of the following remedies: ","Service Agreement","6","https://templates.business-in-a-box.com/imgs/1000px/service-agreement-D12711.png","https://templates.business-in-a-box.com/imgs/250px/12711.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#12711.xml",{"title":137,"description":6},"service agreement",[139,140],{"label":32,"url":98},{"label":32,"url":98},"/template/service-agreement-D12711",{"description":143,"descriptionCustom":6,"label":144,"pages":132,"size":145,"extension":10,"preview":146,"thumb":147,"svgFrame":148,"seoMetadata":149,"parents":150,"keywords":154,"url":155},"INDEPENDENT CONTRACTOR AGREEMENT This Independent Contractor Agreement (\"Agreement\") is made and effective [Date], BETWEEN: [INDEPENDENT CONTRACTOR NAME] (the \"Independent Contractor\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] AND: [YOUR COMPANY NAME] (the \"Company\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] RECITALS Independent Contractor is engaged in providing [Describe] business services, its Employer Tax I.D. Number is [Insert], and its Business License Number is [insert]. Independent Contractor has complied with all Federal, State, and local laws regarding business permits, sales permits, licenses, reporting requirements, tax withholding requirements, and other legal requirements of any kind that may be required to carry out said business and the Scope of Work which is to be performed as an Independent Contractor pursuant to this Agreement. Independent Contractor is or remains open to conducting similar tasks or activities for clients other than the Company and holds themselves out to the public to be a separate business entity. Company desires to engage and contract for the services of the Independent Contractor to perform certain tasks as set forth below. Independent Contractor desires to enter into this Agreement and perform as an independent contractor for the company and is willing to do so on the terms and conditions set forth below. NOW, THEREFORE, in consideration of the above recitals and the mutual promises and conditions contained in this Agreement, the Parties agree as follows: TERMS This Agreement shall be effective commencing [Date], and shall continue until terminated at the completion of the Scope of Work which shall occur no later than [Date] or by either party as otherwise provided herein. STATUS OF INDEPENDENT CONTRACTOR This Agreement does not constitute a hiring by either party. It is the parties intentions that Independent Contractor shall have an independent contractor status and not be an employee for any purposes, including, but not limited to, [laws]. Independent Contractor shall retain sole and absolute discretion in the manner and means of carrying out their activities and responsibilities under this Agreement. This Agreement shall not be considered or construed to be a partnership or joint venture, and the Company shall not be liable for any obligations incurred by Independent Contractor unless specifically authorized in writing. Independent Contractor shall not act as an agent of the Company, ostensibly or otherwise, nor bind the Company in any manner, unless specifically authorized to do so in writing. TASKS, DUTIES, AND SCOPE OF WORK Independent Contractor agrees to devote as much time, attention, and energy as necessary to complete or achieve the following: [Describe]. The above to be referred to in this Agreement as the \"Scope of Work\". It is expected that the Scope of Work will completed by [Date]. Independent Contractor shall additionally perform any and all tasks and duties associated with the Scope of Work set forth above, including but not limited to, work being performed already or related change orders. Independent Contractor shall not be entitled to engage in any activities which are not expressly set forth by this Agreement. The books and records related to the Scope of Work set forth in this Agreement shall be maintained by the Independent Contractor at the Independent Contractor's principal place of business and open to inspection by Company during regular working hours. Documents to which Company will be entitled to inspect include, but are not limited to, any and all contract documents, change orders/purchase orders and work authorized by Independent Contractor or Company on existing or potential projects related to this Agreement. Independent Contractor shall be responsible to the management and directors of Company, but Independent Contractor will not be required to follow or establish a regular or daily work schedule. Supply all necessary equipment, materials and supplies. Independent Contractor will not rely on the equipment or offices of Company for completion of tasks and duties set forth pursuant to this Agreement. Any advice given Independent Contractors regarding the scope of work shall be considered a suggestion only, not an instruction. Company retains the right to inspect, stop, or alter the work of Independent Contractor to assure its conformity with this Agreement. ASSURANCE OF SERVICES Independent Contractor will assure that the following individuals (the \"Key Employees\") will be available to perform, and will perform, the Services hereunder until they are completed (identify by title and name as applicable): [Name of Key Employee, Title] [Name of Key Employee, Title] The Key Employees may be changed only with the prior written approval of the Company, which approval shall not be unreasonably withheld. COMPENSATION Independent Contractor shall be entitled to compensation for performing those tasks and duties related to the Scope of Work as follows: [Describe] Such compensation shall become due and payable to Independent Contractor in the following time, place, and manner: [Describe] NOTICE CONCERNING WITHHOLDING OF TAXES Independent Contractor recognizes and understands that it will receive a [specify tax] statement and related tax statements, and will be required to file corporate and/or individual tax returns and to pay taxes in accordance with all provisions of applicable Federal and State law. Independent Contractor hereby promises and agrees to indemnify the Company for any damages or expenses, including attorney's fees, and legal expenses, incurred by the Company as a result of independent contractor's failure to make such required payments. AGREEMENT TO WAIVE RIGHTS TO BENEFITS Independent Contractor hereby waives and foregoes the right to receive any benefits given by Company to its regular employees, including, but not limited to, health benefits, vacation and sick leave benefits, profit sharing plans, etc. This waiver is applicable to all non-salary benefits which might otherwise be found to accrue to the Independent Contractor by virtue of their services to Company, and is effective for the entire duration of Independent Contractor's agreement with Company. This waiver is effective independently of Independent Contractor's employment status as adjudged for taxation purposes or for any other purpose. Neither this Agreement, nor any duties or obligations under this Agreement may be assigned by either party without the consent of the other. TERMINATION This Agreement may be terminated prior to the completion or achievement of the Scope of Work by either party giving [number] days written notice. Such termination shall not prejudice any other remedy to which the terminating party may be entitled, either by law, in equity, or under this Agreement. NON-DISCLOSURE OF TRADE SECRETS, CUSTOMER LISTS AND OTHER PROPRIETARY INFORMATION Independent Contractor agrees not to disclose or communicate, in any manner, either during or after Independent Contractor's agreement with Company, information about Company, its operations, clientele, or any other information, that relate to the business of Company including, but not limited to, the names of its customers, its marketing strategies, operations, or any other information of any kind which would be deemed confidential, a trade secret, a customer list, or other form of proprietary information of Company. Independent Contractor acknowledges that the above information is material and confidential and that it affects the profitability of Company. ","Independent Contractor Agreement",62,"https://templates.business-in-a-box.com/imgs/1000px/independent-contractor-agreement-D160.png","https://templates.business-in-a-box.com/imgs/250px/160.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#160.xml",{"title":6,"description":6},[151],{"label":152,"url":153},"Consultant & Contractors","consulting-contractor-business","independent contractor agreement","/template/independent-contractor-agreement-D160",{"description":157,"descriptionCustom":6,"label":158,"pages":8,"size":90,"extension":10,"preview":159,"thumb":160,"svgFrame":161,"seoMetadata":162,"parents":164,"keywords":163,"url":171},"WEBSITE DEVELOPMENT AGREEMENT This Website Development Agreement (the \"Agreement\") is made and effective this [DATE], BETWEEN: [CLIENT NAME] (the \"Client\"), an [individual/company] with its principal place of business located at: [YOUR COMPLETE ADDRESS] AND: [DEVELOPER NAME] (the \"Developer\"), a company organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], [COUNTRY], with its head office located at: [COMPLETE ADDRESS] WHEREAS, the Client desires to engage the Developer for the design and development of a website under the terms and conditions set forth herein; WHEREAS, the Developer agrees to provide such services to the Client in accordance with the terms and conditions of this Agreement; IT IS HEREBY AGREED THAT: SCOPE OF SERVICES 1.1 The Developer agrees to design and develop a website for the Client as described in Exhibit A. [Attach detailed project description and specifications.] 1.2 The Developer will provide the following services: a. Website design, including layout, graphics, and navigation. b. Website development, including coding and programming. c. Integration of any required third-party services or APIs. d. Testing and debugging of the website. e. Deployment of the website to the hosting environment specified by the Client. f. Providing documentation and training materials as needed. 1.3 Any additional services not specified in Exhibit A will be considered out-of-scope and will require a separate agreement or addendum. PROJECT TIMELINE 2.1 The Developer will commence work on the project on [START DATE] and will use reasonable efforts to complete the project by [END DATE]. 2.2 The Developer will provide the Client with a detailed project timeline, including key milestones and deliverable dates. 2.3 The Developer will keep the Client informed of the progress of the project and will promptly notify the Client of any delays or issues that may affect the project timeline. COMPENSATION 3.1 The Client agrees to pay the Developer a total fee of [TOTAL AMOUNT] for the services provided under this Agreement, payable as follows: a. [AMOUNT] upon signing of this Agreement. b. [AMOUNT] upon completion of [SPECIFIC MILESTONE]. c. [AMOUNT] upon final delivery and acceptance of the website. 3.2 The Developer will submit invoices to the Client in accordance with the payment schedule outlined above. 3.3 The Client agrees to pay each invoice within [NUMBER OF DAYS] days of receipt. 3.4 Late payments will incur a late fee of [LATE FEE AMOUNT] or [PERCENTAGE]% per month until paid in full. CLIENT RESPONSIBILITIES 4.1 The Client agrees to provide the Developer with all necessary content, materials, and information required for the development of the website. 4.2 The Client will designate a primary contact person who will be available to provide feedback, answer questions, and make decisions in a timely manner. 4.3 The Client agrees to review and provide feedback on deliverables within [NUMBER OF DAYS] days of receipt. CONFIDENTIALITY 5.1 The Developer agrees to maintain the confidentiality of all proprietary and confidential information of the Client, both during and after the term of this Agreement. 5.2 The Developer will not disclose any confidential information to third parties without prior written consent from the Client. 5.3 The obligations of confidentiality will survive the termination of this Agreement. INTELLECTUAL PROPERTY 6.1 Upon full payment of all fees due under this Agreement, the Developer will transfer to the Client all rights, title, and interest in and to the website, including any source code, graphics, and content created by the Developer. 6.2 The Developer retains the right to use any general knowledge, skills, and experience gained during the development of the website for other projects and clients. 6.3 The Client represents and warrants that it owns or has obtained the necessary licenses or permissions for any content provided to the Developer for inclusion in the website. WARRANTIES AND REPRESENTATIONS 7","Website Development Agreement","https://templates.business-in-a-box.com/imgs/1000px/website-development-agreement-D14084.png","https://templates.business-in-a-box.com/imgs/250px/14084.png","https://templates.business-in-a-box.com/svgs/docviewerWebApp1.html?v6#14084.xml",{"title":163,"description":6},"website development agreement",[165,168],{"label":166,"url":167},"Sales & Marketing","sales-marketing",{"label":169,"url":170},"Marketing Plan","marketing-plan","/template/website-development-agreement-D14084",false,{"seo":174,"reviewer":186,"legal_disclaimer":190,"quick_facts":191,"at_a_glance":193,"personas":197,"variants":222,"glossary":248,"clauses":285,"how_to_fill":336,"common_mistakes":377,"faqs":402,"industries":430,"comparisons":455,"diy_vs_lawyer":472,"jurisdictions":485,"related_template_ids_curated":506,"schema":514,"classification":515},{"meta_title":175,"meta_description":176,"primary_keyword":177,"secondary_keywords":178},"Internet Advertising Services Agreement Template | Free Word Download","Free internet advertising services agreement template covering ad placements, fees, IP rights, performance metrics, and termination.","internet advertising services agreement",[179,180,181,182,183,184,185],"online advertising agreement template","digital advertising contract template","internet advertising contract","advertising services agreement template","digital marketing contract template word","online ad placement agreement","paid advertising contract template free",{"name":187,"credential":188,"reviewed_date":189},"Bruno Goulet","CEO, Business in a Box","2026-05-02",true,{"difficulty":192,"legal_review_recommended":190,"signature_required":190,"notarization_required":172},"medium",{"what_it_is":194,"when_you_need_it":195,"whats_inside":196},"An Agreement for Internet Advertising Services is a legally binding contract between an advertiser and a publisher or digital advertising agency that governs the placement, delivery, and payment of online ads. This free Word download covers campaign scope, ad specifications, fee structures, performance obligations, IP ownership, and termination rights in a single document you can edit online and export as PDF.\n","Use it whenever a business engages a publisher, ad network, or digital agency to run banner ads, sponsored content, paid search, or display campaigns on any internet-based platform. It is equally relevant when a website or platform sells advertising inventory directly to an advertiser.\n","Campaign description and placement details, fee and billing terms, ad creative specifications and approval rights, performance metrics and reporting obligations, intellectual property ownership, confidentiality, representations and warranties, indemnification, limitation of liability, and termination conditions.\n",[198,202,206,210,214,218],{"title":199,"use_case":200,"icon_asset_id":201},"Digital marketing agencies","Formalizing paid media campaigns run on behalf of advertiser clients","persona-agency",{"title":203,"use_case":204,"icon_asset_id":205},"Website publishers and media owners","Selling display or sponsored content inventory to brand advertisers","persona-publisher",{"title":207,"use_case":208,"icon_asset_id":209},"E-commerce business owners","Engaging ad networks or platforms for paid traffic acquisition","persona-ecommerce-owner",{"title":211,"use_case":212,"icon_asset_id":213},"SaaS and app companies","Contracting with ad platforms for user-acquisition campaigns","persona-startup-founder",{"title":215,"use_case":216,"icon_asset_id":217},"Brand marketing managers","Securing agreed placements and performance commitments before campaign launch","persona-marketing-manager",{"title":219,"use_case":220,"icon_asset_id":221},"Ad network operators","Standardizing terms across multiple advertisers to reduce dispute exposure","persona-ad-network-operator",[223,227,231,234,238,242,245],{"situation":224,"recommended_template":225,"slug":226},"Full-service agency managing multiple digital channels","Digital Marketing Services Agreement","digital-marketing-plan-D12766",{"situation":228,"recommended_template":229,"slug":230},"One-off sponsored post or content placement on a single site","Sponsored Content Agreement","content-provider-agreement-D758",{"situation":232,"recommended_template":88,"slug":233},"Affiliate or referral-based advertising model","affiliate-marketing-agreement-D12787",{"situation":235,"recommended_template":236,"slug":237},"Influencer paid promotion on social media platforms","Influencer Marketing Agreement","influencer-marketing-agreement-D12851",{"situation":239,"recommended_template":240,"slug":241},"Programmatic ad buying through a DSP or trading desk","Programmatic Advertising Insertion Order","purchase-order-D1411",{"situation":243,"recommended_template":103,"slug":244},"Agency retainer covering strategy, creative, and media buying","marketing-consulting-agreement-D14009",{"situation":246,"recommended_template":39,"slug":247},"Print or broadcast advertising beyond digital channels","advertising-agency-agreement-D1223",[249,252,255,258,261,264,267,270,273,276,279,282],{"term":250,"definition":251},"Insertion Order (IO)","A signed authorization from an advertiser to a publisher specifying the ad placements, quantities, dates, and prices for a specific campaign.",{"term":253,"definition":254},"CPM (Cost Per Mille)","The price an advertiser pays for one thousand ad impressions — a standard billing unit for display advertising.",{"term":256,"definition":257},"CPC (Cost Per Click)","A pricing model where the advertiser pays only when a user clicks on the ad, regardless of how many times it was shown.",{"term":259,"definition":260},"CPA (Cost Per Acquisition)","A performance pricing model where the advertiser pays only when a click results in a defined conversion — a purchase, sign-up, or download.",{"term":262,"definition":263},"Ad Creative","The visual and copy assets — banners, videos, copy, and landing page URLs — supplied by the advertiser for placement by the publisher.",{"term":265,"definition":266},"Impression","A single instance of an ad being displayed to a user, regardless of whether the user interacts with it.",{"term":268,"definition":269},"Click-Through Rate (CTR)","The percentage of impressions that result in a click, calculated as clicks divided by impressions multiplied by 100.",{"term":271,"definition":272},"Above the Fold","A placement position visible on screen without scrolling — commands a premium price because it receives higher viewability and engagement.",{"term":274,"definition":275},"Ad Server","Technology that stores, selects, and delivers ad creatives to web pages and tracks impression and click data in real time.",{"term":277,"definition":278},"Make-Good","Additional ad inventory or credit provided by the publisher to compensate the advertiser when a campaign underdelivers against contracted impressions or placements.",{"term":280,"definition":281},"Viewability","A measurement standard — typically 50% of pixels visible for at least one second for display, two seconds for video — used to confirm an ad had a reasonable opportunity to be seen.",{"term":283,"definition":284},"Flight Dates","The defined start and end dates of an advertising campaign, outside of which the contracted placements do not run.",[286,291,296,301,306,311,316,321,326,331],{"name":287,"plain_english":288,"sample_language":289,"common_mistake":290},"Parties, campaign description, and flight dates","Identifies the advertiser and the publisher or agency, describes the campaign by name or reference number, and sets the exact start and end dates during which ads will run.","This Agreement is entered into as of [DATE] between [ADVERTISER LEGAL NAME] ('Advertiser') and [PUBLISHER / AGENCY LEGAL NAME] ('Publisher'). Publisher shall provide internet advertising services as described in Schedule A ('Campaign') commencing [START DATE] and ending [END DATE] ('Flight Period').","Using a campaign name without attaching a Schedule A that specifies placements, channels, and creative formats. An ambiguous scope leads to disputes over what was actually purchased.",{"name":292,"plain_english":293,"sample_language":294,"common_mistake":295},"Ad placement specifications and inventory","Defines exactly where ads will appear — URL, page section, ad unit size, format — and whether placements are guaranteed (share-of-voice) or run-of-network.","Publisher shall display Advertiser's creative assets in the following placements: [AD UNIT SIZE, e.g., 728×90 leaderboard] on [SITE / PAGE URL], above the fold, for a guaranteed [X] impressions per month throughout the Flight Period.","Omitting whether placements are guaranteed or non-guaranteed (run-of-network). Non-guaranteed placements can be displaced by higher-paying advertisers, leaving the advertiser with under-delivery and no contractual remedy.",{"name":297,"plain_english":298,"sample_language":299,"common_mistake":300},"Fees, billing, and payment terms","States the total campaign cost or rate card (CPM, CPC, or flat fee), the billing cycle, accepted payment methods, and late-payment consequences.","Advertiser shall pay Publisher a total fee of $[AMOUNT] based on a CPM rate of $[X] per 1,000 impressions. Invoices will be issued on the [1st] of each month covering the prior month's delivery. Payment is due Net [30] days from invoice date. Late payments accrue interest at [1.5]% per month.","Agreeing on a flat campaign fee without tying it to a delivery commitment. If the campaign underdelivers and no make-good clause exists, the advertiser may have paid for impressions never delivered.",{"name":302,"plain_english":303,"sample_language":304,"common_mistake":305},"Ad creative approval and content standards","Sets out the process for the advertiser to submit creative assets, the publisher's right to reject non-compliant materials, and the content standards both parties must follow.","Advertiser shall deliver all ad creative assets in the formats specified in Schedule B no later than [X] business days before the campaign start date. Publisher reserves the right to reject or remove any creative that violates its content policies, applicable law, or third-party rights, with written notice to Advertiser within [2] business days of receipt.","No defined creative submission deadline. Late creative delays launch and often consumes flight days, but without a clause attributing responsibility, neither party has clear recourse.",{"name":307,"plain_english":308,"sample_language":309,"common_mistake":310},"Performance metrics and reporting","Defines the key performance indicators the publisher will report (impressions, clicks, CTR, conversions), the reporting frequency, and the measurement methodology or third-party ad server used.","Publisher shall provide Advertiser with performance reports on a [weekly / monthly] basis, including total impressions served, clicks, CTR, and any conversion data available to Publisher. Measurement shall be based on Publisher's ad server ([AD SERVER NAME]). Discrepancies greater than [10]% from Advertiser's third-party tracking data shall be resolved by mutual agreement within [15] business days.","Not specifying which ad server's data is the reference for billing. Publisher and advertiser ad servers routinely show 5–15% discrepancies; without a contractual tiebreaker, every invoice becomes a negotiation.",{"name":312,"plain_english":313,"sample_language":314,"common_mistake":315},"Intellectual property ownership and license","Clarifies that the advertiser owns all creative assets it submits, grants the publisher a limited license to display them during the campaign, and confirms neither party acquires any broader IP rights.","Advertiser retains all right, title, and interest in the ad creative assets ('Advertiser Materials'). Advertiser grants Publisher a non-exclusive, non-transferable license to reproduce and display the Advertiser Materials solely for the purpose of executing the Campaign during the Flight Period. Publisher shall not use Advertiser Materials for any other purpose without prior written consent.","No license grant at all — the publisher has no explicit right to reproduce and display the creative, creating a technical infringement risk on every impression served.",{"name":317,"plain_english":318,"sample_language":319,"common_mistake":320},"Representations, warranties, and indemnification","Each party warrants that its content and conduct comply with applicable law, and each agrees to indemnify the other against claims arising from its own breach or IP infringement.","Advertiser represents and warrants that the Advertiser Materials do not infringe any third-party intellectual property rights, violate any applicable law, or contain false or misleading claims. Advertiser shall indemnify, defend, and hold Publisher harmless from any third-party claims arising from the Advertiser Materials. Publisher shall indemnify Advertiser from claims arising from Publisher's own content or platform.","One-sided indemnification that only covers the publisher. If a publisher's platform hosts illegal content and the advertiser's brand is associated with it, the advertiser needs a reciprocal protection clause.",{"name":322,"plain_english":323,"sample_language":324,"common_mistake":325},"Confidentiality","Restricts both parties from disclosing campaign pricing, performance data, and business information shared during the engagement to third parties.","Each party agrees to keep confidential all non-public information disclosed by the other party in connection with this Agreement, including pricing, campaign performance data, and business strategies, and shall not disclose such information to any third party without prior written consent for a period of [2] years following expiration or termination of this Agreement.","No confidentiality clause at all. Ad pricing and performance data are commercially sensitive — without NDA-level protection, either party can share competitive intelligence with the market.",{"name":327,"plain_english":328,"sample_language":329,"common_mistake":330},"Limitation of liability","Caps each party's maximum financial exposure under the contract — typically the fees paid in the prior [3–12] months — and excludes consequential, indirect, and punitive damages.","In no event shall either party be liable for indirect, incidental, consequential, or punitive damages. Publisher's aggregate liability under this Agreement shall not exceed the total fees paid by Advertiser in the [3] months immediately preceding the event giving rise to the claim.","No liability cap for the publisher. A failed campaign delivering zero impressions, combined with uncapped liability, could expose the publisher to claims far exceeding the contract value.",{"name":332,"plain_english":333,"sample_language":334,"common_mistake":335},"Termination, suspension, and make-good","Sets the notice required to terminate the agreement, the conditions allowing immediate suspension (e.g., non-payment or illegal content), and the make-good remedy when delivery falls short of contracted levels.","Either party may terminate this Agreement for convenience with [30] days' written notice. Publisher may suspend delivery immediately upon Advertiser's failure to pay any undisputed amount within [10] days of the due date. If Publisher delivers fewer than [90]% of contracted impressions in any billing period, Publisher shall provide a make-good of equivalent value in the following period or issue a pro-rated credit.","No make-good clause. Without it, an advertiser who paid for 1,000,000 impressions and received 700,000 has no contractual remedy beyond a general breach claim, which is expensive to pursue.",[337,342,347,352,357,362,367,372],{"step":338,"title":339,"description":340,"tip":341},1,"Identify the parties and their legal entity names","Enter the full registered legal name of both the advertiser and the publisher or agency. Include state or country of incorporation and principal business address for each party.","Confirm the publisher's legal entity name matches the name on their invoices — trade names and legal names often differ, which creates enforcement problems.",{"step":343,"title":344,"description":345,"tip":346},2,"Complete Schedule A with precise campaign details","List every placement by site URL, page section, ad unit size, format, and whether it is guaranteed or run-of-network. Include flight dates, total contracted impression volume, and the pricing model (CPM, CPC, flat fee).","Ambiguous scope is the single most common cause of digital advertising disputes — be specific enough that a third party who never spoke to either party understands what was purchased.",{"step":348,"title":349,"description":350,"tip":351},3,"Set the fee structure and billing cycle","Enter the rate (CPM, CPC, or flat), total contract value, billing frequency, payment due date, and late-fee rate. Confirm whether fees are prepaid, post-paid, or milestone-based.","For large campaigns, negotiate a 50% deposit upfront with the balance billed monthly against delivered impressions — this protects both parties from cash-flow and credit risk.",{"step":353,"title":354,"description":355,"tip":356},4,"Define creative submission requirements","Specify accepted file formats, maximum file sizes, pixel dimensions, animation length limits, and the submission deadline in business days before campaign launch. Reference these in Schedule B.","Build in at least 5 business days for creative review and revisions — technical rejections on day one of the flight are common and costly.",{"step":358,"title":359,"description":360,"tip":361},5,"Specify the reporting methodology and discrepancy threshold","Name the ad server whose data governs billing, set the reporting cadence (weekly or monthly), and define the discrepancy threshold above which either party may raise a dispute.","A 10% discrepancy tolerance is industry standard. Anything below 10% requires manual reconciliation that rarely resolves in either party's favor.",{"step":363,"title":364,"description":365,"tip":366},6,"Tailor the make-good and termination provisions","Set the under-delivery threshold that triggers a make-good (e.g., 90% of contracted impressions), the form of remedy (equivalent future inventory or pro-rated credit), and the notice period for convenience termination.","If you are the advertiser, negotiate make-good credits rather than future inventory — future inventory only helps if you plan to run another campaign with the same publisher.",{"step":368,"title":369,"description":370,"tip":371},7,"Review IP, indemnification, and liability cap clauses","Confirm the IP license covers only the campaign flight period, ensure indemnification is mutual, and verify the liability cap is set to a number that reflects the actual risk each party is taking.","A liability cap equal to three months' fees is standard for digital advertising; anything lower leaves the advertiser underprotected on a large campaign.",{"step":373,"title":374,"description":375,"tip":376},8,"Execute before campaign launch with dated signatures","Both parties must sign before the campaign goes live. Include the signing date explicitly — many digital agreements fail enforcement because the effective date is ambiguous when execution happens after launch.","Use a digital signature tool that timestamps execution and delivers a fully-executed PDF to both parties automatically — this eliminates 'I never signed that version' disputes.",[378,382,386,390,394,398],{"mistake":379,"why_it_matters":380,"fix":381},"No Schedule A defining placements and inventory","Without a written placement schedule, both parties interpret the campaign scope differently — leading to disputes over ad unit sizes, page positions, and total impressions that are nearly impossible to resolve after the fact.","Attach a Schedule A before signing that lists every placement by URL, ad unit, guaranteed or non-guaranteed status, impressions committed, and flight dates.",{"mistake":383,"why_it_matters":384,"fix":385},"Omitting a make-good clause","Publishers routinely under-deliver by 10–30% on large campaigns due to traffic fluctuations. Without a contractual make-good, the advertiser's only remedy is a general breach claim — expensive and disproportionate for a short-notice dispute.","Include a make-good provision stating that under-delivery beyond a defined threshold (e.g., 10%) triggers either equivalent replacement inventory or a pro-rated credit on the next invoice.",{"mistake":387,"why_it_matters":388,"fix":389},"Failing to name the governing ad server for billing","Publisher and advertiser ad servers consistently show 5–15% impression discrepancies due to latency, cookie differences, and bot filtering. Without naming the authoritative source, every invoice becomes disputed.","Designate a single ad server as the billing reference in the reporting clause, and define a process for flagging and resolving discrepancies above the agreed tolerance.",{"mistake":391,"why_it_matters":392,"fix":393},"No liability cap covering the publisher","A publisher whose platform fails to serve any impressions during a high-CPM campaign could face a claim equal to the full contract value — or more if the advertiser claims lost-revenue damages. Uncapped liability deters publishers from offering competitive rates.","Set a mutual liability cap equal to fees paid in the prior three months and explicitly exclude consequential, indirect, and punitive damages for both parties.",{"mistake":395,"why_it_matters":396,"fix":397},"Signing the agreement after campaign launch","In common-law jurisdictions, courts scrutinize whether consideration exists for restrictions and warranties signed after the work has already begun. Post-launch signatures also create ambiguity about what version of terms was agreed.","Execute the agreement before the campaign start date. For urgent launches, use a short-form insertion order to bridge the gap while the full agreement is being finalized.",{"mistake":399,"why_it_matters":400,"fix":401},"One-sided indemnification protecting only the publisher","If the publisher's platform is found to host illegal or brand-unsafe content next to the advertiser's ads, the advertiser's brand suffers and may face regulatory scrutiny — with no contractual recourse against the publisher.","Negotiate mutual indemnification so that each party covers claims arising from its own content, platform failures, or IP infringements.",[403,406,409,412,415,418,421,424,427],{"question":404,"answer":405},"What is an internet advertising services agreement?","An internet advertising services agreement is a legally binding contract between an advertiser and a publisher or digital agency that governs the purchase, delivery, and payment of online ad placements. It defines the campaign scope, pricing model, creative requirements, performance reporting obligations, IP ownership, and remedies for under-delivery or breach. It replaces informal insertion orders as the authoritative governing document for the relationship.\n",{"question":407,"answer":408},"When should I use an internet advertising services agreement?","Use one whenever you are spending more than a nominal amount on digital advertising with a publisher or agency outside of a self-serve platform with its own standard terms. Direct-sold display campaigns, sponsored content arrangements, newsletter placements, and managed paid-search engagements all benefit from a written agreement. Self-serve platforms like Google Ads and Meta Ads operate under their own platform terms of service, which typically replace the need for a separate contract.\n",{"question":410,"answer":411},"What is the difference between an insertion order and an advertising services agreement?","An insertion order (IO) is a short-form authorization document specifying placements, dates, and prices for a single campaign run. An advertising services agreement is the master governing contract covering IP, indemnification, confidentiality, liability limits, and dispute resolution — terms that apply to all campaigns between the parties. Most professional relationships use both: a master agreement for legal terms and a per-campaign IO for commercial specifics. An IO alone without a master agreement leaves material legal gaps.\n",{"question":413,"answer":414},"Who owns the ad creative — the advertiser or the publisher?","The advertiser typically retains ownership of ad creative assets it creates and supplies. The agreement should include a limited license granting the publisher the right to reproduce and display the creative solely for the campaign's flight period. Custom creative developed by the publisher or agency on behalf of the advertiser requires a separate IP assignment or work-for-hire clause to confirm that ownership transfers to the advertiser upon payment.\n",{"question":416,"answer":417},"What happens if the publisher under-delivers on contracted impressions?","If the agreement includes a make-good clause — which it should — the publisher must provide replacement inventory or a pro-rated credit when delivery falls below the contracted threshold (typically 90%). Without a make-good clause, the advertiser's only contractual remedy is a general breach claim, which is disproportionately expensive relative to the value of most campaigns. Always negotiate a specific make-good provision before signing.\n",{"question":419,"answer":420},"Does an internet advertising services agreement need to comply with GDPR or CCPA?","Yes, if the campaign involves targeting, retargeting, or any use of personal data — including cookies, pixel tracking, or third-party audience segments. The agreement should specify each party's data processing role (controller or processor under GDPR), reference the applicable privacy policy and cookie consent mechanism, and confirm compliance with CCPA opt-out rights if California residents are being targeted. Failing to address data privacy in the contract exposes both parties to regulatory liability.\n",{"question":422,"answer":423},"Can I terminate an internet advertising services agreement early?","Typically yes, with the notice period defined in the contract — commonly 30 days. Some agreements impose a cancellation fee or require the advertiser to pay for inventory already committed to by the publisher. Campaigns already in flight at the time of notice are often non-cancellable. Review the termination for convenience clause carefully before signing, particularly for campaigns with long flight periods or large upfront commitments.\n",{"question":425,"answer":426},"Is a liability cap standard in digital advertising contracts?","Yes, mutual liability caps are standard in the digital advertising industry. Publishers and ad networks routinely cap their liability at the fees paid in the prior three months and exclude consequential and indirect damages. Advertisers should seek a reciprocal cap and confirm it applies to both parties. Accepting a one-sided cap — protecting only the publisher — leaves the advertiser fully exposed for the publisher's platform failures or data breaches.\n",{"question":428,"answer":429},"Do I need a lawyer to draft an internet advertising services agreement?","For straightforward direct-sold display campaigns between domestic parties, a well-drafted template is generally sufficient when reviewed by someone familiar with digital advertising commercial terms. Engage a lawyer when the campaign budget exceeds $50,000, when the agreement involves data sharing subject to GDPR or CCPA, when the publisher is in a different legal jurisdiction, or when proprietary data or audience segments are being licensed as part of the arrangement.\n",[431,435,439,443,447,451],{"industry":432,"icon_asset_id":433,"specifics":434},"E-commerce and retail","industry-ecommerce","CPA and ROAS-based performance targets, product feed integration requirements, and seasonal campaign flight scheduling with advance booking terms.",{"industry":436,"icon_asset_id":437,"specifics":438},"SaaS and technology","industry-saas","User acquisition cost commitments, B2B audience targeting specifications, and lead-quality definitions tied to payment triggers in performance-based deals.",{"industry":440,"icon_asset_id":441,"specifics":442},"Financial services","industry-fintech","Regulatory compliance disclosures required in ad copy, FINRA or FCA-specific content approval processes, and geographic targeting restrictions for licensed products.",{"industry":444,"icon_asset_id":445,"specifics":446},"Healthcare and pharma","industry-healthtech","FDA and MHRA advertising regulations governing health claims, mandatory fair-balance language in ad creative, and publisher brand-safety requirements for sensitive health content.",{"industry":448,"icon_asset_id":449,"specifics":450},"Media and publishing","industry-media-publishing","Share-of-voice guarantees for premium placements, editorial adjacency restrictions preventing ad placement near competitor or controversial content, and programmatic vs. direct-sold inventory demarcation.",{"industry":452,"icon_asset_id":453,"specifics":454},"Travel and hospitality","industry-travel","Dynamic pricing feed integration, seasonal flight-date flexibility provisions, and co-op advertising arrangements funded jointly by brands and distribution partners.",[456,460,464,468],{"vs":457,"vs_template_id":458,"summary":459},"Advertising agency agreement","advertising-agency-agreement-D741","An advertising agency agreement governs a broader, ongoing agency relationship covering strategy, creative development, and media buying across all channels — not just internet placements. An internet advertising services agreement is narrower, focused on the delivery and billing of specific digital ad inventory. Use the agency agreement when engaging a full-service agency; use the internet advertising agreement for direct-sold digital placements with a publisher or ad network.",{"vs":461,"vs_template_id":462,"summary":463},"Affiliate marketing agreement","affiliate-marketing-agreement-D13278","An affiliate marketing agreement pays a third party a commission only when a defined action — a sale, sign-up, or download — occurs. An internet advertising services agreement pays for placements or impressions regardless of downstream conversion performance. If you want payment tied entirely to results, the affiliate model is more appropriate; if you are buying guaranteed exposure or brand reach, use the advertising services agreement.",{"vs":465,"vs_template_id":466,"summary":467},"Marketing consulting agreement","marketing-consulting-agreement-D13313","A marketing consulting agreement engages an advisor or consultant for strategy, planning, and recommendations — not for the direct delivery of ad placements. An internet advertising services agreement is transactional and media-focused, covering specific inventory delivery and billing. The consulting agreement covers the thinking; the advertising services agreement covers the buying and running of campaigns.",{"vs":469,"vs_template_id":470,"summary":471},"Sponsored content agreement","D{SPONSORED_CONTENT_AGREEMENT_ID}","A sponsored content agreement covers the creation and placement of editorial-style content — articles, videos, or podcasts — produced by the publisher for a fee. An internet advertising services agreement covers traditional ad units such as banners, display, and pre-roll video that are clearly labeled as advertising. Sponsored content involves publisher editorial involvement and FTC or ASA disclosure obligations that standard display advertising agreements do not address.",{"use_template":473,"template_plus_review":477,"custom_drafted":481},{"best_for":474,"cost":475,"time":476},"Direct-sold display campaigns under $25,000 between domestic parties with straightforward placement and billing terms","Free","30–45 minutes",{"best_for":478,"cost":479,"time":480},"Campaigns exceeding $25,000, cross-border arrangements, or agreements involving audience data sharing or performance-based pricing","$300–$800","2–4 days",{"best_for":482,"cost":483,"time":484},"Large-scale programmatic deals, regulated industries (financial services, pharma), or multi-party arrangements involving licensed data or proprietary audience segments","$1,500–$5,000+","1–3 weeks",[486,491,496,501],{"code":487,"name":488,"flag_asset_id":489,"note":490},"us","United States","flag-us","FTC guidelines require clear disclosure of paid advertising, including sponsored content and native ads. CCPA requires advertisers targeting California residents to honor opt-out rights and address data processing in the contract. State contract law governs enforceability; New York and California have the most developed case law on digital advertising disputes. IAB standard terms are widely used as a baseline in the US market.",{"code":492,"name":493,"flag_asset_id":494,"note":495},"ca","Canada","flag-ca","CASL (Canada's Anti-Spam Legislation) applies when advertising involves electronic messages or tracking technologies. PIPEDA governs personal data used for behavioral targeting. Quebec's Law 25 (Bill 64) imposes additional consent and data residency requirements for residents of Quebec. Advertising Standards Canada publishes content guidelines that many publishers incorporate by reference into their terms.",{"code":497,"name":498,"flag_asset_id":499,"note":500},"uk","United Kingdom","flag-uk","The ASA (Advertising Standards Authority) requires all paid advertising to be clearly identified and comply with the CAP Code. UK GDPR applies to any use of cookies or personal data for targeting, requiring a lawful basis for processing and a Data Processing Agreement between controller and processor parties. Post-Brexit, UK ICO guidance applies independently of EU GDPR, though they remain substantially aligned.",{"code":502,"name":503,"flag_asset_id":504,"note":505},"eu","European Union","flag-eu","GDPR requires explicit consent for behavioral targeting using cookies or personal data, and the agreement should designate each party as a data controller or processor with a compliant DPA. The EU Digital Services Act (DSA) imposes additional transparency obligations on large online platforms regarding advertising targeting parameters. Member state advertising codes vary — France, Germany, and the Netherlands have active self-regulatory bodies with binding rules for online advertising.",[247,233,244,507,508,509,510,511,512,230,513,226],"non-disclosure-agreement-nda-D12692","service-agreement-D12711","independent-contractor-agreement-D160","website-development-agreement-D14084","intellectual-property-assignment-D5229","social-media-marketing-agency-agreement-D14058","media-relations-policy-D1394",{"emit_how_to":190,"emit_defined_term":190},{"primary_folder":98,"secondary_folder":516,"document_type":517,"industry":518,"business_stage":519,"tags":520,"confidence":526},"services-and-consulting","agreement","general","all-stages",[521,522,523,524,525],"advertising","contract","services-agreement","digital-marketing","publisher",0.92,"\u003Ch2>What is an Agreement for Internet Advertising Services?\u003C/h2>\n\u003Cp>An \u003Cstrong>Agreement for Internet Advertising Services\u003C/strong> is a legally binding contract between an advertiser and a publisher, ad network, or digital agency that governs the purchase, delivery, and payment of online advertising placements. It defines the campaign scope, pricing model (CPM, CPC, flat fee, or performance-based), creative submission requirements, reporting obligations, IP ownership, and remedies when delivery falls short of contracted levels. Unlike a self-serve platform's standard terms of service, this agreement is negotiated between the parties and tailored to a specific campaign or ongoing commercial relationship — giving both sides enforceable protections that platform terms rarely provide.\u003C/p>\n\u003Ch2>Why You Need This Document\u003C/h2>\n\u003Cp>Running a digital advertising campaign without a written agreement exposes both the advertiser and the publisher to disputes that are surprisingly common and expensive to resolve. Advertisers who pay upfront for impressions that are never delivered have no contractual make-good remedy without a specific clause. Publishers who accept creative assets without an IP license have no explicit right to display them, creating infringement exposure on every impression served. Performance disagreements — which ad server's data governs billing, what qualifies as a valid click, whether placements were truly above the fold — become credibility contests rather than contract interpretation exercises. A properly drafted internet advertising services agreement closes these gaps before the campaign launches, protecting the advertiser's budget, the publisher's revenue, and both parties' reputations from disputes that a few well-drafted clauses could have prevented entirely.\u003C/p>\n",1779480709924]